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How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days invest in pay-per-click (PPC) advertising. On average, businesses make $3 in revenue for every $1.60 they spend on PPC ads.

11 PPC Tools to Optimize Your Medical PPC Campaigns

For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different.

How to Write Clickable Headlines That Improve Your CTR

The content, length, grammar, and tone of your headlines determine whether a person will click on your headline or not. If your headlines don’t appeal to your target audience, your content will go unread.

3 Examples of Healthcare Companies Using Google Ads to Generate Leads

If you’re trying to reach more people and SEO isn’t proving effective, you might want to consider paid search advertising. Paid search, specifically using Google Ads, can get you front of a large—highly targeted—audience quickly

Increase Brand Awareness Through Influencer Marketing

Take a look at any blog, social media feed, magazine, or even YouTube and tell me what you see? I’m sure there’s more than a few advertisements. Consumers are bombarded with advertisements day in and day out. Faced with so many, they’ve learned to tune them out. Only a few can break through the noise. So, it’s not surprising that many companies struggle to capture the attention of their desired customer

7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

If you’re reading this article, you’re likely getting good conversions from your Google Ads campaign and you’re looking to increase your ad budget to get even more conversions. However, abruptly increasing your Google ads budget is risky as it can cause your click-through rate (CTR) to plummet and your cost per acquisition (CPA) to increase.

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat.

8 Alternative Channels to Drive Traffic to Your Medical Website

Search isn’t the only way to get people to your website. There are many other channels that you can use and it’s important to diversify your traffic sources. You don’t want to put all your eggs in one basket.

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet and exceed customer expectations—to improve the patient experience and quality of care—will depend on your ability to make the most of your data.

What to Expect During Agency Onboarding

A step-by-step overview to the digital marketing agency onboarding process.

5 Programmatic Display Advertising Trends for 2020

Since its inception, programmatic advertising has grown year over year. It’s now the primary method of buying digital display ads in the U.S., far surpassing manual ad placement.

Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

Marketers are allocating a greater portion of their advertising budgets to digital channels now. Digital advertising platforms offer increasingly precise data to marketers, so they’re able to reach their customers more effectively. PwC’s Global Entertainment & Media Outlook report predicts that by 2022, more than 50% of advertising budgets will be digital. Earlier this year, [...]

PPC Advertising Guide for B2B Companies: Strategies & Best Practices

You may wonder if pay-per-click (PPC) advertising is a smart marketing strategy for business to business (B2B) companies. Will your ads reach the right people? At what cost? Or will they simply be ignored? Many people have the misconception that PPC advertising is just for business to consumer (B2C) companies.

You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies

In the constant struggle to get noticed on the Interwebs, search engine optimization (SEO) is important. Like, really important. For proof, look no further than the thousands of SEO companies out there offering outsourced SEO packages.

How to Target Referral Traffic with Facebook Ads

Facebook advertisers have an arsenal of tools for engaging their audiences, which is why Facebook takes up 38% of the entire online advertising revenue in the U.S.

These 8 Visual Elements Will Boost Your Blog Posts’ Page Rank

Visual elements can transform your content marketing into something that people relate and respond to. If you want to capture people’s attention and rank higher on Google, you need to use interesting, entertaining, and eye-catching visual elements in your web pages.

How to Use Automation to Maximize SEO Performance and Save Time

There is an abundance of information on the web that can help you craft an effective SEO strategy. But when it comes to executing that strategy, it’s very easy to get stressed out and overwhelmed about the amount of work that must be done to yield positive results.

8 Effective SEO Tips Medical Practices Can Use to Acquire More Patients

In this article, we’ll share tips on how SEO can help you attract new patients to your practice. We’ll explain how to use these simple strategies, which don’t require much technical knowledge, and help you attract new patients and retain existing ones.

In-House Marketing vs. Agency – What You Need to Know

Not sure if you should build an in-house marketing team or hire an agency? It’s a tough decision. In this article, we’ll share objective information, including all the pros and cons, to help you make an informed decision on how to execute your marketing initiatives.

How to Select Your First Digital Marketing Agency

When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?

14 Social Media Advertising Trends to Watch in 2020

Year after year, social media use has increased. Since 2018, worldwide users have increased by 9% and now total 3.5 billion. Social media platforms are constantly evolving as they grow and adapt to consumer behavior and incorporate new technologies.

8 PPC Advertising Trends You Should Expect in 2020

Pay-per-click (PPC) advertising is a form of digital marketing that’s widely used today, not only because it’s cheap but because it delivers impressive results. Because of its ability to drive leads, an increasing number of companies are incorporating PPC advertising into their marketing strategy. 

Learn How to Increase Your PPC Profits in 6 Steps

Creating a successful pay-per-click (PPC) advertising campaign that delivers a high ROI is a satisfying feeling. But it doesn’t happen overnight. Often, the path to success can have a few detours. Sometimes you’ll implement an innovative tactic and boost your PPC profits immediately. Other times, you’ll try a new approach and instead of success, you’re [...]

12 Digital Marketing Trends and Innovations for 2020

Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures. In the digital era, sharing information is easier than it ever has been before. Each year, new tools and technologies have emerged and the marketing technology landscape has swelled to 7,040 solutions. Marketers can now [...]

12 Healthcare Marketing Trends for 2020

Now more than ever, people have a renewed focus on health and wellness. Patients are demanding better services to improve the quality of their lives. As a result, many options for care have appeared and competition is fierce in many healthcare markets. If you continue to use dated marketing techniques, the chances of growth are [...]

12 SEO Trends for 2020 That You Need To Know

As online competition continues to increase and new websites are being launched, it’s time to rethink your content marketing strategy and invest in SEO. Websites must meet specific requirements set by search engines like Google, and this is where SEO strategy becomes very important. You must know what SEO trends are on the horizon so [...]

5 Unconventional Strategies to Generate Organic Leads [Backed by Data]

Whether you realize it or not, organic lead generation is vital to the success of your business. Without implementing a consistent daily lead flow, it'll be difficult to maintain the growth rate required for your brand to succeed. If you've been experimenting with regular organic lead generation practices and your monetary goals are still falling [...]

Digital Marketing Strategies to Drive New Patients to Your Medical Practice

At your medical practice, it’s likely that your ultimate goal is to help as many people as possible to live healthy lives. This can be difficult if potential patients don't know that you exist. Implementing a solid marketing strategy is vital if you’re looking to grow your practice. One of the most common problems that [...]

Medical PPC Strategy: How to Generate Medical Leads Using Google Ads

When people have health-related problems, they urgently seek answers and help from reputable experts. The first step in getting this information is often a visit to a search engine. Research has shown that “77 percent of patients conduct an online search before making an appointment with a physician.” If you want to reach potential patients, [...]

13 PPC Advertising Best Practices to Maximize Performance and Drive Leads

Investing in pay-per-click (PPC) advertising is a great way to generate leads for your company. If you’re able to create persuasive ads that connect with your target audience, you’ll see impressive results. But creating effective PPC ads is not quite as easy as it seems; it requires in-depth knowledge of your target audience and what motivates [...]

10 Best SEO Analytics Tools to Get Marketing Insights

Utilizing search engines in your digital marketing strategy is the best way to drive sustainable leads and sales for your business. Because when your website ranks high in the search engine results page, it results in organic traffic and leads. Recently, HubSpot conducted a survey showing that“57% of B2B marketers stated that SEO generates more [...]

10 Digital Marketing Trends and Innovations For 2019

Please see our updated article: digital marketing trends for 2020. Some years ago, Bill Gates wrote the book Business @ the Speed of Thought. In the book, He explained how technology and digital infrastructures can put businesses ahead of their competition. However, the book already seems outdated…the internet in its early stages and the technologies [...]

Healthcare Digital Marketing Trends to Expect in 2019

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

Python Rank Investigation Template for Data Studio

How to Use Cardinal’s Rank Investigation Template Cardinal Digital Marketing has developed a Data Studio template for digital marketers to use to help investigate sudden ranking drops. John, Cardinal’s SEO Director, wrote an a how-to guide on Search Engine Journal about how to use Python programming to investigate which pages are ranking well for targeted [...]

How to Use Digital Marketing to Promote Your Offline Store’s Sales

Maybe you’ve thought at some point that your brick-and-mortar store doesn't need an online marketing strategy. After all, customers don't buy your products online. But that's an erroneous thought because the internet has quite an effect on most of our experiences that happen offline. According to Forbes Insight, 82% of customers conduct product research online [...]

How Healthcare Marketers Can Create Engaging Content For Their Medical Practice

For many people, understanding medical information can be challenging. Even though healthcare practitioners are enthusiastic and willing to help, people can get lost amid the technical jargon. Medical content that is too technical can fail to connect and engage with potential patients. Think about it, as a healthcare practitioner what's the point of producing content [...]

How to Generate Leads with Paid Search and Email Marketing

An important aspect of running an online business is to generate more leads that translates into more sales. Fortunately, you can get great results from your marketing efforts with the many channels you can utilize. Paid search is a popular and effective way to rank a website for important keywords and help get it to [...]

10 In-Demand Digital Marketing Skills to Have in 2019

Digital marketing consists of a large variety of tools, platforms, and tactics that all require some time to master. As a digital marketer, you need to possess a diverse skill set, including an advanced grasp of current online media channels as well as possess the ability to predict future trends, in addition to understanding certain [...]

10 Essential Local SEO Management Tools for 2019

If you’re reading this post, you know how important local SEO is for your local business. In simple terms, if you’re not ranking high enough for search terms related to your business in your area then in the Google map pack, you’re probably leaving a lot of money on the table. Your business deserves better! [...]

9 SEO Factors That Boost Your Search Engine Rankings Quickly

It’s accurate to say that Google is the number one search engine. And it’s clear that in the world of search engines, Google has the final word when it comes to instituting ranking factors. The other search engines out there- Yahoo!, Bing, Safari- simply follow the big G. Essentially, if your site ranks highly on [...]

8 Types of Content that Easily Increase Organic Traffic

Not all content types are created equal. Some boost your search traffic and enhance your personal brand while others do not. Content needs to be fresh. Nobody loves reading boring fluff consistently and has fun while at it. So, if you keep writing and churning out low-quality content, your visitors may just find another blog [...]

7 Inspiring Facebook Ad Examples You Can Replicate to Drive Sales

Can we be straight up with you? If you’re not investing in Facebook advertising, this is the best time to give it a shot. It’s natural to be skeptical about the ROI you can get from social media advertising, but Facebook deserves a chance. Here’s why: At the end of 2018, Facebook was home to [...]

6 Ways Google Ads Can Help Your Online Marketing in a Competitive Market

No matter what business or industry you’re in, you’re bound to have competitors. And over the years, the competition has only increased with the evolution of technology and the popularity of the internet. This is because you're not only competing against the competitors within your area, you're competing against all the businesses online that are [...]

5 Data-Driven Marketing Insights to Promote Your Medical Practice

As a medical practitioner, you want to help as many people as you can live healthy lives. But how can you reach more people if you’re attracting zero patients already? Our Healthcare Marketing Agency offers SEO solution or paid search service that can help you to generate high-quality leads/new patients to your medical practice. Think [...]

The Expert’s Guide to Optimizing Your Business ‘Services’ Page to Drive More Traffic

When a new customer lands on your website, which page do you want them to see?' Probably the one that explains your services and products and encourages them to convert. The Services page is one of the most important pages on your website, therefore you want to drive as much traffic to it as possible [...]

8 Uncommon Ways to Lower Your Cost Per Acquisition in Google Ads

The beauty of investing time in online marketing is all of the exposure you get for half the amount of effort you would spend in offline traditional methods. Plus, it exposes you to a wider market, giving you an opportunity to convert more prospects into customers. However, it’s not all fast profits… harnessing the benefits [...]

How to Maximize the Most Out of Your Google Ad Spend in 6 Steps

When you are spending your hard-earned money on Google Adwords or any paid search, you want to get the most value you can out of your money. Generally, Google estimates that businesses make an average of $2 for every $1 spent on AdWords. While a 100% ROI is a great return, that doesn’t mean you’re [...]

Target Position Zero: How to Rank in the Featured Snippets

When it comes to SEO, there are several opportunities and techniques that could help you to rank higher in the search results. But it does take some time to figure out how to do it right. Cardinal Digital Marketing can help you with your SEO. As a premier SEO company, offering full SEO Services, let [...]

7 Effective Tips for Medical Firms Using Google Ads to Drive Customers

Have you dabbled in digital advertising and Google Ads, but haven’t gotten the results you were looking for? Did you feel like you were spending a lot of money, but not getting many new patients? If so, you may want to consider revamping your Google Ad campaigns. According to the Google Economic Impact Report, businesses [...]

7 SEO Strategies to Drive Leads to Your Medical Practice Website

For your medical practice, driving leads to your website translates to driving more customers into your business. And one of the best ways to generate qualified leads is to use search engines. Check out our SEO services or ask us any question here. Many of your potential customers use search engines to find medical professionals [...]

How to Combine Online and Offline Marketing with Facebook Ads

Did you know that Facebook advertising can help you to reach your offline audience better for conversions than what you can generate online? In fact, you can use Facebook ads to promote online and offline products, services, and events regardless of the competition. That’s just one aspect of social media advertising services that we offer [...]

What is CRO? Learn How to Increase Search Traffic and Website Optimization

As an online business owner, the internet is your playground full of opportunities to increase your sales. If you are interested in learning more about SEO or paid search, our SEO company can help you out. Contact us today. Maybe you’re using some highly effective digital marketing strategies already, like dabbling into online ads, email [...]

7 Common Marketing Mistakes That Affect Your Google Ad Conversions

When properly implemented, advertising your business or specific products through Google Ads (formerly Google AdWords) can increase your sales tremendously. If you don’t want to waste money on Google Ads by going into it blindly, our digital marketing agency can help with ppc management. A good starting point is to check out our Paid Search [...]

7 SEO Hacks that Increase Your Search Traffic in 60 Days

Are you ready to catapult your website’s ranking to the top of search engine results pages? If you’re strategic and focus on the user, then you can increase your SEO performance in less than 60 days- it is possible. Every business or company that has ever launched a website knows how difficult it is to [...]

Create a Medical Resource Center That Caters to You Patients and Prospects

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

The Ultimate Guide to SEO in 2019

No matter how much traffic you got this year, I’m sure you want more high quality search traffic to your website in 2019. However, it’s not as easy as it sounds. Improving organic rankings and traffic can be a complicated affair. Especially if you have little knowledge about SEO in which case we would suggest [...]

12 Local Search Trends You Can No Longer Ignore in 2019

2019 is around the corner. A new year is coming. But some things will never change. Consumers will continue to need your services. You'll continue to want more customers. These are facts. Consumers will continue to use search engines to find local businesses. But will you gain more local customers through search engines in 2019? [...]

7 Steps to Win Local Customers Back By Using Google Map Packs

Due to the advent of the internet connecting people like never before, you now have the opportunity to get customers from all around the world. However, one detail many businesses forget is that people within their 10-mile radius are probably their best potential customers. People in your locality continue to use search engines to find [...]

A Step By Step Guide on the 6 Best SEO Analysis Tools and How to Use Them

To get increased engagement and results from your website, search engine optimization is a vital activity you have to put some attention towards. However, we know that's easier said than done. Monitoring search engine optimization requires tools that provide the right data about your website, business, and customers to help you determine what’s working or [...]

How to Rank Competitive Keywords in Google’s Top 10 Organic Results

Competitive keywords are hard to get up in the top of the list of search engine results. Therefore, you need to have a great strategy in place in order to move the needle. In this article, we’ll cover how to do it. The truth is that search engine optimization (SEO) can be a big challenge [...]

How to Avoid Duplicate Content and Indexing Issues on Your Website

Many website owners pay little attention to duplicate content because they don’t understand the repercussions of it. However, if you are continuously posting duplicate content, it could spiral into a big problem for your website. One problem that’s a direct cause of this is a drop in organic traffic to your website. According to Google, [...]

16 Google AdWords PPC Mistakes That Waste Time and Money [and How to Avoid It]

If you're running a PPC ad today, you want to get as much traffic to your website as possible and ultimately make sales. Sounds good, right? In fact, many marketers are already achieving that. In the State of PPC study by Hanapin marketing, 78% of advertisers felt good about their PPC campaigns, while 20% felt [...]

13 Best Practices to Increase Search Traffic in Local Search Marketing

Local search engine optimization should always be part of your SEO strategy with the ultimate goal of directing local traffic to your website. It's a fact that Internet users make their search for businesses, products, and services "location" specific. According to Geo Marketing, “mobile searches for ‘where to buy’ have grown 85 % since 2015 [...]

7 Steps to Implement Facebook Audience Targeting and Increase Conversions

For every business, there’s an aim to gain more leads and convert more of them to loyal, happy customers. Many people who love certain brands like them on Facebook, so if you have decided to advertise your business on the top social network, then that's a good move. For starters, Facebook has 2.23 billion monthly [...]

7 Effective Tactics to Increase Local Conversions with Google Ads

Have you ever wondered how you can increase your local conversions with Google Ads? It’s simple once you know how to do it. The first step is to look at local conversion tracking- a great tool provided by Google AdWords to the users to accurately measure the exact returns or ROI of ad spend. Effectively [...]

6 Steps to Creating High-Converting Google Ads to Attract New Customers

Knowing how to create and implement high-converting Google AdWords to attract customers is very important to grow your business, otherwise how are people going to know that you exist? If you are a digital entrepreneur or even if you are brand new in the online market, it is very likely that you have already recognized [...]

13 PPC Trends to Increase Your CTR and Sales

Pay-per-click (PPC) advertising is one medium that marketers have used over the years to bring in more sales for their business and achieve their targets. With this advertising method, businesses gain targeted traffic that is more likely to buy their products and services. PPC can make a significant difference in your business. According to WordStream, [...]

How and Where to Find the Best Atlanta SEO Experts

Finding a reputable search engine optimization expert in Atlanta can be a really tough task as hiring a search expert is different from hiring an office secretary as too many self-proclaimed SEO experts have infiltrated the industry. But hiring an SEO expert to run your SEO campaign for your brand is extremely important if you [...]

How to build effective landing pages for facebook advertising

Are you thinking about creating an ad on Facebook for your business? Well, that's long overdue. With a monthly active user base of 2.19 billion people, you’ve been missing a lot of opportunities for your business. A landing page is an effective means of capturing leads for your business. You can convince your audience with [...]

13 Ways To Promote a Local Business With Google Adwords

The marketing landscape has dramatically evolved in recent time and Google AdWords is one of the numerous platforms pioneering this change. In case you don’t know, Google AdWords is one of the most effective means of paid online advertising. Thousands of small, mid-size, and large businesses make use of this advertising channel to market their [...]

7 Steps to Quickly Drive More Clicks with Google Map Packs

Let’s be frank, every business needs exposure. But only a few are getting it. Not because other businesses are not trying, but because they have neglected the little things that make big differences in business. Most businesses are busy trying to please the whole world and they have neglected the group that may be more [...]

The Quick Guide to Using Link Reclamation to Rank High in Google

Link building is one of the most important activities to improve your ranking in Google top 10 organic listings. In fact, in our online marketing agency environment, link building is considered as one of the most importance SEO practices because it's the culmination of several other skills (e.g., content marketing, relationship marketing, copywriting, content distribution). Links [...]

SEO Audit Atlanta: How We Analyze and Rank Websites

Do you need help with SEO Audit? Let our SEO company in Atlanta team help you. It’s no longer a secret that ranking high on Google can send a lot of organic traffic to your website, and revenue for your business. Studies show that 95% of search engine users click on the links on the [...]

How Our Atlanta SEO Company Does Link Building for Our Clients

Do you need help with link building? Our Atlanta SEO link building solutions can help you simplify the entire process step by step. Links are one of the most important ranking factors that Google considers. As such, you have to be deliberate and strategic about it. In fact, in a research by Brian Dean, it [...]

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are several things to consider, however, 7 of them are key. Showing up in Google first page for your brand, products, and services that people in Atlanta are looking for will not only generate traffic to your website, but [...]

Digital Marketing Trends and Innovations You Need To Know About for 2018

If you ever wanted to know what digital marketing will look like in 2018, you’re not alone. Top companies start making next year’s digital marketing plan in the current year.

Atlanta Braves’ Director of Digital Marketing, Greg Mize, gives an Inside Look into their Sports Marketing Program

Originally a Bostonian, Greg Mize is currently the Digital Marketing Director for the Atlanta Braves. But, his experience in sports marketing didn’t start with the Braves. Greg originally moved to metro Atlanta for a role with Turner Broadcasting, who owned the digital rights to NASCAR. Prior to that, Greg worked in promoting the NBA. Greg [...]

Find Your Tribe: How to lower CPA and boost CTR in Facebook ad conversion optimization

If you’re reading this, chances are you’ve already been on Facebook several times today. The social media giant (so ubiquitous that its name is used as a noun, verb, and adjective) boasts 1.18 billion daily active users ranging from CEOs to companies to students. Despite this large community, online marketers and advertisers still find it [...]

A New Wave in Google Panda Update: 6 Ways to Position Your Website For Better Rankings

Google Panda update was a game changer. It was the major algorithm update that Google used to announce their stand on delivering great user experience in the search. Today, if you want to rank on Google’s first page, you should be ready to deliver great value with your content. That’s what an effective digital marketing [...]

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business' revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. Some advertisers ignore it completely. However, if you want to acquire more "real estates" in Google search results, integrating ad extensions [...]

Creating your first Facebook ad campaign

There are roughly seven billion people on Planet Earth. Roughly 2 billion of those people are on Facebook. No other online network boasts that kind of dominance. Not even close. It’s safe to say that no matter your industry, no matter your niche, a significant percentage of your target market actively uses Facebook. Creating Facebook [...]

10 Ways to Optimize Your SEO Campaigns for the Voice-First World

Is your SEO campaign optimized for the voice-first world? Imagine a search engine that centers on voice instead of text. It’s no longer a vision of the future. It’s real. These days, when people are looking for information online, they simply speak to the search crawler. ...“OK, Google, who is the best dentist in Las [...]

7 Reasons Why User Experience (UX) is The New SEO Success Formula

Who are you optimizing your business for? Google or your customers? It's no news that search engine optimization (SEO) is crucial to the success of your business online. But the truth is, user experience is an important digital marketing trend. It has become a huge part of SEO — your prospect’s interest, happiness, feelings, satisfaction, [...]

2017 in Review by Cardinal’s CEO – Alex Membrillo

Wow, what a year it has been. We have been in business for nearly a decade but looking back on this year I realize it was our most important year for so many reasons. This year started out rough with many decisions having to be made to keep our ship headed in the right direction [...]

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

How to Make More People Realize that Oral Health Means Overall Health

Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath. But not too many people know that poor dental hygiene can lead to a host of other more serious illnesses.

Get Parents to Realize the Importance of Early Oral Care through Marketing

A child’s first visit to the dentist is like a rite of passage. But it’s also a necessity. The American Academy of Pediatric Dentistry (AAPD) recommends that a child go to the dentist by age 1 or within six months after the first tooth erupts.

Women Care More About Oral Health than Men: Here’s How to Change That

Women are far more likely to be proactive about maintaining their oral health, according to a 2011 article published in the Journal of Periodontology.

How to use digital marketing to grow your practice with Telemedicine

But there are an incredible number of benefits to doctors and practitioners as well. Unnecessary visits can be reduced, or altogether eliminated. Doctors can get more involved with their patients. And, of course, they can reach a wider patient base.

In-app and mobile messaging: How to engage with, and convert visitors

in an age where real-time communication is as easy as downloading an app like WhatsApp, brands need to rethink how they choose to build trust with the people who matter most.

13 Content Ideas That Will Go Viral and Earn Natural Backlinks

So you want to earn natural backlinks to your website? First, you will agree with me that content today isn’t what it was a few years back. In the early days, content was supposed to be text and nothing else. Today, it has transformed into a multidimensional interactive medium that can be used in several [...]

How can we turn the deluge of medical data available into positive patient outcomes?

We live in the world of data. No place is that more evident than in the medical field. In fact, in 2012, Forbes predicted that Technology will replace 80% of what doctors will do. They’re not entirely wrong. "Most doctors couldn’t possibly read and digest all of the latest 5,000 research articles on heart disease,” [...]

The Definitive Guide to Facebook Custom Audience Targeting

Facebook ads can be tricky and confusing for new advertisers. Even for experienced marketers, there’s always something new to learn.

How to Succeed with CPA Bidding and Maximize ROI on Google AdWords

Google AdWords has a lot of tools that you can use to improve your campaign and get awesome results. You need to take advantage of these tools, especially when bidding for keywords.

The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising

So it should come as no surprise that digital advertisers the world over are, at this very moment, looking over their mobile landing pages. That’s because Google has just announced the release of fast-loading AMP landing pages for all search text ads across the globe.

Millennials are reshaping the medical industry. How and why this matters

There was a time when Baby Boomers were the largest segment of the U.S. population, but that time has passed. There are now some 83.1 million Millennials in the U.S. today (people born between 1982 and 2000) according to the U.S. Census Bureau.

Facebook Paid Ads Ain’t PPC Ads. Here’s What You Need to Know

Each and every day, roughly 1.3 billion people actively use Facebook – a statistic that honestly is beyond comprehension.

Your Facebook Engagement Is Probably Dipping. Here’s How to Fix It

There’s been a lot of talk about the demise of Facebook. When Snapchat came along, “social media experts” remarked at how teens and young adults flocked to that app, and away from Facebook.

What CEOs need to know about marketing in 2018

CEOs are forward-thinking leaders. While they rely on information from the past – and present – to guide their decisions, they’re always looking toward the what-ifs of tomorrow.

Work with Marketers Who Embrace Data Rather Than Shy From It

Data should be a marketer’s best friend. That’s because marketers don’t make decisions in a vacuum. They [should] rely on data to help them create campaigns and improve these campaigns over time.

Partnering with a Marketing Agency that Isn’t a One-Trick Pony

Marketing isn’t like a lot of your other business investments. When you pay for internet, for example, you know exactly what to expect. When you pay for your lease, you know where that money is going toward.

Finding a Marketing Partner Focused on Your ROI

Over the years, marketing has evolved drastically, thanks to the explosion of data, social media, the proliferation of channels and devices, and a shift in customer demographics.

Why You Need a Marketing Partner That Doesn’t Follow the Herd

Taking a business from zero to sustainable growth is no easy feat. Aside from the talent it takes to make this happen, the most successful businesses all have one thing in common: passionate leaders.

Dominate Local SEO with New Google My Business Posts

As its name suggests, local SEO is a strategy you implement to target and convert your local audiences – and it’s an approach Google is pushing 100%. This is why Google Reviews have become such an integral part of your ranking.

The Definitive Guide to Using Facebook Ads to Drive Leads and Increase Sales

Content is the lifeblood of effective Facebook advertising. If you want your Facebook ads to get clicks, and drive leads and sales to your business, you need to embrace content marketing.

Creating the First PPC Campaign for Your Medical Practice

While organic marketing strategies (SEO) can be effective in growing the reach of your practice, most medical professionals still prefer to invest their dollars in PPC campaigns, and for good reason. Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin.

The Impact of Amazon Breaking into Telemedicine – the 1492 Effect

Amazon, the e-commerce company widely known for selling virtually everything under the sun, has reportedly created a secret lab (called 1492), aimed at bringing the massive company into the healthcare technology space.

Can Marketing Automation Help Doctors Improve their Patient Relationships?

Physician Dr. Sonia Henry recently published an article, on, titled Doctors: Don’t lose your humanity, in which she discusses how important it is for professionals in the medical field to retain their humanity.

Strategies to Connect with Mobile Patients Using Digital Marketing

77% of Adults Own a Smartphone. How Do You Connect to Mobile Patients? If common sense hasn’t helped you realize just how prevalent mobile devices are in today’s search society, maybe a recent Pew Research Center report will: “Today just over one-in-ten American adults are “smartphone-only” internet users – meaning they own a smartphone, but [...]

The Beginner’s Guide to Earning 100 Links through Guest Blogging

Here’s the deal: Inbound links are the lifeblood your online business. Without high-quality links, you can’t successfully rank your best content pages in the Google—and consequently, your business will suffer. The good news is, guest blogging is powerful enough to help you acquire backlinks the most-relevant and user-friendly links.

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what’s working and what isn’t?

The truth is, you may have a stunning website, but if you don’t know where your customers or visitors are coming from, what parts of your blog they find most helpful, how long they spend on each page, and how often they are coming back, you’re seriously missing it.

Taking a Page Out of Netflix to Funnel Folks to Conversions

The word “content” is nothing new to modern-day marketers. We’ve heard the phrase content is king more times than we’ve heard the phrase thank you. We know that video content is hot, that “authentic” content is impactful, and long-form content is good for increasing shares.

We are, by no means, strangers to the idea of content. It’s just that, stuck in our little marketing bubbles, we tend to forget how content plays a role beyond just in our own strategies.

How to Use Your Competitors’ SEO Strategies Against Them

There’s a basic tenet in marketing – find out the mindset of your customers and speak their language. That’s easier said than done. An entrepreneur who’s been chest-deep in his own product or service for the last few years will struggle to walk in the shoes of a person who’s never heard of what it is he’s selling.

But that’s what marketers do: we get to know the market so that we can bridge the gap between the audience and the product or service being sold.

Getting to know the market is a huge part of what it means to run a successful business. It’s the foundation of such buzzwords as buyer persona or keyword research. So, it’s fair to say, most marketers know how to research their targeted audience.

But how many business owners apply that same level of research and attention to detail to their competitors?

Does Fox Sports and MTV Move from Written Content to 100% Video Signal a Shift in Medical Marketing?

Over the last month or so, two rather significant media outfits (MTV News and FOX Sports) announced they were ditching written content entirely, and instead focusing their efforts on video.

This shift even has a fancy term: “pivoting to video.” And aside from meaning layoffs for content creators with a writing background, the recent pivots by folks like FOX and MTV may actually impact how you market your medical practice.

This shift toward video isn’t exactly new. It started a few years ago, right about the time that Facebook changed its News Feed ranking system. During that algorithmic update, FB began to weigh videos more heavily than links to external articles.

Paid Search vs Organic (SEO)- or Should it be Paid Search + SEO?

Walk into a room full of digital marketers and ask them which is more effective, paid search or organic search traffic, and somehow you’ll walk away with 10 different answers. Here’s the thing – why does it have to be an all or nothing, us vs. them mentality? The reality is a bit fuzzier than SEO vs. Organic. Some searchers click on ads. Some click on organic links.

Get Your Medical Practice to Rank at the True Top of Search Pages with Featured Snippets

Have you ever noticed that some web pages show up above the first search result? Not only do these pages appear above the other organic results, but they are also displayed in a far more attractive, eye-catching manner. How do pages achieve what we like to call “position zero”? They do it through a featured snippet.

Using the Current Healthcare Debate to Provide Value to Potential Patients

Over the last few months, politicians in Washington have openly discussed completely repealing the Affordable Care Act (known as Obamacare) and replacing it with something deemed as more sustainable. This article isn’t designed to fan the flames of politics. Its purpose isn’t to set one side against another. What it is intended to do is to help medical practices – be them small solo operations or multi-location clinics and hospitals – identify a very specific need shared by their patients and prospective patients alike.

13 Google AdWords Hacks to Increase Click-Through Rate and ROI

Google AdWords is not just the biggest ad network but it’s clearly a market leader. Google had 75.8% US search ad revenue in 2016 which is expected to jump to 77.8% by the end of 2017 and by 2019, it’s expected to jump all the way up to 80.2%. Being a marketer, your job is incomplete if you don’t use Google AdWords to drive traffic because it means you’re missing as much as 75% of search traffic. Marketers know the importance of AdWords but they struggle to improve click-through rate (CTR) and thus ROI of their campaigns.

Create Paid Ads that Build Trust with Your Prospective Patients

Since the dawn of marketing, customers have mistrusted paid advertising. They know better than to believe that 3 out of 4 dentists choose one toothpaste over another, and they know better than to think that a bottle of beer will transport them to an island paradise. That’s been true since the time when radio and TV reigned supreme, and it stands true today in the digital age, particularly as social media ads and sponsored content have become more and more prevalent.

Data: The Foundation of Your Medical Practice’s Marketing Strategy

The medical industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey. And it’s paying off. A 2015 Aberdeen study shows nearly 8x year-on-year-traffic for content marketing leaders versus followers. Content marketing adopters can also expect to see 6x greater conversion rates than non-adopters.

PPC Ad Tips: Using Motivation to Make Users Click

We’re sure you’re familiar with it, but do you see what we see? Those two ads atop the page, as well as the five organic results beneath them, are all vying for attention. They’re fighting to be the ones who get clicked on. How can you make sure that your ads are the ones getting […]

Tips to Grow Website Conversions for Your Medical Practice

But those actions, alone, aren’t enough to boost your website conversions. While changing your call-to-action button color to red, green, or polka dots might help, if you really want to grow your website conversions and get more prospective patients for your practice, you need to focus on the types of offers you’re promoting. Folks who […]

How to use Facebook’s Ad Relevance Score to Improve Performance

Introduced in 2015, Facebook’s Ad Relevance Score has successfully confounded marketers and advertisers for the last two years. But with the steady onslaught of Facebook Ads, and with News Feeds becoming more and more competitive, FB had to create some type of quality metric. Your Facebook Ad Relevance Score is a rating of 1-10, given only after it has reached a minimum of 500 impressions (which will happen pretty quickly). This score is calculated on a daily basis, based on positive and negative feedback as well as how the ad is performing.

Medical Related Voice Search is on the Rise – Here’s How to Adapt

A recent report publicized by Search Engine Land suggests that more than 60% of searches are now performed on a mobile device. With more mobile devices in use, your potential patients find it easier to use their voice to conduct a search rather than type on a tiny screen. That means you, as a medical […]

Call Tracking – The Perfect RX for Your Medical Marketing Strategy

How can you tell which of your marketing strategies are working effectively? That’s where we recommend call tracking to most of your medical professional clients. Call tracking analyzes individual phone calls based on how the callers accessed the phone numbers they’re dialing. That little piece of added tracking data is enough to clear the fog […]

Want to Build Up Your Influencer Status? Embrace the Written Word

These days having a great idea, desirable products to sell or good funding isn’t enough – you need to demonstrate yourself – or your brand – as a leader in your field. The benefits to positioning yourself as a thought leader include consumers being more likely to purchase your products or services, peers giving you more credence and respect, and a likely increase in your search engine rankings. While there are many ways to flex your expertise in your field (host seminars, for example), one of the most effective and rewarding ways is through your writing.

5 Psychology Tips to Improve Your Website’s Conversions

Marketers tend to overthink the why behind consumer behavior. We get lost in the latest trends and strategies and forget that psychology is perhaps the most important tool at your disposal as you look to grow your leads and conversions. Once you fully understand the thinking process of our audiences, you’ll know how to capture their attention, as well as eliminate friction that may keep them from converting.

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online. One of the most effective marketing tactics to use – that’s built on the foundation of customer psychology, is social proof.

Medical Marketing: Make Long-Form Content Work for Both Google and Your Web Visitors

There was a period of time when digital marketers and SEOs swore by the shorter-is-sweeter approach to content. Articles and blogs that hovered between 300-600 words seemed to be long enough for search engines to find them, but short enough for people to appreciate them.

Social Media Marketing Tips for Rehab and Addiction Centers

Of course, nothing could be further from the truth. And even if that were true, these “kids” are among the people in the country who are in need of the services you offer at your rehab center. The reality is social media networks like Facebook are where your target audiences spend a considerable amount of […]

How to Write Killer PPC Text Ads to Boost Your Medical Practice

Still, an ad’s headline remains its most important feature. Within your text ad, your description line, display URL, and ad extensions only exist to complement the headlines. Where are your eyes drawn to in the ad above? Chances are, the headline demands your attention. In fact, many online searchers all but ignore the other text […]

Local SEO in 2017: Beyond Google’s 3-Pack

Ranking in Google’s Local 3-Pack is a coup that should cast a smile on the face of any marketer or business owner. But here’s the thing – ranking in this coveted 3-pack is hard. That’s not to say you shouldn’t strive to get ranked there. Local SEO is a fantastic way to grow your business, but with 3-Pack competition heating up this year, we think it’s about time you consider altering your local strategy.

Tips to Help Medical Professionals Convert Their Organic Website Visitors

Organic website traffic is pure gold if you know how to use it to your advantage. The important thing to remember is that unlike paid or direct traffic, organic visitors came to your website by clicking on one of your pages or posts that Google ranked high. As a result, there’s a very good chance these visitors have never heard of you or your practice. And that, right there, is why so many medical professionals out there don’t understand how they can get a lot of web traffic, but fail to make conversions. They’re not speaking the right language to these organic visitors!

Using Twitter to Protect Your Reputation and Respond to Complaints

If you’ve been in business long enough, and have a Twitter handle, then chances are you’ve been the victim of a negative tweet. Of course, headline news issues, like the PR fiasco recently associated with United Airlines, sparked a flurry of negative tweets: As did Pepsi with its recent (and immediately pulled) commercial starring Kendall […]

The Drug & Alcohol Rehab Center Guide to Reputation Management

Without proper management, your center’s reputation could be scaring off future prospects who are in need of your services. Take, for example, what popped up when we did a simple search for “drug and alcohol treatment”: The image above shows Google’s famed 3-pack – a prominent feature on the results pages that shows three local […]

With Google’s Site Search Closing Down, What Can You Do Now?

This news has come with mixed reviews, to say the least. If people are on your site and use the search feature, clearly they’re interested in what you’re selling (or pitching), so you want to cater to their needs. If your search function is weak, those users may leave your site. That’s where Google Site […]

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

And while you might be able to come up with your own AdWords keywords, it’s worth your while to check out the free Keyword Planner built into your AdWords account. But to even access your keyword planner, you need to first officially create your AdWords account: Setting up your account means essentially creating your first […]

How to lower the costs of your PPC campaigns with your landing pages

And that’s just the tip of the iceberg. In fact, it can get a bit overwhelming figuring out where to start in order to maximize your ad spend. But more often than not, as an Agency with PPC management services, we like to start with our landing pages. The relevancy and quality of your landing […]

3 Tips to Grow Your Medical Practice with Digital Marketing

Of course, that umbrella phrase – digital marketing – can be a bit vague. One man’s idea of digital marketing might not reflect another’s. So, when we talk about growing your medical practice through digital marketing, what exactly do we mean? Here at Cardinal, we invest a lot of time, energy, and passion into working […]

SEO Tips to help Drug and Alcohol Rehabilitation Centers Generate More Leads

Marketing services are a necessity for any business; but it’s a particularly delicate matter for drug and alcohol addiction treatment centers. On one hand, you don’t want to come across as intrusive to your potential clientele. But at the same time, you know how important it is to reach and connect with local individuals who […]

On-Page Optimization Tips to Boost Your Local SEO

There is so much constant and evolving debate over what constitutes as good (and bad) SEO. Now that Google has upped the ante on all things local, the virtual peanut gallery has responded by inundating the web with tips, lists, and how-to’s for folks looking to master local SEO. How do you choose the best possible ways to boost your local SEO strategy? The Cardinal flock has you covered. Here are 4 tips to help you boost your local SEO and start seeing results – fast.

Social Media Marketing and the 21st Century Dentist

That’s right. Facebook, Twitter, Instagram, Pinterest, LinkedIn and other platforms can add true value to your marketing efforts. But first thing’s first. You have to have a presence on these platforms if you ever want to make any headway. But before you go out and create a handful of profiles for your dental practice, ask […]

Yelp’s Role in Reputation Management for Medical Professionals

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make – and seek out – reviews from the trenches. Now, Yelp is synonymous with internet reviews. Can’t decide which restaurant to go to for brunch? Check out Yelp! Wondering if that hair salon downtown is worth visiting? Use Yelp!

Discussion with Raj Choudhury

There have been a lot of people that have helped me along my journey as CEO of Cardinal but very few have given as much time and as many valuable insights as Raj Choudhury. This guy is incredible, he started his first agency out of college and grew it to 85 people before selling it [...]

Mastering Reputation Management for Dentists

According to BrightLocal: 80% of consumers trust online reviews as much as personal recommendations 60% of consumers need to read four or more reviews to perform an opinion Nearly half of all prospective patients say a doctor’s reputation matters But if you happen to have negative content posted online associated with your practice – regardless […]

Google AdWords Paid Search Tips That Help Dental Practices Grow

But you’re likely asking yourself: how can I possibly find the time to blog and post on social media regularly when I have a practice to run? Fortunately, there is a way for you to make a tremendous impact with your marketing efforts, without investing an incredible amount of time or energy. That solution is […]

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

And while there are many components to an SEO strategy for medical practices, one of the most important – yet interestingly easy – steps to take is to set up your Google My Business. Google My Business is a free service that gives your medical practice a solid presence on Google. The information you provide […]

SEO for the 21st Century Dentist: A Guide Toward Organic Search Domination

But as important as these channels are, they don’t paint the full picture of your marketing strategy. If you really want to make the most of your marketing efforts, you have to incorporate organic search as well. Organic search is responsible for 64% of all web traffic, according to a 2014 Conductor study. Look at […]

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice – be it an entire city or just a few blocks within that city. That’s where geotargeting comes into play. Geotargeting – also known as local PPC – is a feature built into AdWords that lets you target your ads to prospective patients in a certain location, or set of locations, that you specify.

Medical Practice Marketing: Using broad, phrase & exact match keywords

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches. When advertising in Google AdWords, you have four keyword match types to choose from – broad match, modified broad match, phrase match, and exact match. But how do you know which match type is right for your campaign? Let’s break it down for you.

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website. While AdWords boasts a few types of ad extensions, the most versatile of these extensions are sitelinks, which show links to specific pages of your website under your ad text. Thanks to sitelinks, you can consume more real estate on the search engine results pages and share more relevant information with your audience.

How healthcare practices can build a negative keyword list to save on pay-per-click costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions. But how much thought have you given to building a negative keyword list?

Local SEO Competition is Heating Up, Learn How to Stay Ahead of the Herd

Local SEO has dominated the landscape for the better part of the last few years, meaning it’s becoming more and more challenging to rank for keywords relevant to your specific service areas. The basics of local SEO (getting listed on a few directory sites; claiming your Google My Business page) used to be enough to rank high. Now, it seems all of your competitors understand and practice these basics, making it really difficult for you to inch your way up the search engine results pages.

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website. Perhaps they stumbled onto your site from an optimized blog you published. They got the information they needed and decide to close out of your site. That’s a lost lead, right? Wrong. Thanks to remarketing you now can connect with past visitors to your website (through targeted ads) as they browse elsewhere around the web.

How to Pick the Right Paid Search Keywords to Target for Healthcare Practices

As you look to grow your healthcare practice, you typically turn to two types of digital strategies: Organic/SEO strategies and Paid Advertising (PPC). While organic/SEO strategies can be very effective, they tend to take a long time to make an impact and can be challenging to scale with predictable results, which is why most healthcare practices rely on paid advertising to drive exponential growth.

How to get into and manage directories like Healthgrades, Vitals, & ZocDoc

We’ll be the first to admit that local business and healthcare directories aren’t the prettiest things to look at on the web. But despite their visual shortcomings, healthcare directories are, without question, a fantastic way for you to get your practice on the radar of local prospects.

Are you Guilty of These SEO Tactics that Kill your Local Rankings?

For all the talk about SEO being dead, or at least severely wounded, there’s no denying the simple truth that if you want your business to flourish on the web, you need to rank highly on search engines. Whether you embark on search engine optimization tactics on your own or have hired a full-fledged SEO, it’s important to know what types of things folks like Bing and Google disapprove of, so you can ensure that your brand remains relevant and easy to find for your local audiences.

Healthcare Marketing Tips: How to Build Links Through Digital PR

Long before there was even the Internet, public relations professionals worked hard to build relationships and find press opportunities for their clients. Fast-forward to today, and PR pros still subscribe to the same mission; only, their approach has become digitized. These days, one of the most effective ways to “build relationships” on the web is through high-quality links that direct back to your site. How can you build your database of high-quality links that not only broadens your audience reach but can also improve your rankings in search engine results pages?

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge. This guide covers the three most important types of paid digital advertising to help you decide which is right for your marketing needs

How Healthcare Practices Can Use On-site Technical SEO to Build Search Engine Rankings

You might have heard the phrase content is king. While it’s true that developing quality, unique content (like articles, podcasts, graphics, and videos) is key to getting found online, content alone isn’t enough to get you ranking high on search engines like Google. Much to the dismay of many, there are some technical SEO aspects to factor in. But before you roll your eyes or open your wallets to pay for a pricey SEO expert to do the work, check out our handy guide, designed to help you manage and optimize the 6 technical website modifications that can build your rankings.

How Healthcare Practices Can Increase Their Presence in Google’s Local Maps

Ranking high on Google’s results pages is good but for healthcare practices- ranking high for Local Searches is far more important. In general, Google places a tremendous emphasis on local searches, and for good reason. Take, for example, folks searching for a doctor or hospital. What good is it for Google to come back with results in a city 5 hours away? Rather, they do what they can to emphasize and promote the top tier of local searches, which is what the Local 3-Pack (or map pack) is all about.

How Companies with Multiple Locations Can Use Empathy to Grow Their Brand

Back in 2004, Dove did something that was almost unheard of: it stopped using supermodel-like women in their advertisements, replacing these models with “real women.” This Real Beauty campaign had a simple mission: to make women feel comfortable in the skin they are in, and to create a world where beauty is a source of confidence, not anxiety. With one simple decision, Dove – an international brand – acknowledged a reality that their customers already knew: all women don’t look like fashion models. This display of empathy didn’t just help Dove grow its customer base; but it also made these customers build a stronger bond with the brand.

Seven Ways to Win at Healthcare Marketing

People tend to go to the web before anywhere else when looking for health answers or looking for a new healthcare provider. By making the most of your presence online, you can significantly increase your visibility and the level of trust you build before a patient ever walks in your door.

Want to Capture Mobile Prospects at the Right Time? Try These 4 Micro-Moment Tips

As much as you want to – and should – spend time perfecting the content of your messaging or ads, all that effort will fall by the wayside if the timing isn’t on your side. Delivering the right content, at the right moment, has always been a major coup for marketers and companies. But these days, with consumers accessing content from devices as small as their watches, being able to find those perfect moments is becoming more and more challenging.

Google to display conditions related to symptoms described in searches. Its impact on you

Some 350 million daily searches on Google are related to medical symptoms. That is a lot of people turning to the web to find out what’s ailing them! As a result, Google’s announced it’ll start displaying a list of conditions related to symptoms that are described in users’ searches.

Is it Time to Start Targeting Cars as Your Next Mobile Marketing Strategy?

One of the foundations of marketing is to go where the customers are. In this mobile world, consumers have accepted that their phones and tablets are now fair game for marketers hoping to connect with prospects in the moment. Whether consumers want it or not, advertising on vehicles is an inevitability, with logistics and technology being the smallest obstacles advertisers have to overcome.

Types of patient testimonials to use for your marketing

Instead, they turn to the words of others to help them come to a decision for their healthcare needs, in the form of: Reviews Testimonials We’ve talked at length about reputation management and how best to protect the online personas of your doctors and organization. But while you can’t entirely control the climate of online […]

Cross-Device Targeting 101: How to Reach Your Audience, No Matter the Device They Use

There’s no question that mobile marketing is a necessity in 2016, 2017, and beyond. Still, a significant number of people rely on laptops, desktops, and tablets at some point during their customer journey. They may start their search on their phones, while in line at a grocery store, but they might not complete their conversion […]

How Orthopedic Surgeons Can Use Social Videos to Capture an Audience

That’s why so many orthopedic surgeons invest thousands of dollars on TV ads. But there may be a more effective way to spend your money: social videos. Aside from being far less costly to produce and market, social videos have the advantage of being able to focus on smaller – yet more appropriate – demographics, […]

What You Need to Know and Do About Facebook’s Clickbait Changes

We’re sure you’ve seen it before, headlines that are designed to all but force you to click on a link to read more. Headlines like these are known as clickbait. They intentionally leave out crucial information, or mislead people – and Facebook is about to put the kibosh on them. Here’s what you can do to make sure your headlines still get seen.

How to Develop a Healthcare Social Media Calendar for Your Practice

Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice. The basic tenet of marketing is: “Go where your customers are.” It doesn’t take an expert to know that your prospective patients spend an overwhelming amount of time online, specifically on social media.

How Orthopedic Surgeons Can Capitalize on the Popularity of Pinterest

Most physicians today seldom give Pinterest a second glance as a viable source for attracting and converting prospective patients. But late 2016 has been very good for the photo-heavy social media platform. Pinterest has grown from 100 million users last year to 150 this year (with 70 million users hailing from the US).

3 ways a hospital can use SEO to increase service line growth

Take, for example, the aging population of baby boomers. As baby boomers are beginning to hit the Medicare age, hospitals would do well to focus energy on specific service lines like: Geriatrics Orthopedics Cardiology Oncology Neurosciences But, based on changes in healthcare (and the general view of healthcare), it’s worth considering tying in these service […]

How Your Brand Can Use Instagram Stories Across Each of Your Locations

Earlier this year, Instagram launched their newest feature – Stories – as a way to compete with the Millennial-loved Snapchat. Just like Snapchat, Instagram Stories allows users to upload/take photos or videos to add to their personal story, where they last for just 24 hours. Brick-and-mortar brands with multi-locations are also finding ways to use Stories to promote not just their organization as a whole, but each, specific location.

What Plastic Surgeons Need to Know About the Latest Google’s Penguin Update

The latest Penguin algorithm update, however, is set to have a much larger impact on the internet as a whole, and is certain to affect the digital marketing strategies of plastic surgeons and their practices. What’s new with the Penguin update? Enter Real Time First, you should know what the Penguin update is in general. […]

How the Right Image Strategy Can Breathe Life into Your Blog Posts

The fastest car on the planet is just a piece of junk if it doesn’t have the fuel to go from Point A to Point B. That’s exactly the premise behind your blog post promotion. Just because you write a blog post doesn’t mean you can pat yourself on the back and watch the audiences roll in. That blog post you crafted needs some high-octane fuel to get its engine revving. That’s where the power of pictures comes into play.

4 Reasons Every Orthopedic Surgery Practice Needs Paid Search Call Tracking

Through PPC, you can determine: who clicked on your ad what web pages they visited prior to clicking what actions they took once they landed on your site From this, you can make changes and improvements to your campaigns to help broaden your reach and get the best return on your investment. But here’s the […]

Google Algorithm Update: How Penguin 4.0 Will Impact Your Website’s Rankings

Because of this, Google’s recent Penguin 4.0 update has left a number of webmasters with some confusion and some questions. A bit about how this update will affect you and what you should do: What is Penguin? Penguin is an update that was first launched in 2012. This update was created to boost quality content […]

5 Quick and Easy Ways to Get More Positive Reviews for Your Orthopedic Practice

But many of these same physicians – orthopedics included – overlook perhaps the most important aspect of reputation management: implementing a strategy that encourages more positive reviews. This type of proactive approach to your reputation management is directly related to how effective you can be at addressing your negative online comments. It’s a lot like […]

4 Ways Hospitals Can Unleash The Power Of Paid Search Advertising

A recent study states that 72% of internet users said they looked online for health information within the past year. That was a few years ago – imagine how many more people rely on the web for their health answers today? Many marketers will rightfully tell you that content marketing is the key to attracting […]

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Social media has forever made its mark on cosmetic surgery. People openly share news about their upcoming Botox treatments. Men and women alike post before and after shots on Instagram. More and more people are willing to talk about plastic surgery on social media, making these networks the ideal place for a plastic surgeon to […]

Grow Your Plastic Surgery Practice TODAY With These 5 Paid Search Tips

One in every 20 searches on Google is health-related, according to a study conducted by the search engine giant. That statistic proves just how competitive a field healthcare is, particularly in terms of paid search. So how can you use paid search legally and effectively to grow your plastic surgery practice? Try implementing these five strategies today.

How to Use Social Media to Grow Your Hospital’s Oncology Practice

Ruben Mesa, M.D., is the director of the Acute and Chronic Leukemia Program in the Division of Hematology-Oncology at the Mayo Clinic in Arizona. His YouTube videos on hematology and oncology topics1 – ranging from myelofibrosis to polycythemia – have been viewed tens of thousands of times. These views have resulted in referrals and patient […]

How to Use SEO to Grow Your Plastic Surgery Practice

Once online, these prospects type in a few key search terms (Plastic Surgeons in LOCATION), (Do I need a nose job?) (What to expect following a brow lift) to kick off their buyer’s journey. The higher you rank for these (and other) key terms, the more likely you’ll attract these prospects to your practice. But […]

3 Proven Methods to Grow Your Multi-Local™ Brand With Programmatic Media

In reality, however, businesses of any size can use programmatic advertising. Programmatic advertising automates the process of advertisement purchasing by targeting specific audiences and demographics. Programmatic advertising companies makes it possible for you to use tons of data to show highly relevant ads to people based on their online behavior or customer profile. This is […]

SEO and Your Practice: A Guide for Orthopedic Surgeons

Of all organic traffic, Google makes up more than 90% of the market, meaning if you want to grow your practice online with digital marketing solutions, you need to set your sights on Google’s SERPs (search engine results pages). More specifically, your goal should be to rank in the top 5 results, as these results […]

Branding for Orthopedics: How to Develop a Voice that Speaks to Your Patients and Prospects

But these days, a different acronym is often tossed into the mix as well: H2H, or human to human. This H2H movement is built upon the premise that the humans that make up your target market respond to – and connect with – other humans. In other words, if you want to connect with your […]

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

The retail industry has used geotargeting to push deals and notifications to consumers based on where these consumers are on any given day. If timed properly, and delivered in a message that speaks to the current mindset of the consumer, these push notifications help retailers lure motivated customers into their stores. There is absolutely no […]

Why Aren’t Your Web Pages Converting? Maybe it’s Lack of Trust

This type of due diligence to data is what makes marketers so valuable. They don’t just pitch ideas and campaigns based on feelings or hunches. They have hard data to back it all up. Not only does that prevent you from investing in campaigns that are a waste of time, but it also helps you […]

The 5 Cardinal Rules to Growing an Orthopedic Surgery Practice

Few things look the same in the 21st century as they did just 30 years ago, but one thing holds true: word of mouth is a huge part of the success of your practice. But how you generate that word of mouth, well, that’s a different story. While happy patients continue to be your best [...]

Why Your Search Rankings Might Have Dropped

So when your search rankings begin to drop, it’s perfectly logical that dread and anxiety begin to seep in. What went wrong? Why are we dropping? Most business owners have asked themselves these questions at least once in the last few years. And while many search ranking drops are remedied fairly quickly, that doesn’t help […]

5 social media tips for orthopedic surgeons

He’s also highly active on Facebook and YouTube. His video on meniscal tears (and whether surgery is always necessary) has been viewed nearly 175,000 times. And it’s not like he spent thousands of dollars producing some flashy video with every bell and whistle Hollywood has in its toy chest. It’s just him and a camera. […]

How to build a buyer persona

I’m sure an overwhelming number of you would say the photo with the child. But why? I could delve into the science and psychology of it all, but really it comes down to this: people read newspapers; houses don’t. What I mean is when crafting a news piece (or, for our interests, a piece of […]

Creating Content Isn’t Just About Traffic. Here’s How to Get Leads with Your Efforts

Not us. Don’t get us wrong – clearly that piece of content has some value if it brought in that kind of traffic. But creating content isn’t just about traffic – not unless you’re a media site that sells ads on your web pages. If you’re a business that sells a product or service, then […]

Top Metrics Every CMO of a Multi-Location Brand Should Monitor

Not sure what to track? These metrics are the among the most important: Return on Ad Spend This is the Mac Daddy of all metrics, but many businesses never try to calculate it. The formula is simple: just subtract your investment in advertising from the revenue you earn from those ads, then divide by your investment. This […]

The Importance of Creative Messaging in Paid Search

Messaging in paid search isn’t about just throwing any 100 words together. See how you can write in a way that speaks to your audience captures more clicks.

How to Use Social Wellness Month to Connect with Current and Prospective Patients

Authorities including the Archives of Internal Medicine have observed a link between a patient’s social connectedness and their health. Many articles have been published about the significance of loneliness in an individual’s health, raising public awareness of this issue. By addressing concerns and opening conversation in your digital marketing during July, you can increase online […]

10 Vital SEO Tips for 2016 and Beyond

To stay relevant and visible, make sure that your SEO practices include the following tactics: 1. Create a website that loads fast. According to Search Engine Journal, if your site takes more than two to four seconds to load, you are losing visitors. You can check your site speed at Google PageSpeed Insights. 2. Use responsive design. […]

Must-Have Mobile SEO

 A few of the things to add to your list: 1. Optimize for voice search. One in five Google searches performed on a mobile phone are made using voice. Optimize for long tail keywords that are phrases people actually use. Often, these will come in the form of a full question. An FAQ page that […]

Why Healthcare Patient Personas Matter for Digital Marketing

Offer the best value propositions by understanding your patient’s personas and decision making process.

Market Analysis for Healthcare Digital Marketing

Find the “Next Big Thing” in healthcare digital marketing by conducting an effective market analysis.

Competitor Analysis for Healthcare Digital Marketing

See how an accurate competitor analysis can provide invaluable insight into new opportunities and help prepare for longterm digital marketing success.

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

What are smart goals, and why are they so important for digital marketing success in healthcare?

Top 3 SEO Healthcare Trends for 2016

A successful SEO strategy is a hugely important part of healthcare digital marketing success. Get to know the most important factors in 2016.

Online Reputation Management for Healthcare Practices & Physicians

Online reviews are part of a new client’s decision making process. Find out what you can do to most effectively manage your reputation online.

How to Build Healthcare Brand Awareness with Social Media Marketing

Jumpstart brand awareness through harnessing the power of social media with these simple but powerful tips.

Healthcare Content Marketing: Top 3 Best Practices for 2016

Find out why content marketing is such a powerful way to build and nurture relationships with prospective clients in the healthcare industry.

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