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How Leslie Gibbs is growing Modern Vascular in a big way in her first 75 days by identifying gaps in lead generation

Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!Resources from this interview Announcer: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This [...]

Marketing’s Role at Each Step of the Patient Experience

At its core, healthcare is about taking care of the patient. While long ago a patient’s experience likely involved a telephone and an in-person appointment, things are far different nowadays. Most patients begin their journey online. Some of those journeys end online, too. In a recent consumer healthcare survey, 81% of patients reported that they read reviews about doctors even with a referral, and 63% choose their providers based on a strong online presence. When it’s time to make an appointment, nearly 50% prefer to make their request through some digital channel, further underscoring the significant shift in preference toward digital experiences.

How Hernando Ruiz-Jimenez is growing New York Presbyterian Hospital by building a comprehensive technology infrastructure and layering on advanced marketing strategies

Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.Resources from this interview [music] Announcer: Welcome to the Ignite Podcast, where we help marketers and CEOs [...]

Google Ads Versus Yelp Ads: Which Advertising Platform is Better?

Choices, choices, choices—where should I put my marketing budget? This is hands down one of the most common questions that clients ask me. Although I hate giving non-answers, I always reply with: it depends.

How Much Does Digital Marketing Cost?

How much do you have to invest in digital marketing to get results? Is digital marketing even worth it? These are important questions to ask if your business is considering implementing a digital marketing campaign. We’ll answer these questions in a bit.

Top 9 Benefits of Digital Marketing

Research by Pew Research Center shows that in the last three years, internet usage by adults has increased by at least 5%. Now, more than ever, businesses are tapping into the opportunities the digital world offers. In other words, online marketing plays a very big role in shopping decisions people make.

What is Content Marketing?

When people first hear about content marketing, it usually sparks many questions. How does it differ from traditional marketing? Are there different types of content marketing? What are the benefits of content marketing? If you’re looking for answers, this article covers all of that.

Google Ads Versus Bing Ads: Which is the Best PPC Platform?

When someone talks about paid search or pay-per-click advertising, they usually are referring to Google Ads and for good reason. After all, Google dominates the search engine space by grabbing 92.51% of the market share.

What Are SEO Keywords: Definitive Guide for SEO Beginners

Search engine optimization or SEO is one of the most effective strategies for online marketing. If you want more traffic for your website, then you owe it to yourself and your business to include SEO as part of your online marketing strategy.

Are Google Ads Effective? Is This Advertising Strategy Right for You?

So, you’ve spent a lot of time, money, and other resources for creating and setting up a website for your business. Now, what?

Need Help with Google Ads? A Quick Google Ads 101

When it comes to digital marketing strategies, there are many methods that you can use to reach new customers and grow your business. Among these strategies, one of the most popular ones is PPC advertising.

How Do Google Ads Work? Learn the Basics

If you have an online business, it’s a given that you should do advertising. Otherwise, how will you put your product or service out there and in front of your target audience? Advertising is one aspect of online business that you can’t afford to ignore.

Are Google Ads Worth It?

For any business owner who has a website, ranking on the first page of Google for certain keywords is everything. There are many strategies for ranking your website including search engine optimization. If you’re unable to rank on the first page, you have probably also considered advertising via Google Ads.

20 Top Digital Marketing Terms and Definitions

If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, we will define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.

What are the Benefits of SEO?

Digital marketers have a vast array of tactics they can use to grow their business. Depending on their product, target buyer, and industry, they may focus on paid digital advertising, affiliate marketing, social media marketing, or perhaps in-person events.

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days invest in pay-per-click (PPC) advertising. On average, businesses make $3 in revenue for every $1.60 they spend on PPC ads.

11 PPC Tools to Optimize Your Medical PPC Campaigns

For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different.

How to Write Clickable Headlines That Improve Your CTR

The content, length, grammar, and tone of your headlines determine whether a person will click on your headline or not. If your headlines don’t appeal to your target audience, your content will go unread.

How Chryssa Rich, Director of Marketing for Primary Health Medical Group, is staying ahead of the new competition in her market

Chryssa walks us through the variety of marketing & branding strategies she uses to maintain PHMG's status as the top dog in town.Resources from this interview [music] Narrator: Welcome to the Ignite Podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your [...]

3 Examples of Healthcare Companies Using Google Ads to Generate Leads

If you’re trying to reach more people and SEO isn’t proving effective, you might want to consider paid search advertising. Paid search, specifically using Google Ads, can get you front of a large—highly targeted—audience quickly

Increase Brand Awareness Through Influencer Marketing

Take a look at any blog, social media feed, magazine, or even YouTube and tell me what you see? I’m sure there’s more than a few advertisements. Consumers are bombarded with advertisements day in and day out. Faced with so many, they’ve learned to tune them out. Only a few can break through the noise. So, it’s not surprising that many companies struggle to capture the attention of their desired customer

How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!Resources from this interview Voice over: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical marketing podcast. We [...]

7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

If you’re reading this article, you’re likely getting good conversions from your Google Ads campaign and you’re looking to increase your ad budget to get even more conversions. However, abruptly increasing your Google ads budget is risky as it can cause your click-through rate (CTR) to plummet and your cost per acquisition (CPA) to increase.

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat.

8 Alternative Channels to Drive Traffic to Your Medical Website

Search isn’t the only way to get people to your website. There are many other channels that you can use and it’s important to diversify your traffic sources. You don’t want to put all your eggs in one basket.

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet and exceed customer expectations—to improve the patient experience and quality of care—will depend on your ability to make the most of your data.

What to Expect During Agency Onboarding

A step-by-step overview to the digital marketing agency onboarding process.

5 Programmatic Display Advertising Trends for 2020

Since its inception, programmatic advertising has grown year over year. It’s now the primary method of buying digital display ads in the U.S., far surpassing manual ad placement.

Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

Marketers are allocating a greater portion of their advertising budgets to digital channels now. Digital advertising platforms offer increasingly precise data to marketers, so they’re able to reach their customers more effectively. PwC’s Global Entertainment & Media Outlook report predicts that by 2022, more than 50% of advertising budgets will be digital. Earlier this year, [...]

PPC Advertising Guide for B2B Companies: Strategies & Best Practices

You may wonder if pay-per-click (PPC) advertising is a smart marketing strategy for business to business (B2B) companies. Will your ads reach the right people? At what cost? Or will they simply be ignored? Many people have the misconception that PPC advertising is just for business to consumer (B2C) companies.

You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies

In the constant struggle to get noticed on the Interwebs, search engine optimization (SEO) is important. Like, really important. For proof, look no further than the thousands of SEO companies out there offering outsourced SEO packages.

How to Target Referral Traffic with Facebook Ads

Facebook advertisers have an arsenal of tools for engaging their audiences, which is why Facebook takes up 38% of the entire online advertising revenue in the U.S.

These 8 Visual Elements Will Boost Your Blog Posts’ Page Rank

Visual elements can transform your content marketing into something that people relate and respond to. If you want to capture people’s attention and rank higher on Google, you need to use interesting, entertaining, and eye-catching visual elements in your web pages.

How to Use Automation to Maximize SEO Performance and Save Time

There is an abundance of information on the web that can help you craft an effective SEO strategy. But when it comes to executing that strategy, it’s very easy to get stressed out and overwhelmed about the amount of work that must be done to yield positive results.

8 Effective SEO Tips Medical Practices Can Use to Acquire More Patients

In this article, we’ll share tips on how SEO can help you attract new patients to your practice. We’ll explain how to use these simple strategies, which don’t require much technical knowledge, and help you attract new patients and retain existing ones.

In-House Marketing vs. Agency – What You Need to Know

Not sure if you should build an in-house marketing team or hire an agency? It’s a tough decision. In this article, we’ll share objective information, including all the pros and cons, to help you make an informed decision on how to execute your marketing initiatives.

How to Select Your First Digital Marketing Agency

When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?

14 Social Media Advertising Trends to Watch in 2020

Year after year, social media use has increased. Since 2018, worldwide users have increased by 9% and now total 3.5 billion. Social media platforms are constantly evolving as they grow and adapt to consumer behavior and incorporate new technologies.

8 PPC Advertising Trends You Should Expect in 2020

Pay-per-click (PPC) advertising is a form of digital marketing that’s widely used today, not only because it’s cheap but because it delivers impressive results. Because of its ability to drive leads, an increasing number of companies are incorporating PPC advertising into their marketing strategy. 

Learn How to Increase Your PPC Profits in 6 Steps

Creating a successful pay-per-click (PPC) advertising campaign that delivers a high ROI is a satisfying feeling. But it doesn’t happen overnight. Often, the path to success can have a few detours. Sometimes you’ll implement an innovative tactic and boost your PPC profits immediately. Other times, you’ll try a new approach and instead of success, you’re [...]

12 Digital Marketing Trends and Innovations for 2020

Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures. In the digital era, sharing information is easier than it ever has been before. Each year, new tools and technologies have emerged and the marketing technology landscape has swelled to 7,040 solutions. Marketers can now [...]

12 Healthcare Marketing Trends for 2020

Now more than ever, people have a renewed focus on health and wellness. Patients are demanding better services to improve the quality of their lives. As a result, many options for care have appeared and competition is fierce in many healthcare markets. If you continue to use dated marketing techniques, the chances of growth are [...]

12 SEO Trends for 2020 That You Need To Know

As online competition continues to increase and new websites are being launched, it’s time to rethink your content marketing strategy and invest in SEO. Websites must meet specific requirements set by search engines like Google, and this is where SEO strategy becomes very important. You must know what SEO trends are on the horizon so [...]

5 Unconventional Strategies to Generate Organic Leads [Backed by Data]

Whether you realize it or not, organic lead generation is vital to the success of your business. Without implementing a consistent daily lead flow, it'll be difficult to maintain the growth rate required for your brand to succeed. If you've been experimenting with regular organic lead generation practices and your monetary goals are still falling [...]

Digital Marketing Strategies to Drive New Patients to Your Medical Practice

At your medical practice, it’s likely that your ultimate goal is to help as many people as possible to live healthy lives. This can be difficult if potential patients don't know that you exist. Implementing a solid marketing strategy is vital if you’re looking to grow your practice. So, how do you increase your medical [...]

Medical PPC Strategy: How to Generate Medical Leads Using Google Ads

When people have health-related problems, they urgently seek answers and help from reputable experts. The first step in getting this information is often a visit to a search engine. Research has shown that “77 percent of patients conduct an online search before making an appointment with a physician.” If you want to reach potential patients, [...]

13 PPC Advertising Best Practices to Maximize Performance and Drive Leads

Investing in pay-per-click (PPC) advertising is a great way to generate leads for your company. If you’re able to create persuasive ads that connect with your target audience, you’ll see impressive results. But creating effective PPC ads is not quite as easy as it seems; it requires in-depth knowledge of your target audience and what motivates [...]

10 Best SEO Analytics Tools to Get Marketing Insights

Utilizing search engines in your digital marketing strategy is the best way to drive sustainable leads and sales for your business. Because when your website ranks high in the search engine results page, it results in organic traffic and leads. Recently, HubSpot conducted a survey showing that“57% of B2B marketers stated that SEO generates more [...]

How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!Resources from this interview [music] Speaker 1: Welcome to the Ignite Podcast. Where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical [...]

10 Digital Marketing Trends and Innovations For 2019

Please see our updated article: 12 Digital Marketing Trends for 2020. Some years ago, Bill Gates wrote the book Business @ the Speed of Thought. In the book, he explained how technology and digital infrastructures can put businesses ahead of their competition. However, the book already seems outdated…the internet in its early stages and the [...]

Healthcare Digital Marketing Trends to Expect in 2019

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

Python Rank Investigation Template for Data Studio

How to Use Cardinal’s Rank Investigation Template Cardinal Digital Marketing has developed a Data Studio template for digital marketers to use to help investigate sudden ranking drops. John, Cardinal’s SEO Director, wrote an a how-to guide on Search Engine Journal about how to use Python programming to investigate which pages are ranking well for targeted [...]

How to Use Digital Marketing to Promote Your Offline Store’s Sales

Maybe you’ve thought at some point that your brick-and-mortar store doesn't need an online marketing strategy. After all, customers don't buy your products online. But that's an erroneous thought because the internet has quite an effect on most of our experiences that happen offline. According to Forbes Insight, 82% of customers conduct product research online [...]

How Healthcare Marketers Can Create Engaging Content For Their Medical Practice

For many people, understanding medical information can be challenging. Even though healthcare practitioners are enthusiastic and willing to help, people can get lost amid the technical jargon. Medical content that is too technical can fail to connect and engage with potential patients. Think about it, as a healthcare practitioner what's the point of producing content [...]

How to Generate Leads with Paid Search and Email Marketing

An important aspect of running an online business is to generate more leads that translates into more sales. Fortunately, you can get great results from your marketing efforts with the many channels you can utilize. Paid search is a popular and effective way to rank a website for important keywords and help get it to [...]

10 In-Demand Digital Marketing Skills to Have in 2019

Digital marketing consists of a large variety of tools, platforms, and tactics that all require some time to master. As a digital marketer, you need to possess a diverse skill set, including an advanced grasp of current online media channels as well as possess the ability to predict future trends, in addition to understanding certain [...]

10 Essential Local SEO Management Tools for 2019

If you’re reading this post, you know how important local SEO is for your local business. In simple terms, if you’re not ranking high enough for search terms related to your business in your area then in the Google map pack, you’re probably leaving a lot of money on the table. Your business deserves better! [...]

9 SEO Factors That Boost Your Search Engine Rankings Quickly

It’s accurate to say that Google is the number one search engine. And it’s clear that in the world of search engines, Google has the final word when it comes to instituting ranking factors. The other search engines out there- Yahoo!, Bing, Safari- simply follow the big G. Essentially, if your site ranks highly on [...]

8 Types of Content that Easily Increase Organic Traffic

Not all content types are created equal. Some boost your search traffic and enhance your personal brand while others do not. Content needs to be fresh. Nobody loves reading boring fluff consistently and has fun while at it. So, if you keep writing and churning out low-quality content, your visitors may just find another blog [...]

7 Inspiring Facebook Ad Examples You Can Replicate to Drive Sales

Can we be straight up with you? If you’re not investing in Facebook advertising, this is the best time to give it a shot. It’s natural to be skeptical about the ROI you can get from social media advertising, but Facebook deserves a chance. Here’s why: At the end of 2018, Facebook was home to [...]

6 Ways Google Ads Can Help Your Online Marketing in a Competitive Market

No matter what business or industry you’re in, you’re bound to have competitors. And over the years, the competition has only increased with the evolution of technology and the popularity of the internet. This is because you're not only competing against the competitors within your area, you're competing against all the businesses online that are [...]

5 Data-Driven Marketing Insights to Promote Your Medical Practice

As a medical practitioner, you want to help as many people as you can live healthy lives. But how can you reach more people if you’re attracting zero patients already? Our Healthcare Marketing Agency offers SEO solution or paid search service that can help you to generate high-quality leads/new patients to your medical practice. Think [...]

The Expert’s Guide to Optimizing Your Business ‘Services’ Page to Drive More Traffic

When a new customer lands on your website, which page do you want them to see?' Probably the one that explains your services and products and encourages them to convert. The Services page is one of the most important pages on your website, therefore you want to drive as much traffic to it as possible [...]

8 Uncommon Ways to Lower Your Cost Per Acquisition in Google Ads

The beauty of investing time in online marketing is all of the exposure you get for half the amount of effort you would spend in offline traditional methods. Plus, it exposes you to a wider market, giving you an opportunity to convert more prospects into customers. However, it’s not all fast profits… harnessing the benefits [...]

How to Maximize the Most Out of Your Google Ad Spend in 6 Steps

When you are spending your hard-earned money on Google Adwords or any paid search, you want to get the most value you can out of your money. Generally, Google estimates that businesses make an average of $2 for every $1 spent on AdWords. While a 100% ROI is a great return, that doesn’t mean you’re [...]

Target Position Zero: How to Rank in the Featured Snippets

When it comes to SEO, there are several opportunities and techniques that could help you to rank higher in the search results. But it does take some time to figure out how to do it right. Cardinal Digital Marketing can help you with your SEO. As a premier SEO company, offering full SEO Services, let [...]

7 Effective Tips for Medical Firms Using Google Ads to Drive Customers

Have you dabbled in digital advertising and Google Ads, but haven’t gotten the results you were looking for? Did you feel like you were spending a lot of money, but not getting many new patients? If so, you may want to consider revamping your Google Ad campaigns. According to the Google Economic Impact Report, businesses [...]

7 SEO Strategies to Drive Leads to Your Medical Practice Website

For your medical practice, driving leads to your website translates to driving more customers into your business. And one of the best ways to generate qualified leads is to use search engines. Check out our SEO services or ask us any question here. Many of your potential customers use search engines to find medical professionals [...]

How to Combine Online and Offline Marketing with Facebook Ads

Did you know that Facebook advertising can help you to reach your offline audience better for conversions than what you can generate online? In fact, you can use Facebook ads to promote online and offline products, services, and events regardless of the competition. That’s just one aspect of social media advertising services that we offer [...]

What is CRO? Learn How to Increase Search Traffic and Website Optimization

As an online business owner, the internet is your playground full of opportunities to increase your sales. If you are interested in learning more about SEO or paid search, our SEO company can help you out. Contact us today. Maybe you’re using some highly effective digital marketing strategies already, like dabbling into online ads, email [...]

7 Common Marketing Mistakes That Affect Your Google Ad Conversions

When properly implemented, advertising your business or specific products through Google Ads (formerly Google AdWords) can increase your sales tremendously. If you don’t want to waste money on Google Ads by going into it blindly, our digital marketing agency can help with ppc management. A good starting point is to check out our Paid Search [...]

7 SEO Hacks that Increase Your Search Traffic in 60 Days

Are you ready to catapult your website’s ranking to the top of search engine results pages? If you’re strategic and focus on the user, then you can increase your SEO performance in less than 60 days- it is possible. Every business or company that has ever launched a website knows how difficult it is to [...]

Create a Medical Resource Center That Caters to You Patients and Prospects

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

The Ultimate Guide to SEO in 2019

No matter how much traffic you got this year, I’m sure you want more high quality search traffic to your website in 2019. However, it’s not as easy as it sounds. Improving organic rankings and traffic can be a complicated affair. Especially if you have little knowledge about SEO in which case we would suggest [...]

12 Local Search Trends You Can No Longer Ignore in 2019

2019 is around the corner. A new year is coming. But some things will never change. Consumers will continue to need your services. You'll continue to want more customers. These are facts. Consumers will continue to use search engines to find local businesses. But will you gain more local customers through search engines in 2019? [...]

How Ben Goodman, VP of Marketing for CareSpot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations

Ben Goodman plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies.Resources from this interview [music] [00:00:01] Recorded Audio: Welcome to the Ignite podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical Marketing podcast. [...]

7 Steps to Win Local Customers Back By Using Google Map Packs

Due to the advent of the internet connecting people like never before, you now have the opportunity to get customers from all around the world. However, one detail many businesses forget is that people within their 10-mile radius are probably their best potential customers. People in your locality continue to use search engines to find [...]

How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor

Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local population.Resources from this interview [background music] [00:00:00] Voice over: Welcome to the Ignite Podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your [...]

A Step By Step Guide on the 6 Best SEO Analysis Tools and How to Use Them

To get increased engagement and results from your website, search engine optimization is a vital activity you have to put some attention towards. However, we know that's easier said than done. Monitoring search engine optimization requires tools that provide the right data about your website, business, and customers to help you determine what’s working or [...]

How to Rank Competitive Keywords in Google’s Top 10 Organic Results

Competitive keywords are hard to get up in the top of the list of search engine results. Therefore, you need to have a great strategy in place in order to move the needle. In this article, we’ll cover how to do it. The truth is that search engine optimization (SEO) can be a big challenge [...]

How to Avoid Duplicate Content and Indexing Issues on Your Website

Many website owners pay little attention to duplicate content because they don’t understand the repercussions of it. However, if you are continuously posting duplicate content, it could spiral into a big problem for your website. One problem that’s a direct cause of this is a drop in organic traffic to your website. According to Google, [...]

16 Google AdWords PPC Mistakes That Waste Time and Money [and How to Avoid It]

If you're running a PPC ad today, you want to get as much traffic to your website as possible and ultimately make sales. Sounds good, right? In fact, many marketers are already achieving that. In the State of PPC study by Hanapin marketing, 78% of advertisers felt good about their PPC campaigns, while 20% felt [...]

13 Best Practices to Increase Search Traffic in Local Search Marketing

Local search engine optimization should always be part of your SEO strategy with the ultimate goal of directing local traffic to your website. It's a fact that Internet users make their search for businesses, products, and services "location" specific. According to Geo Marketing, “mobile searches for ‘where to buy’ have grown 85 % since 2015 [...]

7 Steps to Implement Facebook Audience Targeting and Increase Conversions

For every business, there’s an aim to gain more leads and convert more of them to loyal, happy customers. Many people who love certain brands like them on Facebook, so if you have decided to advertise your business on the top social network, then that's a good move. For starters, Facebook has 2.23 billion monthly [...]

7 Effective Tactics to Increase Local Conversions with Google Ads

Have you ever wondered how you can increase your local conversions with Google Ads? It’s simple once you know how to do it. The first step is to look at local conversion tracking- a great tool provided by Google AdWords to the users to accurately measure the exact returns or ROI of ad spend. Effectively [...]

6 Steps to Creating High-Converting Google Ads to Attract New Customers

Knowing how to create and implement high-converting Google AdWords to attract customers is very important to grow your business, otherwise how are people going to know that you exist? If you are a digital entrepreneur or even if you are brand new in the online market, it is very likely that you have already recognized [...]

How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI

Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROIResources from this interview Podcast Announcer: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your [...]

13 PPC Trends to Increase Your CTR and Sales

Pay-per-click (PPC) advertising is one medium that marketers have used over the years to bring in more sales for their business and achieve their targets. With this advertising method, businesses gain targeted traffic that is more likely to buy their products and services. PPC can make a significant difference in your business. According to WordStream, [...]

How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwich Works is growing awareness through groundbreaking digital marketing strategies

Brandon Rhoten has run the marketing for Wendy's and Papa John's and is now looking for brave marketers to help him lead the charge in growing Potbelly Sandwich Works.Resources from this interview [00:00:01] Speaker 1: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite [...]

How and Where to Find the Best Atlanta SEO Experts

Finding a reputable search engine optimization expert in Atlanta can be a really tough task as hiring a search expert is different from hiring an office secretary as too many self-proclaimed SEO experts have infiltrated the industry. But hiring an SEO expert to run your SEO campaign for your brand is extremely important if you [...]

How Brittaney Bethea is helping the Morehouse School of Medicine Grow It’s Local Awareness

Brittaney shares tips on how she helps MSM's community involvement and awareness.Resources from this interview Announcer: Welcome to the Ignite Podcast where we help marketers & CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical marketing podcast. We push beyond platitudes to deliver you real-world stories [...]

How Jordan Silton is Growing Huge Websites Like Apartments.com Through Innovative SEO Tactics

Jordan Silton, Director of SEO Marketing, shares lots of tips on what it takes to grow 9 websites. You will be surprised to hear all the ways that he compares it to working at an agency.Resources from this interview [00:00:01] Intro: Welcome to the Ignite Podcast, where we help marketers and CEOs learn the latest [...]

How to Build Effective Landing Pages for Facebook Advertising

Are you thinking about creating an ad on Facebook for your business? Well, that's long overdue. With a monthly active user base of 2.19 billion people, you’ve been missing a lot of opportunities for your business. A landing page is an effective means of capturing leads for your business. You can convince your audience with [...]

13 Ways To Promote a Local Business With Google Adwords

The marketing landscape has dramatically evolved in recent time and Google AdWords is one of the numerous platforms pioneering this change. In case you don’t know, Google AdWords is one of the most effective means of paid online advertising. Thousands of small, mid-size, and large businesses make use of this advertising channel to market their [...]

7 Steps to Quickly Drive More Clicks with Google Map Packs

Let’s be frank, every business needs exposure. But only a few are getting it. Not because other businesses are not trying, but because they have neglected the little things that make big differences in business. Most businesses are busy trying to please the whole world and they have neglected the group that may be more [...]

The Quick Guide to Using Link Reclamation to Rank High in Google

Link building is one of the most important activities to improve your ranking in Google top 10 organic listings. In fact, in our online marketing agency environment, link building is considered as one of the most importance SEO practices because it's the culmination of several other skills (e.g., content marketing, relationship marketing, copywriting, content distribution). Links [...]

SEO Audit Atlanta: How We Analyze and Rank Websites

Do you need help with SEO Audit? Let our SEO company in Atlanta team help you. It’s no longer a secret that ranking high on Google can send a lot of organic traffic to your website, and revenue for your business. Studies show that 95% of search engine users click on the links on the [...]

How Our Atlanta SEO Company Does Link Building for Our Clients

Do you need help with link building? Our Atlanta SEO link building solutions can help you simplify the entire process step by step. Links are one of the most important ranking factors that Google considers. As such, you have to be deliberate and strategic about it. In fact, in a research by Brian Dean, it [...]

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are several things to consider, however, 7 of them are key. Showing up in Google first page for your brand, products, and services that people in Atlanta are looking for will not only generate traffic to your website, but [...]

How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.Resources from this interview [00:00:01] Narrator: [...]

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie [...]

How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds

Dr. Young goes into what it takes to create a great group of graduating students as well as giving us her advice on what it would take to keep our schools safe. This one is not to be missed!Resources from this interview [00:00:01] Voice over: Welcome to the Ignite Podcast, where we help marketers and [...]

Rob Crews on What it Takes to Become CMO of a Major Brand Like Church’s Chicken

Brand and restaurant marketers. Rob reveals what it takes to climb the ladder of a large brand and gives details on exactly what it takes to land those big interviews. Very fun episode full of great insights on marketing and personal growth.Resources from this interview [music] [00:00:01] Recording: Welcome to the Ignite Podcast where we [...]

Digital Marketing Trends and Innovations You Need To Know About for 2018

If you ever wanted to know what digital marketing will look like in 2018, you’re not alone. Top companies start making next year’s digital marketing plan in the current year.

Atlanta Braves’ Director of Digital Marketing, Greg Mize, gives an Inside Look into their Sports Marketing Program

Originally a Bostonian, Greg Mize is currently the Digital Marketing Director for the Atlanta Braves. But, his experience in sports marketing didn’t start with the Braves. Greg originally moved to metro Atlanta for a role with Turner Broadcasting, who owned the digital rights to NASCAR. Prior to that, Greg worked in promoting the NBA. Greg [...]

Find Your Tribe: How to lower CPA and Boost CTR in Facebook Ad Conversion Optimization

If you’re reading this, chances are you’ve already been on Facebook several times today. The social media giant (so ubiquitous that its name is used as a noun, verb, and adjective) boasts 1.18 billion daily active users ranging from CEOs to companies to students. Despite this large community, online marketers and advertisers still find it [...]

A New Wave in Google Panda Update: 6 Ways to Position Your Website For Better Rankings

Google Panda update was a game changer. It was the major algorithm update that Google used to announce their stand on delivering great user experience in the search. Today, if you want to rank on Google’s first page, you should be ready to deliver great value with your content. That’s what an effective digital marketing [...]

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business' revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. Some advertisers ignore it completely. However, if you want to acquire more "real estates" in Google search results, integrating ad extensions [...]

Creating Your First Facebook Ad Campaign

There are roughly seven billion people on Planet Earth. Roughly 2 billion of those people are on Facebook. No other online network boasts that kind of dominance. Not even close. It’s safe to say that no matter your industry, no matter your niche, a significant percentage of your target market actively uses Facebook. Creating Facebook [...]

10 Ways to Optimize Your SEO Campaigns for the Voice-First World

Is your SEO campaign optimized for the voice-first world? Imagine a search engine that centers on voice instead of text. It’s no longer a vision of the future. It’s real. These days, when people are looking for information online, they simply speak to the search crawler. ...“OK, Google, who is the best dentist in Las [...]

7 Reasons Why User Experience (UX) is The New SEO Success Formula

Who are you optimizing your business for? Google or your customers? It's no news that search engine optimization (SEO) is crucial to the success of your business online. But the truth is, user experience is an important digital marketing trend. It has become a huge part of SEO — your prospect’s interest, happiness, feelings, satisfaction, [...]

Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe

Brand marketers & scotch aficionados you won't want to miss this episode. Glen reveals a few of the ways Macallan plans to continue to gain market share across the world with specific tactics & partnerships. Very fun episode full of great insights on marketing & personal growth within organizations that Millennials need to hear!Resources from [...]

Kim Jensen-Pitts On How She Grew McDonald’s, Cracker Barrel, and Taco Mac

Are you looking to get into a high level marketing role at a big brand? If so, you are going to want to hear from Kim who has done it all for huge restaurant brands. She has been a VP of Marketing for Ted's Montana Grill and owned her own marketing consultancy. Have a listen [...]

2017 in Review by Cardinal’s CEO – Alex Membrillo

Wow, what a year it has been. We have been in business for nearly a decade but looking back on this year I realize it was our most important year for so many reasons. This year started out rough with many decisions having to be made to keep our ship headed in the right direction [...]

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

Ed Higdon, CEO of Lift361 On How The Retail Industry Is Going To Change In A Big Way

This is an interview with Ed Higdon where we dive deep on how he started his business and we gain insights into how he thinks the retail industry is going to continue to evolve in a big way in the coming years.Resources from this interview [music] [00:00:00] Voice over: Welcome to the Ignite podcast, where [...]

King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year

Hey fellow CEOs and Marketers! On today’s episode, I had the pleasure of interviewing the CEO of King of Pops, Steven Carse, who has developed a brand that that everyone in the south has come to know and love.Resources from this interview [00:00:00] Automated Voice : Welcome to the Ignite Podcast where we help week [...]

How to Make More People Realize that Oral Health Means Overall Health

Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath. But not too many people know that poor dental hygiene can lead to a host of other more serious illnesses.

Get Parents to Realize the Importance of Early Oral Care through Marketing

A child’s first visit to the dentist is like a rite of passage. But it’s also a necessity. The American Academy of Pediatric Dentistry (AAPD) recommends that a child go to the dentist by age 1 or within six months after the first tooth erupts.

Women Care More About Oral Health than Men: Here’s How to Change That

Women are far more likely to be proactive about maintaining their oral health, according to a 2011 article published in the Journal of Periodontology.

How to use digital marketing to grow your practice with Telemedicine

But there are an incredible number of benefits to doctors and practitioners as well. Unnecessary visits can be reduced, or altogether eliminated. Doctors can get more involved with their patients. And, of course, they can reach a wider patient base.

In-app and mobile messaging: How to engage with, and convert visitors

in an age where real-time communication is as easy as downloading an app like WhatsApp, brands need to rethink how they choose to build trust with the people who matter most.

13 Content Ideas That Will Go Viral and Earn Natural Backlinks

So you want to earn natural backlinks to your website? First, you will agree with me that content today isn’t what it was a few years back. In the early days, content was supposed to be text and nothing else. Today, it has transformed into a multidimensional interactive medium that can be used in several [...]

How Can We Turn the Deluge of Medical Data Available into Positive Patient Outcomes?

We live in the world of data. No place is that more evident than in the medical field. In fact, in 2012, Forbes predicted that Technology will replace 80% of what doctors will do. They’re not entirely wrong. "Most doctors couldn’t possibly read and digest all of the latest 5,000 research articles on heart disease,” [...]

The Definitive Guide to Facebook Custom Audience Targeting

Facebook ads can be tricky and confusing for new advertisers. Even for experienced marketers, there’s always something new to learn.

How to Succeed with CPA Bidding and Maximize ROI on Google AdWords

Google AdWords has a lot of tools that you can use to improve your campaign and get awesome results. You need to take advantage of these tools, especially when bidding for keywords.

The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising

So it should come as no surprise that digital advertisers the world over are, at this very moment, looking over their mobile landing pages. That’s because Google has just announced the release of fast-loading AMP landing pages for all search text ads across the globe.

Millennials are reshaping the medical industry. How and why this matters

There was a time when Baby Boomers were the largest segment of the U.S. population, but that time has passed. There are now some 83.1 million Millennials in the U.S. today (people born between 1982 and 2000) according to the U.S. Census Bureau.

Facebook Paid Ads Ain’t PPC Ads. Here’s What You Need to Know

Each and every day, roughly 1.3 billion people actively use Facebook – a statistic that honestly is beyond comprehension.

Your Facebook Engagement Is Probably Dipping. Here’s How to Fix It

There’s been a lot of talk about the demise of Facebook. When Snapchat came along, “social media experts” remarked at how teens and young adults flocked to that app, and away from Facebook.

What CEOs need to know about marketing in 2018

CEOs are forward-thinking leaders. While they rely on information from the past – and present – to guide their decisions, they’re always looking toward the what-ifs of tomorrow.

Work with Marketers Who Embrace Data Rather Than Shy From It

Data should be a marketer’s best friend. That’s because marketers don’t make decisions in a vacuum. They [should] rely on data to help them create campaigns and improve these campaigns over time.

Partnering with a Marketing Agency that Isn’t a One-Trick Pony

Marketing isn’t like a lot of your other business investments. When you pay for internet, for example, you know exactly what to expect. When you pay for your lease, you know where that money is going toward.

Finding a Marketing Partner Focused on Your ROI

Over the years, marketing has evolved drastically, thanks to the explosion of data, social media, the proliferation of channels and devices, and a shift in customer demographics.

Why You Need a Marketing Partner That Doesn’t Follow the Herd

Taking a business from zero to sustainable growth is no easy feat. Aside from the talent it takes to make this happen, the most successful businesses all have one thing in common: passionate leaders.

Dominate Local SEO with New Google My Business Posts

As its name suggests, local SEO is a strategy you implement to target and convert your local audiences – and it’s an approach Google is pushing 100%. This is why Google Reviews have become such an integral part of your ranking.

The Definitive Guide to Using Facebook Ads to Drive Leads and Increase Sales

Content is the lifeblood of effective Facebook advertising. If you want your Facebook ads to get clicks, and drive leads and sales to your business, you need to embrace content marketing.

Creating the First PPC Campaign for Your Medical Practice

While organic marketing strategies (SEO) can be effective in growing the reach of your practice, most medical professionals still prefer to invest their dollars in PPC campaigns, and for good reason. Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin.

The Impact of Amazon Breaking into Telemedicine – the 1492 Effect

Amazon, the e-commerce company widely known for selling virtually everything under the sun, has reportedly created a secret lab (called 1492), aimed at bringing the massive company into the healthcare technology space.

Can Marketing Automation Help Doctors Improve their Patient Relationships?

Physician Dr. Sonia Henry recently published an article, on http://kevinmd.com, titled Doctors: Don’t lose your humanity, in which she discusses how important it is for professionals in the medical field to retain their humanity.

Strategies to Connect with Mobile Patients Using Digital Marketing

77% of Adults Own a Smartphone. How Do You Connect to Mobile Patients? If common sense hasn’t helped you realize just how prevalent mobile devices are in today’s search society, maybe a recent Pew Research Center report will: “Today just over one-in-ten American adults are “smartphone-only” internet users – meaning they own a smartphone, but [...]

The Beginner’s Guide to Earning 100 Links through Guest Blogging

Here’s the deal: Inbound links are the lifeblood your online business. Without high-quality links, you can’t successfully rank your best content pages in the Google—and consequently, your business will suffer. The good news is, guest blogging is powerful enough to help you acquire backlinks the most-relevant and user-friendly links.

Paid Search Marketing 101: A Guide to PPC for Your University

Universities and colleges have unique challenges when it comes to online advertising. While PPC campaigns should be a staple of your overall strategy, these campaigns can become particularly costly – or ineffective – if you don’t know the do’s and don’ts of this type of online advertising. Our PPC company in Atlanta has tested several [...]

Using Social Media to Show the Culture and Character of Your University

Digital marketing has completely transformed how higher education institutions market their schools to prospective students. Your website is easily your most valuable asset, and social media has become an integral part of engaging prospects while delighting current and past students. There are many factors prospective students consider when choosing a school. Price, location, and course [...]

How to Develop and Protect a Positive Reputation for Your School

For higher education institutions, an online reputation can influence leads, enrollments, retention, as well as alumni relations. As such, it’s important to actively manage your online reputation by implementing both a proactive and reactive reputation management strategy.

Creating “Content Hubs” on Your University Website to Cater to Your Varied Audiences

Creating “Content Hubs” on Your University Website to Cater to Your Varied Audiences. Unlike traditional businesses – that tend to have specific audience segments they’re looking to attract – schools and universities aim to attract people from a varied background, each with their own interests and relationship with your institution.

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what’s working and what isn’t?

The truth is, you may have a stunning website, but if you don’t know where your customers or visitors are coming from, what parts of your blog they find most helpful, how long they spend on each page, and how often they are coming back, you’re seriously missing it.

Taking a Page Out of Netflix to Funnel Folks to Conversions

The word “content” is nothing new to modern-day marketers. We’ve heard the phrase content is king more times than we’ve heard the phrase thank you. We know that video content is hot, that “authentic” content is impactful, and long-form content is good for increasing shares.

We are, by no means, strangers to the idea of content. It’s just that, stuck in our little marketing bubbles, we tend to forget how content plays a role beyond just in our own strategies.

Conquer Local SEO for Your Law Firm with These 5 Free Tools

Keeping up with the latest and greatest SEO trends is an impossibility unless SEO is your job. But it’s not. You run a law firm. You’re busy with clients, cases, managing staff and growing your firm; you can’t honestly be expected to keep tabs on every announcement coming out of the Google camp.

And while there are scores of tactics and strategies out there that can help your firm boost its online rankings, one of the most important areas for your firm to concentrate on is becoming king of your local SEO market.

How to Use Your Competitors’ SEO Strategies Against Them

There’s a basic tenet in marketing – find out the mindset of your customers and speak their language. That’s easier said than done. An entrepreneur who’s been chest-deep in his own product or service for the last few years will struggle to walk in the shoes of a person who’s never heard of what it is he’s selling.

But that’s what marketers do: we get to know the market so that we can bridge the gap between the audience and the product or service being sold.

Getting to know the market is a huge part of what it means to run a successful business. It’s the foundation of such buzzwords as buyer persona or keyword research. So, it’s fair to say, most marketers know how to research their targeted audience.

But how many business owners apply that same level of research and attention to detail to their competitors?

Does Fox Sports and MTV Move from Written Content to 100% Video Signal a Shift in Medical Marketing?

Over the last month or so, two rather significant media outfits (MTV News and FOX Sports) announced they were ditching written content entirely, and instead focusing their efforts on video.

This shift even has a fancy term: “pivoting to video.” And aside from meaning layoffs for content creators with a writing background, the recent pivots by folks like FOX and MTV may actually impact how you market your medical practice.

This shift toward video isn’t exactly new. It started a few years ago, right about the time that Facebook changed its News Feed ranking system. During that algorithmic update, FB began to weigh videos more heavily than links to external articles.

Paid Search vs Organic (SEO)- or Should it be Paid Search + SEO?

Walk into a room full of digital marketers and ask them which is more effective, paid search or organic search traffic, and somehow you’ll walk away with 10 different answers. Here’s the thing – why does it have to be an all or nothing, us vs. them mentality? The reality is a bit fuzzier than SEO vs. Organic. Some searchers click on ads. Some click on organic links.

Make Ads that Positively Build Your Law Firm’s Branding

It’s no secret that advertisements aren’t wholly trusted by the folks who view them. To make matters worse, many people don’t initially trust lawyers or law firms. When you combine those two elements together – ads for law firms – what you get is an end product that will struggle to build trust with your prospective clients. But all is not lost. There are ways for your law firm to use paid ads online and in social media effectively so that your prospects are left with a positive impression of you and your practice.

Get Your Medical Practice to Rank at the True Top of Search Pages with Featured Snippets

Have you ever noticed that some web pages show up above the first search result? Not only do these pages appear above the other organic results, but they are also displayed in a far more attractive, eye-catching manner. How do pages achieve what we like to call “position zero”? They do it through a featured snippet.

Using the Current Healthcare Debate to Provide Value to Potential Patients

Over the last few months, politicians in Washington have openly discussed completely repealing the Affordable Care Act (known as Obamacare) and replacing it with something deemed as more sustainable. This article isn’t designed to fan the flames of politics. Its purpose isn’t to set one side against another. What it is intended to do is to help medical practices – be them small solo operations or multi-location clinics and hospitals – identify a very specific need shared by their patients and prospective patients alike.

13 Google AdWords Hacks to Increase Click-Through Rate and ROI

Google AdWords is not just the biggest ad network but it’s clearly a market leader. Google had 75.8% US search ad revenue in 2016 which is expected to jump to 77.8% by the end of 2017 and by 2019, it’s expected to jump all the way up to 80.2%. Being a marketer, your job is incomplete if you don’t use Google AdWords to drive traffic because it means you’re missing as much as 75% of search traffic. Marketers know the importance of AdWords but they struggle to improve click-through rate (CTR) and thus ROI of their campaigns.

Law Firm Blunders – How to Avoid a Disaster with Your Marketing Efforts

Somewhere along the line you’ve likely heard that content is king. If you want to rank high on Google, if you want to build your reputation, if you want to convert leads into clients, you have to create content. But while there is some truth to this adage, it’s worth remembering another famous saying: live by the sword, die by the sword. There is no such thing as risk-free marketing. When you produce your own content, you put you and your law firm at risk of ridicule, backlash, or far worse.

Creating a Facebook Page for Your Restaurant to Stand Out from the Crowd

Regardless of the size of your restaurant or chain of restaurants, having Facebook and Instagram accounts are as important – if not more important – as having TV ads or sponsoring local events. Through incredible marketing tactics using pixel remarketing, ads and organic content, you can quickly gain an edge on your competition and forge meaningful relationships with your followers.

Create Paid Ads that Build Trust with Your Prospective Patients

Since the dawn of marketing, customers have mistrusted paid advertising. They know better than to believe that 3 out of 4 dentists choose one toothpaste over another, and they know better than to think that a bottle of beer will transport them to an island paradise. That’s been true since the time when radio and TV reigned supreme, and it stands true today in the digital age, particularly as social media ads and sponsored content have become more and more prevalent.

Cardinal Celebrates 8th Anniversary

This summer Cardinal is celebrating 8 fruitful years of business.  Our agency has grown from a 2 person company operating in a living room to becoming one of the leading digital marketing agencies in the Southeast.  Located on Peachtree Street in Atlanta, Cardinal continues to grow.  Our 2017 revenue is projected to be up 10% […]

Embrace the Season of Instagram – Shift Your Restaurant Marketing into Summer Mode

Instagram may not be taking over the world, but it sure feels like it is. Instagram has become the place for “cool” brands to make a name for themselves. And when it comes to restaurants, if you’re not on Instagram, you’re not doing social media right. With a presence on Instagram, your restaurant can post great menu item shots, share behind-the-scene videos, and lest we forget, your patrons can tag you and check in, thus furthering your brand reach.

Use Lead Magnet Offers to Grow Your Law Firm’s List of Prospects

There are a variety of ways in which a website visitor can become your client. But one thing to be clear is even if your website enjoys a fair amount of traffic, that doesn’t mean all those visitors will call for a consultation or fill out a contact form. In order to bridge the gap between stranger and lead, you need to motivate your web visitors to offer up their contact information. You need to quickly nurture a relationship with these visitors and build a level of trust where an exchange of personal information seems a natural “next step.”

Data: The Foundation of Your Medical Practice’s Marketing Strategy

The medical industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey. And it’s paying off. A 2015 Aberdeen study shows nearly 8x year-on-year-traffic for content marketing leaders versus followers. Content marketing adopters can also expect to see 6x greater conversion rates than non-adopters.

PPC Ad Tips: Using Motivation to Make Users Click

We’re sure you’re familiar with it, but do you see what we see? Those two ads atop the page, as well as the five organic results beneath them, are all vying for attention. They’re fighting to be the ones who get clicked on. How can you make sure that your ads are the ones getting […]

Using Call Tracking to Refine Your Law Firm’s Marketing Strategy

Depending on the current marketing strategies for your law firm, you might have folks who converted into leads after seeing a billboard, hearing a radio ad, listening to a friend, or reading one of your posts online. Many, in fact, needed a combination of interactions with your brand name before they were ready to convert. […]

Tips to Grow Website Conversions for Your Medical Practice

But those actions, alone, aren’t enough to boost your website conversions. While changing your call-to-action button color to red, green, or polka dots might help, if you really want to grow your website conversions and get more prospective patients for your practice, you need to focus on the types of offers you’re promoting. Folks who […]

Make an Offer They Can’t Resist – Lead Magnet Marketing for Your Restaurant

There are a ton of online resources that help you “improve your conversion rates,” including A/B testing tactics like changing the image on your landing page, changing the color of your button, and altering headline content. All of these changes certainly can help, and A/B testing will let you know which approach is more effective. […]

How to use Facebook’s Ad Relevance Score to Improve Performance

Introduced in 2015, Facebook’s Ad Relevance Score has successfully confounded marketers and advertisers for the last two years. But with the steady onslaught of Facebook Ads, and with News Feeds becoming more and more competitive, FB had to create some type of quality metric. Your Facebook Ad Relevance Score is a rating of 1-10, given only after it has reached a minimum of 500 impressions (which will happen pretty quickly). This score is calculated on a daily basis, based on positive and negative feedback as well as how the ad is performing.

Medical Related Voice Search is on the Rise – Here’s How to Adapt

A recent report publicized by Search Engine Land suggests that more than 60% of searches are now performed on a mobile device. With more mobile devices in use, your potential patients find it easier to use their voice to conduct a search rather than type on a tiny screen. That means you, as a medical […]

Call Tracking – The Perfect RX for Your Medical Marketing Strategy

How can you tell which of your marketing strategies are working effectively? That’s where we recommend call tracking to most of your medical professional clients. Call tracking analyzes individual phone calls based on how the callers accessed the phone numbers they’re dialing. That little piece of added tracking data is enough to clear the fog […]

Want to Build Up Your Influencer Status? Embrace the Written Word

These days having a great idea, desirable products to sell or good funding isn’t enough – you need to demonstrate yourself – or your brand – as a leader in your field. The benefits to positioning yourself as a thought leader include consumers being more likely to purchase your products or services, peers giving you more credence and respect, and a likely increase in your search engine rankings. While there are many ways to flex your expertise in your field (host seminars, for example), one of the most effective and rewarding ways is through your writing.

Remarketing for Restaurant Chains – Keep Your Brand Name Top-of-Mind

The majority of people who surf the web and land on your website aren’t ready to make a conversion in that exact moment. And just one brief encounter with your brand isn’t enough to make your restaurant chain come to mind the moment these prospects are ready to go out to eat. That’s why big-name brands spend tens of thousands of dollars on TV ads. They know that in order to build an audience, they have to expose these prospects to their brand over and over again. But with more and more people turning to the web to consume content and entertain themselves, how can you follow that same TV ad premise across digital channels?

Use Your Restaurant’s Email Lists to Supercharge Your Facebook Ads

Ever since we as mere mortals have had access to Facebook’s Custom Audiences tool (thanks to Power Editor), marketers and brands have been looking for ways to make the most of this incredible power. If you still aren’t sure what Custom Audiences are, basically this is a way for you to target your customers/patrons in Facebook ads, even if they don’t follow your Page.

5 Psychology Tips to Improve Your Website’s Conversions

Marketers tend to overthink the why behind consumer behavior. We get lost in the latest trends and strategies and forget that psychology is perhaps the most important tool at your disposal as you look to grow your leads and conversions. Once you fully understand the thinking process of our audiences, you’ll know how to capture their attention, as well as eliminate friction that may keep them from converting.

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online. One of the most effective marketing tactics to use – that’s built on the foundation of customer psychology, is social proof.

Medical Marketing: Make Long-Form Content Work for Both Google and Your Web Visitors

There was a period of time when digital marketers and SEOs swore by the shorter-is-sweeter approach to content. Articles and blogs that hovered between 300-600 words seemed to be long enough for search engines to find them, but short enough for people to appreciate them.

Marketing for Lawyers – A How-To for Your Google My Business Page

There are dozens of components that make up a solid SEO strategy for a law firm, but perhaps one of the easiest – yet most important – steps you can take is to set up your Google My Business page. This free service by Google helps propel your law firm’s presence with digital marketing on […]

Social Media Marketing Tips for Rehab and Addiction Centers

Of course, nothing could be further from the truth. And even if that were true, these “kids” are among the people in the country who are in need of the services you offer at your rehab center. The reality is social media networks like Facebook are where your target audiences spend a considerable amount of […]

How Lawyers Can Use the Avvo Directory to Build their Client Base

Seattle-based Avvo was launched by lawyer Mark Britton as a way to help folks easily and quickly find a lawyer. Users hop onto Avvo and, voila, they gain instant access to a ton of information that helps them make the right legal choice for their needs. All attorneys who use Avvo are assigned a rating, […]

How to Write Killer PPC Text Ads to Boost Your Medical Practice

Still, an ad’s headline remains its most important feature. Within your text ad, your description line, display URL, and ad extensions only exist to complement the headlines. Where are your eyes drawn to in the ad above? Chances are, the headline demands your attention. In fact, many online searchers all but ignore the other text […]

A Lawyer’s Guide to Reputation Management

In fact, statistics from BrightLocal show that: 80% of consumers trust online reviews as much as personal recommendations 60% of consumers need to read four or more reviews to perform an opinion Nearly half of all prospective clients say a lawyer’s reputation matters Is online reputation hurting or helping your law firm’s digital marketing strategy? […]

Local SEO in 2017: Beyond Google’s 3-Pack

Ranking in Google’s Local 3-Pack is a coup that should cast a smile on the face of any marketer or business owner. But here’s the thing – ranking in this coveted 3-pack is hard. That’s not to say you shouldn’t strive to get ranked there. Local SEO is a fantastic way to grow your business, but with 3-Pack competition heating up this year, we think it’s about time you consider altering your local strategy.

Tips to Help Medical Professionals Convert Their Organic Website Visitors

Organic website traffic is pure gold if you know how to use it to your advantage. The important thing to remember is that unlike paid or direct traffic, organic visitors came to your website by clicking on one of your pages or posts that Google ranked high. As a result, there’s a very good chance these visitors have never heard of you or your practice. And that, right there, is why so many medical professionals out there don’t understand how they can get a lot of web traffic, but fail to make conversions. They’re not speaking the right language to these organic visitors!

SEO Briefs: How lawyers and law firms can rank high on Google

Making sure your law firm is easily found online should be one of your biggest areas of focus for your marketing efforts. But that’s certainly easier said than done. While most lawyers and firms inch their way up Google’s results’ pages through paid advertising, there’s only so much budget you’re willing to spend on ads. Factoring in that legal terms are among the most expensive keywords to bid on, you can see why so many lawyers look for other strategies to complement their paid ads. Enter search engine optimization (SEO).

Using Twitter to Protect Your Reputation and Respond to Complaints

If you’ve been in business long enough, and have a Twitter handle, then chances are you’ve been the victim of a negative tweet. Of course, headline news issues, like the PR fiasco recently associated with United Airlines, sparked a flurry of negative tweets: As did Pepsi with its recent (and immediately pulled) commercial starring Kendall […]

The Drug & Alcohol Rehab Center Guide to Reputation Management

Without proper management, your center’s reputation could be scaring off future prospects who are in need of your services. Take, for example, what popped up when we did a simple search for “drug and alcohol treatment”: The image above shows Google’s famed 3-pack – a prominent feature on the results pages that shows three local […]

Law Firm PR: Building Quality Links to Expand Your Reach

Sure, on-site SEO strategies (such as creating optimized content) helps Google know you offer something of value, but it can only take you so far. Offsite SEO, or link building, is Google’s way of ensuring that others agree that yes, your firm, and its website, is reputable and worth ranking high. Think of each link […]

With Google’s Site Search Closing Down, What Can You Do Now?

This news has come with mixed reviews, to say the least. If people are on your site and use the search feature, clearly they’re interested in what you’re selling (or pitching), so you want to cater to their needs. If your search function is weak, those users may leave your site. That’s where Google Site […]

Facebook Advertising for Restaurants – Getting it Picture Perfect

But just because you throw a few dollars into a Facebook budget doesn’t mean your ad will be seen, acknowledged, and clicked-on by your target audiences. The average Facebook news feed is cluttered with information, including posts from friends and pitches from businesses. If you want your ad to stand out in the fray, then […]

Enhancing the Facebook Video Ad experience to grow your law firm’s reach

Fact: Facebook receives over 4 billion video views per day. Clearly, there’s a demand for videos in any legal marketing strategy, but today’s video ad experience is far from perfect. Whether it’s too many, or just poor quality, viewers of law firm video ads are often left underwhelmed, and frustrated, rather than forming positive associations […]

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

And while you might be able to come up with your own AdWords keywords, it’s worth your while to check out the free Keyword Planner built into your AdWords account. But to even access your keyword planner, you need to first officially create your AdWords account: Setting up your account means essentially creating your first […]

How to lower the costs of your PPC campaigns with your landing pages

And that’s just the tip of the iceberg. In fact, it can get a bit overwhelming figuring out where to start in order to maximize your ad spend. But more often than not, as an Agency with PPC management services, we like to start with our landing pages. The relevancy and quality of your landing […]

Digital Marketing Tips for Lawyers & Law Firms

But regardless of the complexity of digital marketing for law firms, one thing’s for certain: if you want your law firm to get more traffic, leads and clients, then you need to build a solid online presence. How can you do that? Well, while we can (and do) drone on and on about the intricacies […]

Is Mobile Ordering a Must-Have for Today’s Restauranteurs?

But for those companies that have launched mobile pay options (Starbucks, Papa John’s, etc.) many credit a tremendous amount of their sales to these mobile orders. Does this mean mobile ordering is a win-win for both the consumer and the restauranteur? In a study conducted by eMarketer, Papa John’s CMO Bob Kraut was quoted as […]

3 Tips to Grow Your Medical Practice with Digital Marketing

Of course, that umbrella phrase – digital marketing – can be a bit vague. One man’s idea of digital marketing might not reflect another’s. So, when we talk about growing your medical practice through digital marketing, what exactly do we mean? Here at Cardinal, we invest a lot of time, energy, and passion into working […]

Advanced Paid Search (PPC) Strategies for Drug & Rehabilitation Centers

Drug rehabilitation digital marketing encompasses a wide variety of tactics worth pursuing (SEO, Social Media, Healthcare Reputation Management), but the quickest way to drive online clients to your rehab facility is through paid search ads on search engines such as Google and Bing. While SEO strategies can deliver long-lasting results, it often times takes weeks, […]

SEO Tips to help Drug and Alcohol Rehabilitation Centers Generate More Leads

Marketing services are a necessity for any business; but it’s a particularly delicate matter for drug and alcohol addiction treatment centers. On one hand, you don’t want to come across as intrusive to your potential clientele. But at the same time, you know how important it is to reach and connect with local individuals who […]

Law Firm Marketing 101: 3 Tips to Lower Your PPC Costs

And that’s just Bing, which is typically less expensive than AdWords. On AdWords, it’s not uncommon to find law firms spending upwards of $50,000 per month on PPC. Paid advertising is an integral part of your law firm’s success, but there has to be a better way to market your message without spending tens of […]

On-Page Optimization Tips to Boost Your Local SEO

There is so much constant and evolving debate over what constitutes as good (and bad) SEO. Now that Google has upped the ante on all things local, the virtual peanut gallery has responded by inundating the web with tips, lists, and how-to’s for folks looking to master local SEO. How do you choose the best possible ways to boost your local SEO strategy? The Cardinal flock has you covered. Here are 4 tips to help you boost your local SEO and start seeing results – fast.

Social Media Marketing and the 21st Century Dentist

That’s right. Facebook, Twitter, Instagram, Pinterest, LinkedIn and other platforms can add true value to your marketing efforts. But first thing’s first. You have to have a presence on these platforms if you ever want to make any headway. But before you go out and create a handful of profiles for your dental practice, ask […]

Yelp’s Role in Reputation Management for Medical Professionals

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make – and seek out – reviews from the trenches. Now, Yelp is synonymous with internet reviews. Can’t decide which restaurant to go to for brunch? Check out Yelp! Wondering if that hair salon downtown is worth visiting? Use Yelp!

Discussion with Raj Choudhury

There have been a lot of people that have helped me along my journey as CEO of Cardinal but very few have given as much time and as many valuable insights as Raj Choudhury. This guy is incredible, he started his first agency out of college and grew it to 85 people before selling it [...]

Mastering Reputation Management for Dentists

According to BrightLocal: 80% of consumers trust online reviews as much as personal recommendations 60% of consumers need to read four or more reviews to perform an opinion Nearly half of all prospective patients say a doctor’s reputation matters But if you happen to have negative content posted online associated with your practice – regardless […]

Google AdWords Paid Search Tips That Help Dental Practices Grow

But you’re likely asking yourself: how can I possibly find the time to blog and post on social media regularly when I have a practice to run? Fortunately, there is a way for you to make a tremendous impact with your marketing efforts, without investing an incredible amount of time or energy. That solution is […]

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

And while there are many components to an SEO strategy for medical practices, one of the most important – yet interestingly easy – steps to take is to set up your Google My Business. Google My Business is a free service that gives your medical practice a solid presence on Google. The information you provide […]

SEO for the 21st Century Dentist: A Guide Toward Organic Search Domination

But as important as these channels are, they don’t paint the full picture of your marketing strategy. If you really want to make the most of your marketing efforts, you have to incorporate organic search as well. Organic search is responsible for 64% of all web traffic, according to a 2014 Conductor study. Look at […]

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice – be it an entire city or just a few blocks within that city. That’s where geotargeting comes into play. Geotargeting – also known as local PPC – is a feature built into AdWords that lets you target your ads to prospective patients in a certain location, or set of locations, that you specify.

Medical Practice Marketing: Using broad, phrase & exact match keywords

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches. When advertising in Google AdWords, you have four keyword match types to choose from – broad match, modified broad match, phrase match, and exact match. But how do you know which match type is right for your campaign? Let’s break it down for you.

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website. While AdWords boasts a few types of ad extensions, the most versatile of these extensions are sitelinks, which show links to specific pages of your website under your ad text. Thanks to sitelinks, you can consume more real estate on the search engine results pages and share more relevant information with your audience.

How healthcare practices can build a negative keyword list to save on pay-per-click costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions. But how much thought have you given to building a negative keyword list?

Local SEO Competition is Heating Up, Learn How to Stay Ahead of the Herd

Local SEO has dominated the landscape for the better part of the last few years, meaning it’s becoming more and more challenging to rank for keywords relevant to your specific service areas. The basics of local SEO (getting listed on a few directory sites; claiming your Google My Business page) used to be enough to rank high. Now, it seems all of your competitors understand and practice these basics, making it really difficult for you to inch your way up the search engine results pages.

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website. Perhaps they stumbled onto your site from an optimized blog you published. They got the information they needed and decide to close out of your site. That’s a lost lead, right? Wrong. Thanks to remarketing you now can connect with past visitors to your website (through targeted ads) as they browse elsewhere around the web.

How to Pick the Right Paid Search Keywords to Target for Healthcare Practices

As you look to grow your healthcare practice, you typically turn to two types of digital strategies: Organic/SEO strategies and Paid Advertising (PPC). While organic/SEO strategies can be very effective, they tend to take a long time to make an impact and can be challenging to scale with predictable results, which is why most healthcare practices rely on paid advertising to drive exponential growth.

How to get into and manage directories like Healthgrades, Vitals, & ZocDoc

We’ll be the first to admit that local business and healthcare directories aren’t the prettiest things to look at on the web. But despite their visual shortcomings, healthcare directories are, without question, a fantastic way for you to get your practice on the radar of local prospects.

Are you Guilty of These SEO Tactics that Kill your Local Rankings?

For all the talk about SEO being dead, or at least severely wounded, there’s no denying the simple truth that if you want your business to flourish on the web, you need to rank highly on search engines. Whether you embark on search engine optimization tactics on your own or have hired a full-fledged SEO, it’s important to know what types of things folks like Bing and Google disapprove of, so you can ensure that your brand remains relevant and easy to find for your local audiences.

Healthcare Marketing Tips: How to Build Links Through Digital PR

Long before there was even the Internet, public relations professionals worked hard to build relationships and find press opportunities for their clients. Fast-forward to today, and PR pros still subscribe to the same mission; only, their approach has become digitized. These days, one of the most effective ways to “build relationships” on the web is through high-quality links that direct back to your site. How can you build your database of high-quality links that not only broadens your audience reach but can also improve your rankings in search engine results pages?

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge. This guide covers the three most important types of paid digital advertising to help you decide which is right for your marketing needs

How Healthcare Practices Can Use On-site Technical SEO to Build Search Engine Rankings

You might have heard the phrase content is king. While it’s true that developing quality, unique content (like articles, podcasts, graphics, and videos) is key to getting found online, content alone isn’t enough to get you ranking high on search engines like Google. Much to the dismay of many, there are some technical SEO aspects to factor in. But before you roll your eyes or open your wallets to pay for a pricey SEO expert to do the work, check out our handy guide, designed to help you manage and optimize the 6 technical website modifications that can build your rankings.

How Healthcare Practices Can Increase Their Presence in Google’s Local Maps

Ranking high on Google’s results pages is good but for healthcare practices- ranking high for Local Searches is far more important. In general, Google places a tremendous emphasis on local searches, and for good reason. Take, for example, folks searching for a doctor or hospital. What good is it for Google to come back with results in a city 5 hours away? Rather, they do what they can to emphasize and promote the top tier of local searches, which is what the Local 3-Pack (or map pack) is all about.

How Companies with Multiple Locations Can Use Empathy to Grow Their Brand

Back in 2004, Dove did something that was almost unheard of: it stopped using supermodel-like women in their advertisements, replacing these models with “real women.” This Real Beauty campaign had a simple mission: to make women feel comfortable in the skin they are in, and to create a world where beauty is a source of confidence, not anxiety. With one simple decision, Dove – an international brand – acknowledged a reality that their customers already knew: all women don’t look like fashion models. This display of empathy didn’t just help Dove grow its customer base; but it also made these customers build a stronger bond with the brand.

Seven Ways to Win at Healthcare Marketing

People tend to go to the web before anywhere else when looking for health answers or looking for a new healthcare provider. By making the most of your presence online, you can significantly increase your visibility and the level of trust you build before a patient ever walks in your door.

Want to Capture Mobile Prospects at the Right Time? Try These 4 Micro-Moment Tips

As much as you want to – and should – spend time perfecting the content of your messaging or ads, all that effort will fall by the wayside if the timing isn’t on your side. Delivering the right content, at the right moment, has always been a major coup for marketers and companies. But these days, with consumers accessing content from devices as small as their watches, being able to find those perfect moments is becoming more and more challenging.

Google to display conditions related to symptoms described in searches. Its impact on you

Some 350 million daily searches on Google are related to medical symptoms. That is a lot of people turning to the web to find out what’s ailing them! As a result, Google’s announced it’ll start displaying a list of conditions related to symptoms that are described in users’ searches.

Is it Time to Start Targeting Cars as Your Next Mobile Marketing Strategy?

One of the foundations of marketing is to go where the customers are. In this mobile world, consumers have accepted that their phones and tablets are now fair game for marketers hoping to connect with prospects in the moment. Whether consumers want it or not, advertising on vehicles is an inevitability, with logistics and technology being the smallest obstacles advertisers have to overcome.

Types of patient testimonials to use for your marketing

Instead, they turn to the words of others to help them come to a decision for their healthcare needs, in the form of: Reviews Testimonials We’ve talked at length about reputation management and how best to protect the online personas of your doctors and organization. But while you can’t entirely control the climate of online […]

Cross-Device Targeting 101: How to Reach Your Audience, No Matter the Device They Use

There’s no question that mobile marketing is a necessity in 2016, 2017, and beyond. Still, a significant number of people rely on laptops, desktops, and tablets at some point during their customer journey. They may start their search on their phones, while in line at a grocery store, but they might not complete their conversion […]

How Orthopedic Surgeons Can Use Social Videos to Capture an Audience

That’s why so many orthopedic surgeons invest thousands of dollars on TV ads. But there may be a more effective way to spend your money: social videos. Aside from being far less costly to produce and market, social videos have the advantage of being able to focus on smaller – yet more appropriate – demographics, […]

What You Need to Know and Do About Facebook’s Clickbait Changes

We’re sure you’ve seen it before, headlines that are designed to all but force you to click on a link to read more. Headlines like these are known as clickbait. They intentionally leave out crucial information, or mislead people – and Facebook is about to put the kibosh on them. Here’s what you can do to make sure your headlines still get seen.

How to Develop a Healthcare Social Media Calendar for Your Practice

Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice. The basic tenet of marketing is: “Go where your customers are.” It doesn’t take an expert to know that your prospective patients spend an overwhelming amount of time online, specifically on social media.

How Orthopedic Surgeons Can Capitalize on the Popularity of Pinterest

Most physicians today seldom give Pinterest a second glance as a viable source for attracting and converting prospective patients. But late 2016 has been very good for the photo-heavy social media platform. Pinterest has grown from 100 million users last year to 150 this year (with 70 million users hailing from the US).

3 ways a hospital can use SEO to increase service line growth

Take, for example, the aging population of baby boomers. As baby boomers are beginning to hit the Medicare age, hospitals would do well to focus energy on specific service lines like: Geriatrics Orthopedics Cardiology Oncology Neurosciences But, based on changes in healthcare (and the general view of healthcare), it’s worth considering tying in these service […]

How Your Brand Can Use Instagram Stories Across Each of Your Locations

Earlier this year, Instagram launched their newest feature – Stories – as a way to compete with the Millennial-loved Snapchat. Just like Snapchat, Instagram Stories allows users to upload/take photos or videos to add to their personal story, where they last for just 24 hours. Brick-and-mortar brands with multi-locations are also finding ways to use Stories to promote not just their organization as a whole, but each, specific location.

What Plastic Surgeons Need to Know About the Latest Google’s Penguin Update

The latest Penguin algorithm update, however, is set to have a much larger impact on the internet as a whole, and is certain to affect the digital marketing strategies of plastic surgeons and their practices. What’s new with the Penguin update? Enter Real Time First, you should know what the Penguin update is in general. […]

How the Right Image Strategy Can Breathe Life into Your Blog Posts

The fastest car on the planet is just a piece of junk if it doesn’t have the fuel to go from Point A to Point B. That’s exactly the premise behind your blog post promotion. Just because you write a blog post doesn’t mean you can pat yourself on the back and watch the audiences roll in. That blog post you crafted needs some high-octane fuel to get its engine revving. That’s where the power of pictures comes into play.

How Your QSR Can Grow Your Franchise Locations Through Paid Social Ads

And with more and more folks using social networks like Facebook, if you want to reach your audiences, you have to play the social ad game. But it takes so much more than just tossing a few dollars toward a campaign to make a splash. Here’s how your franchise can grow each of its locations […]

4 Reasons Every Orthopedic Surgery Practice Needs Paid Search Call Tracking

Through PPC, you can determine: who clicked on your ad what web pages they visited prior to clicking what actions they took once they landed on your site From this, you can make changes and improvements to your campaigns to help broaden your reach and get the best return on your investment. But here’s the […]

5 QSR Growth Hacks to Quickly and Easily Manage Your Brand’s Reputation

QSR patrons are among the quickest to hop onto Yelp to voice complaints or – hopefully – sing praises. Prospective patrons then use these reviews to form decisions on not only whom they’ll dine with at that moment, but which QSR brands they’re most likely to forge long-lasting relationships with. Clearly, then, if you’re a […]

Google Algorithm Update: How Penguin 4.0 Will Impact Your Website’s Rankings

Because of this, Google’s recent Penguin 4.0 update has left a number of webmasters with some confusion and some questions. A bit about how this update will affect you and what you should do: What is Penguin? Penguin is an update that was first launched in 2012. This update was created to boost quality content […]

Using the Physical Web to Attract New Patrons to Your Restaurant

The Physical Web – which is essentially an extension of the web in the physical world – allows smartphone users to walk up to any inanimate object in the real world (be it a vending machine, displayed menu, poster, billboard, etc.) and use their phones to receive relevant content without the need to download an […]

5 Quick and Easy Ways to Get More Positive Reviews for Your Orthopedic Practice

But many of these same physicians – orthopedics included – overlook perhaps the most important aspect of reputation management: implementing a strategy that encourages more positive reviews. This type of proactive approach to your reputation management is directly related to how effective you can be at addressing your negative online comments. It’s a lot like […]

Grow Your QSR Brand with Location Level Programmatic Advertising

This is particularly true for QSR brands looking to capture audiences on a local level. According to Google, 20% of all searches show local intent. Your organic (SEO) strategy likely optimizes your content for this local intent; however, you can guarantee high visibility and ranking by supplementing your local search campaigns with paid ads. Many […]

4 Ways Hospitals Can Unleash The Power Of Paid Search Advertising

A recent study states that 72% of internet users said they looked online for health information within the past year. That was a few years ago – imagine how many more people rely on the web for their health answers today? Many marketers will rightfully tell you that content marketing is the key to attracting […]

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Social media has forever made its mark on cosmetic surgery. People openly share news about their upcoming Botox treatments. Men and women alike post before and after shots on Instagram. More and more people are willing to talk about plastic surgery on social media, making these networks the ideal place for a plastic surgeon to […]

Grow Your Plastic Surgery Practice TODAY With These 5 Paid Search Tips

One in every 20 searches on Google is health-related, according to a study conducted by the search engine giant. That statistic proves just how competitive a field healthcare is, particularly in terms of paid search. So how can you use paid search legally and effectively to grow your plastic surgery practice? Try implementing these five strategies today.

How to Use Social Media to Grow Your Hospital’s Oncology Practice

Ruben Mesa, M.D., is the director of the Acute and Chronic Leukemia Program in the Division of Hematology-Oncology at the Mayo Clinic in Arizona. His YouTube videos on hematology and oncology topics1 – ranging from myelofibrosis to polycythemia – have been viewed tens of thousands of times. These views have resulted in referrals and patient […]

How to Use SEO to Grow Your Plastic Surgery Practice

Once online, these prospects type in a few key search terms (Plastic Surgeons in LOCATION), (Do I need a nose job?) (What to expect following a brow lift) to kick off their buyer’s journey. The higher you rank for these (and other) key terms, the more likely you’ll attract these prospects to your practice. But […]

How to Make Sure Your Reputation on Yelp Attracts Patrons – Not Scares Them Away

By now, there are a ton of other review and rating sites out there, but the original review site – Yelp – remains the biggest. Your restaurant’s Yelp profile has a strong impact on whether potential patrons ever walk through your doors. With that kind of influence over your business, what can you do to make […]

3 Proven Methods to Grow Your Multi-Local™ Brand With Programmatic Media

In reality, however, businesses of any size can use programmatic advertising. Programmatic advertising automates the process of advertisement purchasing by targeting specific audiences and demographics. Programmatic advertising companies makes it possible for you to use tons of data to show highly relevant ads to people based on their online behavior or customer profile. This is […]

SEO and Your Practice: A Guide for Orthopedic Surgeons

Of all organic traffic, Google makes up more than 90% of the market, meaning if you want to grow your practice online with digital marketing solutions, you need to set your sights on Google’s SERPs (search engine results pages). More specifically, your goal should be to rank in the top 5 results, as these results […]

Branding for Orthopedics: How to Develop a Voice that Speaks to Your Patients and Prospects

But these days, a different acronym is often tossed into the mix as well: H2H, or human to human. This H2H movement is built upon the premise that the humans that make up your target market respond to – and connect with – other humans. In other words, if you want to connect with your […]

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

The retail industry has used geotargeting to push deals and notifications to consumers based on where these consumers are on any given day. If timed properly, and delivered in a message that speaks to the current mindset of the consumer, these push notifications help retailers lure motivated customers into their stores. There is absolutely no […]

4 Tips on How Twitter Can Become a Valuable Marketing Tool for Your Law Firm

Law firm marketing is key toward continuing your growth, but the last thing you want to do is come across pushy or sales-y. So, you turn to tried-and-true strategies like email (not to mention good ol’ traditional non-digital tactics). But how much consideration have you put into Twitter? If you’re like the majority of skilled […]

Why Aren’t Your Web Pages Converting? Maybe it’s Lack of Trust

This type of due diligence to data is what makes marketers so valuable. They don’t just pitch ideas and campaigns based on feelings or hunches. They have hard data to back it all up. Not only does that prevent you from investing in campaigns that are a waste of time, but it also helps you […]

How to Use 3 Popular Social Media Platforms to Promote Your Restaurant

As a restauranteur in the 21st century, you know that social media can play a role in making that happen. You just might not be sure how. Could simply sharing a clever post on Twitter every other day really bring in customers? No, it can’t. But a well thought out social media strategy for your […]

The 5 Cardinal Rules to Growing an Orthopedic Surgery Practice

Few things look the same in the 21st century as they did just 30 years ago, but one thing holds true: word of mouth is a huge part of the success of your practice. But how you generate that word of mouth, well, that’s a different story. While happy patients continue to be your best [...]

How Do People Find and Choose Lawyers?

So it makes perfect sense for you to know how and where 21st-century prospects find and choose their lawyers. Through our experience providing digital marketing services for law firms, as well as our own personal research, we’ve outlined below the top places your prospects turn to when looking to hire a lawyer. Friends remain on […]

Is it time you developed a chatbot strategy for your franchise?

In fact, millennials actually prefer to use these apps to communicate over traditional phone calls. In other words, messaging apps provide an amazing opportunity for brands to connect with customers, exactly where these customers spend a majority of their time. And chatbots are the technology that can elevate your franchise’s digital marketing strategy to a […]

Apple Pay, Square and the Impact Proximity Mobile Payments Could Have on Your Business

In fact, that sentiment is growing. eMarketer has discovered that even as more iPhone users test out Apple Pay, they remain more inclined to stick to the dollar bills and credit cards that they’re used to. It’s not due to lack of education. It’s not due to security concerns. The way these people see it, […]

Why Your Search Rankings Might Have Dropped

So when your search rankings begin to drop, it’s perfectly logical that dread and anxiety begin to seep in. What went wrong? Why are we dropping? Most business owners have asked themselves these questions at least once in the last few years. And while many search ranking drops are remedied fairly quickly, that doesn’t help […]

How to Develop a Social (Media) Community to Grow Your Franchise

One thing that often gets overlooked is that being part of a community doesn’t have to be defined by physical locations (although it can). Social media has made it possible for franchise businesses to establish a community from the top-down and have that community trickle down to each individual location. But it takes time to […]

5 social media tips for orthopedic surgeons

He’s also highly active on Facebook and YouTube. His video on meniscal tears (and whether surgery is always necessary) has been viewed nearly 175,000 times. And it’s not like he spent thousands of dollars producing some flashy video with every bell and whistle Hollywood has in its toy chest. It’s just him and a camera. […]

The importance of social proof for your prospective clients

For starters, most people looking for a lawyer are likely doing so while in an agitated state. As important as lawyers are to both individuals and businesses, few people actually want to hire and work with a lawyer. More often than not, they find themselves in a position where they need a lawyer. This is […]

How to use augmented reality to engage your customers

Augmented reality existed long before Pokémon Go disrupted the marketplace, but there’s no question that the app’s widespread appeal and meteoritic rise to becoming the most engaging space on mobile devices has caught the eyes of marketers and business owners across the world. And while there are plenty of opportunities within the Pokémon Go world […]

How to build a buyer persona

I’m sure an overwhelming number of you would say the photo with the child. But why? I could delve into the science and psychology of it all, but really it comes down to this: people read newspapers; houses don’t. What I mean is when crafting a news piece (or, for our interests, a piece of […]

If You Want to Keep Your Customers Happy, Ditch Your Phone

While the telephone has long been the standard means of communication, younger generations are turning to the internet, and apps, in order to connect with brands. According to Magnetic North, one in five young consumers prefer to buy from a business that offers multiple channels of communication. Impressively, even older cats are looking elsewhere to […]

How to use a free download to grow your law firm’s client base

For your law firm, a conversion typically means getting a potential client to interact with your site, not just visit it. To this day, the single best tactic to convert and engage your web visitors is by offering a free content download. In exchange for this offering, your visitors will give out their name, email […]

Creating Content Isn’t Just About Traffic. Here’s How to Get Leads with Your Efforts

Not us. Don’t get us wrong – clearly that piece of content has some value if it brought in that kind of traffic. But creating content isn’t just about traffic – not unless you’re a media site that sells ads on your web pages. If you’re a business that sells a product or service, then […]

How to ride the wave of Pokémon Go to market your restaurant

Just driving down the street of your town you might come across people tripping over sidewalks, bumping into strangers, and venturing into oncoming traffic without a clue of what’s going on in the world outside their phone screen. The source of this real-life zombie apocalypse is, of course, Pokémon Go, an augmented reality game that […]

How Franchises Can Leverage the Micro-Moments of Mobile

That’s particularly true for multi-location brands that depend on the ability of their individual store locations to meet the real-time needs of their customers. But despite realizing that a hyper-local marketing strategy for franchises offers the best possible return, most of the marketing for these multi-location organizations is conducted from some centralized corporate location. Yes, […]

Top Metrics Every CMO of a Multi-Location Brand Should Monitor

Not sure what to track? These metrics are the among the most important: Return on Ad Spend This is the Mac Daddy of all metrics, but many businesses never try to calculate it. The formula is simple: just subtract your investment in advertising from the revenue you earn from those ads, then divide by your investment. This […]

5 Paid Social Tips for Multi-Location Brands

To make sure that every potential customer feels that your ad speaks to them and meets their needs, keep the following in mind: Use CRM Data to Create Custom Audiences Customer relationship management (CRM) software gives you great opportunities to collect information about your clients. This data can include: Job title Income level Relationship status […]

8 Reputation Management Strategies for Multi-Location Brands

Maintain Accurate NAP Information Across All Pages Your website, social media pages, Google My Business listing and any other destinations online all need to have accurate and up to date name, address and phone number information. This makes a massive difference in your position in the search engines as inconsistencies can harm your ranking. Out […]

The Importance of Creative Messaging in Paid Search

Messaging in paid search isn’t about just throwing any 100 words together. See how you can write in a way that speaks to your audience captures more clicks.

Protecting Your Restaurant’s Online Reputation

A few of the practices that can keep you looking great: 1. Don’t call out negative reviewers. For every viral response post that gets a digital round of applause, there are dozens that simply make other customers uncomfortable. It can be painful when someone posts a vicious one-star review about your place, but, you should never […]

The 8 Commandments of Instagram Marketing for Restaurants

1. Thou shalt post quality images and videos. At a point in time where nearly everyone is walking around with a digital imaging device in their pockets, you simply cannot compete unless you have attractive, well composed images. When you do food posts, make sure that the lighting is great. Read up on quality image […]

Optimizing Your Legal Marketing for Google’s Quick Answer Box

Often, the box will pop up when someone Google’s a question that can be answered in a sentence or two. This box pulls content from a relevant site, then credits the source at the bottom. Since this answer is the first thing that a person with a legal dilemma will see, it can be in your […]

How to Win Free Advertising

While pay per click advertising can be a powerful tool for people promoting their legal practices online, it is not the only avenue available for promotion. You can get a better bang for your marketing buck by also investing heavily on earned traffic, as well. This can be a great tool since, for many, free promotion […]

How to Use Social Wellness Month to Connect with Current and Prospective Patients

Authorities including the Archives of Internal Medicine have observed a link between a patient’s social connectedness and their health. Many articles have been published about the significance of loneliness in an individual’s health, raising public awareness of this issue. By addressing concerns and opening conversation in your digital marketing during July, you can increase online […]

10 Vital SEO Tips for 2016 and Beyond

To stay relevant and visible, make sure that your SEO practices include the following tactics: 1. Create a website that loads fast. According to Search Engine Journal, if your site takes more than two to four seconds to load, you are losing visitors. You can check your site speed at Google PageSpeed Insights. 2. Use responsive design. […]

Must-Have Mobile SEO

 A few of the things to add to your list: 1. Optimize for voice search. One in five Google searches performed on a mobile phone are made using voice. Optimize for long tail keywords that are phrases people actually use. Often, these will come in the form of a full question. An FAQ page that […]

How to Market Your Franchise with Video

Video now accounts for half of all mobile traffic. Producing quality video to help market your franchise can be simple if you keep these tips in mind.

Managing Local Marketing Across All Your Franchise Locations

Check out these 7 tips to help effectively manage the local marketing of your multiple franchise locations.

Why Healthcare Patient Personas Matter for Digital Marketing

Offer the best value propositions by understanding your patient’s personas and decision making process.

Market Analysis for Healthcare Digital Marketing

Find the “Next Big Thing” in healthcare digital marketing by conducting an effective market analysis.

Competitor Analysis for Healthcare Digital Marketing

See how an accurate competitor analysis can provide invaluable insight into new opportunities and help prepare for longterm digital marketing success.

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

What are smart goals, and why are they so important for digital marketing success in healthcare?

Top 3 SEO Healthcare Trends for 2016

A successful SEO strategy is a hugely important part of healthcare digital marketing success. Get to know the most important factors in 2016.

Online Reputation Management for Healthcare Practices & Physicians

Online reviews are part of a new client’s decision making process. Find out what you can do to most effectively manage your reputation online.

How to Build Healthcare Brand Awareness with Social Media Marketing

Jumpstart brand awareness through harnessing the power of social media with these simple but powerful tips.

Healthcare Content Marketing: Top 3 Best Practices for 2016

Find out why content marketing is such a powerful way to build and nurture relationships with prospective clients in the healthcare industry.

Engagement vs. Involvement in Digital Marketing

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Internet Privacy – Is it Achievable Today?

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Are You an Internet Noise Maker

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Don’t be a Victim to FOMO (Fear of Missing Out)

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How Negative Online Reviews Are Driving Away Your Referrals.

Despite my decade of experience helping market physicians and healthcare practices, I recently put myself in a novel position — that of the patient trying to choose a provider. With several referrals in hand, I went online to see what I could learn both about my own situation and how online reviews affect your chances […]

Marketing to Teens on Social Media: Methods that Work

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Marketing to Millennials: Insights for the B2B World

This is where millennials are today. With the popularity of social media outlets like Instagram, Twitter, Facebook and YouTube, individuals between the ages of 15-30 are more likely to attach themselves to a brand that is as trendy as they are. Marketing to millennials is unlike any other  generation for many reasons. On average, 93 […]

Word From the Bird: February 2015

    Blogs   Social Media’s Growing Role in Healthcare Marketing- Jenny Grifenhagen Turn Your Shopping Campaign into a Lean Mean ROI Machine – Jared Ronis How to be a Content Marketing Expert in a Sea of Rookies – Abby Hill Online Reviews: The New Way of Marketing Your Medical Practice – Simmone Berry  

3 Simple Ways to Use Paid Search in Healthcare Marketing

Anyone who’s ever taken a shot at running PPC campaigns is at least somewhat familiar with the things that you should be doing if you want to turn a mediocre account into one that truly performs. All those bells and whistles that Google provides certainly sound pretty nifty, don’t they? The problem is, many advertisers […]

Google Adds Health Information from Real Doctors to Knowledge Graph

According to Google, 1 in 20 searches are for health-related information. That seemed high to me at first but then I thought about the last time my son thought he had broken his foot, or I had a cough that wouldn’t go away. Our first stop wasn’t to call our doctor, instead it was to […]

How to Win at Video Content Marketing for eCommerce Businesses

Are you using video content to promote your brand? If not, you should be. Major channels like YouTube and Vine are being used by businesses big and small to promote their brand and/or special offers and it’s working. We’re now in an age where consumers want to access everything on demand. One of the many […]

Online Reviews: The New Way of Marketing Your Medical Practice

When you’re looking for a doctor, you aren’t going to just go with the first one you find, right? So, where do you turn? You could ask friends, coworkers and family members for suggestions. You could also request a referral from one of your current physicians. Or you could do as Americans increasingly are and […]

Are Facebook Place Tips – The New Foursquare?

Last week Facebook released yet another new feature: Place Tips. This feature allows you to get some of the same information you currently get from Foursquare on Facebook. Most of you are familiar with Foursquare and the tips people leave. I often use these tips when deciding on things like what to order from a […]

Top Analytics Tools for Social Media Marketing Strategy

Everyone in social media is looking for more or better “engagement”. But what does that really mean and how do you track it? The evolution of big data has made it possible to turn customer insights, even ones as vague as engagement, into actionable tactics to drive results. From Google Analytics to Facebook Insights you […]

How to be a Content Marketing Expert in a Sea of Rookies

In his book Outliers, Malcolm Gladwell says that it takes 10,000 hours to become an expert in a subject. Maybe you’ve read it? Or maybe you’ve heard the Macklemore song? Regardless, 10,000 hours is a significant amount of time to dedicate something. In case you were wondering, that is roughly 416 days at a 24-hour […]

Six Ways to Engage your Patients with Social Media

Social media has become as important to health care as good bedside manner. For your practice, social media can help you gain new patients, strengthen relationships with current patients and even help you create ‘brand ambassadors’ – patients who promote your practice for you through testimonials and referrals. A recent study found that over 90 […]

Turn Your Shopping Campaign Into A Lean Mean ROI Machine

Over the last 20 years the internet has changed the way we communicate, consume information, collaborate and purchase goods. The rate of disruption continues to grow at an exponential rate. One area that affects both B2B and B2C is E-commerce. Ever since Jeff Bezos quit his hedge fund job in 1994 and started Amazon out […]

Content Marketing vs. Clever Advertising

To be characterized as content marketing the advertisement must have specific qualifiers.

Local SEO Strategies for 2015

The ball has dropped and a new year is underway. It’s time to reevaluate our marketing strategies for the new digital market. Keep in mind that the SEO basics haven’t changed; you still need content, backlinks and well-optimized meta elements to rank well. However, we also have to take into account all of the changes […]

Social Media’s Growing Role in Healthcare Marketing

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting people, ideas and emotions to answers. Possibilities. Healthcare is growing at a rapid pace, but the sphere of influence driven by social media is growing […]

Top 8 Things Brands Should Have Learned in 2014

In the past year there were plenty of marketers and brands alike that felt personally victimized by Google at one point or another. The strategic shift back to user experience with visibility has been pushing marketing in a new direction for a few years now. At this point it’s safe to say that consumers have […]

Best Engagement Stories of 2015

https://storify.com/Cardinal/the-best-engagement-stories-of-2014

How can Social Advertising Help Grow Your Business?

Of course you’ve heard about how businesses can benefit from being on social media, but have you ever considered what it takes to successfully implement a campaign? Previously, we discussed building a social media calendar each month for a franchise. Because social media algorithms are constantly changing to monetize social platforms, posting organically is no […]

5 Foolproof Tips for Capturing Patients with Paid Search

The sales cycle for healthcare tends to be longer than most other B2C verticals. As such, it is important to take a multi-faceted approach with a range of touch points for the different stages of the conversion process. Awareness : Display – Placement, Demographic and Topic Targeting The first stage in the sales cycle is awareness. […]

Digital Marketing Trends for 2015

Building a digital marketing strategy in 2015 is imperative. It is estimated that 75 percent of marketers are increasing or keeping their Digital Marketing budgets due to the substantial and consistent ROI. There is also a projected 12 percent increase in ad spend for brand building in 2015. In the New Year we suggest that you steer […]

The Power of Programmatic: Finding the Right Audience at the Right Price

A lot has changed since online display advertising first started in 1996. Back then, much like print before it, companies purchased ad placements on online news sites such as the New York Times and CNN. Targeting the right audience was crude, if someone read the food section of the New York Times it was hoped […]

Link Building: The Good, The Bad, and The Ugly

What is the proper etiquette of link building you ask? Google has made it very clear that there are “to-do’s” and “to-don’ts” when it comes to placement and utilization of linking as a whole. It would be absurd to avoid the resource all together on the off chance that you may be penalized, so here […]

The Ultimate User Experience: Part 2

Our previous UX blog expanded on the importance of navigation on your website for the ultimate user experience. Equally important is the readability of the information you choose to display.  It is vital to review this aspect to ensure that your text is understandable and is being thoroughly digested by your viewers. Missed Part 1? […]

The Ultimate User Experience: Part 1

If you walk into a steakhouse, order steak and get served spaghetti, what would you think? Maybe you did not explain yourself correctly, so you order again and hope a thick, juicy steak greets you the second time around. Yet again they bring you a plate of spaghetti – and it’s cold. How long before […]

Google Revamps Organic Search by Removing the Knowledge Carousel for Hotels, Restaurants, and Other Local Listings

Even Google makes mistakes, but it is relatively quick to fix them when it does. Restaurant marketers and searchers alike can celebrate because the local listing Knowledge Carousel is dead and replaced with a much more sensible solution. For a little over a year, if you searched for a hotel, restaurant, or other generalized local […]

Great Partners: The Key to Great Success

Great partners lead to great success for everyone involved. In a recent routine stop in to for an oil change, I was reminded of why I have continued to patronize the Express Oil Change and Service Center at the Mall of Georgia in Buford, GA. The customer experience here is unmatched. The management and staff […]

What is Remarketing?

Congrats. You’ve built a great website with quality content to drive conversions. However, did you know that 96% of customers leave a website without converting? What about the fact that 70% of people abandon shopping carts without purchasing? Almost 80% of consumers’ time spent online is outside of the search page, so how do you […]

To Blog or Not to Blog?

https://storify.com/Cardinal/how-to-promote-your-blog

Goodbye to Norcross- Buckhead Here we Come!

We are moving! That’s right, we are packing up the desks, the foosball table, and the memories and heading south from Norcross to Buckhead to start our new adventure and defend our title as the Southeast’s Fastest Growing Agency. However, before we leave it’s a time to reflect, a time to look back and remember […]

When Growth Leads to a Changing Company Culture

Strategy and technology are important to business, but neither impacts the future of an organization like culture. Countless organizations with a great product or service have failed simply because they did not have that intangible driving force that enables a company to separate itself from the competition and weather the storms that all businesses will […]

6 Reasons I am Thankful this Season

Wow, what an unbelievable year we have had at Cardinal. Oftentimes, I get caught up in all of the commotion around the office, and I forget how incredibly lucky I am. I run an agency with the absolute hardest working staff a guy could ask for. And with this staff, I get to support some […]

The Essentials of Content for B2B Marketing

As a B2B company, you don’t have always have access to the same tools for marketing your product or service that a B2C company has. There will be no aisle-end display of your product, no coupon in Target’s weekly ad, no Groupon for the service you provide. This can be challenging. Even in digital marketing, […]

Implement Correct Robots.txt Files and Control Them to Maximize SEO

In order for your site to rank well on Google and other search engines it has to be well-organized and structured so that every page is easy to index. Search engines index all of the web pages floating out there in cyber space using “robots” that “crawl” each page based on rules from different algorithms. […]

Keep Your Site Organized with Information Architecture

Have you ever visited a website for the first time and after about a minute of exploring it, you go back to the search engine and look at other results because the first site was such a mess? Does your site lose traffic because it is such a mess? Have you thought about redesigning your […]

Are You Keeping Up with Facebook Advertising?

Advertising has changed drastically in the past decade. Unfortunately, the way that businesses think about advertising is lagging. Traditionally media ad spots were purchased through mediums like television, print and radio.

Make it Fast. Why Site Speed Matters

Most factors that search engines use to rank websites are related to content such as title tags, meta descriptions, headings and the main content itself. The SEO experts at Cardinal Digital Marketing work hard to optimize these factors. As well as other ranking factors related to authenticity, such as quality and amount of back links, […]

Building the Foundation for a Content Calendar

Most people assume that building a content calendar requires writing a simple Facebook status update and incorporating the same simple message across other social media channels like Twitter, Google+, LinkedIn, etc. Wrong. Planning a well-developed content calendar requires a multitude of concepts, including: Developing a social media strategy Establishing a brand voice Research on local […]

On-Site Elements; the Fundamentals of SEO

What are On-Site Elements. … and Why do They Matter? On-site elements are the basic features of a webpage that help search engine crawlers, as well as actual users, discern what exactly a page is about. Certain elements — title tag, URL and meta description — appear on search engine results pages (SERPs) as “snippets” […]

25 Tips for Social Media Marketing

Social media — something once thought of as a means of disconnecting people — is now becoming one of the main lifelines keeping people from different cities, backgrounds and generations connected. Creating content and manipulating it to each social platform is crucial  for business growth and capitalizing on social selling opportunities. However, it can be […]

Marketing Lessons from #MyMixify?

https://storify.com/Cardinal/what-is-mymixify

Part 3: How to Hire a Paid Search Team

Know the Price We have discussed what to look for in a paid search team and what services the team should offer. Now it’s time for the million dollar question. … how should you pay for paid search management? In the post about hiring the right paid search team, we stress the importance of knowing […]

Maximize Your Online Presence Using Social Media

What does that even mean and why is it important? Maximizing your online presence means getting the most return for your online efforts. Cardinal Web Solutions can help you maximize your efforts because we understand your time is valuable and your resources are always limited. The key to maximizing your online presence is discovering the […]

Part 2: How to Hire a Paid Search Team

Services Like everything in life, when investing in a paid search team, you want to know exactly what your money is getting you. From Part 1: How to Hire a Paid Search Team, you learned what to look for when choosing a company to work with, but, in order to make an informed decision about […]

Part 1: How to Hire a Paid Search Company

When it comes to paid search companies — there is no ‘one size fits all’ approach. Different businesses and clients have different needs. If you are serious about hiring a quality team — as you should be — make certain you’re dealing with a reputable company with experience in paid search by answering these questions […]

The Importance of Call Tracking for Paid Search

Have you ever wondered, “How can I effectively optimize my paid search accounts if the only data I have is conversions from contact us form leads?” Well, there are several options out there to capture additional conversion data, and one of those is through phone call tracking. A Free Option Both Google and Bing do […]

How to Integrate Your Digital Marketing Campaign

Tampa digital marketers are coming to find that the most effective way to keep up with Google is to stop chasing the white rabbit – i.e. adapting to each of the search engine’s 500+ algorithm updates each year – and integrate campaigns. Integrated marketing strategies have become a hot button topic for search marketers and […]

Inbound Marketing & The New Path to Purchase

Lets face it, sales is getting harder. Consumers now go through about 57 percent of the purchasing process before ever talking to a sales person. The question that most sales teams are asking themselves is, “How do we influence 50 percent of the process and lead the consumer to us?” The answer, at least for […]

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms. […]

Five of the Most Common Mistakes in SEM

I’ve spent quite some time auditing PPC accounts during my time in search engine marketing and have seen a recurring pattern across multiple incoming accounts. Here’s a list of the top five mistakes I’ve come to see implemented incorrectly across paid search accounts. #1: Conversion Tracking First, let me clarify something very important: a conversion […]

Online Reputation Management 101

What is brand reputation management online? Well, the name says it all: it is the practice of monitoring and influencing your reputation on the internet. There are two sides to ORM: reviews & ratings and owning the first page of Google through review sites. Let’s take a look at what our online marketing agency does […]

8 Tips to Get the Most Out of Your Website Redesign

Most companies don’t have the luxury of redesigning their website every six months, so it’s best to be prepared to get the most out of your new design. These suggestions will help you make sure that your new website will serve you well into the future. 1. Start early – it will take longer than you […]

What Facebook Taught Me by Flagging My Account

Until recently I have had a very open relationship with Facebook. As a social media specialist, I tell Facebook everything, my wants and desires, and he (only because the founder/CEO is a male) delivers. It all began one morning when I was checking the status of a client’s Facebook ad account. A giant red banner […]

Don’t Get Carried Away by Google “Pigeon” Update

It seems the minute you’ve gained enough knowledge to work the system, Google decides to throw you for another loop. July 24th marked a big day for SEO companies and local businesses, and just another day for Google. But, rather than just sitting there stagnant cursing Matt Cutts’ name, understand the rules have changed and […]

What to look for in a “Trusted Agency”

In today’s world of hiring an agency many clients place emphasis on the value of an agency’s org chart, current client list, the staff that will manage their accounts, so on and so forth. In the past, prospective clients would be wined, dined and entertained by an agency to secure a contract. Most of the […]

Is Social Selling the Next Big Thing?

Sometimes it seems as though there’s at least one hot new buzz word every month.  While a few have enough relevance to create some sticking power – “man cave,” “inbound marketing” and “internet of things” readily pop into mind – more often than not, I find that these new terms are more bark than bite. […]

The 3 P’s of an Effective Infographic

Due to the growing popularity of image based social media platforms such as Instagram and Pinterest, visual content such as infographics can be a valuable addition to your content marketing strategy.  Publishers who use infographics average 12% more growth in traffic than those who do not. The Power of Visual Content According to Marketo, the […]

Drive Engagement with Storytelling Through Social

Does your advertising tell a story to entice your potential consumers? Often times an ad will use the call to action (CTA) method of directly telling a consumer to “Click Here” or “Visit Our Site”. Is this method effective? Facebook and Adaptly conducted a study to figure out which advertising format pulls in higher engagement […]

Cardinal and C5 Georgia Partnership: Road to the Future

Can you imagine where we would be if we had this kind of confidence at their age? – Alex, CEO of Cardinal Web Solutions Sunday, July 13th taught Cardinals one lesson: watch out for the kids of C5! C5 Youth Foundation C5 Youth Foundation is an organization that is focused on building future leaders, and […]

Conversion Secrets From The Mind of a Website Visitor

I detest yard work. I force myself to do it, but more for the sake of my neighbors—who are undoubtedly in regular competition for the yard-of-the-month award—than for personal satisfaction. So when I arrived home recently to find a flyer attached to my mailbox touting landscaping services, I had a light bulb moment. It was […]