Scaling Up: The Healthcare Performance Marketing Summit

Save the Date! Oct 29-30, 2024

Stay Tuned for More Information!
Where Healthcare Marketing Heroes Assemble

About Scaling Up

Scaling Up 2023 was a smashing success! Our attendees walked away with tons of new ideas for 2024 and solutions to tackle their biggest marketing challenges.

  • Performance-driven patient acquisition strategies
  • The latest digital marketing trends
  • Healthcare’s biggest growth challenges
  • Scaling your marketing machine.
Share Your Healthcare Marketing Wisdom

Speak at Scaling Up 2024!

Join us in driving healthcare marketing innovation. Sign up now to make your mark at THE performance marketing event of the year!

As a speaker, you’ll gain recognition and play a pivotal role in shaping the future of healthcare marketing. This is more than a chance to connect; it’s a platform to drive change and lead the conversation.

Experts to Guide Your Growth

Our 2024 Speakers

Paul Gruensfelder

Vice President of Marketing, Select Dental Management
Paul is an award-winning, experienced leader with over a decade in healthcare marketing and advertising. Through his roles, he has managed teams of varying levels, conceptualized and carried out multi-million dollar campaigns and, under his leadership, has increased company revenue and overall performance. With a strong focus on ROI and analytics, Paul is strategic in his marketing efforts and keeps his finger on the pulse of new marketing solutions, applications and platforms.

Lori Mixon

Vice President of Marketing, Peak Dental Services
Lori is a dynamic and accomplished professional with a demonstrated history of success in the healthcare industry. Currently serving as the Vice President of Marketing at Peak Dental Services, she brings a wealth of expertise and a strategic approach to her role. With a keen understanding of negotiation, sales, strategic planning, business development, and marketing strategy, Lori has consistently delivered exceptional results throughout her career. Her ability to identify market opportunities and develop innovative marketing strategies has been instrumental in driving growth and expanding the reach of Peak Dental.

Theresa Porcaro

Marketing Director, Pelvic Rehabilitation Medicine
Theresa is an energetic global marketing leader with over a decade of experience in results-driven demand generation strategy. She has spent her career in marketing helping build and drive the marketing strategy for various tech start-ups all over the world. She has a proven track record of driving market demand and awareness. Theresa thrives in situations where she has to build something brand new and has extensive experience in leading nearly all areas of digital marketing — from content to campaigns, email marketing and events. Whether it's a company rebrand or moving from Series B to listing on the NYSE, she is adaptable and thrives in the unknown.

Alex Membrillo

CEO, Cardinal Digital Marketing
Some say Alex Membrillo was born to be CEO of Cardinal Digital Marketing. Others say the Flock chose him. Together with his team of high-flyers, Alex has led Cardinal to exponential growth thanks to an innovative approach to digital marketing.

A Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex also contributes to the Forbes Agency Council, with placements in national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He’s served as an expert speaker for the American Marketing Association, HCIC, SMASH Senior Care Marketing & Sales Summit, and SHSMD (among others).

Lauren Leone

Chief Growth Officer, Cardinal Digital Marketing
Lauren is Cardinal’s partnership expert! As Senior Vice President of Healthcare Marketing and Client Services, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution.

She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.

Rich Briddock

Chief Strategy Officer, Cardinal Digital Marketing
Harking from the land of Big Ben, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax!

Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.

Rob Sauter

VP of Earned and Owned Media, Cardinal Digital Marketing
Rob is an agency leader and statistical academic making a difference at Cardinal and in the broader marketing community. Through agency partnership, he has lead a myriad of Fortune 500 organizations and teams through a vast variety of marketing and growth challenges. Rob is a data driven growth professional focused on the science of marketing and dedicated to continued maturity of marketing impact.

Alex Kemp

Director of Paid Search, Cardinal Digital Marketing
Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Paid Search.

Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.

Evan Ilgenfritz

Director of Paid Media, Cardinal Digital Marketing
Evan has a wealth of paid media experience across a variety of industries. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.

Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.

Amber Ritchie

Associate Director of SEO, Cardinal Digital Marketing
Amber is a Florida girl with a passion for SEO!

At Cardinal, she develops cutting-edge content strategies for a variety of healthcare clients (like Empower Behavioral Health, Peak Dental, and Williamsville Wellness).
She uses keyword research and URL restructuring to ensure their mission is appearing in search engine results. With a deep understanding of the patient journey, Amber develops SEO strategies for clients, so they’re found at every step. She is extremely passionate about getting our clients to page 1 and continues to develop campaigns that convert leads into loyal patients!
Reach Groundbreaking New Heights

Why Attend Scaling Up?

Power Your Patient Pipeline

Channel-specific tactics to skyrocket new patient numbers across your service lines and system.

Wield Cutting-Edge Technology

The latest industry trends and innovative solutions to help you outshine the competition.

Vanquish Growth Challenges

Hear from industry experts on how to defeat the evils plaguing your organization’s growth trajectory.

Scale Your Marketing Strategy

Learn to streamline processes, improve operational efficiency, & build a badass team of marketing superheroes.
Sessions & Workshops

2024 Scaling Up Schedule Coming Soon!

Experts to Guide Your Growth

Who is the Summit For?

Marketing Leaders

Goal Setters & Go-Getters
Performance-driven CEOs, CMOs, VPs, and Directors focused on boosting patient volume and being the hero that takes your provider group on a journey of rapid expansion.

We’ll share the performance marketing tactics, emerging trends, strategies to scale marketing, and new ideas to help you grow.
You’ll learn advanced performance marketing strategies to drive patient acquisition, build your brand, and meet growth objectives while maximizing your ROI.

Private Equity

Investors & Growth Guides
There’s no better place for PE dealmakers to learn from growth marketers on how to effectively maximize efficiency and build value for your portfolio companies.

We’ll share best practices for building new platforms, structuring your brands, and driving topline growth through marketing.
You’ll learn how to efficiently onboard new acquisitions, find efficiencies through marketing, and build equity and demand for your portfolio companies.
Build Your Brand & Demand

Benefits of Sponsoring

Gain exposure and connect with the top decision-makers shaping the future of healthcare. Spark new growth opportunities for your brand by building awareness, increasing visibility, and discovering new partners.

2024 Sponsorship Info Coming Soon!


Summit Host

Cardinal Digital Marketing

Cardinal delivers patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare groups.

We advise some of the most recognizable leaders in healthcare, like LifeStance Health, ATI Physical Therapy, Water’s Edge Dermatology, Greater Good Health, and many more, to deliver patient acquisition solutions that ignite growth. Every day.

As a Google Premier Partner, Best Places to Work, and an Inc. 5000 Agency, our team of marketing experts and creative pros leverage the latest insights, technology, and real-time analytics to stay ahead of the trends and deliver a serious return on your investment. At Cardinal, we develop highly targeted strategies that increase patient volume, improve brand equity, and drive revenue. Scaling healthcare groups is our superpower!

Cardinal Digital Marketing: Healthcare Performance Marketing Agency