Healthcare marketing's growth summit
Two days of free, virtual sessions for marketers growing patient volume across locations, service lines, and brands. Hear from the CMOs and growth leaders doing it now.
October 13-14, 2026
Who you'll learn from
Built for healthcare's most complex challenges
Scaling Up 2026 is where you solve the problems keeping you up at night.
This isn’t Digital 101. This is a virtual summit built for organizations that have outgrown basic marketing tactics and need real answers:
Your reality:
- Managing patient acquisition across 200+ locations with different market dynamics
- Proving ROI to a C-suite that’s asking tougher questions
- Running a complex marketing stack that needs to work together
We built Scaling Up for that. Every session goes deep. Every speaker has done the work before. And every strategy you take home is built to lead patients to your door.
Two days on scaling patient acquisition
Scaling Up 2026 brings healthcare marketers together for two days of sessions on what’s actually working right now. You’ll hear from marketing leaders at health systems, dental groups, specialty practices, and digital-first providers on staying visible as search changes, engaging patients through long and complicated care decisions, earning budget and alignment inside your own organization, and proving marketing’s impact when the journey is harder to track than ever.
Alongside them, Cardinal’s team goes deep on media mix modeling, incrementality, AI-era SEO, capacity-driven marketing, and measurement, plus a look at where Meta and Google are taking healthcare advertising next.
No vendor pitches. No theory. Just marketers sharing what they’ve learned.
This year's speaker lineup
Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Amanda Todorovic is Enterprise Executive Director of Digital Marketing at Cleveland Clinic, where she leads the organization's consumer digital strategy and oversees a team of more than 100 professionals responsible for its digital marketing ecosystem.
With more than 25 years of experience in healthcare marketing, communications, and content strategy, Amanda is widely recognized as an industry thought leader. At Cleveland Clinic, she built the enterprise digital marketing organization from the ground up. The Health Library they created is the most visited health information platform in the world.
With more than 25 years of experience in healthcare marketing, communications, and content strategy, Amanda is widely recognized as an industry thought leader. At Cleveland Clinic, she built the enterprise digital marketing organization from the ground up. The Health Library they created is the most visited health information platform in the world.
Brett Groom
Chief Marketing Officer
Brett Groom is a healthcare marketing executive with more than 25 years of experience leading brand strategy, consumer engagement, digital marketing, and growth initiatives for nationally recognized organizations.
As Chief Marketing Officer at PT Solutions Physical Therapy, he leads efforts to strengthen patient acquisition, brand differentiation, and market growth. Throughout his career, Brett has built high-performing marketing organizations, championed data-driven decision-making, and driven measurable business results across healthcare and consumer-facing industries.
As Chief Marketing Officer at PT Solutions Physical Therapy, he leads efforts to strengthen patient acquisition, brand differentiation, and market growth. Throughout his career, Brett has built high-performing marketing organizations, championed data-driven decision-making, and driven measurable business results across healthcare and consumer-facing industries.
Katelyn Watson
Chief Marketing Officer
As Chief Marketing Officer at Talkspace, Katelyn Watson leads brand strategy, growth marketing, communications, and consumer engagement for one of the nation’s leading virtual behavioral health platforms.
With more than 20 years of experience across healthcare, technology, and consumer brands, she has built and scaled marketing organizations that drive measurable business growth. Katelyn is recognized for advancing innovative, consumer-centered strategies that expand access to care and strengthen brand performance.
With more than 20 years of experience across healthcare, technology, and consumer brands, she has built and scaled marketing organizations that drive measurable business growth. Katelyn is recognized for advancing innovative, consumer-centered strategies that expand access to care and strengthen brand performance.
Pete Deutschman
Chief Partnership and Marketing Officer
Pete Deutschman is Chief Marketing Officer and Chief Partnership Officer at Patient.com, where he leads consumer marketing, strategic partnerships, and the platform’s external growth engine. His work is focused on building a patient-first healthcare experience powered by trusted data, technology, education, and strategic partnerships. Pete is also CEO of The Buddy Group and Chairman of Four Letter Word Club. Throughout his career, he has helped brands connect with audiences through innovative technology, storytelling, and marketing, launching more than 200 products and digital experiences across healthcare, entertainment, technology, and media.
Marissa Rossnagle
SVP of Marketing
Marissa Rossnagle is the Senior Vice President of Marketing at RejuvenX, a multi-location healthcare organization serving patients throughout Florida. She is responsible for advancing the company’s growth strategy through brand development, patient acquisition, digital marketing, and technology-enabled initiatives that strengthen market presence and expand access to care.
With over a decade of experience in healthcare marketing and multi-site growth strategy, Marissa has built and scaled marketing programs that connect patients with care while supporting sustainable organizational growth.
With over a decade of experience in healthcare marketing and multi-site growth strategy, Marissa has built and scaled marketing programs that connect patients with care while supporting sustainable organizational growth.
Daniel Goldberg
SVP of Sales and Growth
Daniel Goldberg is the Senior Vice President of Sales and Growth at United Musculoskeletal Partners. With over 15 years of experience in orthopedic and spine practice marketing, he is a recognized thought leader that frequently speaks at industry conferences and contributes to leading publications, advocating for integrated physician referral and direct-to-patient marketing strategies. Before joining UMP in 2024, Daniel served as SVP of Marketing and Communications at HOPCo, leading nationwide growth strategies for MSK practices. He also previously founded and led a marketing and PR firm focused exclusively on orthopedic specialties.
Chad Hacker
Global Head of Consumer & Digital Marketing
As Global Head of Consumer & Digital Marketing at Glaukos Corporation, Chad Hacker leads strategies that elevate brands, deepen consumer connections, and drive business growth.
With more than 20 years of experience in consumer and digital marketing, he specializes in branding, digital advertising, product launches, and data-driven growth strategies across B2C, D2C, B2B, and B2B2C organizations. Chad has led award-winning campaigns and high-performing teams, leveraging consumer insights, AI, analytics, and emerging technologies to deliver measurable results and scalable marketing performance.
With more than 20 years of experience in consumer and digital marketing, he specializes in branding, digital advertising, product launches, and data-driven growth strategies across B2C, D2C, B2B, and B2B2C organizations. Chad has led award-winning campaigns and high-performing teams, leveraging consumer insights, AI, analytics, and emerging technologies to deliver measurable results and scalable marketing performance.
Jonathan McGowan
Performance Automation Specialist
Jonathan McGowan is a Performance Automation Specialist at Google, bringing more than 14 years of experience in operations, strategic growth, and complex project execution across technology, travel, and real estate and construction. With COO-level and global experience, he partners with cross-functional teams to turn strategy into action and drive measurable results.
Jonathan has led initiatives for Fortune 500 companies including Netflix, Sysco, Home Depot, and FedEx, delivering revenue growth, increased mobile engagement, and successful oversight of a $390 million portfolio.
Jonathan has led initiatives for Fortune 500 companies including Netflix, Sysco, Home Depot, and FedEx, delivering revenue growth, increased mobile engagement, and successful oversight of a $390 million portfolio.
Kaela Shupe
VP of Marketing
Kaela Shupe is Vice President of Marketing at Tend, where she leads marketing strategy, brand growth, patient acquisition, and digital engagement initiatives for one of the nation's fastest-growing dental care organizations.
With nearly 20 years of experience in healthcare and multi-location marketing, Kaela has built a reputation for driving growth through data-driven strategies, demand generation, SEO, paid media, and customer experience optimization. She has a demonstrated track record of leading teams, executing operational strategies, and driving success in dynamic startup environments.
With nearly 20 years of experience in healthcare and multi-location marketing, Kaela has built a reputation for driving growth through data-driven strategies, demand generation, SEO, paid media, and customer experience optimization. She has a demonstrated track record of leading teams, executing operational strategies, and driving success in dynamic startup environments.
Kelly Meigs
VP of Marketing Strategy and Planning
Kelly Meigs is the Vice President of Marketing Strategy & Planning at Tanner Health. She has more than 24 years of experience in marketing, graphic design, public relations and communications, with a strong focus on brand strategy, community engagement and healthcare marketing.
Since joining Tanner Health in 2002, Kelly has held progressive leadership roles. She leads marketing, advertising, public relations, internal communications, brand standards and digital innovation efforts across the $1 billion healthcare system.
Since joining Tanner Health in 2002, Kelly has held progressive leadership roles. She leads marketing, advertising, public relations, internal communications, brand standards and digital innovation efforts across the $1 billion healthcare system.
Brook Newton
VP of Marketing & Growth
Brooke Newton is the Vice President of Marketing & Growth at AllerVie Health. She has more than 15 years of multi-site healthcare marketing experience, with a strong focus on consumer growth, brand strategy, patient acquisition, and scalable marketing operations.
Before joining AllerVie Health, Brooke served as VP of Marketing & Growth at Rodeo Dental & Orthodontics, where she led integrated marketing and patient growth strategies across a multi-state network of nearly 50 locations. Throughout her career, she has helped healthcare organizations strengthen their brands and accelerate growth across expanding portfolios.
Before joining AllerVie Health, Brooke served as VP of Marketing & Growth at Rodeo Dental & Orthodontics, where she led integrated marketing and patient growth strategies across a multi-state network of nearly 50 locations. Throughout her career, she has helped healthcare organizations strengthen their brands and accelerate growth across expanding portfolios.
Theresa Porcaro
VP of Growth
As Vice President of Growth at Pelvic Rehabilitation Medicine, Theresa Porcaro leads enterprise growth strategy for the nation's leading multidisciplinary pelvic pain and endometriosis care organization. With more than 15 years of experience in healthcare marketing, demand generation, and growth strategy, she specializes in building patient-centered marketing programs that improve access to care and drive sustainable growth.
Throughout her tenure at Pelvic Rehabilitation Medicine, Theresa has advanced through multiple leadership roles, helping transform the organization into a nationally recognized direct-to-consumer healthcare brand.
Throughout her tenure at Pelvic Rehabilitation Medicine, Theresa has advanced through multiple leadership roles, helping transform the organization into a nationally recognized direct-to-consumer healthcare brand.
Amy Welsh
VP of Marketing Analytics
As Vice President of Marketing Analytics at Action Behavior Centers, Amy Welsh leads data-driven marketing strategies that optimize patient acquisition, customer engagement, and business growth.
With over 20 years of experience spanning healthcare marketing, analytics, and consumer insights, she specializes in leveraging data and technology to improve marketing performance and drive measurable results. Prior to joining ABC, Amy held marketing leadership roles at Affordable Care, Gelia, and HY Connect, where she built high-performing analytics programs that informed strategic decision-making and accelerated growth.
With over 20 years of experience spanning healthcare marketing, analytics, and consumer insights, she specializes in leveraging data and technology to improve marketing performance and drive measurable results. Prior to joining ABC, Amy held marketing leadership roles at Affordable Care, Gelia, and HY Connect, where she built high-performing analytics programs that informed strategic decision-making and accelerated growth.
Kim Valva
Associate VP of Business Development and Marketing
Kim Valva is the Associate Vice President of Business Development and Marketing for US Physical Therapy. Kim has nearly 20 years of experience in healthcare sales and marketing, having spent the last 15 years driving growth and operational excellence at USPh.
Known for her cross-functional leadership and relationship-focused approach, Kim’s diverse experience spans operations, medical sales, marketing, and mergers & acquisitions, giving her a unique perspective on both the strategic and day-to-day aspects of the growth and development side of healthcare.
Known for her cross-functional leadership and relationship-focused approach, Kim’s diverse experience spans operations, medical sales, marketing, and mergers & acquisitions, giving her a unique perspective on both the strategic and day-to-day aspects of the growth and development side of healthcare.
Todd Richards
Senior Director of Digital Marketing
Todd Richards is the Senior Director of Digital Marketing at Keck Medicine of USC. With over 20 years of experience, he is known for excellence in media analytics, client service, and multi-platform advertising, driving strategic revenue growth across leading media organizations.
Prior to his role at Keck, Todd led digital media planning and innovation at Saatchi & Saatchi. During his tenure at Discovery Inc., he managed the company’s largest digital ad partnership for a decade and developed both a proprietary client reporting suite and an insight-driven ad product roadmap to support long-term growth.
Prior to his role at Keck, Todd led digital media planning and innovation at Saatchi & Saatchi. During his tenure at Discovery Inc., he managed the company’s largest digital ad partnership for a decade and developed both a proprietary client reporting suite and an insight-driven ad product roadmap to support long-term growth.
Chelsea Lockhart
Senior Director - Growth Marketing
Chelsea Lockhart is Senior Director of Growth Marketing at Sutter Health, one of the nation's largest integrated health systems, where she leads growth marketing strategy across service lines, health plan initiatives, and marketing automation. Prior to joining Sutter Health, Chelsea held marketing leadership roles at Bon Secours Mercy Health and Ochsner Health.
Recognized as a Salesforce Marketing Champion since 2021, Chelsea is known for helping healthcare organizations leverage data, technology, and automation strategies to drive growth.
Recognized as a Salesforce Marketing Champion since 2021, Chelsea is known for helping healthcare organizations leverage data, technology, and automation strategies to drive growth.
Mikaela Martin
Head of Client Acquisition
Mikaela Martin leads business development, marketing, and intake at Verbal Beginnings, a multi-state behavioral health organization delivering ABA, speech, and occupational therapy services. She focuses on designing and scaling integrated patient acquisition and intake systems, aligning marketing performance, referral pathways, and operational capacity across clinical and growth functions.
Her experience includes scaling healthcare organizations from 50 to over 100+ locations, with an emphasis on improving conversion efficiency, reducing funnel friction, and driving sustainable volume growth.
Her experience includes scaling healthcare organizations from 50 to over 100+ locations, with an emphasis on improving conversion efficiency, reducing funnel friction, and driving sustainable volume growth.
Valerie Stover
Senior Manager, Organic Growth & Community
Valerie Stover is Senior Manager of Organic Growth & Community at Affordable Care, where she leads enterprise initiatives spanning AI search visibility, local SEO, online reputation, listings management, and community engagement across one of the nation’s largest healthcare networks. She brings more than 25 years of marketing experience with a focus on driving measurable growth through innovation and data-driven strategy.
A recognized leader in healthcare marketing, Valerie specializes in helping organizations understand how AI is reshaping search and consumer behavior.
A recognized leader in healthcare marketing, Valerie specializes in helping organizations understand how AI is reshaping search and consumer behavior.
James Morgan
Director of Digital Engagement
James Morgan is Director of Digital Engagement at Cape Fear Valley Health, where he leads digital marketing, patient engagement, email strategy, and audience growth initiatives for one of North Carolina’s largest healthcare systems.
With over a decade of experience in healthcare marketing, digital media, and advertising, James specializes in data-driven marketing strategies that strengthen patient communications and drive engagement.
With over a decade of experience in healthcare marketing, digital media, and advertising, James specializes in data-driven marketing strategies that strengthen patient communications and drive engagement.
Jesse Fiest
Director of Growth Marketing
As Director of Growth Marketing at Spring Fertility, Jesse Fiest leads strategies that strengthen patient acquisition, digital growth, and brand visibility across the organization’s fertility care network. She brings extensive experience in healthcare marketing, digital strategy, SEO, content development, website performance, and patient-focused growth initiatives. Previously, Jesse held leadership roles at Aligned Modern Health and Kindbody, where she built scalable digital infrastructures, developed content ecosystems, and aligned marketing strategy with clinical accuracy, patient trust, and organizational growth.
Shannon Davis
Associate Marketing Director
As Associate Marketing Director at Cedars-Sinai, Shannon Davis leads marketing for the Smidt Heart Institute, developing physician and consumer campaigns that strengthen reputation and drive patient acquisition.
With more than 20 years of experience across healthcare, pharmaceuticals, and marketing, she has built expertise in integrated strategy, demand generation, digital innovation, and product launches. Previously, Shannon held progressive marketing leadership roles at Providence and Allergan, where she developed data-driven strategies and campaigns that delivered measurable growth and engagement.
With more than 20 years of experience across healthcare, pharmaceuticals, and marketing, she has built expertise in integrated strategy, demand generation, digital innovation, and product launches. Previously, Shannon held progressive marketing leadership roles at Providence and Allergan, where she developed data-driven strategies and campaigns that delivered measurable growth and engagement.
Grace Elliott
Marketing Director
As Director of Marketing at Orthodontic Partners, Grace Elliott leads marketing strategy and growth initiatives that support a network of established orthodontic practices. With nearly a decade of experience in orthodontic marketing, she has advanced through multiple leadership roles within Orthodontic Partners, progressing from Marketing Specialist to Director.
Prior to joining the organization, Grace served as Office Manager and Marketing Lead at Spillane & Reynolds Orthodontics, where she built a strong foundation in practice marketing and patient engagement.
Prior to joining the organization, Grace served as Office Manager and Marketing Lead at Spillane & Reynolds Orthodontics, where she built a strong foundation in practice marketing and patient engagement.
Tom Spiegelman
CPTO
Tom Spiegelman is Chief Product & Technology Officer at Freshpaint, where he leads product and technology strategy for a platform helping healthcare marketers improve performance while maintaining privacy and compliance. He brings extensive experience in product and engineering leadership, with previous executive roles at Wunderkind, NS1, and DigitalOcean.
At Freshpaint, Thomas focuses on solving complex challenges at the intersection of healthcare marketing, technology, data, and privacy, helping organizations better measure and optimize their marketing performance.
At Freshpaint, Thomas focuses on solving complex challenges at the intersection of healthcare marketing, technology, data, and privacy, helping organizations better measure and optimize their marketing performance.
Blair Primis
Chief Growth Officer
Blair Primis has more than 25 years of experience in marketing, business development, and brand strategy across healthcare, financial services, automotive, and restaurant industries. At OrthoCarolina, he leads growth and marketing initiatives that have helped expand the organization’s regional presence, strengthen community partnerships, and enhance the patient experience.
Throughout his career, Blair has built high-performing teams and developed strategies focused on demand generation, growth, and customer experience.
Throughout his career, Blair has built high-performing teams and developed strategies focused on demand generation, growth, and customer experience.
Charlie Winn
Co-founder & Chief Revenue Officer
Charlie Winn is co-founder and Chief Revenue Officer at Liine, the AI-powered call tracking, marketing analytics, and ad optimization platform for multisite healthcare practices. With 15 years of revenue leadership experience, Charlie is passionate about helping healthcare marketers drive growth and optimize performance. A UNC Chapel Hill alum and avid golfer, he’s also celebrating a new role as a proud first-time dad.
Lauren Anderson
Senior Digital Strategist and Copywriter
Lauren Anderson is a Senior Digital Content Strategist & Copywriter at Baptist Health, where she leads SEO, paid search, content strategy, and analytics across more than 1,500 healthcare keywords.
Lauren specializes in healthcare SEO, digital content, search strategy, and marketing analytics, with experience spanning organizations including Mayo Clinic and Walt Disney World Parks & Resorts. She is passionate about using content, technology, and data to improve digital visibility and connect patients with the care they need.
Lauren specializes in healthcare SEO, digital content, search strategy, and marketing analytics, with experience spanning organizations including Mayo Clinic and Walt Disney World Parks & Resorts. She is passionate about using content, technology, and data to improve digital visibility and connect patients with the care they need.
AJ Martinez
Vice President, Marketing & Partnerships
AJ Martinez is Vice President of Marketing & Partnerships at Geode Health, where he leads marketing strategy and partnerships to support organizational growth. With more than 15 years of healthcare marketing leadership experience, he specializes in scaling marketing infrastructure, developing playbooks for new and acquired locations, and improving performance across digital and traditional channels.
His expertise spans marketing operations, digital strategy, creative development, analytics, and team building, with a focus on using data-driven insights to drive growth and measurable results.
His expertise spans marketing operations, digital strategy, creative development, analytics, and team building, with a focus on using data-driven insights to drive growth and measurable results.
Amol Nirgudkar
Co-founder & CEO
Amol Nirgudkar is a seasoned leader dedicated to accelerating growth and profitability for healthcare organizations. With over two decades of experience as a certified public accountant, business consultant, author, and inventor, Amol has a proven track record of transforming healthcare practices and groups into thriving enterprises.
He is the co-founder and CEO of Patient Prism, the #1 growth platform trusted by over 10,000 healthcare clinics across the United States.
He is the co-founder and CEO of Patient Prism, the #1 growth platform trusted by over 10,000 healthcare clinics across the United States.
Emily Brill
Client Partner, Health Tech
Emily Brill is a Client Partner, Health Tech at Meta, where she partners with healthcare technology organizations to develop digital strategies that support growth and business objectives. Previously, she spent five years as a Client Solutions Manager focused on health, helping healthcare organizations navigate consumer behaviors and opportunities across digital platforms.
Emily brings more than a decade of experience spanning healthcare, technology, media, research, and strategy. Before joining Meta, she held strategic and client insights roles at comScore, MCD Partners, and CEB.
Emily brings more than a decade of experience spanning healthcare, technology, media, research, and strategy. Before joining Meta, she held strategic and client insights roles at comScore, MCD Partners, and CEB.
Clare Tuck
Health Lead | Small and Medium Business Group
Clare Tuck is Interim Health Lead within Meta’s Small and Medium Business Group, where she helps healthcare businesses leverage digital marketing to drive growth and reach their audiences. She brings more than a decade of experience across sales, account management, client solutions, and marketing.
At Meta, Clare has held roles in Partner Management, Account Management, and Team Leadership, helping businesses develop effective marketing strategies and maximize their digital opportunities. Previously, she held client solutions roles at GLG, supporting hedge fund and public equity clients.
At Meta, Clare has held roles in Partner Management, Account Management, and Team Leadership, helping businesses develop effective marketing strategies and maximize their digital opportunities. Previously, she held client solutions roles at GLG, supporting hedge fund and public equity clients.
Tim Ryan
VP, Strategic Solutions
Tim Ryan is VP of Strategic Solutions for the Lifestyle division at Power Digital, where he founded the agency's media planning function. He tackles the toughest growth challenges facing Power Digital's priority clients across product, audience, media, and measurement—working closely with the fusepoint team to action marketing mix models and incrementality-based investment decisions that show clients what's actually driving growth and where to invest next.
Bryce Hamlin
VP, Data Intelligence
Bryce Hamlin is VP of Data Intelligence at Power Digital, leading fusepoint—the agency's in-house measurement service. He works directly with the executive teams at Power's largest brands, running marketing mix models and geo-based incrementality tests to isolate what marketing investment is actually creating incremental business outcomes. He's focused on translating that discipline into industries where it's still emerging, including multi-location healthcare.
Ben Dutter
CSO
Ben Dutter is Chief Strategy Officer at Power Digital and founder of fusepoint, a data and strategy consultancy built on Power’s extensive data, insights, and testing. He oversees company strategy, performance, and value for more than 500 clients.
With nearly 20 years of experience in sales and marketing, Ben has worked with brands including Liquid Death, Skechers, Oura Ring, Crocs, Bosch, Colgate, Microsoft, Amazon, and Disneyland. His work focuses on marketing effectiveness, transparency, and reducing the waste and inefficiency that can limit marketing performance.
With nearly 20 years of experience in sales and marketing, Ben has worked with brands including Liquid Death, Skechers, Oura Ring, Crocs, Bosch, Colgate, Microsoft, Amazon, and Disneyland. His work focuses on marketing effectiveness, transparency, and reducing the waste and inefficiency that can limit marketing performance.
Lauren Leone
Chief Growth Officer
Lauren is Cardinal’s partnership expert! As Chief Growth Officer, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution.
She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.
She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.
Alex Membrillo
CEO
Some say Alex Membrillo was born to be CEO of Cardinal Digital Marketing. Others say the Flock chose him. Together with his team of high-flyers, Alex has led Cardinal to exponential growth thanks to an innovative approach to digital marketing.
A Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex also contributes to the Forbes Agency Council, with placements in national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He’s served as an expert speaker for the American Marketing Association, HCIC, SMASH Senior Care Marketing & Sales Summit, and SHSMD (among others).
A Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex also contributes to the Forbes Agency Council, with placements in national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He’s served as an expert speaker for the American Marketing Association, HCIC, SMASH Senior Care Marketing & Sales Summit, and SHSMD (among others).
Alex Kemp
Sr. Director of Applied Analytics
Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Applied Analytics.
Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.
Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.
Rich Briddock
Chief Strategy Officer
Harking from the land of Big Ben, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax!
Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
Rick Burchfield
Group Account Director
Rick is a digital marketing leader with more than 12 years of experience driving lead generation, multi-channel campaigns, and ROI-focused strategies for healthcare and mission-driven brands. He has led large-scale campaigns with multi-million-dollar budgets and served as project lead for a careers-focused website redesign for the U.S. Department of Health & Human Services.
At Cardinal, Rick applies his expertise in Paid Search, Paid Social, SEO, CRO, and Email Marketing to help healthcare providers grow while connecting patients with the right care.
At Cardinal, Rick applies his expertise in Paid Search, Paid Social, SEO, CRO, and Email Marketing to help healthcare providers grow while connecting patients with the right care.
Ruchi Patel
Group Media Director
Ruchi joined the Flock with some solid paid search experience under her belt, particularly in the travel and ecommerce vertical. At Cardinal, her meticulous nature allows her to successfully manage paid media campaigns (which include paid search and display advertising) from planning to execution. It also helps that she LOVES well-formatted worksheets!
She works with multi-location healthcare groups like Peak Dental to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!
She works with multi-location healthcare groups like Peak Dental to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!
Evan Ilgenfritz
VP of Paid Media
Evan has over 11 years of paid media experience across a variety of industries. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.
Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.
Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.
Brandon Wilhelm
Group Media Director
Brandon is an experienced digital marketing leader with over 12 years of experience. He is currently serving as Group Media Director at Cardinal.
With a strong background in guiding strategic performance marketing, Brandon has worked extensively with SaaS, media, tech, and healthcare companies to drive growth and optimize marketing outcomes. His expertise in digital strategy and performance marketing makes him a trusted partner in scaling businesses and delivering impactful results across various industries.
With a strong background in guiding strategic performance marketing, Brandon has worked extensively with SaaS, media, tech, and healthcare companies to drive growth and optimize marketing outcomes. His expertise in digital strategy and performance marketing makes him a trusted partner in scaling businesses and delivering impactful results across various industries.
Rob Sauter
VP, Earned and Owned Media
Rob is an agency leader and statistical academic with over a decade of experience. He is currently making a difference at Cardinal and in the broader marketing community as VP of Earned and Owned Media.
Through agency partnership, he has led a myriad of Fortune 500 organizations and teams through a vast variety of marketing and growth challenges. Rob is a data driven growth professional focused on the science of marketing and dedicated to continued maturity of marketing impact.
Through agency partnership, he has led a myriad of Fortune 500 organizations and teams through a vast variety of marketing and growth challenges. Rob is a data driven growth professional focused on the science of marketing and dedicated to continued maturity of marketing impact.
Scott Cameron
Group Media Director
Scott Cameron is Group Media Director at Cardinal, where he leads digital media strategy and performance-focused initiatives for healthcare clients. He brings more than a decade of experience in digital marketing, paid media, and marketing strategy, with expertise across search, social, display, and video.
Before joining Cardinal, Scott held leadership roles at Amsive and Useful Group, managing teams, overseeing multi-million-dollar media investments, and developing strategies focused on business growth and ROI.
Before joining Cardinal, Scott held leadership roles at Amsive and Useful Group, managing teams, overseeing multi-million-dollar media investments, and developing strategies focused on business growth and ROI.
Lisa Fisher
Associate Media Director, Paid Social & Programmatic Lead
Lisa Fisher is a dynamic marketing professional with over 15 years of experience driving results across media strategy, campaign development, and performance marketing. As Associate Media Director and Paid Social & Programmatic Lead at Cardinal Digital Marketing, Lisa leverages her deep expertise in direct response/performance-based marketing to deliver measurable growth for clients. Her background spans top agencies and brands, including Coca-Cola, Northside Hospital, and Goodwill, with proven success across digital, social, influencer, programmatic, and traditional media channels.
Erin Rawlings
Group Account Director
Erin has more than a decade of experience in healthcare marketing, SEO, and account management, with a career rooted in helping healthcare organizations strengthen their digital presence and achieve sustainable growth. At Cardinal, she partners closely with clients to understand their unique goals, uncover opportunities, and develop strategic marketing solutions that drive performance.
Known for her strategic mindset, Erin takes a collaborative approach to solving complex marketing challenges. She is passionate about building strong client partnerships, adapting to the evolving healthcare landscape, and finding new ways to help organizations grow.
Known for her strategic mindset, Erin takes a collaborative approach to solving complex marketing challenges. She is passionate about building strong client partnerships, adapting to the evolving healthcare landscape, and finding new ways to help organizations grow.
Get real solutions for healthcare’s toughest growth challenges
Master patient acquisition
Discover how to scale patient acquisition at 50, 100, or 500+ sites using full-funnel strategies aligned to the patient journey, growth goals, and provider utilization.
Optimize channel performance
Learn what’s working now in paid search, SEO, AI, and social. Get tactical frameworks to fine-tune campaigns and avoid the most common performance pitfalls.
Align with
operations
Gain insights on working cross-functionally with ops and finance to improve provider utilization, eliminate wasted spend, and maximize marketing effectiveness.
Prove ROI to
the C-suite
Learn how to defend every dollar in your marketing budget using HIPAA-compliant measurement technology and advanced measurement strategies.
Hear from last year's attendees
Scaling Up was incredible. I’m so excited to go back and watch all the sessions. The sheer depth and breadth of learnings offered by the amazing professionals in these sessions is hard to wrap my head around.
Erica McPeek
Associate Director of Branding & Communications
Incredible insights as always from Scaling Up! You all did an amazing job bringing together so many smart people to share such great content!
Theresa Porcaro
VP of Growth & Marketing
So much opportunity for learning and development-which is basically my favorite thing ever. I appreciate all the work the team puts into this every year.
Crystal Aguilar
Market Partnerships Manager
This is an IMMENSE amount of value! Y’all rock. Kudos to the team for a well orchestrated event.
Mike Julian
Leading Audience Activation & Agency Partnerships
Thanks to the Cardinal team for some really meaningful and helpful sessions. I particularly enjoyed how tactical many of them were.
Steph Shuff
Marketing Campaign Manager
Thank you team for the great conference!
Adelie Landis
Senior Director of Marketing
So much energy on Scaling Up!!
Jessica Thompson
VP Communications
Our team enjoyed the sessions and are looking forward to attending next year!
Kate May
Senior Digital Marketing Manager
Loving Scaling Up!! What a great summit!!
Zahra Nurani
Chief Marketing Officer
It was a great event. I am still planning on watching the replays. Your company provides a lot of great content and education. Wonderful job!
Miriam Deckert
Director of Marketing
See who attended last year
In 2025, more than half of live attendees came from healthcare provider organizations. Nearly 70% held director-level or higher titles, including CMOs, VPs, and marketing leaders responsible for driving real growth across complex, multi-location organizations.
These aren’t rookies in healthcare marketing. They’re the ones making the high-stakes decisions—and they’re coming back in 2026.
Thanks to our 2026 sponsors
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