The Healthcare Performance Marketing Summit

Supercharge Your Patient Acquisition Strategy

December 5-6, 2023
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Where Healthcare Marketing Heroes Assemble

About Scaling Up

Two action-packed days of virtual panels, workshops, and Q&As designed exclusively for multi-site healthcare groups. No fluffy stuff. Actionable growth strategies and real recommendations you won’t get anywhere else.

WHAT WE’LL COVER
  • Performance-driven patient acquisition strategies
  • The latest digital marketing trends
  • Healthcare’s biggest growth challenges
  • Scaling your marketing machine
WHAT’S IN IT FOR YOU?

You’ll learn how to harness the power of digital to supercharge new patient volume, destroy healthcare’s biggest obstacles, and efficiently scale your multi-location healthcare group like a BOSS.

WHO ATTENDS?

We’re calling all executives and marketing leaders at fast-growing, multi-location healthcare organizations. Those who champion the cause to help more people get quality healthcare by improving operational efficiency, sharing educational health information, and removing barriers to access care.

Experts to Guide Your Growth

Our Speakers

Christina Fleming

Chief Marketing Officer, National Health Care Associates
Christina is an innovative sales & marketing leader with extensive experience in network development, communications strategies, and building brands that drive results. A seasoned strategic marketing executive, she has over 20 years experience in business development, multimedia marketing, corporate communications and sales leadership specializing in Healthcare, Senior Living & SaaS. She is also skilled in leading sales divisions to differentiate and thrive. Prior to her role at National Health Care Associates, she founded a boutique fractional marketing agency and built a customer experience solution to aide providers in using real-time feedback to drive results.

Nicole Braley

Chief Marketing Officer, Inception Fertility
At Inception, Nicole leads the organization’s brand and growth marketing initiatives, as well as customer experience, highlighting its commitment to providing each patient with an individualized and specialized approach to fertility care. She’s passionate about developing future marketers and advocating for the importance of brand in delivering positive business outcomes. With a focus on building an exceptional customer experience, Nicole leads numerous commercial pursuits and is known for her innovative (and sometimes rule-breaking) style.

Blair Primis

Chief Marketing Officer, Flagship Specialty Partners
As a lifelong marketing professional focused on the demand and growth sides of business, Blair’s career has been defined by standing up bespoke creative teams both in and out of healthcare that have a track record of success by delivering a best-in-class work product. He has built both high performing teams and the strategies for those teams to execute against. Blair is an active mentor and coach and frequently speaks on effective marketing disruption and evolution, leadership, maximizing team performance, change management and planning.

Dave Spencer

Chief Marketing Officer, AllCare Primary & Immediate Care
Dave is responsible for leading the marketing strategy and execution for a fast-growing network of clinics that provides accessible and affordable healthcare services. His core competencies include omni-channel marketing, demand generation, digital marketing, and customer acquisition. Dave leverages these skills to optimize the marketing performance and deliver strong ROIs for the company. He also has a proven track record of building and managing high-performing marketing teams that align with the organizational goals and values. His passion is to leverage marketing as a revenue generator and a growth enabler.

Mari Considine

Chief Marketing & Development Officer, Acenda Integrated Health
Mari Considine leads all aspects of Acenda Integrated Health’s strategic marketing and communications efforts providing vision and direction for all digital and print communications, key messaging, storytelling and brand experience. She is also responsible for Acenda’s philanthropy strategy and fosters relationships with the community to advance the organization’s mission. Mari has extensive expertise in business management, development operations, creative direction and brand development and oversight.

Jeanne Cunningham

Chief Marketing Officer, U.S. Dermatology Partners
Jeanne Cunningham she plays a pivotal role on the Executive Leadership Team at U.S. Dermatology Partners. She adeptly oversees and directs a broad spectrum of critical functions encompassing marketing and physician recruitment. Her expertise spans diverse domains such as customer relationship marketing, digital prowess including web, mobile, SEO, and digital advertising, along with a firm grip on social media, reputation management, market research, public relations, sales, and the seamless integration of new physicians and practices.

Paul Gruensfelder

Vice President of Marketing, Select Dental Management
Paul is an award-winning, experienced leader with over a decade in healthcare marketing and advertising. Through his roles, he has managed teams of varying levels, conceptualized and carried out multi-million dollar campaigns and, under his leadership, has increased company revenue and overall performance. With a strong focus on ROI and analytics, Paul is strategic in his marketing efforts and keeps his finger on the pulse of new marketing solutions, applications and platforms.

Lori Mixon

Vice President of Marketing, Peak Dental Services
Lori is a dynamic and accomplished professional with a demonstrated history of success in the healthcare industry. Currently serving as the Vice President of Marketing at Peak Dental Services, she brings a wealth of expertise and a strategic approach to her role. With a keen understanding of negotiation, sales, strategic planning, business development, and marketing strategy, Lori has consistently delivered exceptional results throughout her career. Her ability to identify market opportunities and develop innovative marketing strategies has been instrumental in driving growth and expanding the reach of Peak Dental.

Maureen Williams

Vice President of Marketing, AQUA Dermatology
Maureen is a strategic healthcare executive with over 15 years marketing and development experience overseeing all strategy and strategic growth execution, working exclusively within Dermatology for the past 8 years. As VP of Marketing, Maureen is responsible for the cultivation of strategic growth initiatives to drive volume, maximize ROI, maintain brand identity and integrity, maintain stellar online reputation and implement all marketing strategic growth initiatives across the organization. She leads the efforts of the marketing and referral development team to cultivate new patient acquisition through targeted efforts to support strategic growth initiatives.

Christine Perkins

Chief Marketing & Business Development Officer, Amen Clinics
Christine Perkins is a purpose-driven and highly-experienced executive-level leader. With a strong passion for building and scaling productive teams, Christine is a force to be reckoned with in the realms of marketing and sales.She excels at guiding complex people organizations to achieve outstanding results. Her ability to inspire and motivate teams is evident in her track record of success. She possesses a deep understanding of how to develop and communicate a marketing and sales strategy that maximizes outcomes and drives growth.

Hayley Hodgkins

Vice President of Growth, Triumph Orthopedics
Hayley is Triumph’s VP of People & Growth, overseeing the integration of new partnerships and the development and execution of growth initiatives for Triumph’s partner practices. In addition, she is the Human Resources leader for Triumph and the practices we support. Prior to joining Triumph, Hayley was a Strategy & Operations consultant with Deloitte Consulting, focused on growth strategy. Originally from San Diego, Hayley now lives in Nashville with her husband. Hayley holds a BA from Duke University and an MBA from Northwestern’s Kellogg School of Management.

Amy Katz

Vice President Marketing, Upperline Health
Amy is a highly accomplished marketing leader with a strong focus on driving top-line growth through the development of compelling brand stories. With a proven track record in B2B, B2C, and B2B2C marketing, Amy possesses a wealth of experience in campaign strategy and execution. Amy's expertise lies in creating powerful message platforms that effectively communicate the value and benefits of Upperline Health's offerings. She possesses a deep understanding of consumer behavior and leverages this insight to develop marketing strategies that resonate with the target market.

Suzanne Cooper

Vice President of Marketing, Together Women's Health
Suzanne brings 10 years of innovative brand marketing and business management expertise and a digital-first mindset to her role at Together Women’s Health. She leads a team to provide our partner practices a competitive advantage by defining and building platform-wide marketing capabilities that are advanced, data-driven, and technology-enabled. From implementing programs that accelerate new patient acquisition, patient reactivation, and cross-sell of services to ensuring a practice’s digital assets are modern, intuitive, and easy to find, Suzanne is focused on enhancing provider presence and optimizing the patient experience.

Stacey Harrison

Vice President of Marketing, Inspire Aesthetics
Stacey helps growth-focused organizations expand their brand through direct marketing campaigns including branding, print, direct mail, digital, email, and education materials. She produces innovative brand assets and communications, facilitate marketing research activities and large-scale projects that impact customer experience and sales performance.

Ed Cunning

Vice President, Marketing & Customer Experience, Advanced Reconstructive Surgery Alliance
With more than 17 years of experience working in digital marketing, public relations, and social media, Ed Cunning is the Marketing Director at Advanced Reconstructive Surgery Alliance (ARSA), a new physician management services organization. In his role, Ed leads ARSA’s marketing strategy and has built a scalable patient acquisition machine to achieve ARSA’s ambitious growth goals.

Ed has a proven track record of leading cross-functional teams to implement high-impact campaigns and has represented well-known brands such as P&G, Johnson & Johnson and more. Within the healthcare industry, his experience spans global pharma brands and major hospitals and universities.

Rachelle Kuebler-Weber

Head of Marketing, Southern Veterinary Partners
Rachelle is the head of Marketing for Southern Veterinary Partners. She leads the talented, passionate, data-driven Marketing team that drives organic growth, in partnership with our field teams, hospitals, and pet resorts, and manages SVP's brand, PR, internal communications, and marketing for Business Development and Recruiting.

At SVP, she is able to combine her passions for building high-performing teams, excellent client experience, driving organic growth for small businesses, and removing points of friction for pet care experts and those they serve.

Kristina Dover

Chief Marketing Officer, Mercy
Kristina Dover is the Chief Marketing Officer at Mercy. She’s responsible for a $7+ million budget resulting in a 27:1 return on investment including targeted campaigns, awareness, and business development. Most recently, she led the planning of a large campaign focused on growth in primary care. This campaign delivered data-driven and personalized experiences to the right patients at the right time continuing to achieve and deliver on Mercy’s long-term strategies. She works closely with consumer experience, product development and IT teams to design and launch products for care delivery and system integration.

Tom Hanson

Vice President, Two Sigma Impact
Tom is a Vice President at Two Sigma Impact. He previously worked at TA Associates, investing across a range of healthcare subsectors. He began his career as an investment banking analyst at Credit Suisse. Tom earned an MBA from the Stanford Graduate School of Business and an AB in economics from Harvard College.

Zack Tillitski

Operations Partner at Pamlico Capital
Zack is a results-oriented, creative strategy and marketing executive with significant accomplishments in enhancing established ventures as well as launching new processes and products. He creates growth based strategies to address changing market dynamics and improve focus on the customer, securing competitive advantage and long-term profitability.

Ramsay Battin

Partner, Eastside Partners
Ramsay Battin is an Atlanta-based partner with the growth-stage venture capital firm Eastside Partners. Eastside is an active investor in the healthcare market, primarily partnering with software companies selling into provider organizations. Most recently, Ramsay led Eastside’s investment into Liine, a Raleigh-based provider of software that helps multi-location specialty medical practices increase their new patient acquisition conversion rates. Ramsay has been an active venture investor for more than 20 years, and is a graduate of Princeton University and Harvard Business School.

Theresa Porcaro

Marketing Director, Pelvic Rehabilitation Medicine
Theresa is an energetic global marketing leader with over a decade of experience in results-driven demand generation strategy. She has spent her career in marketing helping build and drive the marketing strategy for various tech start-ups all over the world. She has a proven track record of driving market demand and awareness. Theresa thrives in situations where she has to build something brand new and has extensive experience in leading nearly all areas of digital marketing — from content to campaigns, email marketing and events. Whether it's a company rebrand or moving from Series B to listing on the NYSE, she is adaptable and thrives in the unknown.

Alexis Hughes

Marketing Manager, Graham Healthcare Capital
Alexis Hughes is an accomplished Marketing Manager with a focus on digital marketing and brand development. She is responsible for managing the company's digital presence across social media platforms and the website. Through strategic marketing campaigns, she drives patient referrals and increases the intake of new patient forms. By utilizing analytical insights, Alexis develops and plans creative marketing strategies that effectively boost brand awareness.

Ashley Buehnerkemper

Marketing Director, VitalSkin Dermatology
Ashley stands as a seasoned Marketing Director at Vitalskin Dermatology, showcasing a rich professional journey spanning over 15 years. Her career has flourished across both startup landscapes and Fortune 5000 companies, exemplifying her adeptness in steering recruitment marketing, talent acquisition, project management, account planning, content creation, communications, and customer relationship management (CRM). Ashley excels in conceptualizing, deploying, refining, and optimizing strategic and tactical marketing approaches that catalyze brand recognition, product perception, and unwavering customer loyalty.

Michele Santagata

Owner, Santagata Consulting
Michele has spent 13+ years leading large contact centers and front end processes for a Fortune 1000 health & wellness company and in the behavioral health industry. The last 5 years she has been in the behavioral health industry. She is a former COO for a BPO answering service for SUD, MH and ED facilities. She successfully grew the company from break even to profitability and multi-million dollar valuation. Michele serves on the board of advisors for CRM/EMR built for behavioral health.
She has enjoyed helping hundreds of facilities see success with efficient patient acquisition strategies and would love to see how she can help your organization!

Alex Membrillo

CEO, Cardinal Digital Marketing
Some say Alex Membrillo was born to be CEO of Cardinal Digital Marketing. Others say the Flock chose him. Together with his team of high-flyers, Alex has led Cardinal to exponential growth thanks to an innovative approach to digital marketing.

A Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex also contributes to the Forbes Agency Council, with placements in national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He’s served as an expert speaker for the American Marketing Association, HCIC, SMASH Senior Care Marketing & Sales Summit, and SHSMD (among others).

Lauren Leone

SVP, Client Services, Cardinal Digital Marketing
Lauren is Cardinal’s partnership expert! As Senior Vice President of Healthcare Marketing and Client Services, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution.

She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.

Rich Briddock

SVP, Strategy and Analytics, Cardinal Digital Marketing
Harking from the land of Big Ben, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax!

Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.

Alex Kemp

Director of Paid Search, Cardinal Digital Marketing
Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Paid Search.

Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.

Evan Ilgenfritz

Director of Paid Media, Cardinal Digital Marketing
Evan has a wealth of paid media experience across a variety of industries. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.

Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.

Turner McCreight

Director of Analytics, Cardinal Digital Marketing
Joining the Flock with more than five years of experience, Turner knows how to connect the dots between disparate healthcare marketing technologies and derive meaningful insight to inform marketing strategy.

As the leader of Cardinal’s analytics team, Turner develops integrated reporting capabilities that give healthcare brands visibility into the performance and impact of their marketing investment. The work he does researching emerging markets and provider density is critical in ensuring organizations are making informed decisions regarding acquisitions or opening new practices.

Ryan Dobrin

Paid Media Supervisor, Cardinal Digital Marketing
Ryan joined the Flock with 11 years of paid media and digital marketing experience under his belt. Throughout his career, he has worked across a wide range of industries, including e-commerce, lifestyle brands, and healthcare.

Ryan oversees our paid media campaigns from planning to execution. As a true people-person, he loves building relationships with clients and collaborating with teammates to achieve visible results. Ryan believes that better performance and better results keep everyone (employees, clients and the people they serve) happy and enables more opportunities for growth. His work at Cardinal is driven by his desire to help clients, help people.

Amber Ritchie

Associate Director of SEO, Cardinal Digital Marketing
Amber is a Florida girl with a passion for SEO!

At Cardinal, she develops cutting-edge content strategies for a variety of healthcare clients (like Empower Behavioral Health, Peak Dental, and Williamsville Wellness).
She uses keyword research and URL restructuring to ensure their mission is appearing in search engine results. With a deep understanding of the patient journey, Amber develops SEO strategies for clients, so they’re found at every step. She is extremely passionate about getting our clients to page 1 and continues to develop campaigns that convert leads into loyal patients!
Reach Groundbreaking New Heights

Why Attend Scaling Up?

Power Your Patient Pipeline

Channel-specific tactics to skyrocket new patient numbers across your service lines and system.

Wield Cutting-Edge Technology

The latest industry trends and innovative solutions to help you outshine the competition.

Vanquish Growth Challenges

Hear from industry experts on how to defeat the evils plaguing your organization’s growth trajectory.

Scale Your Marketing Strategy

Learn to streamline processes, improve operational efficiency, & build a badass team of marketing superheroes.
Sessions & Workshops

Summit Schedule

December 5-6
  • DATE
  • TIME
  • TITLE
  • TYPE
12/05/2023
9:45 am
10:00 am
Let's Scale Up!
Conference Intro
DATE | 12/05/2023
TIME | 9:45 am - 10:00 am
TYPE | Conference Intro

We’re kicking off the summit with opening remarks from our host and MC, Alex Membrillo.

12/05/2023
10:00 am
11:00 am
CMO Insights: Mapping the Future of Healthcare Marketing for 2024
Panel
DATE | 12/05/2023
TIME | 10:00 am - 11:00 am
TYPE | Panel

Uncover the latest healthcare marketing trends at our CMO roundtable. Hear from the leaders of top healthcare provider groups as they share invaluable insights and lessons from 2023 and their predictions for what’s to come in 2024. Don’t miss this opportunity to learn from industry pioneers and stay ahead in the ever-evolving healthcare marketing landscape.

 

Speaker:

Kristina Dover | Chief Marketing Officer, Mercy

Christina Fleming | Chief Marketing Officer, National Health Care Associates

Dave Spencer | Chief Marketing Officer, AllCare Primary & Immediate Care

12/05/2023
11:00 am
11:30 am
Insider Strategies for Improving Lead Quality
Presentation
DATE | 12/05/2023
TIME | 11:00 am - 11:30 am
TYPE | Presentation

It’s a common complaint across healthcare: we’re generating leads, but none of them are actually booking appointments. Join us as we delve into the potential issues surrounding poor lead quality and explore effective strategies for attracting high-quality new patients. 

 

Speakers:

Rich Briddock | SVP, Strategy and Analytics, Cardinal Digital Marketing

Alex Kemp | Director of Paid Search, Cardinal Digital Marketing

12/05/2023
11:30 am
12:00 pm
Dialing Into Success: Transforming Your Call Center Into a Patient Acquisition Powerhouse
Presentation
DATE | 12/05/2023
TIME | 11:30 am - 12:00 pm
TYPE | Presentation

Are you frustrated with common contact center issues such as unresponsive agents, no follow-through, misinformation, or poor training? This session will uncover effective strategies for optimizing your contact center operations. Learn how to address these challenges head-on and enhance the patient experience. We’ll share valuable insights and practical tips to ensure your contact center delivers exceptional service, boosts patient satisfaction, and increases conversion rates. Don’t miss this opportunity to revolutionize your contact center, eliminate bottlenecks, and create a seamless and efficient patient journey

 

Speaker:

Michele Santagata | Owner, Santagata Consulting

12/05/2023
12:00 pm
1:00 pm
Mindful Marketing: Leveraging Behavioral Health Trends to Drive Growth
Panel
DATE | 12/05/2023
TIME | 12:00 pm - 1:00 pm
TYPE | Panel

Stay ahead of emerging consumer trends in the changing behavioral and mental healthcare landscape. Join this panel to hear from mental health marketing leaders as they share strategies to connect with patients, navigate a competitive landscape, and drive new patient volume in this ever-changing field.

 

Speakers:

Christine Perkins | Chief Marketing & Business Development Officer, Amen Clinics

Mari Considine | Chief Marketing & Development Officer, Acenda Integrated Health

Alexis Hughes | Marketing Manager, Graham Healthcare Capital

12/05/2023
1:00 pm
1:30 pm
How AI is Changing SEO
Presentation
DATE | 12/05/2023
TIME | 1:00 pm - 1:30 pm
TYPE | Presentation

Explore the impact of AI on SEO. Join our panel of experts as they delve into emerging technologies, explore Google’s utilization of generative AI, and dissect the evolving landscape of the search engine results page (SERP). Gain valuable recommendations to adapt and thrive amidst these transformative changes in the SEO realm.

 

Speaker:

Amber Ritchie | SEO Supervisor, Cardinal Digital Marketing

12/05/2023
1:30 pm
2:00 pm
MSO Marketing Strategy: Building a Platform for Growth
Presentation
DATE | 12/05/2023
TIME | 1:30 pm - 2:00 pm
TYPE | Presentation

Bringing a new platform live is complicated. To maximize value creation, you need to build a foundation that can scale efficiently. Our speakers will share their framework for building a solid marketing foundation that supports sustainable growth. Gain insights into structuring your brand architecture, developing websites, establishing a robust SEO framework, and creating an advertising strategy to drive demand generation and capture. Unlock the secrets to scalable MSO marketing and propel your growth trajectory.

 

Speakers:

Lauren Leone | SVP, Client Services, Cardinal Digital Marketing

Rich Briddock | SVP, Strategy and Analytics, Cardinal Digital Marketing

12/05/2023
2:00 pm
3:00 pm
A New Age in Dentistry: Exploring Patient Acquisition Strategies
Panel
DATE | 12/05/2023
TIME | 2:00 pm - 3:00 pm
TYPE | Panel

Gain exclusive insights from industry leaders with decades of experience in growing DSOs. Our panel session features top DSO leaders sharing strategies to drive new patient volume and the latest trends emerging in the dental industry.

 

Speakers:

Paul Gruensfelder | Vice President of Marketing, Select Dental Management

Blair Primis | Chief Marketing Officer, Flagship Specialty Partners

Lori Mixon | Vice President of Marketing, Peak Dental Services

12/05/2023
3:00 pm
4:00 pm
Post-deal Marketing Growth Strategies to Skyrocket Value Creation
Panel
DATE | 12/05/2023
TIME | 3:00 pm - 4:00 pm
TYPE | Panel

Immerse yourself in a comprehensive exploration of post-deal marketing strategies. Attendees will benefit from the invaluable insights shared by leading private equity dealmakers. Don’t miss this opportunity to gain practical knowledge and strategies for maximizing value creation.

 

Speakers:

Ramsay Battin | Partner, Eastside Partners

Tom Hanson | Vice President, Two Sigma Impact

Zack Tillitski | Operations Partner, Pamlico Capital

12/05/2023
4:00 pm
4:30 pm
Unlock the Secrets of Paid Media: Q&A Session
Q&A Session
DATE | 12/05/2023
TIME | 4:00 pm - 4:30 pm
TYPE | Q&A Session

Engage in an interactive Q&A session focused on resolving your top media challenges, where you can bring your burning questions about developing effective advertising strategies, building your audience, creating compelling ad creative and messaging, and more. Our panel of experts will provide insights and practical solutions to help you optimize your paid media efforts. Take advantage of this exclusive opportunity to gain valuable advice and refine your paid media strategy for maximum impact.

 

Speakers:

Evan Ilgenfritz | Director of Media, Cardinal Digital Marketing

Alex Kemp | Director of Paid Search, Cardinal Digital Marketing

Ryan Dobrin | Paid Media Supervisor, Cardinal Digital Marketing

Mike Lamar | Paid Media Supervisor, Cardinal Digital Marketing

  • DATE
  • TIME
  • TITLE
  • TYPE
12/06/2023
9:50 am
10:00 am
Day 2 Welcome
Intro
DATE | 12/06/2023
TIME | 9:50 am - 10:00 am
TYPE | Intro

Get ready for Day 2 with our host our host Alex Membrillo.

12/06/2023
10:00 am
11:00 am
Fem-Forward: Innovative Strategies in Women's Health
Panel
DATE | 12/06/2023
TIME | 10:00 am - 11:00 am
TYPE | Panel

Speakers: 

Suzanne Cooper | Vice President of Marketing, Together Women’s Health

Nicole Braley | Chief Marketing Officer, Inception Fertility

Theresa Porcaro | Marketing Director, Pelvic Rehabilitation Medicine

12/06/2023
11:00 am
12:00 pm
From Referrals to Clicks: Maximizing Patient Acquisition in the Digital Age
Panel
DATE | 12/06/2023
TIME | 11:00 am - 12:00 pm
TYPE | Panel

Discover how digital marketing augments patient acquisition in a referral-based healthcare provider group. This panel, representing diverse high-acuity healthcare providers, including orthopedics, reconstructive surgery, and podiatry,  will explore strategies to build a robust brand, enhance credibility, and fortify your reputation, amplifying the effectiveness of traditional referral approaches. Don’t miss this insightful discussion on the changing dynamics of patient acquisition in the digital age.

Speakers:

Ed Cunning | Vice President, Marketing & Customer Experience, Advanced Reconstructive Surgery Alliance

Amy Katz | Vice President Marketing, Upperline Health

Haley Hodgkins | Vice President of Growth, Triumph Orthopedics

12/06/2023
12:00 pm
1:00 pm
Glowing Growth: Digital Marketing Strategies for Dermatology
Panel
DATE | 12/06/2023
TIME | 12:00 pm - 1:00 pm
TYPE | Panel

Speakers:

Ashley Buehnerkemper | Marketing Director, VitalSkin Dermatology

Maureen Williams | Vice President of Marketing, AQUA Dermatology

Jeanne Cunningham | Chief Marketing Officer, U.S. Dermatology Partners

Stacey Harrison | Vice President of Marketing, Inspire Aesthetics

12/06/2023
2:00 pm
3:00 pm
Marketing Goal Planning for 2024
Workshop
DATE | 12/06/2023
TIME | 2:00 pm - 3:00 pm
TYPE | Workshop

Speakers: 

Lauren Leone | SVP, Client Services, Cardinal Digital Marketing

Rich Briddock | SVP, Strategy and Analytics, Cardinal Digital Marketing

Evan Ilgenfritz | Director of Media, Cardinal Digital Marketing

12/06/2023
3:00 pm
3:30 pm
Leading the Pack: Veterinary Marketing Strategies for Success
Presentation
DATE | 12/06/2023
TIME | 3:00 pm - 3:30 pm
TYPE | Presentation

Speaker:

Rachelle Kuebler-Weber | Head of Marketing, Southern Veterinary Partners

12/06/2023
4:00 pm
4:30 pm
Unlock the Secrets of SEO: Q&A Session
Q&A Session
DATE | 12/06/2023
TIME | 4:00 pm - 4:30 pm
TYPE | Q&A Session

Speaker: 

Amber Ritchie | SEO Supervisor, Cardinal Digital Marketing

Who You'll Learn From

Experts to Guide Your Growth

Who is the Summit For?

Marketing Leaders

Goal Setters & Go-Getters
Performance-driven CEOs, CMOs, VPs, and Directors focused on boosting patient volume and being the hero that takes your provider group on a journey of rapid expansion.

We’ll share the performance marketing tactics, emerging trends, strategies to scale marketing, and new ideas to help you grow.
You’ll learn advanced performance marketing strategies to drive patient acquisition, build your brand, and meet growth objectives while maximizing your ROI.

Private Equity

Investors & Growth Guides
There’s no better place for PE dealmakers to learn from growth marketers on how to effectively maximize efficiency and build value for your portfolio companies.

We’ll share best practices for building new platforms, structuring your brands, and driving topline growth through marketing.
You’ll learn how to efficiently onboard new acquisitions, find efficiencies through marketing, and build equity and demand for your portfolio companies.
Build Your Brand & Demand

Benefits of Sponsoring

Gain exposure and connect with the top decision-makers shaping the future of healthcare. Spark new growth opportunities for your brand by building awareness, increasing visibility, and discovering new partners.

Contact Ashley Petrochenko at [email protected] if you’re interested in sponsoring Scaling Up.

Learn More
Ticket Options

Your Ticket to Scaling Up

General (Hero) Admission

$78.40 (Early Bird)
A General Admission Ticket provides you entry to our 2-day virtual conference which includes access to:

All Sessions and Panels
Event Recordings
Scaling Up Summit Facebook Group
Your digital adventure awaits. Grab your ticket and emerge as the hero of your healthcare journey.

VIP (Superhero) Admission

$400 (Early Bird)
A VIP Admission Ticket provides you entry to our 2-day virtual conference, access to General Admission benefits, PLUS tons of hands-on perks:

Mastermind Group (3 Sessions)
Free Website Audit
1-hour Strategy Workshop with Cardinal Experts
Get 'em while they’re hot! Only 15 VIP tickets available for purchase. Snag yours today.

Who You'll Learn From

Summit Host

Cardinal Digital Marketing

Cardinal delivers patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare groups.

We advise some of the most recognizable leaders in healthcare, like LifeStance Health, ATI Physical Therapy, Water’s Edge Dermatology, Greater Good Health, and many more, to deliver patient acquisition solutions that ignite growth. Every day.

As a Google Premier Partner, Best Places to Work, and an Inc. 5000 Agency, our team of marketing experts and creative pros leverage the latest insights, technology, and real-time analytics to stay ahead of the trends and deliver a serious return on your investment. At Cardinal, we develop highly targeted strategies that increase patient volume, improve brand equity, and drive revenue. Scaling healthcare groups is our superpower!

Cardinal Digital Marketing: Healthcare Performance Marketing Agency