Scaling Up: The Healthcare Performance Marketing Summit

Skyrocket Your Patient Acquisition Strategy

Oct 29-30, 2024
WHERE HEALTHCARE MARKETERS GO TO GROW

About Scaling Up

Scaling Up 2024 is your launchpad for exploring the latest ideas and tactics to propel your patient acquisition strategies and achieve measurable business outcomes.

WHAT YOU’LL LEARN:
  • Data-driven performance marketing for new patient acquisition
  • How to optimize your media mix
  • Reaching the right consumers with HIPAA-compliant audience targeting
  • SEO & organic growth tactics
  • Measuring impact & determining marketing ROI
Everybody Loves Scaling Up

Hear From Last Year's Attendees

Experts to Guide Your Growth

Our 2024 Speakers

Matthew Fitzgerald

Chief Marketing Officer, Tend
Matthew is Tend’s Chief Marketing Officer. An established marketing leader with expertise in the consumer services industry, Matt led Tend’s launch in 2019 and continues to drive the brand’s growth, expansion, and positive member experience.

Before joining Tend, Matt was the Senior Vice President of Marketing of the US division of HelloFresh, where he grew the company from $10M to over $1B in revenue in four years. Prior to this, Matt spearheaded business development at J. Walter Thompson as Marketing Director and contributed to notable campaigns for Google, Pfizer, PUMA, and Vonage.

Andrew Chang

Chief Marketing Officer, UChicago Medicine
With a robust marketing career spanning over two decades across various industries, Andrew leads the Marketing Department at UChicago Medicine, focusing on developing strategic brand and digital marketing strategies to elevate the health system's profile. He holds an MBA from Wake Forest University and a bachelor's degree in molecular and cell biology from the University of California, Berkeley.

Ryan Torresan

Chief Marketing Officer, Peak Dental Services
Ryan Torresan, Chief Marketing Officer at Peak Dental Services, is a strategic marketing executive with expertise in branding and operations. Known for his ability to develop and implement successful strategies to attract new customers and referrals, he excels in team building and enhancing brand positions. Ryan's accomplishments include creating an award-winning marketing department, launching a top-performing digital marketing campaign, and implementing cost-saving measures and retention initiatives.

Luisa Banks

Vice President of Marketing, PT Solutions
With a 30-year track record across the healthcare and media industries, Luisa excels in building and scaling integrated marketing programs, leading innovation, driving positive organizational change, and implementing solutions that enhance bottom-line revenue. Her specialties include leveraging data and insights for deeper audience engagement, leading cross-functional marketing teams to deliver measurable results, and building strong relationships across diverse groups. Believing that leadership is a privilege, Luisa is dedicated to coaching and mentoring others with a servant attitude.

Jody Martin

Chief Marketing Officer, Smile Brands
Jody Martin is an experienced marketer dedicated to driving revenue by addressing the modern, customer-directed buying process. Specializing in content marketing and lead generation, Jody excels at developing strategies that identify and nurture prospects as they begin their online research. With expertise in crafting meaningful brand messaging, SEO, targeted digital demand generation, and sales enablement tools, Jody creates impactful marketing solutions for every phase of the purchase cycle, helping businesses stand out and succeed in today's competitive landscape.

Mari Considine

Chief Marketing Officer/Chief Development Officer, Acenda Integrated Health
Mari Considine leads all aspects of Acenda Integrated Health’s strategic marketing and communications efforts providing vision and direction for all digital and print communications, key messaging, storytelling and brand experience. She is also responsible for Acenda’s philanthropy strategy and fosters relationships with the community to advance the organization’s mission. Mari has extensive expertise in business management, development operations, creative direction and brand development and oversight.

Chris Pace

Senior Director of Digital Marketing, Banner Health
Chris is the head of Digital Marketing at Banner Health, one of the largest and most respected non-profit healthcare systems in the United States. Known for his natural ability to connect problems with solutions, customers with businesses, and people with each other, Chris is a dedicated problem solver and connector. He is also passionate about public speaking and eagerly anticipates each opportunity to share compelling stories.

Allison Horn

Vice President of Marketing, Imagen Dental Partners
Allison Horn is a senior sales and marketing executive with significant experience in identifying and maximizing opportunities to drive growth and development through strategic sales and marketing tactics. She possesses strong business and technical expertise in operations, sales, marketing, and project management, consistently achieving dramatic success in growing business profitability. As a team-oriented leader, Allison excels at motivating team members and is dedicated to mentoring and fostering the career growth of her subordinates. Her proven track record highlights her ability to deliver impactful results and lead teams to success.

Clay Nickens

Vice President, Strategy & Growth, Action Behavior Centers
Clay Nickens is the Vice President of Strategy & Growth at Action Behavior Centers, where he leads initiatives to drive business expansion and strategic development. With a focus on identifying growth opportunities and optimizing organizational performance, Clay plays a key role in advancing the company's mission to provide exceptional care and services. His expertise in strategy, operations, and business development has positioned him as a leader in fostering sustainable growth and driving impactful results for the organization.

Andrew Henderson

Director of Marketing Strategy, HCA Healthcare
Andrew Henderson is an experienced marketing leader with a proven track record in building teams and driving digital transformation in the media and healthcare industries. He is skilled in leadership, performance marketing, marketing automation, social media, and digital product development and integration across both B2C and B2B spaces. Andrew holds a Bachelor of Business Administration (B.B.A.) with a focus in Marketing from the University of Cincinnati’s Carl H. Lindner College of Business. A strong business development professional, Andrew excels in leveraging his expertise to deliver impactful marketing strategies.

Ashley Robinson

Director of Digital Marketing, USA Vein Clinics, Vascular, Fibroid and Oncology Centers
For over 12 years, Ashley has proven to be a proactive visionary that sees the bigger picture in living color all while assessing a company's drive and objectives to help achieve long term results and goals. As a healthcare marketing executive with a passion for concept to completion, she believes in building the most effective marketing teams possible through communication and collaboration which then results in creating strategies and initiatives that will take companies to new heights.

Chris Bird

Vice President of Marketing, Mosaic Dental Collective
With more than two decades of Marketing experience, Chris has been fortunate to work with and learn from many talented people around the world. From startups to Fortune 500 organizations, the success of these teams has been what is most important for him. Chris is a results-driven, self starting, creative leader who thrives when working with others, building teams and solving problems. Working with great people is his passion and has contributed to his success throughout his career.

Stacey Harrison

Vice President of Marketing, Inspire Aesthetics Group
Stacey helps growth-focused organizations expand their brand through direct marketing campaigns including branding, print, direct mail, digital, email, and education materials. She produces innovative brand assets and communications, facilitate marketing research activities and large-scale projects that impact customer experience and sales performance.

Sentari Minor

Chief of Staff / Head of Investor Relations, evolvedMD
Sentari is the Chief of Staff and Head of Investor Relations at evolvedMD, where he leads strategy, corporate development, and branding efforts in healthcare innovation. With a background in philanthropy and social impact, he has advised prominent CEOs and strengthened social enterprises. He excels in stakeholder engagement, capital raising, and strategic planning. Recognized among the "40 Under 40" and a 2024 Phoenix Titan 100, Sentari is a passionate advocate for brands committed to social good. In his downtime, he enjoys working out, writing, and connecting with others.

Lori Mixon

Vice President of Marketing, Facial Aesthetics Inc.
Lori is a dynamic and accomplished professional with a demonstrated history of success in the healthcare industry. Currently serving as the Vice President of Marketing at Facial Aesthetics Inc, she brings a wealth of expertise and a strategic approach to her role. With a keen understanding of negotiation, sales, strategic planning, business development, and marketing strategy, Lori has consistently delivered exceptional results throughout her career. Her ability to identify market opportunities and develop innovative marketing strategies has been instrumental in driving growth and expanding the reach of Facial Aesthetics.

Colin Jeffries

Vice President of Marketing and Communications, BrightView
Colin serves as BrightView’s Vice President of Marketing and Communications. He leads BrightView’s initiatives in marketing, branding, communications, direct-to-patient advertising, earned media, and beyond–guiding and optimizing digital and traditional communication channels. Prior to joining BrightView, Colin led marketing for Beacon Orthopedics and Sports Medicine (now OrthoAlliance) and served in a variety of marketing roles for other organizations. He earned his MBA from Indiana University’s Kelley School of Business and his Bachelor’s in Business Administration from the University of Cincinnati.

Adrienne Woods

Director of Digital Engagement, Hackensack Meridian Health
Adrienne is a dedicated Digital Engagement leader committed to creating impactful digital solutions that empower healthcare professionals to improve patient care and boost workforce engagement. With a strong background in the hospital and healthcare industry, Adrienne is skilled in public speaking, healthcare information technology (HIT), healthcare marketing, strategic planning, and customer service. She holds a Master of Public Health (M.P.H.) with a focus in Health Promotion from San Diego State University, and is a strong research professional passionate about driving positive change in healthcare.

Jacob DeMorris

VP of Marketing, Synergy Healthcare, MSO
Jacob DeMorris, Vice President of Marketing at Synergy Healthcare, MSO, is a senior executive with over 15 years of marketing experience, renowned for delivering game-changing results that increase revenue, expand customer bases, and elevate emerging brands. He is highly skilled in developing and executing brand strategies, building robust online brand presence, effectively utilizing media, and leading goal-driven teams. Jacob excels at optimizing marketing campaigns, managing budgets, and measuring performance. Passionate about creating and communicating compelling value propositions, he continuously seeks innovative ways to enhance and grow the brands he oversees.

Carey Van Wagoner

Director of Marketing, Intermountain Healthcare
Carey is a seasoned clinical marketing leader who directs a team of 12 caregivers supporting Heart & Vascular, Transplant, and Oncology services across the Intermountain Healthcare enterprise. With expertise in managing operating budgets and providing coaching and mentorship, she has successfully designed and implemented a digital marketing demand generation strategy utilizing Salesforce, Google AdWords, and the Google Display Network. Additionally, Carey manages strategic relationships with partners like the American Heart Association and American Cancer Society and has developed a health observances strategy aligned with Intermountain’s overall business objectives.

Tom Stanton

Director of Marketing Analytics, Northwell Health
Tom Stanton is the Director of Marketing Analytics at Northwell Health, where he leverages data-driven insights to shape and optimize marketing strategies. With a keen focus on analyzing trends and measuring performance, Tom plays a pivotal role in driving informed decision-making and enhancing the effectiveness of marketing campaigns. His expertise lies in translating complex data into actionable strategies that align with Northwell's goals, ultimately contributing to the organization’s growth and success. Tom is dedicated to using analytics to create impactful solutions in the healthcare industry.

Erica McPeek

Director, Branding and Communications, Transformations Care Network
Erica is a dedicated marketing professional with a unique background in mental health, having started her career answering a crisis hotline and working late shifts on an inpatient psychiatric unit. Her deep connection to, passion for, and understanding of the mental health field lend her a unique perspective in mental health marketing. Erica is passionate about improving access to mental health care, communicating authentically, and breaking down stigma.

Lacie Randall

Director of Marketing, Pediatric Dentistry, Specialty Dental Brands
As the Director of Marketing, Pediatric Dentistry at Specialty Dental Brands, Lacie oversees the marketing strategy and execution for a network of dental practices that specialize in pediatric dentistry and orthodontics. She leverages her skills in marketing communications, social networking, digital marketing, graphic design, copywriting, and SEO content development to create engaging and effective products, messaging, and branding that represent Specialty Dental Brands and its mission. Lacie is passionate about supporting the advancement of healthcare and biotech, and has a proven track record of delivering impactful results.

Bonnie Ward

Market Director, Marketing and Communications, CHI St. Vincent
Bonnie Ward, Market Director of Marketing & Communications at CHI St. Vincent, is a seasoned marketing and communication professional with 15 years of experience spanning healthcare, national retail brands, governmental affairs, and product launches. Bonnie’s expertise has been honed through roles in both advertising agencies and brand marketing development, giving her a deep understanding of brand awareness, advertising recall, and actionable brand loyalty. She excels in crafting data-driven strategies that align with market trends, particularly in digital strategy, CRM management, business growth, partnership building, crisis communication, and website development.

John Pham

Sr. Director Digital Marketing & Operations, Pacific Dental Services
John is a seasoned Digital Technology and Marketing Operations leader, responsible for overseeing full-funnel marketing programs across paid, owned, and earned channels. His expertise lies in maximizing traffic, demand, engagement, conversion, and retention to drive growth and scalability for Direct-to-Consumer businesses. John excels in fostering integration among cross-functional teams, including brand, product, sales, IT, and regional marketing, to elevate digital, social, and mobile marketing initiatives.

Theresa Porcaro

Senior Director of Marketing, Pelvic Rehabilitation Medicine
Theresa is an energetic global marketing leader with over a decade of experience in results-driven demand generation strategy. She has spent her career in marketing helping build and drive the marketing strategy for various tech start-ups all over the world. She has a proven track record of driving market demand and awareness. Theresa thrives in situations where she has to build something brand new and has extensive experience in leading nearly all areas of digital marketing — from content to campaigns, email marketing and events. Whether it's a company rebrand or moving from Series B to listing on the NYSE, she is adaptable and thrives in the unknown.

Tracy Stemple

Vice President, Digital Marketing, Content and Growth, Schweiger Dermatology Group
Tracy Stemple is an insight-driven, strategic marketer with a proven track record of driving results across various channels, lifecycle stages, and audiences. She excels in building strong partnerships and developing high-performing teams. Her areas of expertise include strategy development, integrated marketing, performance marketing, digital marketing, analysis and reporting, social media strategy, customer acquisition and engagement, impactful communication, team leadership, and agency/vendor management.

Ibrahim Albaba

Director of Growth & Strategy, CLS Health
Ibrahim is the Director of Growth & Strategy at CLS Health, where he leads the digital marketing, business development, and data teams. He is dedicated to expanding the patient and physician base while enhancing the physician platform offerings. Ibrahim is continuously learning and gaining experience in data analytics, machine learning, and software development to drive growth and innovation at CLS Health.

Maria Harper

Marketing Director, Demand Generation, Southern Veterinary Partners
Maria Harper is the Marketing Director of Demand Generation at Southern Veterinary Partners. She is passionate about data-driven marketing, applying analytical insights to creative messaging to maximize marketing potential. Maria graduated from the University of Missouri with bachelor's degrees in German and Journalism. Specializing in performance marketing and new client acquisition (B2C), she embodies a perfect balance of creativity and innovation while maintaining a realistic mindset.

Kristin Garcia

Senior Manager of Acquisition and Retention, Eleanor Health
Kristin has extensive experience in crafting growth marketing strategies that bolster customer engagement and drive substantial business outcomes. She excels in market trends analysis, leveraging customer data to stay ahead of industry shifts and boost acquisition and retention metrics. Her innovative approach to communication tactics and sophisticated customer segmentation has significantly improved lead quality and conversion rates at Eleanor Health. Kristin is a dynamic leader, known for guiding teams to consistently exceed performance targets through her strong analytical skills and strategic mindset focused on driving sustained business growth.

Amol Nirgudkar

CEO, Patient Prism
Amol Nirgudkar, the CEO of Patient Prism, helps dentists grow their practices and reach their goals. He is in an unusual position to offer practical insights. As a certified public accountant, business consultant, author, entrepreneur, and former owner of several dental practices, he has 20 years of experience working with dental practices and groups.

Charlie Winn

Co-Founder & Chief Revenue Officer, Liine
As a co-founder, Charlie Winn was instrumental in conceiving Liine's groundbreaking vision, guiding the company's direction, and bringing disruptive solutions to the market. His innate ability to identify market trends and customer needs has been central to Liine's ability to deliver solutions that resonate with businesses and consumers alike.

Jason Tuschman

President & Co-Founder, Red Spot Interactive
Jason is the co-founder and CEO of RSI. Since 1997, Jason has spent his career building customer acquisition software products and digital marketing initiatives. Jason’s software products have supported some of the nations leading brands like Orbitz, AIG, and many others. He has built RSI to bring the value of Fortune 500 customer acquisition software capabilities to the physician practice. When not working on RSI, Jason can be found with his college sweetheart and their four children. When not with them, Jason enjoys being an athlete. He has accomplished an Ironman, a blackbelt in American Kempo Karate, and currently a purple belt in Brazilian Jiu-Jitsu.

Greg Raeman

Account Executive, Brevium
Greg Raeman has spent 23 years in the pharmaceutical industry working in sales, sales management, and ophthalmology practice management consulting. His skills include financial benchmarking, strategic planning, website SEO, staff training, and social media marketing. He is also a small business owner and Account Executive with Brevium, an automated patient retention software company.

Chris Nelson

Sr. Manager of Vertical Marketing, CallRail
Chris Nelson is the Sr. Manager of Vertical Marketing at CallRail. With 10+ years of experience marketing consumer durables and professional services, he leads CallRail’s efforts to grow their go-to-market strategy and focuses on key industries, such as Healthcare and Legal.

Jason Tatum

Vice President of Product, CallRail
Jason Tatum is the VP of Product at CallRail. He leads his team to build innovative solutions for next-generation business owners and marketers. Jason’s experience spans the nonprofit, public, and private technology sectors.

Alex Membrillo

CEO, Cardinal Digital Marketing
Some say Alex Membrillo was born to be CEO of Cardinal Digital Marketing. Others say the Flock chose him. Together with his team of high-flyers, Alex has led Cardinal to exponential growth thanks to an innovative approach to digital marketing.

A Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex also contributes to the Forbes Agency Council, with placements in national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He’s served as an expert speaker for the American Marketing Association, HCIC, SMASH Senior Care Marketing & Sales Summit, and SHSMD (among others).

Lauren Leone

Chief Growth Officer, Cardinal Digital Marketing
Lauren is Cardinal’s partnership expert! As Senior Vice President of Healthcare Marketing and Client Services, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution.

She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.

Rich Briddock

Chief Strategy Officer, Cardinal Digital Marketing
Harking from the land of Big Ben, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax!

Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.

Rob Sauter

VP of Earned and Owned Media, Cardinal Digital Marketing
Rob is an agency leader and statistical academic making a difference at Cardinal and in the broader marketing community. Through agency partnership, he has lead a myriad of Fortune 500 organizations and teams through a vast variety of marketing and growth challenges. Rob is a data driven growth professional focused on the science of marketing and dedicated to continued maturity of marketing impact.

Evan Ilgenfritz

VP of Paid Media, Cardinal Digital Marketing
Evan has a wealth of paid media experience across a variety of industries. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.

Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.

Alex Kemp

Sr. Director of Analytics, Cardinal Digital Marketing
Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Applied Analytics.

Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.

Caro Costa

Paid Social Media Director, Cardinal Digital Marketing
Caro is well-versed in navigating multiple platforms, including TikTok, Pinterest, Facebook, Instagram, LinkedIn, and more. She has extensive experience in healthcare marketing, having worked both on the agency side and with reputable healthcare brands. This exposure has equipped her with valuable insights into crafting effective messaging and targeted designs tailored to the specific needs of the healthcare industry. Instead of seeking a one-size-fits-all solution, she focuses on providing personalized experiences based on individual preferences and interactions.

Ruchi Patel

Group Media Director, Cardinal Digital Marketing
Ruchi joined the Flock with some solid paid search experience under her belt, particularly in the travel and ecommerce vertical. At Cardinal, her meticulous nature allows her to successfully manage paid media campaigns (which include paid search and display advertising) from planning to execution. It also helps that she LOVES well-formatted worksheets!

She works with multi-location healthcare groups like Peak Dental to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!

Rithika Rajesh

Senior Director of Business Development, Cardinal Digital Marketing
With over a decade of experience in the field, Rithika’s expertise is a culmination of extensive healthcare involvement, particularly in Dental and Hearing Care. Her comprehensive digital marketing background spans across various industries, where she has not only established but also grown digital departments from their inception. Rithika's commitment to exceeding expectations propels her to improve performance and set new industry standards. By promoting services that enhance individuals’ health and quality of life, she finds immense fulfillment in contributing to their well-being.

Jean Zhang

Sr. Creative Director, Cardinal Digital Marketing
Jean Zhang is the Senior Creative Director at Cardinal Digital Marketing, leading data-driven creative and technology strategies for clients. She excels at analyzing data from usability tests, focus groups, and campaign performance to derive insights that form the backbone of client strategies. Jean has launched numerous digital campaigns across web, media, email, video, content, and mobile platforms, consistently converting project-based clients into long-term partnerships by demonstrating the value and ROI of her data-driven creative approach.

Marc Apter

Associate Media Director, Cardinal Digital Marketing
Marc is an Associate Media Director with over 13 years of experience in digital marketing, including 2 years in the pharmaceutical industry. He specializes in SEM, paid social, and e-commerce optimization, with a proven track record of driving revenue growth and enhancing brand visibility. Marc is skilled in managing multi-million-dollar budgets, optimizing PPC campaigns, and implementing innovative strategies.

Dylan Youngs

Associate Media Director, Cardinal Digital Marketing
Dylan is an Associate Media Director at Cardinal with over a decade of experience in digital marketing. He specializes in search, social media, tracking, and reporting, helping clients identify gaps in their strategies and implementing campaigns that drive results. Dylan has collaborated with a range of healthcare organizations, from consumer product companies addressing medical issues to large medical centers and emergency care facilities.

Brandon Wilhelm

Group Media Director, Cardinal Digital Marketing
Brandon is an experienced digital marketing leader, currently serving as Group Media Director at Cardinal. With a strong background in guiding strategic performance marketing, Brandon has worked extensively with SaaS, media, tech, and healthcare companies to drive growth and optimize marketing outcomes. His expertise in digital strategy and performance marketing makes him a trusted partner in scaling businesses and delivering impactful results across various industries.
Reach Groundbreaking New Heights

Why Attend Scaling Up?

Power Your Patient Pipeline

Channel-specific tactics to skyrocket new patient numbers across your service lines and system.

Wield Cutting-Edge Technology

The latest industry trends and innovative solutions to help you outshine the competition.

Vanquish Growth Challenges

Hear from industry experts on how to defeat the evils plaguing your organization’s growth trajectory.

Scale Your Marketing Strategy

Learn to streamline processes, improve operational efficiency, & build a badass team of marketing superheroes.
Sessions & Workshops

2024 Scaling Up Schedule

  • DATE
  • TIME
  • TITLE
  • TYPE
10/29/2024
10:00 am
10:15 am
Welcome Aboard: Charting New Horizons
Introduction
DATE | 10/29/2024
TIME | 10:00 am - 10:15 am
TYPE | Introduction

Speakers

Alex Membrillo

CEO

Cardinal Digital Marketing

Lauren Leone

Chief Growth Officer

Cardinal Digital Marketing

10/29/2024
10:15 am
11:00 am
Shaping the Future: Executive Outlook on Healthcare Marketing in 2025
Panel
DATE | 10/29/2024
TIME | 10:15 am - 11:00 am
TYPE | Panel

Get an exclusive look at how top executives are shaping the future of healthcare marketing in 2025. From navigating economic shifts and changing consumer behavior to thriving in competitive markets, they’ll reveal where they’re investing budgets and share strategies for scaling marketing efficiently. Learn what trends they see on the horizon and how to meet consumers at every step of their healthcare journey.

Speakers

Matthew Fitzgerald

Chief Marketing Officer

Tend

Chris Pace

Senior Director of Digital Marketing

Banner Health

Ryan Torresan

Chief Marketing Officer

Peak Dental Services

Mari Considine

Chief Marketing Officer / Chief Development Officer

Acenda Integrated Health

10/29/2024
11:00 am
11:30 am
5 Ways to Leverage 1P & 3P Data for Patient Acquisition
Presentation
DATE | 10/29/2024
TIME | 11:00 am - 11:30 am
TYPE | Presentation

Unlock the full potential of your patient acquisition campaigns by harnessing both 1P (first-party) and 3P (third-party) data. This session will delve into five actionable methods to activate and integrate your data ensuring you reach qualified audiences and boost new patient bookings.

 

We’ll explore how to:

 

  • Optimize 1P Data: Utilize your existing first-party data to enhance marketing strategies, from improving lead qualification to aligning campaigns with operational needs.
  • Leverage Claims Data: Explore innovative ways to use claims data to refine targeting and strategy.
  • Implement Payor Strategies: Find out how to target specific payor population.
  • Enhance Provider Referral Campaigns: Learn what data sources enrich provider referral campaigns and how they can boost patient acquisition.
  • Utilize MiQ for Audience Insights:  Harness qualified third-party audiences in distribution channels powered by programmatic media platforms like MiQ. Audience and campaign learnings from MiQ can inform your omnichannel media strategy and organic search.

A data-driven approach enhances your entire patient acquisition strategy, delivering relevant content at the right moment to the right people.

Speakers

Alex Kemp

Sr. Director of Applied Analytics

Cardinal Digital Marketing

10/29/2024
11:00 am
11:30 am
Go Beyond Keywords to Drive SEO Impact
Presentation
DATE | 10/29/2024
TIME | 11:00 am - 11:30 am
TYPE | Presentation

The days of keyword stuffing are long gone. In this session, we’ll show you how to build a comprehensive SEO strategy that goes beyond keywords—show you how to build topical authority and create a full-funnel content strategy. Learn how to leverage the right mix of content types, optimize for both local and national audiences, and implement SEO tactics that elevate your site’s visibility.

Speakers

Abby Smith

Senior SEO Strategist

Cardinal Digital Marketing

Ralph Desmornes

SEO Manager

Cardinal Digital Marketing

10/29/2024
11:45 pm
12:15 pm
What Not to Do: Common Mistakes & What Actually Works
Quick Fire
DATE | 10/29/2024
TIME | 11:45 pm - 12:15 pm
TYPE | Quick Fire

Join us for quick, 15-minute sessions where top healthcare marketing pros reveal the most common mistakes they see—and how to avoid them. Get actionable advice straight from the experts on what not to do, so you can skip the pitfalls and focus on what really works. Don’t miss these insider tips that could save your next campaign.

Speakers

Rithika Rajesh

Senior Director of Business Development

Cardinal Digital Marketing

10/29/2024
11:45 am
12:30 pm
Data to Decisions: Transforming Healthcare Marketing with Better BI
Panel
DATE | 10/29/2024
TIME | 11:45 am - 12:30 pm
TYPE | Panel

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This session tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success.

 

 

Speakers

Andrew Chang

Chief Marketing Officer

UChicago Medicine

Ibrahim Albaba

Director of Growth & Strategy

CLS Health

Tom Stanton

Director of Marketing Analytics

Northwell Health

Clay Nickens

Vice President, Strategy & Growth

Action Behavior Centers

10/29/2024
1:00 pm
1:30 pm
Transforming Healthcare through Community
Presentation
DATE | 10/29/2024
TIME | 1:00 pm - 1:30 pm
TYPE | Presentation

For many, the journey to receiving proper care for endometriosis is long and fraught with misdiagnoses, often taking up to 10 years. In this session, learn how Theresa Porcaro will share how her patient journey inspired the creation of Worthy Warrior—a community platform designed to support endometriosis patients by giving them a space to share, connect, and advocate.

 

Theresa will share how mapping the patient journey helped Pelvic Rehabilitation Medicine reach patients earlier and connect them to care faster. She’ll also reveal how Worthy Warrior fosters relationships, normalizes experiences, and empowers patients to speak up, breaking down barriers that often prevent access to proper diagnosis and treatment.

 

Through the creation of Worthy Warrior, she’ll illustrate the power of community in nurturing and retaining patients—right from their initial search for answers to ongoing care. Plus, she’ll discuss how involving patients in the platform’s development ensured its authenticity, showing real patient stories instead of generic stock imagery, and creating a true “by patients, for patients” space.

Speakers

Theresa Porcaro

Senior Director of Marketing

Pelvic Rehabilitation Medicine

10/29/2024
2:15 pm
3:00 pm
Why Better Performance Starts at the Digital Front Door
Panel
DATE | 10/29/2024
TIME | 2:15 pm - 3:00 pm
TYPE | Panel

First impressions matter—especially in healthcare. The digital front door is the gateway to care; if it’s not seamless, you risk losing patients before they begin their journey. In this panel, experts will uncover how marketing can refine the patient experience and ensure your digital front door is equipped to connect consumers to the care they need.

 

Panelists will share insights on connecting consumers with the right providers, removing barriers that prevent consumers from booking appointments, and streamlining access to care. They’ll also explore different brand architecture strategies and how to maintain a strong patient experience across brands. Hear how they’ve navigated the complexities of mergers and acquisitions while preserving trust during these transitions.

 

Discover how refining these touchpoints not only enhances patient satisfaction but also supports and amplifies your performance marketing initiatives.

Speakers

Carey Van Wagoner

Director of Marketing

Intermountain Healthcare

Kristin Garcia

Senior Manager, Acquisition and Retention

Eleanor Health

10/29/2024
3:15 pm
3:45 pm
From Clicks to Patients: Designing a Digital Front Door That Converts
Presentation
DATE | 10/29/2024
TIME | 3:15 pm - 3:45 pm
TYPE | Presentation

Today’s consumers are digitally savvy and expect a seamless online experience. A poor digital front door can quickly drive potential customers back to the search engine—and to your competitors. This session will teach you how to design a digital presence that builds trust, enhances credibility, and makes it easy for consumers to find the information they need to book an appointment.

 

What You’ll Learn:

  • The common barriers that hurt conversion rates and how to overcome them.
  • How to communicate your brand story and USP.
  • User experience (UX) best practices that improve conversion rates.
  • Essential mobile considerations to ensure a seamless experience on any device.

Create a digital experience that not only attracts consumers but also keeps them engaged and coming back.

Speakers

Jean Zhang

Sr. Creative Director

Cardinal Digital Marketing

10/29/2024
3:15 pm
4:00 pm
Unlocking Growth: How to Achieve Harmony Between Marketing and Operations
Panel
DATE | 10/29/2024
TIME | 3:15 pm - 4:00 pm
TYPE | Panel

Learn the secrets to achieving seamless alignment between marketing and operations. This session reveals how marketers and operations teams can collaborate effectively to drive business growth. Panelists will share ideas to help you align goals, capacity requirements, and ensure marketing budgets are spent where they’re most needed. Explore strategies for gaining buy-in for new initiatives and improving communication. Achieving this harmony will enhance the patient experience and highlight new growth opportunities.

Speakers

Allison Horn

Vice President of Marketing

Imagen Dental Partners

Erica McPeek

Director, Branding and Communications

Transformations Care Network

Sentari Minor

Chief of Staff / Head of Investor Relations

evolvedMD

10/29/2024
3:45 pm
4:15 pm
Ask Away: How to Master Paid Media
Interactive
DATE | 10/29/2024
TIME | 3:45 pm - 4:15 pm
TYPE | Interactive

Get direct access to Cardinal’s top media minds in this interactive AMA session. Whether you’re curious about full-funnel advertising, optimizing Google Ads account structures, bidding strategies, pacing budgets, or forecasting, now’s your chance to ask the experts. Bring your toughest paid media questions, and our team will provide actionable insights to help you elevate your campaigns. Don’t miss this opportunity to learn from the best and take your paid media strategy to the next level.

Speakers

Marc Apter

Associate Media Director

Cardinal Digital Marketing

Brandon Wilhelm

Group Media Director

Cardinal Digital Marketing

Dylan Youngs

Associate Media Director

Cardinal Digital Marketing

Ruchi Patel

Associate Media Director

Cardinal Digital Marketing

  • DATE
  • TIME
  • TITLE
  • TYPE
10/30/2024
10:00 am
10:45 am
Leveraging Social to Connect with Today's Consumers
Panel
DATE | 10/30/2024
TIME | 10:00 am - 10:45 am
TYPE | Panel

Explore the evolving role of social media in patient acquisition. You’ll learn where and how to reach today’s consumers using new social channels and tactics. Discover the power of content creation, from leveraging user-generated content and storytelling to engaging subject matter experts. Panelists will share innovative paid social strategies and the latest tactics for Meta and TikTok that’ll help you enhance lead quality through advanced targeting and deploying a full-funnel approach to guide users toward conversions.

Speakers

Bonnie Ward

Market Director, Marketing and Communications

CHI St. Vincent

Tracy Stemple

Vice President, Digital Marketing, Content and Growth

Schweiger Dermatology Group

Maria Harper

Marketing Director, Demand Generation

Southern Veterinary Partners

10/30/2024
10:45 am
11:15 am
Smarter Scaling with Media Mix Modeling
Presentation
DATE | 10/30/2024
TIME | 10:45 am - 11:15 am
TYPE | Presentation

Discover how Media Mix Modeling (MMM) is transforming healthcare marketing strategies in the face of cookie depreciation, platform opacity, and HIPAA limitations restricting pixel usage. Learn how advancements in AI have made MMM accessible, providing healthcare marketers with actionable insights to optimize media mix, measure channel value, and inform strategic investment planning.

This session will introduce RevRx™, an investment mix modeling tool designed to guide annual planning, advise budget decisions, and map out the path to hyperscale. Find out how to leverage MMM to gain a competitive edge and ensure your marketing dollars are working harder than ever.

 

Attendees will learn how MMM can:

  • Measure the incremental value of channels
  • Optimize media mix for better ROI
  • Provide clear budget recommendations
  • Inform strategic growth decisions

Speakers

Rich Briddock

Chief Strategy Officer

Cardinal Digital Marketing

10/30/2024
11:30 am
12:00 am
Media Debate: Separating Fact from Fiction
Debate
DATE | 10/30/2024
TIME | 11:30 am - 12:00 am
TYPE | Debate

The advertising world isn’t static; different philosophies shape its evolution. With so many differing opinions and conflicting advice, it can be hard to know the best path forward. That’s why we’ve assembled a panel of media pros to go head-to-head in a lively debate. They’ll tackle hot topics like whether branded search is worth the investment, if PMAX lives up to the hype, and the effectiveness of paid social for lead generation. From account structure strategies to the real value of media channels, this session will get to the bottom of it all. Expect some sparks to fly as they hash out what really works in today’s complex media landscape.

Speakers

Rich Briddock

Chief Strategy Officer

Cardinal Digital Marketing

Evan Ilgenfritz

Vice President of Paid Media

Cardinal Digital Marketing

Alex Kemp

Sr. Director of Analytics

Cardinal Digital Marketing

Brandon Wilhelm

Group Media Director

Cardinal Digital Marketing

10/30/2024
11:30 am
12:15 pm
The Future of Dental: Trends & Strategies for 2025
Panel
DATE | 10/30/2024
TIME | 11:30 am - 12:15 pm
TYPE | Panel

Discover the latest strategies to stand out in competitive dental markets. This session dives into effective approaches for increasing same-store growth, key trends to watch, and navigating a challenging economic climate. Learn how to reach the right consumers through innovative patient acquisition strategies.

Speakers

Chris Bird

Vice President of Marketing

Mosaic Dental Collective

John Pham

Sr. Director Digital Marketing & Operations

Pacific Dental Services

Jody Martin

Chief Marketing Officer

Smile Brands Inc.

10/30/2024
12:15 pm
12:45 pm
Trick-or-Treat
Networking
DATE | 10/30/2024
TIME | 12:15 pm - 12:45 pm
TYPE | Networking

Join us for a spook-tacular virtual bingo where you’ll search for hidden items throughout the event. Fill up your card, and if you find them all, you’ll win a $15 gift! Who doesn’t love a little extra treat while learning? Join in, have fun, and maybe even walk away with a prize.

10/30/2024
12:45 pm
1:15 pm
Get Scrappy & Maximize Your Impact
Panel
DATE | 10/30/2024
TIME | 12:45 pm - 1:15 pm
TYPE | Panel

Tight budget? Time to get creative. In this session, we’ll dive into creative strategies and grassroots marketing tactics that help you do more with less. Learn how to build and motivate a scrappy team, optimize your team structure, and implement innovative ideas that drive real results. Get inspired by examples of out-of-the-box thinking that turned challenges into successes, and discover how to cultivate a team willing to go the extra mile to achieve your marketing goals.

Speakers

Lori Mixon

Vice President of Marketing

Facial Aesthetics Inc.

Jacob DeMorris

Vice President of Marketing

Synergy Health Partners

10/30/2024
1:30 pm
2:15 pm
Beyond Vanity Metrics: Measuring What Matters
Presentation
DATE | 10/30/2024
TIME | 1:30 pm - 2:15 pm
TYPE | Presentation

In today’s complex marketing landscape, effective measurement is more crucial–and harder–than ever. Join Stacey Harrison, VP of Marketing at Inspire Aesthetics, as she explores the challenges of centralizing data across disparate brands, implementing the right technology, and achieving stakeholder alignment. Stacey will provide insights on how to overcome these hurdles to ensure that every marketing dollar spent delivers measurable results.

 

Stacey will explain why focusing on the metrics that truly drive growth is essential and how to measure them in a compliant and effective way. You’ll learn:

  • The metrics that matter
  • How to communicate results to the C-suite and stakeholders.
  • Best practices for reporting within a multi-brand structure.
  • Key marketing technology tools for actionable insights.

Without a solid measurement framework, you risk wasting your budget and missing your goals. Learn how to build a measurement strategy that drives growth.

Speakers

Stacey Harrison

Vice President of Marketing

Inspire Aesthetics

10/30/2024
3:00 pm
3:30 pm
Speed Networking
Networking
DATE | 10/30/2024
TIME | 3:00 pm - 3:30 pm
TYPE | Networking

Join us for virtual speed networking, where you can connect with other marketing experts, CMOs, and fellow professionals. It’s a great chance to expand your circle, exchange ideas, and build valuable relationships. Don’t miss this opportunity to engage with some of the brightest minds in healthcare marketing.

10/30/2024
3:00 pm
3:45 pm
Crafting Next-Gen Patient Journeys
Panel
DATE | 10/30/2024
TIME | 3:00 pm - 3:45 pm
TYPE | Panel

The patient journey has evolved; it’s no longer linear or simple. Reaching patients and decision-makers now demands a cross-channel, integrated strategy. In this session, panelists will discuss how to align operations, patient experience, marketing, and data to create a unified approach that builds brand trust and reputation.

 

You’ll discover how to keep patients engaged through complex care pathways. Learn actionable strategies to enhance the patient experience, build trust with targeted content, and remove barriers to care, ultimately strengthening relationships and elevating your brand.

Speakers

Andrew Henderson

Director of Marketing Strategy

HCA Healthcare

Ashley Robinson

Director of Digital Marketing

USA Vein Clinics, Vascular, Fibroid and Oncology Centers

Adrienne Woods

Director of Digital Engagement

Hackensack Meridian Health

SCALING UP 2023 BY THE NUMBERS

See Who Attended Last Year

In 2023, 78% of attendees worked at multi-site healthcare organizations and more than 50% of attendees were at the director level or higher. As an attendee, you’ll have the opportunity to engage with other influential leaders and decision-makers committed to revolutionizing healthcare marketing.

Build Your Brand & Demand

Benefits of Sponsoring

Gain exposure and connect with the top decision-makers shaping the future of healthcare. Spark new growth opportunities for your brand by building awareness, increasing visibility, and discovering new partners.

Contact Ashley Petrochenko at [email protected] if you’re interested in sponsoring.

Sponsorship deadline is September 30, 2024

Summit Host

Cardinal Digital Marketing

Cardinal delivers patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare groups.

We advise some of the most recognizable leaders in healthcare, like LifeStance Health, ATI Physical Therapy, Water’s Edge Dermatology, Greater Good Health, and many more, to deliver patient acquisition solutions that ignite growth. Every day.

As a Google Premier Partner, Best Places to Work, and an Inc. 5000 Agency, our team of marketing experts and creative pros leverage the latest insights, technology, and real-time analytics to stay ahead of the trends and deliver a serious return on your investment. At Cardinal, we develop highly targeted strategies that increase patient volume, improve brand equity, and drive revenue. Scaling healthcare groups is our superpower!

Cardinal Digital Marketing: Healthcare Performance Marketing Agency