Skyrocket Your Patient Acquisition Strategy

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This session tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success.

The patient journey has evolved; it’s no longer linear or simple. Reaching patients and decision-makers now demands a cross-channel, integrated strategy. In this session, panelists will discuss how to align operations, patient experience, marketing, and data to create a unified approach that builds brand trust and reputation.

You’ll discover how to keep patients engaged through complex care pathways. Learn actionable strategies to enhance the patient experience, build trust with targeted content, and remove barriers to care, ultimately strengthening relationships and elevating your brand.

Learn the secrets to achieving seamless alignment between marketing and operations. This session reveals how marketers and operations teams can collaborate effectively to drive business growth. Panelists will share ideas to help you align goals, capacity requirements, and ensure marketing budgets are spent where they’re most needed. Explore strategies for gaining buy-in for new initiatives and improving communication. Achieving this harmony will enhance the patient experience and highlight new growth opportunities.

Get direct access to Cardinal’s top media minds in this interactive AMA session. Whether you’re curious about full-funnel advertising, optimizing Google Ads account structures, bidding strategies, pacing budgets, or forecasting, now’s your chance to ask the experts. Bring your toughest paid media questions, and our team will provide actionable insights to help you elevate your campaigns. Don’t miss this opportunity to learn from the best and take your paid media strategy to the next level.

Explore the evolving role of social media in patient acquisition. You’ll learn where and how to reach today’s consumers using new social channels and tactics. Discover the power of content creation, from leveraging user-generated content and storytelling to engaging subject matter experts. Panelists will share innovative paid social strategies and the latest tactics for Meta and TikTok that’ll help you enhance lead quality through advanced targeting and deploying a full-funnel approach to guide users toward conversions.

The advertising world isn’t static; different philosophies shape its evolution. With so many differing opinions and conflicting advice, it can be hard to know the best path forward. That’s why we’ve assembled a panel of media pros to go head-to-head in a lively debate. They’ll tackle hot topics like whether branded search is worth the investment, if PMAX lives up to the hype, and the effectiveness of paid social for lead generation. From account structure strategies to the real value of media channels, this session will get to the bottom of it all. Expect some sparks to fly as they hash out what really works in today’s complex media landscape.

Join us for quick, 15-minute sessions where top healthcare marketing pros reveal the most common mistakes they see—and how to avoid them. Get actionable advice straight from the experts on what not to do, so you can skip the pitfalls and focus on what really works. Don’t miss these insider tips that could save your next campaign.

In today’s complex marketing landscape, effective measurement is more crucial–and harder–than ever. Join Stacey Harrison, VP of Marketing at Inspire Aesthetics, as she explores the challenges of centralizing data across disparate brands, implementing the right technology, and achieving stakeholder alignment. Stacey will provide insights on how to overcome these hurdles to ensure that every marketing dollar spent delivers measurable results.

Stacey will explain why focusing on the metrics that truly drive growth is essential and how to measure them in a compliant and effective way. You’ll learn:

• The metrics that matter
• How to communicate results to the C-suite and stakeholders.
• Best practices for reporting within a multi-brand structure.
• Key marketing technology tools for actionable insights.

Without a solid measurement framework, you risk wasting your budget and missing your goals. Learn how to build a measurement strategy that drives growth.

Today’s consumers are digitally savvy and expect a seamless online experience. A poor digital front door can quickly drive potential customers back to the search engine—and to your competitors. This session will teach you how to design a digital presence that builds trust, enhances credibility, and makes it easy for consumers to find the information they need to book an appointment.

What You’ll Learn:

• The common barriers that hurt conversion rates and how to overcome them.
• How to communicate your brand story and USP.
• User experience (UX) best practices that improve conversion rates.
• Essential mobile considerations to ensure a seamless experience on any device.

Create a digital experience that not only attracts consumers but also keeps them engaged and coming back.

Unlock the full potential of your patient acquisition campaigns by harnessing both 1P (first-party) and 3P (third-party) data. This session will delve into five actionable methods to activate and integrate your data ensuring you reach qualified audiences and boost new patient bookings.

We’ll explore how to:

• Optimize 1P Data: Utilize your existing first-party data to enhance marketing strategies, from improving lead qualification to aligning campaigns with operational needs.
• Leverage Claims Data: Explore innovative ways to use claims data to refine targeting and strategy.
• Implement Payor Strategies: Find out how to target specific payor population.
• Enhance Provider Referral Campaigns: Learn what data sources enrich provider referral campaigns and how they can boost patient acquisition.
• Utilize MiQ for Audience Insights:  Harness qualified third-party audiences in distribution channels powered by programmatic media platforms like MiQ. Audience and campaign learnings from MiQ can inform your omnichannel media strategy and organic search.

A data-driven approach enhances your entire patient acquisition strategy, delivering relevant content at the right moment to the right people.