Scaling Up: The Healthcare Performance Marketing Summit

Save the Date! Oct 29-30, 2024

Stay Tuned for More Information!
Where Healthcare Marketing Heroes Assemble

About Scaling Up

Scaling Up 2023 was a smashing success! Our attendees walked away with tons of new ideas for 2024 and solutions to tackle their biggest marketing challenges.

WHAT WE COVERED
  • Performance-driven patient acquisition strategies
  • The latest digital marketing trends
  • Healthcare’s biggest growth challenges
  • Scaling your marketing machine.

 

Want to relive the action? You’re in luck! 

Recordings are available to all ticket holders until March 1, 2024.

Share Your Healthcare Marketing Wisdom

Speak at Scaling Up 2024!

Join us in driving healthcare marketing innovation. Sign up now to make your mark at THE performance marketing event of the year!

As a speaker, you’ll gain recognition and play a pivotal role in shaping the future of healthcare marketing. This is more than a chance to connect; it’s a platform to drive change and lead the conversation.

Experts to Guide Your Growth

Our 2023 Speakers

Nicole Braley

former Chief Marketing Officer, Inception Fertility; Chief Blazing Officer, Blaze Ahead™
At Inception, Nicole leads the organization’s brand and growth marketing initiatives, as well as customer experience, highlighting its commitment to providing each patient with an individualized and specialized approach to fertility care. She’s passionate about developing future marketers and advocating for the importance of brand in delivering positive business outcomes. With a focus on building an exceptional customer experience, Nicole leads numerous commercial pursuits and is known for her innovative (and sometimes rule-breaking) style.

Blair Primis

Chief Marketing Officer, Flagship Specialty Partners
As a lifelong marketing professional focused on the demand and growth sides of business, Blair’s career has been defined by standing up bespoke creative teams both in and out of healthcare that have a track record of success by delivering a best-in-class work product. He has built both high performing teams and the strategies for those teams to execute against. Blair is an active mentor and coach and frequently speaks on effective marketing disruption and evolution, leadership, maximizing team performance, change management and planning.

Dave Spencer

Chief Marketing Officer, AllCare Primary & Immediate Care
Dave is responsible for leading the marketing strategy and execution for a fast-growing network of clinics that provides accessible and affordable healthcare services. His core competencies include omni-channel marketing, demand generation, digital marketing, and customer acquisition. Dave leverages these skills to optimize the marketing performance and deliver strong ROIs for the company. He also has a proven track record of building and managing high-performing marketing teams that align with the organizational goals and values. His passion is to leverage marketing as a revenue generator and a growth enabler.

Mari Considine

Chief Marketing & Development Officer, Acenda Integrated Health
Mari Considine leads all aspects of Acenda Integrated Health’s strategic marketing and communications efforts providing vision and direction for all digital and print communications, key messaging, storytelling and brand experience. She is also responsible for Acenda’s philanthropy strategy and fosters relationships with the community to advance the organization’s mission. Mari has extensive expertise in business management, development operations, creative direction and brand development and oversight.

Jeanne Cunningham

Chief Marketing Officer, U.S. Dermatology Partners
Jeanne Cunningham she plays a pivotal role on the Executive Leadership Team at U.S. Dermatology Partners. She adeptly oversees and directs a broad spectrum of critical functions encompassing marketing and physician recruitment. Her expertise spans diverse domains such as customer relationship marketing, digital prowess including web, mobile, SEO, and digital advertising, along with a firm grip on social media, reputation management, market research, public relations, sales, and the seamless integration of new physicians and practices.

Paul Gruensfelder

Vice President of Marketing, Select Dental Management
Paul is an award-winning, experienced leader with over a decade in healthcare marketing and advertising. Through his roles, he has managed teams of varying levels, conceptualized and carried out multi-million dollar campaigns and, under his leadership, has increased company revenue and overall performance. With a strong focus on ROI and analytics, Paul is strategic in his marketing efforts and keeps his finger on the pulse of new marketing solutions, applications and platforms.

Lori Mixon

Vice President of Marketing, Peak Dental Services
Lori is a dynamic and accomplished professional with a demonstrated history of success in the healthcare industry. Currently serving as the Vice President of Marketing at Peak Dental Services, she brings a wealth of expertise and a strategic approach to her role. With a keen understanding of negotiation, sales, strategic planning, business development, and marketing strategy, Lori has consistently delivered exceptional results throughout her career. Her ability to identify market opportunities and develop innovative marketing strategies has been instrumental in driving growth and expanding the reach of Peak Dental.

Christine Perkins

Chief Marketing & Business Development Officer, Amen Clinics
Christine Perkins is a purpose-driven and highly-experienced executive-level leader. With a strong passion for building and scaling productive teams, Christine is a force to be reckoned with in the realms of marketing and sales.She excels at guiding complex people organizations to achieve outstanding results. Her ability to inspire and motivate teams is evident in her track record of success. She possesses a deep understanding of how to develop and communicate a marketing and sales strategy that maximizes outcomes and drives growth.

Hayley Hodgkins

Vice President of Growth, Triumph Orthopedics
Hayley is Triumph’s VP of People & Growth, overseeing the integration of new partnerships and the development and execution of growth initiatives for Triumph’s partner practices. In addition, she is the Human Resources leader for Triumph and the practices we support. Prior to joining Triumph, Hayley was a Strategy & Operations consultant with Deloitte Consulting, focused on growth strategy. Originally from San Diego, Hayley now lives in Nashville with her husband. Hayley holds a BA from Duke University and an MBA from Northwestern’s Kellogg School of Management.

Amy Katz

Vice President Marketing, Upperline Health
Amy is a highly accomplished marketing leader with a strong focus on driving top-line growth through the development of compelling brand stories. With a proven track record in B2B, B2C, and B2B2C marketing, Amy possesses a wealth of experience in campaign strategy and execution. Amy's expertise lies in creating powerful message platforms that effectively communicate the value and benefits of Upperline Health's offerings. She possesses a deep understanding of consumer behavior and leverages this insight to develop marketing strategies that resonate with the target market.

Suzanne Cooper

Vice President of Marketing, Together Women's Health
Suzanne brings 10 years of innovative brand marketing and business management expertise and a digital-first mindset to her role at Together Women’s Health. She leads a team to provide our partner practices a competitive advantage by defining and building platform-wide marketing capabilities that are advanced, data-driven, and technology-enabled. From implementing programs that accelerate new patient acquisition, patient reactivation, and cross-sell of services to ensuring a practice’s digital assets are modern, intuitive, and easy to find, Suzanne is focused on enhancing provider presence and optimizing the patient experience.

Stacey Harrison

Vice President of Marketing, Inspire Aesthetics
Stacey helps growth-focused organizations expand their brand through direct marketing campaigns including branding, print, direct mail, digital, email, and education materials. She produces innovative brand assets and communications, facilitate marketing research activities and large-scale projects that impact customer experience and sales performance.

Ed Cunning

Vice President, Marketing & Customer Experience, Advanced Reconstructive Surgery Alliance
With more than 17 years of experience working in digital marketing, public relations, and social media, Ed Cunning is the Marketing Director at Advanced Reconstructive Surgery Alliance (ARSA), a new physician management services organization. In his role, Ed leads ARSA’s marketing strategy and has built a scalable patient acquisition machine to achieve ARSA’s ambitious growth goals.

Ed has a proven track record of leading cross-functional teams to implement high-impact campaigns and has represented well-known brands such as P&G, Johnson & Johnson and more. Within the healthcare industry, his experience spans global pharma brands and major hospitals and universities.

Rachelle Kuebler-Weber

Head of Marketing, Southern Veterinary Partners
Rachelle is the head of Marketing for Southern Veterinary Partners. She leads the talented, passionate, data-driven Marketing team that drives organic growth, in partnership with our field teams, hospitals, and pet resorts, and manages SVP's brand, PR, internal communications, and marketing for Business Development and Recruiting.

At SVP, she is able to combine her passions for building high-performing teams, excellent client experience, driving organic growth for small businesses, and removing points of friction for pet care experts and those they serve.

Kristina Dover

Chief Marketing Officer, Mercy
Kristina Dover is the Chief Marketing Officer at Mercy. She’s responsible for a $7+ million budget resulting in a 27:1 return on investment including targeted campaigns, awareness, and business development. Most recently, she led the planning of a large campaign focused on growth in primary care. This campaign delivered data-driven and personalized experiences to the right patients at the right time continuing to achieve and deliver on Mercy’s long-term strategies. She works closely with consumer experience, product development and IT teams to design and launch products for care delivery and system integration.

Tom Hanson

Vice President, Two Sigma Impact
Tom is a Vice President at Two Sigma Impact. He previously worked at TA Associates, investing across a range of healthcare subsectors. He began his career as an investment banking analyst at Credit Suisse. Tom earned an MBA from the Stanford Graduate School of Business and an AB in economics from Harvard College.

Zack Tillitski

Operations Partner at Pamlico Capital
Zack is a results-oriented, creative strategy and marketing executive with significant accomplishments in enhancing established ventures as well as launching new processes and products. He creates growth based strategies to address changing market dynamics and improve focus on the customer, securing competitive advantage and long-term profitability.

Ramsay Battin

Partner, Eastside Partners
Ramsay Battin is an Atlanta-based partner with the growth-stage venture capital firm Eastside Partners. Eastside is an active investor in the healthcare market, primarily partnering with software companies selling into provider organizations. Most recently, Ramsay led Eastside’s investment into Liine, a Raleigh-based provider of software that helps multi-location specialty medical practices increase their new patient acquisition conversion rates. Ramsay has been an active venture investor for more than 20 years, and is a graduate of Princeton University and Harvard Business School.

Theresa Porcaro

Marketing Director, Pelvic Rehabilitation Medicine
Theresa is an energetic global marketing leader with over a decade of experience in results-driven demand generation strategy. She has spent her career in marketing helping build and drive the marketing strategy for various tech start-ups all over the world. She has a proven track record of driving market demand and awareness. Theresa thrives in situations where she has to build something brand new and has extensive experience in leading nearly all areas of digital marketing — from content to campaigns, email marketing and events. Whether it's a company rebrand or moving from Series B to listing on the NYSE, she is adaptable and thrives in the unknown.

Alexis Hughes

Marketing Manager, Graham Healthcare Capital
Alexis Hughes is an accomplished Marketing Manager with a focus on digital marketing and brand development. She is responsible for managing the company's digital presence across social media platforms and the website. Through strategic marketing campaigns, she drives patient referrals and increases the intake of new patient forms. By utilizing analytical insights, Alexis develops and plans creative marketing strategies that effectively boost brand awareness.

Ashley Buehnerkemper

Marketing Director, VitalSkin Dermatology
Ashley stands as a seasoned Marketing Director at Vitalskin Dermatology, showcasing a rich professional journey spanning over 15 years. Her career has flourished across both startup landscapes and Fortune 5000 companies, exemplifying her adeptness in steering recruitment marketing, talent acquisition, project management, account planning, content creation, communications, and customer relationship management (CRM). Ashley excels in conceptualizing, deploying, refining, and optimizing strategic and tactical marketing approaches that catalyze brand recognition, product perception, and unwavering customer loyalty.

Michele Santagata

Owner, Santagata Consulting
Michele has spent 13+ years leading large contact centers and front end processes for a Fortune 1000 health & wellness company and in the behavioral health industry. The last 5 years she has been in the behavioral health industry. She is a former COO for a BPO answering service for SUD, MH and ED facilities. She successfully grew the company from break even to profitability and multi-million dollar valuation. Michele serves on the board of advisors for CRM/EMR built for behavioral health.
She has enjoyed helping hundreds of facilities see success with efficient patient acquisition strategies and would love to see how she can help your organization!

Mike Sorice

Senior Director - Digital, Marketing Technology and Analytics, Heartland Dental
Mike Sorice has been a leader in the digital, martech and marketing analytics field for years (pre-Facebook, even), with an MBA from Indiana University. He’s most recently leading the charge for shaping Heartland Dental's marketing tech and analytics capabilities, while previously leading similar efforts in the healthcare space at Mercy Health. Mike resides in St. Louis, Missouri and is happily married with an amazing 9-year-old daughter and two cats (who allow him and his family to remain in their presence). Mike is an avid Cards fan and enjoys running and biking.

Amol Nirgudkar

CEO, Patient Prism
Amol Nirgudkar, the CEO of Patient Prism, helps dentists grow their practices and reach their goals. He is in an unusual position to offer practical insights. As a certified public accountant, business consultant, author, entrepreneur, and former owner of several dental practices, he has 20 years of experience working with dental practices and groups.

Charlie Winn

Co-Founder & Chief Revenue Officer, Liine
Charlie Winn is a visionary and sales expert, distinguished as the Co-founder and Chief Revenue Officer at Liine, a trailblazing technology company at the forefront of innovation. With a relentless drive for success and a deep passion for cutting-edge technologies, Charlie has played a pivotal role in shaping Liine's growth and commercial success.

Joe Casper, MBA, COE

Head of Strategic Accounts, Brevium, Inc.
Joe Casper is an accomplished professional serving as the Head of Strategic Accounts at Brevium, leveraging his expertise in business development strategy and healthcare management consulting. With a track record as a sales leader and mentor, Joe brings a unique approach to his role, employing an outward mindset to disrupt conventional thinking. Renowned for advising practice leaders on methods for organic growth, Joe combines innovation and strategic insight to drive impactful outcomes.

Ray Mina

Head of Marketing, Freshpaint
Ray is a serial marketing entrepreneur with over fifteen years of experience leading marketing and go-to-market functions across seven startups. Ray has led marketing and sales at ed-tech startup TreeRing, legal tech startup Lawyaw (acquired by Clio), and construction tech startup Fieldwire (acquired by Hilti).

Matt Lee

Managing Director and Co-Founder, Strategy Collective
Matt has over 10 years of experience in digital strategy and full-funnel marketing implementations in both B2B and B2C organizations. At Strategy Collective, Matt works to align the marketing strategy with his clients’ business goals. He helps his clients build their audience and convert customers, allowing them to outperform their competition.

Alex Membrillo

CEO, Cardinal Digital Marketing
Some say Alex Membrillo was born to be CEO of Cardinal Digital Marketing. Others say the Flock chose him. Together with his team of high-flyers, Alex has led Cardinal to exponential growth thanks to an innovative approach to digital marketing.

A Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex also contributes to the Forbes Agency Council, with placements in national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He’s served as an expert speaker for the American Marketing Association, HCIC, SMASH Senior Care Marketing & Sales Summit, and SHSMD (among others).

Lauren Leone

Chief Growth Officer, Cardinal Digital Marketing
Lauren is Cardinal’s partnership expert! As Senior Vice President of Healthcare Marketing and Client Services, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution.

She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.

Rich Briddock

Chief Strategy Officer, Cardinal Digital Marketing
Harking from the land of Big Ben, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax!

Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.

Rob Sauter

VP of Earned and Owned Media, Cardinal Digital Marketing
Rob is an agency leader and statistical academic making a difference at Cardinal and in the broader marketing community. Through agency partnership, he has lead a myriad of Fortune 500 organizations and teams through a vast variety of marketing and growth challenges. Rob is a data driven growth professional focused on the science of marketing and dedicated to continued maturity of marketing impact.

Alex Kemp

Director of Paid Search, Cardinal Digital Marketing
Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Paid Search.

Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.

Evan Ilgenfritz

Director of Paid Media, Cardinal Digital Marketing
Evan has a wealth of paid media experience across a variety of industries. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.

Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.

Ryan Dobrin

Paid Media Supervisor, Cardinal Digital Marketing
Ryan joined the Flock with 11 years of paid media and digital marketing experience under his belt. Throughout his career, he has worked across a wide range of industries, including e-commerce, lifestyle brands, and healthcare.

Ryan oversees our paid media campaigns from planning to execution. As a true people-person, he loves building relationships with clients and collaborating with teammates to achieve visible results. Ryan believes that better performance and better results keep everyone (employees, clients and the people they serve) happy and enables more opportunities for growth. His work at Cardinal is driven by his desire to help clients, help people.

Amber Ritchie

Associate Director of SEO, Cardinal Digital Marketing
Amber is a Florida girl with a passion for SEO!

At Cardinal, she develops cutting-edge content strategies for a variety of healthcare clients (like Empower Behavioral Health, Peak Dental, and Williamsville Wellness).
She uses keyword research and URL restructuring to ensure their mission is appearing in search engine results. With a deep understanding of the patient journey, Amber develops SEO strategies for clients, so they’re found at every step. She is extremely passionate about getting our clients to page 1 and continues to develop campaigns that convert leads into loyal patients!

Jordan Parrish

Director of Patient Engagement and Retention, Cardinal Digital Marketing
Jordan joined the Flock with over 8 years of experience in the digital marketing arena. While healthcare marketing is a new venture for her, she is excited to contribute her digital marketing expertise to the impactful efforts at Cardinal.

For Jordan, being involved in marketing efforts that directly impact people’s health and well-being is incredibly fulfilling.She believes that it’s not just about numbers; it’s about making a positive difference in people’s lives. Knowing that her efforts contribute, even in a small way, to the improvement of people’s physical and mental health is what keeps her pushing for better results.
Reach Groundbreaking New Heights

Why Attend Scaling Up?

Power Your Patient Pipeline

Channel-specific tactics to skyrocket new patient numbers across your service lines and system.

Wield Cutting-Edge Technology

The latest industry trends and innovative solutions to help you outshine the competition.

Vanquish Growth Challenges

Hear from industry experts on how to defeat the evils plaguing your organization’s growth trajectory.

Scale Your Marketing Strategy

Learn to streamline processes, improve operational efficiency, & build a badass team of marketing superheroes.
Sessions & Workshops

2023 Scaling Up Schedule

  • DATE
  • TIME
  • TITLE
  • TYPE
12/05/2023
9:45 am
11:00 am
Let's Scale Up! How CMOs are Planning for the Future of Healthcare Marketing in 2024
Panel
DATE | 12/05/2023
TIME | 9:45 am - 11:00 am
TYPE | Panel

Kick off the summit with opening remarks from our hosts and emcees, Alex Membrillo and Lauren Leone, and uncover the latest healthcare marketing trends at our CMO roundtable. Hear from the leaders of top healthcare provider groups as they share invaluable insights and lessons from 2023 and their predictions for what’s to come in 2024. Don’t miss this opportunity to learn from industry pioneers and stay ahead in the ever-evolving healthcare marketing landscape.

 

Speaker:

Kristina Dover | Chief Marketing Officer, Mercy

Blair Primis | Chief Marketing Officer, Flagship Specialty Partners

Dave Spencer | Chief Marketing Officer, AllCare Primary & Immediate Care

12/05/2023
11:00 am
11:30 am
How to Identify & Reach Your Ideal Patients
Presentation
DATE | 12/05/2023
TIME | 11:00 am - 11:30 am
TYPE | Presentation

A common question in healthcare: how do we reach our ideal patients? Too often, advertising campaigns generate lots of leads, but they’re a poor fit and don’t book appointments. This wastes your advertising budget and intake teams’ time. 

Join us as we delve into the challenges surrounding audience targeting and the factors that cause poor lead quality. We’ll share the fundamentals and best practices for attracting high-quality new patients, including:

  • Factors that make the biggest impact on your ability to identify and reach the right audience
  • Navigating HIPAA regulations and their effect on audience building
  • Common mistakes that we see healthcare marketers make in multi-site marketing
  • Playbook for  improving lead quality and booking qualified patient appointments 

 

Speakers:

Evan Ilgenfritz | Director of Media, Cardinal Digital Marketing

Rich Briddock | Chief Strategy Officer, Cardinal Digital Marketing

12/05/2023
11:30 am
12:00 pm
Dialing Into Success: Transforming Your Call Center Into a Patient Acquisition Powerhouse
Presentation
DATE | 12/05/2023
TIME | 11:30 am - 12:00 pm
TYPE | Presentation

Are you frustrated with common contact center issues such as unresponsive agents, no follow-through, misinformation, or poor training? This session will uncover effective strategies for optimizing your contact center operations. Learn how to address these challenges head-on and enhance the patient experience. We’ll share valuable insights and practical tips to ensure your contact center delivers exceptional service, boosts patient satisfaction, and increases conversion rates. Don’t miss this opportunity to revolutionize your contact center, eliminate bottlenecks, and create a seamless and efficient patient journey

 

Speaker:

Michele Santagata | Owner, Santagata Consulting

12/05/2023
12:00 pm
1:00 pm
Mindful Marketing: Leveraging Behavioral Health Trends to Drive Growth
Panel
DATE | 12/05/2023
TIME | 12:00 pm - 1:00 pm
TYPE | Panel

Stay ahead of emerging consumer trends in the changing behavioral and mental healthcare landscape. Join this panel to hear from mental health marketing leaders as they share strategies to connect with patients, navigate a competitive landscape, and drive new patient volume in this ever-changing field.

 

Speakers:

Christine Perkins | Chief Marketing & Business Development Officer, Amen Clinics

Mari Considine | Chief Marketing & Development Officer, Acenda Integrated Health

Alexis Hughes | Marketing Manager, Graham Healthcare Capital

12/05/2023
12:30 pm
1:00 pm
Marketing Automation In Patient Retention: The Value and Impact of Automated Messaging within Healthcare
Presentation
DATE | 12/05/2023
TIME | 12:30 pm - 1:00 pm
TYPE | Presentation

Speaker:

Jordan Parrish | Director of Patient Engagement and Retention, Cardinal Digital Marketing

12/05/2023
1:30 pm
2:00 pm
Calibrating Marketing, Sales & Operations to Drive Same Store Growth
Presentation
DATE | 12/05/2023
TIME | 1:30 pm - 2:00 pm
TYPE | Presentation

Speaker:

Amol Nirgudkar | CEO, Patient Prism

12/05/2023
1:30 pm
2:30 pm
A New Age in Dentistry: Exploring Patient Acquisition Strategies
Panel
DATE | 12/05/2023
TIME | 1:30 pm - 2:30 pm
TYPE | Panel

Gain exclusive insights from industry leaders with decades of experience in growing DSOs. Our panel session features top DSO leaders sharing strategies to drive new patient volume and the latest trends emerging in the dental industry.

 

Speakers:

Paul Gruensfelder | Vice President of Marketing, Select Dental Management

Lori Mixon | Vice President of Marketing, Peak Dental Services

12/05/2023
2:30 pm
3:00 pm
MSO Marketing Strategy: Building a Platform for Growth
Presentation
DATE | 12/05/2023
TIME | 2:30 pm - 3:00 pm
TYPE | Presentation

Bringing a new platform live is complicated. To maximize value creation, you need to build a foundation that can scale efficiently. Our speakers will share their framework for building a solid marketing foundation that supports sustainable growth. Gain insights into structuring your brand architecture, developing websites, establishing a robust SEO framework, and creating an advertising strategy to drive demand generation and capture. Unlock the secrets to scalable MSO marketing and propel your growth trajectory.

 

Speakers:

Lauren Leone | Chief Growth Officer, Cardinal Digital Marketing

Rich Briddock | Chief Strategy Officer, Cardinal Digital Marketing

12/05/2023
3:00 pm
4:00 pm
Mastering Multi-location Media Patient Acquisition Strategies
Presentation
DATE | 12/05/2023
TIME | 3:00 pm - 4:00 pm
TYPE | Presentation

Get insight into how to build an effective advertising strategy that accounts for the complexities of multi-site and multi-brand healthcare groups. We’ll explore how to tailor your strategy based on brand architecture, market maturity, competition, service lines, and patient demographics. Learn when you should prioritize demand capture and shift to demand generation. 

We’ll explore: 

  • Developing a strategy that considers multi-site and multi-brand capacity needs and market variances
    • Tier account structures based on location, cohorts, or operational nuances
  • Creating strategies for different markets and brand maturities:
    • De novos
    • New service expansions
    • M&A
  • Finding alignment with operations and intake teams
  • Testing to improve efficiency and performance 

 

Speakers:

Ryan Dobrin | Paid Media Manager, Cardinal Digital Marketing

Evan Ilgenfritz | Director of Media, Cardinal Digital Marketing

12/05/2023
3:00 pm
4:00 pm
Post-deal Marketing Growth Strategies to Skyrocket Value Creation
Panel
DATE | 12/05/2023
TIME | 3:00 pm - 4:00 pm
TYPE | Panel

Immerse yourself in a comprehensive exploration of post-deal marketing strategies. Attendees will benefit from the invaluable insights shared by leading private equity dealmakers. Don’t miss this opportunity to gain practical knowledge and strategies for maximizing value creation.

 

Speakers:

Ramsay Battin | Partner, Eastside Partners

Tom Hanson | Vice President, Two Sigma Impact

Zack Tillitski | Operations Partner, Pamlico Capital

12/05/2023
4:00 pm
4:30 pm
SEO’s Role in Sustained Growth: Strategy & Measurement
Presentation
DATE | 12/05/2023
TIME | 4:00 pm - 4:30 pm
TYPE | Presentation

Unlock the full potential of SEO as a strategic lever in generating new patients and reducing overall patient acquisition costs. In this session, you’ll discover actionable insights on how SEO can significantly lower your cost per lead, increase lead-to-patient velocity, and enhance patient experiences. 

Plus, we’ll dive into the essentials of a strong measurement system to quantify SEO’s impact on your patient acquisition and growth. Strong alignment between media and SEO goals and KPIs is essential for building an accurate measurement model. With that alignment, you’ll be able to better determine total patient acquisition costs and how to extract learnings from each channel to improve the overall effectiveness of your marketing strategy. 

Don’t miss the chance to transform your SEO approach into a powerful tool for sustainable growth. 

You’ll learn how to:

  • Understand the tech and data essentials for measuring SEO impact.
  • Align SEO and media key performance indicators (KPIs).
  • Use SEO insights to shape media patient acquisition strategies.

 

Speakers:

Rob Sauter | VP of Earned and Owned Media, Cardinal Digital Marketing

  • DATE
  • TIME
  • TITLE
  • TYPE
12/06/2023
9:00 am
10:00 am
Data-Driven Strategies to Accelerate Organic Practice Growth
Sponsor Session
DATE | 12/06/2023
TIME | 9:00 am - 10:00 am
TYPE | Sponsor Session

Brevium, the leader in patient reactivation, will dive into the dynamic world of organic practice growth, focusing on overcoming common roadblocks and leveraging innovative strategies for sustainable expansion.

Speaker:

Joe Casper, MBA, COE | Head of Strategic Accounts, Brevium, Inc.

12/06/2023
9:50 am
10:00 am
Day 2 Welcome
Intro
DATE | 12/06/2023
TIME | 9:50 am - 10:00 am
TYPE | Intro

Get ready for Day 2 with our host Alex Membrillo.

12/06/2023
10:00 am
10:30 am
Common Lead Tracking Mistakes That Are Costing You Patients – and How to Avoid Them
Sponsor Session
DATE | 12/06/2023
TIME | 10:00 am - 10:30 am
TYPE | Sponsor Session

Speakers:

Charlie Winn | Co-Founder & Chief Revenue Officer, Liine

12/06/2023
10:00 am
11:00 am
Fem-Forward: Innovative Strategies in Women's Health
Panel
DATE | 12/06/2023
TIME | 10:00 am - 11:00 am
TYPE | Panel

Speakers: 

Suzanne Cooper | Vice President of Marketing, Together Women’s Health

Nicole Braley |  former Chief Marketing Officer, Inception Fertility; Chief Blazing Officer, Blaze Ahead™

Theresa Porcaro | Marketing Director, Pelvic Rehabilitation Medicine

12/06/2023
10:30 am
11:00 am
Using a Database to Scale Hundreds of Landing Pages and Brand Sites Quickly
DATE | 12/06/2023
TIME | 10:30 am - 11:00 am
TYPE |

Speaker:

Matt Lee | Managing Director and Co-Founder, Strategy Collective

12/06/2023
11:00 am
12:00 pm
From Referrals to Clicks: Maximizing Patient Acquisition in the Digital Age
Panel
DATE | 12/06/2023
TIME | 11:00 am - 12:00 pm
TYPE | Panel

Discover how digital marketing augments patient acquisition in a referral-based healthcare provider group. This panel, representing diverse high-acuity healthcare providers, including orthopedics, reconstructive surgery, and podiatry,  will explore strategies to build a robust brand, enhance credibility, and fortify your reputation, amplifying the effectiveness of traditional referral approaches. Don’t miss this insightful discussion on the changing dynamics of patient acquisition in the digital age.

Speakers:

Ed Cunning | Vice President, Marketing & Customer Experience, Advanced Reconstructive Surgery Alliance

Amy Katz | Vice President Marketing, Upperline Health

Haley Hodgkins | Vice President of Growth, Triumph Orthopedics

11/06/2023
11:30 am
12:00 pm
Increasing Engagement & Booked Appointments with Full-Funnel Media Strategies
Presentation
DATE | 11/06/2023
TIME | 11:30 am - 12:00 pm
TYPE | Presentation

The patient journey is rarely linear and increasingly complex. Patients seek specific information at each step of their journey to find care. To reach them with relevant advertising messages, you must embrace a full-funnel advertising strategy that engages them throughout the journey.

In this session, we’ll explore:

  • How to align media strategy with practice capacity goals
  • Best practices for determining your channel mix
  • Content needs for each stage and channel
  • Budget considerations based on marketing maturity, goals, and demand
  • How this approach lowers patient acquisition costs

 

Speakers:

Alex Kemp | Director of Paid Search, Cardinal Digital Marketing

12/06/2023
12:30 pm
1:00 pm
Amplify Local Impact: SEO Essentials for Multi-Site Healthcare
Workshop
DATE | 12/06/2023
TIME | 12:30 pm - 1:00 pm
TYPE | Workshop

Navigating the complexities of SEO for multi-location healthcare can be daunting. Frequent M&A, complicated brand architectures, and evolving consumer behaviors require precise SEO strategies. 

 

In this session, we’re breaking down the barriers to effective local healthcare SEO, no matter the scale of your operation. Whether you’re managing mergers, brand transitions, or starting de novo practices, discover how to refine your SEO strategies to resonate with local audiences and stand out in local markets. 

We’ll guide you through technical SEO must-dos, scalable content creation strategies, and ways to enhance the patient experience to transform your website into a patient magnet. Join us to learn how to secure your brand’s top spot in local search results.

You’ll learn how to.

  • Detect and resolve technical problems common in multi-site healthcare.
  • Apply SEO best practices to enhance search visibility for all your locations.
  • Prioritize and develop a structured SEO roadmap tailored to your brand’s growth goals.


Speakers:

Amber Ritchie | SEO Supervisor, Cardinal Digital Marketing

Rob Sauter | VP of Earned and Owned Media, Cardinal Digital Marketing

12/06/2023
1:00 pm
2:00 pm
Glowing Growth: Digital Marketing Strategies for Dermatology
Panel
DATE | 12/06/2023
TIME | 1:00 pm - 2:00 pm
TYPE | Panel

Speakers:

Ashley Buehnerkemper | Marketing Director, VitalSkin Dermatology

Maureen Williams | Vice President of Marketing, AQUA Dermatology

Jeanne Cunningham | Chief Marketing Officer, U.S. Dermatology Partners

Stacey Harrison | Vice President of Marketing, Inspire Aesthetics

12/06/2023
1:00 pm
2:00 pm
How a Privacy-First approach Can Be a Strategic Advantage For your Healthcare Marketing
Sponsor Session
DATE | 12/06/2023
TIME | 1:00 pm - 2:00 pm
TYPE | Sponsor Session

Healthcare marketers have a seemingly impossible job. They’re tasked with creating highly effective marketing while protecting patient privacy. Those two things don’t always go hand-in-hand. But, the healthcare marketers embracing this challenge by putting the processes and solutions in place that balance privacy concerns and build for the future are winning.  Join Heartland Dental’s Senior Director of Marketing Technology, Michael Sorice, and Freshpaint’s VP of Marketing, Ray Mina, to learn more about how healthcare marketers use privacy as a forcing function to gain a strategic advantage.

 

Speakers:

Ray Mina | Head of Marketing, Freshpaint

Mike Sorice | Senior Director – Digital, Marketing Technology and Analytics, Heartland Dental

12/06/2023
2:00 pm
2:30 pm
Leading the Pack: Veterinary Marketing Strategies for Success
Presentation
DATE | 12/06/2023
TIME | 2:00 pm - 2:30 pm
TYPE | Presentation

Speaker:

Rachelle Kuebler-Weber | Head of Marketing, Southern Veterinary Partners

12/06/2023
2:35 pm
3:30 pm
Marketing Goal Planning for 2024
Workshop
DATE | 12/06/2023
TIME | 2:35 pm - 3:30 pm
TYPE | Workshop

Speakers: 

Lauren Leone | Chief Growth Officer, Cardinal Digital Marketing

Rich Briddock | Chief Strategy Officer, Cardinal Digital Marketing

Evan Ilgenfritz | Director of Media, Cardinal Digital Marketing

Rob Sauter | VP of Earned and Owned Media, Cardinal Digital Marketing

12/06/2023
3:30 pm
4:30 pm
Scaling Up Q&A
Q&A
DATE | 12/06/2023
TIME | 3:30 pm - 4:30 pm
TYPE | Q&A

Speakers: 

Rich Briddock | Chief Strategy Officer, Cardinal Digital Marketing

Evan Ilgenfritz | Director of Media, Cardinal Digital Marketing

Rob Sauter | VP of Earned and Owned Media, Cardinal Digital Marketing

Amber Ritchie | SEO Supervisor, Cardinal Digital Marketing

Experts to Guide Your Growth

Who is the Summit For?

Marketing Leaders

Goal Setters & Go-Getters
Performance-driven CEOs, CMOs, VPs, and Directors focused on boosting patient volume and being the hero that takes your provider group on a journey of rapid expansion.

We’ll share the performance marketing tactics, emerging trends, strategies to scale marketing, and new ideas to help you grow.
You’ll learn advanced performance marketing strategies to drive patient acquisition, build your brand, and meet growth objectives while maximizing your ROI.

Private Equity

Investors & Growth Guides
There’s no better place for PE dealmakers to learn from growth marketers on how to effectively maximize efficiency and build value for your portfolio companies.

We’ll share best practices for building new platforms, structuring your brands, and driving topline growth through marketing.
You’ll learn how to efficiently onboard new acquisitions, find efficiencies through marketing, and build equity and demand for your portfolio companies.
Build Your Brand & Demand

Benefits of Sponsoring

Gain exposure and connect with the top decision-makers shaping the future of healthcare. Spark new growth opportunities for your brand by building awareness, increasing visibility, and discovering new partners.

2024 Sponsorship Info Coming Soon!

Summit Host

Cardinal Digital Marketing

Cardinal delivers patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare groups.

We advise some of the most recognizable leaders in healthcare, like LifeStance Health, ATI Physical Therapy, Water’s Edge Dermatology, Greater Good Health, and many more, to deliver patient acquisition solutions that ignite growth. Every day.

As a Google Premier Partner, Best Places to Work, and an Inc. 5000 Agency, our team of marketing experts and creative pros leverage the latest insights, technology, and real-time analytics to stay ahead of the trends and deliver a serious return on your investment. At Cardinal, we develop highly targeted strategies that increase patient volume, improve brand equity, and drive revenue. Scaling healthcare groups is our superpower!

Cardinal Digital Marketing: Healthcare Performance Marketing Agency