Scaling connection.
Driving outcomes.
Join 2,000+ healthcare marketers and 50+ expert speakers sharing real strategies that connect patients to care.
October 28 - 29, 2025
Who you'll learn from
About Scaling Up
Scaling Up 2025 is where healthcare marketers and executives come to solve real growth challenges. This virtual summit is packed with expert-led sessions that go beyond the basics and tackle the complexities of scaling patient acquisition across high-growth healthcare organizations.
Whether you’re optimizing media investments, aligning with operations, or proving ROI to the C-suite, you’ll walk away with the playbooks, tactics, and data strategies that actually drive impact.
Real strategies. Real results. Real growth.
Get real solutions for healthcare’s toughest growth challenges
Master patient acquisition
Discover how to scale patient acquisition at 50, 100, or 500+ sites using full-funnel strategies aligned to the patient journey, growth goals, and provider utilization.
Optimize channel performance
Learn what’s working now in paid search, SEO, AI, and social. Get tactical frameworks to fine-tune campaigns and avoid the most common performance pitfalls.
Align with
operations
Gain insights on working cross-functionally with ops and finance to improve provider utilization, eliminate wasted spend, and maximize marketing effectiveness.
Prove ROI to
the C-suite
Learn how to defend every dollar in your marketing budget using HIPAA-compliant measurement technology and advanced measurement strategies.
Our 2025 speakers
Matt Stringer
Chief Marketing Officer
Matt Stringer is the Chief Marketing Officer at Action Behavior Centers, where he leads strategy to connect families with transformative autism therapy services. With over 25 years of experience in multi-site healthcare and retail marketing, Matt blends data-driven insights with compelling storytelling to drive growth and elevate mission-driven brands.
Matt previously served as the Chief Marketing Officer at Affordable Care, where he focused on improving accessibility and providing solutions for an underserved patient population. His leadership helped to strengthen Affordable Care’s position as a trusted provider of dental care.
Matt previously served as the Chief Marketing Officer at Affordable Care, where he focused on improving accessibility and providing solutions for an underserved patient population. His leadership helped to strengthen Affordable Care’s position as a trusted provider of dental care.
Diane Vaccaro
Chief Marketing Officer
Diane Vaccaro is the Chief Marketing Officer at 42 North Dental. She has over 20 years of multi-site marketing expertise with a strong focus on consumer behavior, brand scalability, and tailored marketing strategies.
Before joining 42 North Dental, Diane served as CMO and CBO at MyEyeDr., where she led marketing initiatives that supported growth to over 600 locations. Diane also served as CMO at Kmart Apparel, a division of Sears Holdings, where she led a 360° marketing strategy across all customer touchpoints.
Before joining 42 North Dental, Diane served as CMO and CBO at MyEyeDr., where she led marketing initiatives that supported growth to over 600 locations. Diane also served as CMO at Kmart Apparel, a division of Sears Holdings, where she led a 360° marketing strategy across all customer touchpoints.
Harriet Meehan
Corporate Director
Harriet Meehan is the Corporate Director of Strategic Marketing at Dayton Children’s Hospital, where she leads growth marketing, brand strategy, digital engagement, and analytics. She has over 20 years of experience as a marketing leader, spanning healthcare, retail, technology, and professional services.
Harriet has held senior roles at Kroger, LexisNexis, and Exhibit Concepts where she helped drive brand transformation, revenue growth, and innovation. She’s also served as a consultant, adjunct professor, and board member, guiding and supporting others on their professional journeys.
Harriet has held senior roles at Kroger, LexisNexis, and Exhibit Concepts where she helped drive brand transformation, revenue growth, and innovation. She’s also served as a consultant, adjunct professor, and board member, guiding and supporting others on their professional journeys.
Rachelle Kuebler-Weber
Chief Marketing Officer
Rachelle Kuebler-Weber is the Chief Marketing Officer at AEG Vision. She is a seasoned marketing executive with over 15 years of experience driving growth across healthcare and veterinary services. Rachelle is known for her strategic insight and people-first leadership, with a strong reputation for building collaborative, data-driven marketing teams that drive growth and create enterprise value.
Before joining AEG Vision, Rachelle served as the CMO of Southern Veterinary Partners, where she led marketing through a period of exponential revenue growth, from $490 million to over $1.3 billion, culminating in a successful recapitalization.
Before joining AEG Vision, Rachelle served as the CMO of Southern Veterinary Partners, where she led marketing through a period of exponential revenue growth, from $490 million to over $1.3 billion, culminating in a successful recapitalization.
Jenn McClain
Chief Marketing Officer
Jenn McClain is a veteran marketing executive with over 20 years of experience leading high-impact brand and growth strategies in the healthcare, retail, and entertainment sectors. She currently serves as Chief Marketing Officer at Affordable Care.
Most recently, she served as Chief Marketing Officer at Smile Doctors, where she built and led a full-scale internal marketing team and spearheaded a successful brand refresh aligned with B2B and B2C growth goals.
Most recently, she served as Chief Marketing Officer at Smile Doctors, where she built and led a full-scale internal marketing team and spearheaded a successful brand refresh aligned with B2B and B2C growth goals.
Craig Kartchner
Chief Marketing & Customer Engagement Officer
Craig Kartchner is a top-performing marketing executive with over 20 years of healthcare experience. As Chief Marketing and Customer Engagement Officer at HonorHealth, he leads strategic initiatives spanning CRM, automation, and data-driven service line marketing. His work has improved customer satisfaction, increased ROI, and empowered over 2,000 employee ambassadors.
Previously, Craig held senior marketing roles at Intermountain Healthcare, driving innovation across digital front door solutions and telehealth. He’s recognized for building top-performing teams and delivering transformative results in brand, experience, and growth strategy.
Previously, Craig held senior marketing roles at Intermountain Healthcare, driving innovation across digital front door solutions and telehealth. He’s recognized for building top-performing teams and delivering transformative results in brand, experience, and growth strategy.
Brian Venuti
Chief Marketing Officer
Brian Venuti is the Chief Marketing Officer at Medi-Weightloss, where he leads marketing strategy, innovation, and performance efforts across all channels. He has 20 years of experience in marketing and sales, with a proven track record of accelerating growth for consumer-facing health and wellness brands.
Prior to Medi-Weightloss, Brian held senior marketing leadership roles at Dental365, Alpaca Audiology, and Luxottica, where he spearheaded performance marketing, CRM, and digital transformation initiatives. His expertise lies at the intersection of strategy, creativity, and analytics, bringing a customer-centric approach to every stage of the marketing funnel.
Prior to Medi-Weightloss, Brian held senior marketing leadership roles at Dental365, Alpaca Audiology, and Luxottica, where he spearheaded performance marketing, CRM, and digital transformation initiatives. His expertise lies at the intersection of strategy, creativity, and analytics, bringing a customer-centric approach to every stage of the marketing funnel.
Jennifer Schultz Kouandjio
Chief Marketing & Growth Officer
Jennifer Schultz Kouandjio is a nationally recognized healthcare executive with over 20 years of experience driving growth, strategy, and market transformation. As Chief Marketing and Growth Officer at OU Health, she leads enterprise-wide initiatives that accelerate brand equity, business development, and patient engagement.
Prior to joining OU Health in 2018, she served as Vice President of Marketing at Avera Health. Schultz Kouandjio holds an MBA from the Carlson School of Management and is known for her ability to align market readiness with operational strategy to unlock sustainable growth.
Prior to joining OU Health in 2018, she served as Vice President of Marketing at Avera Health. Schultz Kouandjio holds an MBA from the Carlson School of Management and is known for her ability to align market readiness with operational strategy to unlock sustainable growth.
Kristy Barker
Vice President of Marketing
Kristy Barker is the Vice President of Marketing at WellStreet Urgent Care. She is a seasoned healthcare marketing executive with over 15 years of experience driving results through multi-channel strategies.
Kristy has previously held marketing leadership roles at MyOrthos and Benevis. Kristy brings strategic vision and hands-on execution to digital marketing, branding, and patient acquisition, with proven expertise in SEO, program management, and ROI optimization. She is a dynamic leader driven by purpose, innovation, and team growth.
Kristy has previously held marketing leadership roles at MyOrthos and Benevis. Kristy brings strategic vision and hands-on execution to digital marketing, branding, and patient acquisition, with proven expertise in SEO, program management, and ROI optimization. She is a dynamic leader driven by purpose, innovation, and team growth.
Theresa Porcaro
Sr. Director of Marketing
Theresa Porcaro is the Senior Director of Marketing at Pelvic Rehabilitation Medicine, where she oversees all revenue-generating initiatives. Her deep knowledge spans the full digital marketing spectrum, including content, campaigns, email marketing, events, and brand-to-demand strategy.
She is an energetic global marketing leader with over 15 years of experience driving demand generation across tech startups and healthcare. She has built and led high-performing marketing teams worldwide, shaping strategy from early-stage growth through IPO. Theresa thrives in fast-paced environments—whether launching new brands, leading rebrands, or driving digital transformation.
She is an energetic global marketing leader with over 15 years of experience driving demand generation across tech startups and healthcare. She has built and led high-performing marketing teams worldwide, shaping strategy from early-stage growth through IPO. Theresa thrives in fast-paced environments—whether launching new brands, leading rebrands, or driving digital transformation.
Kelly Stack
Head of Marketing
Kelly Stack is the Head of Marketing at North American Dental Group. She has over 20 years of experience driving growth across healthcare, CPG, finance, and technology.
Kelly is known for fostering collaborative, cross-functional teams and aligning brand efforts with core business values. Her work spans brand development, local market strategy, and patient engagement—always grounded in empathy, consumer insight, and a commitment to measurable outcomes.
Kelly is known for fostering collaborative, cross-functional teams and aligning brand efforts with core business values. Her work spans brand development, local market strategy, and patient engagement—always grounded in empathy, consumer insight, and a commitment to measurable outcomes.
Daniel Goldberg
Senior Vice President of Sales & Growth
Daniel Goldberg is the Senior Vice President of Sales and Growth at United Musculoskeletal Partners. With over 15 years of experience in orthopedic and spine practice marketing, he is a recognized thought leader that frequently speaks at industry conferences and contributes to leading publications, advocating for integrated physician referral and direct-to-patient marketing strategies.
Before joining UMP in 2024, Daniel served as SVP of Marketing and Communications at HOPCo, leading nationwide growth strategies for MSK practices. He also previously founded and led a marketing and PR firm focused exclusively on orthopedic specialties.
Before joining UMP in 2024, Daniel served as SVP of Marketing and Communications at HOPCo, leading nationwide growth strategies for MSK practices. He also previously founded and led a marketing and PR firm focused exclusively on orthopedic specialties.
Todd Richards
Senior Director of Digital Marketing
Todd Richards is the Senior Director of Digital Marketing at Keck Medicine of USC. With over 20 years of experience, he is known for excellence in media analytics, client service, and multi-platform advertising, driving strategic revenue growth across leading media organizations.
Prior to his role at Keck, Todd led digital media planning and innovation at Saatchi & Saatchi. During his tenure at Discovery Inc., he managed the company’s largest digital ad partnership for a decade and developed both a proprietary client reporting suite and an insight-driven ad product roadmap to support long-term growth.
Prior to his role at Keck, Todd led digital media planning and innovation at Saatchi & Saatchi. During his tenure at Discovery Inc., he managed the company’s largest digital ad partnership for a decade and developed both a proprietary client reporting suite and an insight-driven ad product roadmap to support long-term growth.
Chris Pace
VP of Healthcare Industry
Chris Pace is a strategic marketing executive with over 15 years of experience driving growth, digital transformation, and brand engagement in the healthcare and technology sectors. As the former Senior Director of Digital Marketing at Banner Health, Chris led enterprise-wide digital strategies impacting millions annually.
Now Vice President of Healthcare Industry at SearchStax, he helps organizations elevate digital experiences through smarter, faster, and more personalized search. Known for combining data-driven strategy with people-centered leadership, Chris thrives at the intersection of marketing, technology, and customer impact.
Now Vice President of Healthcare Industry at SearchStax, he helps organizations elevate digital experiences through smarter, faster, and more personalized search. Known for combining data-driven strategy with people-centered leadership, Chris thrives at the intersection of marketing, technology, and customer impact.
Alvaro Fernandez
Service Line Marketing Director
Alvaro Fernandez is the Service Line Marketing Director at CHRISTUS Health, where he drives strategic marketing for key service lines like cardiology and orthopedics, improving patient access and marketing ROI.
He has over 15 years of experience in marketing and is now passionately dedicated to the healthcare sector. With an MBA in Marketing and pursuing an M.Sc. in Health Informatics, Alvaro expertly combines creative vision with unique data competencies. Previously, as Marketing Director at UT Southwestern Medical Center, he significantly grew the cardiovascular service line and achieved top national rankings.
He has over 15 years of experience in marketing and is now passionately dedicated to the healthcare sector. With an MBA in Marketing and pursuing an M.Sc. in Health Informatics, Alvaro expertly combines creative vision with unique data competencies. Previously, as Marketing Director at UT Southwestern Medical Center, he significantly grew the cardiovascular service line and achieved top national rankings.
Amber Welch
Vice President, Marketing & Digital Platforms
Amber Welch is the Vice President of Marketing and Digital Platforms at Ochsner Health, Louisiana’s largest health system and private employer. With over 15 years of experience in healthcare marketing, digital content, and technology, she leads a high-performing team focused on demand generation, engagement, and brand awareness. Amber oversees Ochsner’s marketing tech stack, digital products, content strategy, SEO, analytics, and more.
Known for her collaborative leadership and data-driven approach, she is passionate about creating personalized, seamless digital experiences that drive access, loyalty, and business growth across 90+ locations.
Known for her collaborative leadership and data-driven approach, she is passionate about creating personalized, seamless digital experiences that drive access, loyalty, and business growth across 90+ locations.
Colin Jeffries
Vice President of Marketing
Colin Jeffries serves as Eleanor Health’s Vice President of Marketing. He has over a decade of experience in the marketing field, and has led initiatives in marketing, branding, communications, direct-to-patient advertising, earned media, and beyond.
Prior to joining Eleanor, Colin was BrightView’s Vice President of Marketing and Communications and has previously led marketing for Beacon Orthopedics and Sports Medicine (now OrthoAlliance) and served in a variety of marketing roles for other organizations. He earned his MBA from Indiana University’s Kelley School of Business and his Bachelor’s in Business Administration from the University of Cincinnati.
Prior to joining Eleanor, Colin was BrightView’s Vice President of Marketing and Communications and has previously led marketing for Beacon Orthopedics and Sports Medicine (now OrthoAlliance) and served in a variety of marketing roles for other organizations. He earned his MBA from Indiana University’s Kelley School of Business and his Bachelor’s in Business Administration from the University of Cincinnati.
Chris La Fleur
Director of Marketing
Chris La Fleur is the Director of Marketing at American Vision Partners. He has over 20 years of experience in the marketing industry and has led high-impact teams across healthcare and wellness brands, including Foothills Sports Medicine and Isagenix.
Chris is an accomplished marketing professional with demonstrated success in developing and executing strategic digital Omni-channel approaches to drive customer acquisition, retention, market growth and bottom-line profitability.
Chris is an accomplished marketing professional with demonstrated success in developing and executing strategic digital Omni-channel approaches to drive customer acquisition, retention, market growth and bottom-line profitability.
Monu Kalsi
Senior Vice President of Marketing
Monu Kalsi is the Senior Vice President of Marketing at Duly Health and Care. With over 20 years of experience, he has led growth, brand strategy, and digital transformation initiatives in healthcare, insurance, and compliance industries.
Prior to his role at Duly Health and Care, Monu Kalsi led a $100M marketing team at CNO Financial, driving 25% growth in D2C sales and launching MyHealthPolicy. He built a robust analytics function and scaled demand generation across thousands of agents and call centers.
Prior to his role at Duly Health and Care, Monu Kalsi led a $100M marketing team at CNO Financial, driving 25% growth in D2C sales and launching MyHealthPolicy. He built a robust analytics function and scaled demand generation across thousands of agents and call centers.
Alan Shoebridge
Associate VP, Chief Communication Officer
Alan Shoebridge is the Associate Vice President for National Communication at Providence, leading a multi-state team focused on internal communications, public relations, issues management, labor relations, and DE&I.
With over 20 years of experience in healthcare and medical insurance marketing and communications, Alan has held leadership roles at Kaiser, Salinas Valley Health, and Moda Health. He currently serves on the boards of SHSMD, Healthcare Communicators Northwest, and Transition Projects.
With over 20 years of experience in healthcare and medical insurance marketing and communications, Alan has held leadership roles at Kaiser, Salinas Valley Health, and Moda Health. He currently serves on the boards of SHSMD, Healthcare Communicators Northwest, and Transition Projects.
Rowan Harper
Director of Digital Marketing
Rowan Harper is the Director of Digital Marketing at Specialty Dental Brands. He is a digital marketing leader with over 15 years of experience driving social strategy, content development, and integrated campaigns across industries.
Rowan also serves as Chief Development Officer at Pendulum House where he has led high-impact programs focused on influencer relations, community management, and performance marketing. With a strong foundation in both emerging digital channels and traditional media integration, Rowan brings a holistic, client-focused approach to growth and engagement.
Rowan also serves as Chief Development Officer at Pendulum House where he has led high-impact programs focused on influencer relations, community management, and performance marketing. With a strong foundation in both emerging digital channels and traditional media integration, Rowan brings a holistic, client-focused approach to growth and engagement.
Lori Mixon
VP of Marketing & Patient Experience
Lori is the Vice President Marketing and Patient Experience at Comprehensive EyeCare Partners. She is a dynamic and accomplished professional with a demonstrated history of success in the healthcare industry.
Lori previously served as VP of Marketing at both Facial Aesthetics Inc. and Peak Dental Services, where her ability to identify market opportunities and develop innovative marketing strategies was instrumental in driving growth and expanding their reach.
Lori previously served as VP of Marketing at both Facial Aesthetics Inc. and Peak Dental Services, where her ability to identify market opportunities and develop innovative marketing strategies was instrumental in driving growth and expanding their reach.
Glenn Elliott
Manager Digital Applications, SEO & AI Optimization
Glenn Elliott is the Manager of Digital Applications at Hackensack Meridian Health, where he leads cutting-edge initiatives in AI-powered SEO and digital strategy. With over 15 years of experience in healthcare and digital marketing, Glenn has a proven track record of driving growth through integrated campaigns, content strategy, and advanced analytics.
His background spans B2B and B2C marketing, including founding a digital agency. Glenn is known for leveraging emerging technologies and user-focused design to deliver measurable, high-impact results across digital platforms.
His background spans B2B and B2C marketing, including founding a digital agency. Glenn is known for leveraging emerging technologies and user-focused design to deliver measurable, high-impact results across digital platforms.
Adelie Landis
Senior Director of Marketing
Adelie Landis is a strategic and creative marketer with over 15 years of client service experience and more than a decade in marketing strategy, development, and implementation. She currently serves as Marketing Director at Elite DNA Behavioral Health, where she led a full rebrand, redefined partnerships, and launched a new website.
Adelie’s agency background includes award-winning work at Faircom New York, notably for Human Rights Watch. With deep expertise in digital and social media, she excels at driving campaigns from concept to execution.
Adelie’s agency background includes award-winning work at Faircom New York, notably for Human Rights Watch. With deep expertise in digital and social media, she excels at driving campaigns from concept to execution.
Ashley Minaudo
Digital Marketing Director
Ashley Minaudo is currently the Digital Marketing Director at Smile Partners USA, where she’s led transformative initiatives across healthcare, finance, and agency sectors. She has over nine years of digital marketing leadership as a purpose-driven strategist specializing in SEO, user experience, and cross-functional team growth.
Ashley’s background spans roles from founder to senior director, managing multi-site strategies, mentoring high-performing teams, and driving measurable engagement and conversion growth.
Ashley’s background spans roles from founder to senior director, managing multi-site strategies, mentoring high-performing teams, and driving measurable engagement and conversion growth.
Hear from last year's attendees
It was a great event. So happy that I was able to carve out time to join!
Diane Vaccaro
CMO
This is hands down the best, most focused healthcare marketing conference out there.
Chris Bird
CMO
It was a great event. I am still planning on watching the replays. Cardinal provides a lot of great content and education. Wonderful job!
Miriam Deckert
Director of Marketing
This is great. So much opportunity for learning and development-which is basically my favorite thing ever. I appreciate all the work the team puts into this every year.
Crystal Aguilar
Market Partnerships Manager
Scaling Up was incredible. I’m so excited to go back & watch all the sessions. The sheer depth & breadth of learnings offered by the professionals in these sessions is hard to wrap my head around.
Erica McPeek
Associate Director of Branding & Communications
Scaling Up was incredible. Kudos to the entire team – loved every second of it. Anyone who isn’t here is MISSING OUT!
Theresa Porcaro
Senior Director of Marketing
Cardinal no doubt put a TON of work to bring this digital conference to life—great job making it seem effortless and fun!
Amy Katz
Vice President of Marketing, Upperline Health
Relive Scaling Up 2024 on demand
Catch every insight from last year’s performance marketing summit. From scaling multi-site growth to unlocking better patient engagement, these sessions go deep into the real strategies behind today’s fastest-growing healthcare groups. Watch now to gear up for an even bigger 2025.
Read key takeaways from Scaling Up 2024
Scaling Up isn’t just another healthcare marketing event—it’s the playbook for tackling the industry’s biggest challenges. From cracking the code on ROI and reaching elusive patient audiences to solving low patient volumes, this year’s sessions delivered the insider strategies you need to stay ahead.
See who attended last year
In 2024, 77% of attendees came from healthcare provider organizations, and 61% worked in marketing roles. Nearly 70% held director-level titles or above, including CMOs, VPs, and other decision-makers focused on scaling patient acquisition.
As an attendee, you’ll be in good company, surrounded by peers who understand the challenges of growth and are serious about driving measurable results in healthcare marketing.
Where healthcare marketers go to grow
Join a community of growth-minded marketers and execs working on strategies that drive real, measurable outcomes.
Scaling Up is 100% free and built for the real-world challenges you face—like proving ROI and scaling patient volume.
It’s your go-to place to learn, connect, and grow alongside peers who get it.