10 Healthcare Marketing Trends for 2023
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.
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From hospitals to addiction treatment centers to nursing facilities and beyond, we help high-growth organizations achieve higher search rankings and attract new patients with SEO strategies bespoke to their needs.
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Frequently Asked Questions
The goal of healthcare marketing is to increase awareness of medical conditions and treatments, build trust with patients, and guide them through their unique journey to finding care.
Through efficient paid search campaigns, patient-centric social strategies, and a full-funnel approach to organic search, healthcare marketing can increase engagement, build trust, and strengthen your brand.
With the healthcare industry growing more competitive by the day, healthcare marketing has become an essential tool for providers to reach potential patients!
A full-funnel digital marketing strategy is an effective way to increase patient volume. Connect with patients at every step of their healthcare journey with engaging social ads and targeted PPC campaigns. To foster organic growth, pair these strategies with a responsive, scalable website fully optimized for search.
Remember, all businesses have their own unique goals, so it’s important to take a look at your current marketing maturity and patient demographics to determine which digital marketing mix works best for you. Leveraging the right tactics will help you build a strong patient pipeline.
In today’s world, much of the patient experience occurs online. That’s why it’s crucial to create low-friction digital experiences. Begin by optimizing your website for mobile devices and local SEO to make it easy for patients to find and connect with your practice. Simplify the scheduling process with easy online booking options and automated reminders to reduce no-shows and keep patients engaged.
Offering helpful content like health tips and educational resources can also improve patient loyalty. By prioritizing a seamless digital experience, you’ll establish your practice as a trusted source of information and care, ultimately leading to happier patients.
Healthcare marketing can provide numerous benefits for your brand. By engaging patients at every step of their journey, targeting the right audience, and optimizing your conversion rates, you can generate consistent leads for all your locations.
Adopting innovative marketing solutions will give your organization the opportunity to expand, boost ROI, and ensure potential patients are choosing your practice over the competition.
2023 is about providing exceptional patient experiences through digital marketing initiatives. The top healthcare marketing trends to keep in mind for 2023 include building a scalable website platform with an emphasis on patient-centric content and great UX, as well as creating personalized experiences at each stage of the patient journey. Google’s goal of making search more useful for healthcare consumers is fueling new SEO trends, and we predict you’ll see more updates on how providers are displayed on the SERP.
Economic uncertainty and staffing shortages are still impacting the healthcare industry, so it’s essential to remember that when planning your 2023 initiatives. Investing in a solid talent acquisition strategy will help you build an indestructible employer brand to support an influx of new patients. Google Ads and PPC trends in 2023 reflect this economic uncertainty with a heightened focus on performance and lead quality. As a result, ad budgets are being scrutinized, and new channels are being evaluated carefully.
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About Cardinal Digital Marketing
For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations reach and convert more patients through innovative performance marketing strategies.
