Drive peak performance for your women’s healthcare brand

The goal of paid search is to drive more prospective clients to your website — and then convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the obstetrics & gynecology services you offer while maximizing your budget. Hello, high ROI!

Over 4.4 million Google searches for a gynecologist are conducted each year. That means your obstetrics & gynecology brand’s website needs to stand out from the crowd and jump to the top of those SERPS. We’ll help you achieve that with search engine optimization (SEO) services. If your site doesn’t rank highly, prospective patients won’t find you. In fact, most searchers never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.

Facebook has millions of users in the U.S. Tapping into this massive market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.

So, you’ve got a lot of people visiting your website, but you’re not getting as many phone calls, consultations, or appointments you’d hoped for. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.

If you’re not tracking your obstetrics & gynecology practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results. You’ll receive access to all of your data, dashboards, and reports. What’s more, we don’t just make the numbers look pretty; we believe in complete transparency and consistently chart marketing performance against your business goals to readjust our strategy when necessary.

The first place patients go to find a new OBGYN is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well-optimized, but it needs to be responsive across all devices. We ensure that your web visitors quickly find the information they are looking for as soon as they land on your website, whether that be on their desktop or mobile device. The result?  Higher conversion rates and new, loyal patients!