Mental and Behavioral Health Performance Marketing

No. If your mental health center’s website is on WordPress, we can continue marketing it. In our experience, WordPress is the ideal content management system (CMS) for healthcare websites because it’s a simple-to-manage platform and is easily customizable to meet the needs of every individual practice. If your website is not on WordPress, we can help with the migration from any platform.

What if you’re not satisfied with the current state of your mental health facility website? According to Stanford’s web credibility research, 75% of consumers judge a business based on its website design. Unfortunately, a poorly designed website will turn away potential patients that may need your mental health services. In this case, Cardinal will also be more than happy to assist.

Our web design team will help you develop a website that doesn’t only look and function well but is also optimized to attract and convert potential patients into paying customers.

The only reasonable answer to this question is: it depends!

Digital marketing takes time, and great digital marketing, with measurable results, takes even longer. Even so, Cardinal sets performance-based goals for all of our clients. We’re huge advocates of transparency, so you’re always included every step of the way in your digital marketing plan–you’ll always know what we’re doing and the expected impact.

For actual time frames, it depends on the services you require. For instance, PPC Management typically yields results within the first three months. On the other hand, a full-scale SEO strategy may take up to six months, although we can fix issues like duplicate content and 404 error pages almost immediately.

Remember that digital marketing is not an overnight process, and anyone who claims it is should be watched.

If you want us to, we absolutely can.

Cardinal is a full-service digital marketing agency that offers a wide range of services. Some of our most popular services include SEO, PPC Management, Facebook Ads, Web Design, Reputation Management, and Conversion Rate Optimization (CRO)–just about everything you’ll need to achieve scalable growth for your mental health group. 

Even if you don’t have an in-house marketing team, it’s not a problem. Our clients come from all levels of marketing maturity; we can make it work whether you’re an established brand or a growing new organization. We’ll ensure your marketing journey is off to a strong start and help you get where you need to be.

See how we helped BestMind Behavioral Health build its brand and digital presence from the ground up.

Of course! The mental health space is a very competitive industry, which brings common challenges to media management, like complex keyword targeting, high acquisition costs, and low-quality leads. 

However, Cardinal has helped many mental health facilities scale their paid search campaigns with great success. Our PPC experts are skilled at devising strategies that will generate high-quality leads, increase admissions, and reduce cost per acquisition (CPA). 

In one of our previous campaigns, we created a high-impact PPC campaign by optimizing account structure (e.g., making use of Google’s smart bidding feature) and refining the ad messaging (e.g., relaying insurance coverage information within the ads). Our PPC management strategies are defined by scalable growth, more qualified leads, and maximum efficiency.

It sounds like a mental health website isn’t optimized for conversions.

Most marketing teams will focus on driving more traffic toward websites, but we know that’s only half the battle. Cardinal is one of the nation’s top agencies in Conversion Rate Optimization (CRO). Think of it as a strategy to make your website work smarter rather than harder by eliminating conversion barriers. A better user experience allows you to capitalize on the traffic you’re already getting.

There are numerous ways to optimize your mental health website’s conversion rates and generate more qualified leads. For example, we can engage more potential admits via targeted messaging and creatives that address their pain points. As a result, your website will attract high-quality visitors who are more likely to benefit from your services.