10 Healthcare Marketing Trends for 2023
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.Read More
Increase patient volume for your primary care practice through innovative SEO & PPC campaigns.
Our services are trusted by some of the biggest names in the primary care field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped primary care groups soar to new heights with proven patient generation tactics.
How we helped this family & internal medicine practice launch their business and become a leader in their field.
Our integrated PPC and SEO strategy helped CareSpot dominate Google Search and drive more leads.
Cardinal’s medical marketing experts will revolutionize the way your primary care or family practice operates online and connects with both existing and potential patients.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the primary care or family practice services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your primary care or family practice website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your primary care or family practice website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
If you’re not tracking your primary care or family practice website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a primary care or family practice facility is online. Whether they find your facility through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
At Cardinal, we understand just how important the right healthcare digital marketing campaign is to your success as an organization. According to Pew Research, 80% of all Internet users are currently using everything from Google to social media to look up health information – including information about specific doctors or health professionals. When you want to let prospective patients know about your primary care & family practice facility, you need to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive gastroenterology industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.
We want nothing more than to help these patients find YOUR general or family practice through a timely, customized and mobile-responsive website and marketing outreach effort. Our digital marketing solutions are designed from the ground up to help you and your team build trust, respectability and authority on the Internet. Cardinal can help make sure that it is easier than ever to find YOUR practice at such an important time. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
No. We can proceed to the planning phase if your existing primary and family care website is well-designed and functional. The only soft requirement we have is that your website should be on the WordPress platform. We highly recommend WordPress because it’s user-friendly, offers tons of plugins, SEO-friendly, and has a well-designed backend.
What if you don’t like the current state of your website? Cardinal is more than happy to help. Our web design experts will make sure that your website looks professional and high-quality to inspire trust and credibility from visitors. Furthermore, we’ll ensure your family practice website works flawlessly on desktop computers and mobile devices, and it features a strong SEO foundation.
Finally, your Cardinal team will optimize your website in a way that will gently guide your visitors toward your sales funnel, resulting in more conversions.
As much as we want to, we can’t or we risk giving false promises. The only correct answer to this question is, it depends.
Digital marketing takes time and requires a multi-pronged approach that involves long-term strategies and execution. If an agency promises quick results like getting “your website on the first page” in just weeks, they’re either lying or using black-hat tactics–the latter will result in massive penalties from search engines and ad platforms.
For an actual timeframe, it depends on various factors like your current marketing status, your competition, and requested services. For instance, your PPC campaign may take off in as early as 90 days. In contrast, it can take about 3-6 months to a year before a full-scale SEO plan will display meaningful results.
With that said, Cardinal will ensure you’re always kept on the loop regarding your campaign. We set performance-based goals for all clients every three months and provide comprehensive reports, KPIs, and strategy roadmaps. Our goal is to develop a mutual understanding of your campaign performance.
Yes, but only digital since we don’t cover traditional “offline” advertising (e.g., print, TV, radio etc.). Cardinal is a full-service digital marketing agency that provides a wide assortment of services that will elevate your practice to new growth heights. Think of us as your one-stop shop for core digital marketing solutions such as SEO, PPC management, web design, conversion rate optimization (CRO), Facebook Ads marketing, and reputation management.
As your strategic growth partner, you’re also leveraging our team’s intimate knowledge and expertise about the healthcare industry, including primary care and family practice. Even if you have an in-house team, we can come onboard as consulting partners and collaborate for your practice’s success.
Absolutely! As your strategic growth partner, our goal is to support your top priorities. During onboarding, we’ll talk about your goals and priority service lines (e.g., wellness visits, physicals, immunizations, etc.). If you want to prioritize potential patients looking for specific services like immunizations and wellness checks, your Cardinal team will help you book those types of patients.
Our main strategy is to develop a robust paid search campaign. At first, we’ll tune up your keyword strategies (e.g., nurture high-performing keywords, use negative keywords), improve your ad creatives and copy (for higher Ad Quality Score), and optimize your account structure–all to drive higher quality leads for your priority service lines.
Next, we can leverage the power of paid social media marketing using Facebook Ads. Here, the goal is to increase brand awareness and generate early demand among local Facebook users. With Facebook’s advanced targeting parameters, we can cover several marketing touchpoints of the patient journey.
At Cardinal, growing multi-location healthcare businesses is where our hearts are. Our digital marketing brand specializes in scalable growth strategies that align with your goals, target audience, and budgets. For instance, we can tweak your PPC ad spend so it prioritizes one or two of your primary care locations that need more patients. Of course, we’re not just going to increase the bids for your priority locations and be done with it. Lead generation and efficiency will remain our central focus.
Our primary goals are to monitor performance, communicate results, and consistent goal alignment, ensuring we’re always on the same page and supporting the locations that matter the most to your bottom line.
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.Read More
Primary care physicians are generally the patient’s first point of contact with the healthcare system. With the aging population, increasing prevalence of diseases, and growing demand for early diagnosis and preventive measures among patients, the need for primary care services will increase. This means a more competitive and saturated arena for primary care and family practices. If you want your practice to remain competitive, you must strengthen your online presence with digital marketing for primary care.Read More
The new year is here. It’s time for healthcare organizations to hammer down their marketing strategies for 2023. This coming year, your shortcoming might cost you, so use this blog post as your roadmap for strengthening your digital marketing strategy.Read More
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Healthcare digital marketing is essential in the modern era, but one thing it absolutely does NOT have to be is difficult. If you’re looking for more information about how to revolutionize the way your general practice or family practice operates online and connects with both existing and potential patients, contact Cardinal today.
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