DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition
Learn the essentials of a successful digital marketing strategy for DSOs and dental groups. We built this list specifically for...
Read MoreScale Your DSO with Powerful Digital Marketing
We’ll help you accelerate growth with performance marketing services specially designed for DSOs.
DSO Case Studies
Strategic Growth for the Nation’s Largest DSOs
DSO Marketing Agency at Your Service
How We Transform Dental Challenges Into Growth Opportunities
Meet Capacity Goals
We specialize in filling appointment books for DSOs, ensuring your practices hit capacity goals across the system. Underperforming locations gain new patients while you avoid wasting ad spend on fully booked offices.
Centralize Data Insights
Disjointed data and multi-touch attribution challenges can make it nearly impossible to centralize insights and drive strategy. We help unify your marketing data, ensuring all key metrics are in one place, so you can make informed decisions that bring in new patients.
Ensure HIPAA Compliance
HIPAA compliance is crucial to avoid costly lawsuits. We help you implement compliant tech and craft privacy-first DSO marketing strategies so you can focus on providing excellent care.
Reach the Right Patients
With consumers cutting back on spending, it’s hard to keep your chairs full. We help DSOs reach their ideal patients—those ready to invest in dental care and equipped with the right insurance so you can fill appointment books fast.
Our Blueprint for DSO Success
Dental Marketing Done Right
PPC Advertising
PPC Advertising
Your DSO is unique, and your growth strategy should be, too. That’s why we leverage PPC advertising campaigns driven by machine learning algorithms to maximize performance, ignite efficiency, and improve lead quality—so you can hit your patient volume and CPA goals without so much as a snag.
SEO
SEO
Like dentistry, search engine optimization is an intricate and technical science. We know how to develop SEO strategies that follow along the patient journey, meaning we’ll help the right people find your site at the right time. We’ll also ensure it’s properly structured, coded, and integrated—and we pride ourselves on our thorough processes that ensure consistency and error-free workflows.
Facebook Ads
Facebook Ads
When you consider that the average Facebook user clicks on 12 ads per month, it becomes clear why Facebook is vital for accelerating your brand’s growth. We’ll set up and manage entire Facebook campaigns for you, optimizing each towards specific locations, times, and audiences for maximum ROI.
CRO
CRO
We believe in the power of your dental group, which is also why we believe your website should be converting prospects to patients. That’s where our CRO services come in. We’ll optimize your website copy, CTAs, site structure, and more to convert fleeting eyes into loyal customers.
Analytics
Analytics
Leveraging the leading AI-powered analytics software, we’ll help you turn raw data into actionable insights so you can get more leads with less spend. We’ll also continuously monitor and report your marketing performance and impact at each of your dental brand’s locations. Our reports are integrated, meaning we pull disparate data from various channels into a comprehensive dashboard that provides visibility into the bigger picture.
Web Design
Web Design
Your website shouldn’t just look flawless; it should function flawlessly, too. We’ll help you nail both to attract and convert new patients that help you hit your growth targets.
Who We Help
Strategic Growth for Diverse Dental Care Providers
Providers across the complete dental care spectrum benefit from our strategic growth services.
We’ll help you build a steady pipeline of qualified leads at your periodontal practice.
Increase patient volume with cutting-edge, patient-centric performance marketing services.
Generate a robust patient pipeline that funnels new business to your endodontics practice.
We’ve helped pediatric dentistry groups increase their patient volume with proven growth tactics.
Drive qualified leads at a lower cost to your oral surgery practice with a full-funnel digital marketing strategy.
North American Dental Group (NADG)
Better Data Foundation Leads to Better Performance
North American Dental Group (NADG), a leading DSO with over 240 locations across 15 states, came to Cardinal seeking to better leverage its marketing technology stack to drive new patient growth and lower acquisition costs. Their first goal was to understand the true cost of acquiring a new patient booking to establish a baseline for performance improvement.
We assisted NADG in optimizing their Patient Prism and Nexhealth configurations, implementing more robust data integrations and passbacks with Google Ads, and improving conversion tracking. These efforts provided greater insight into the actual cost of a booked appointment. With this data, we could then optimize their revenue-based bidding strategy to reach high-value leads.
Our team also restructured their paid search campaigns, utilizing historical revenue data and geo-tracking to improve campaign and ad group strategies. We refined ad messaging to highlight their value propositions, strengthening their presence on the search engine results pages (SERPs) and boosting conversion rates.
Featured Client Case Study
Peak Dental Services
Before turning to Cardinal, Peak Dental’s marketing efforts were fragmented, involving different agencies for various locations. To improve efficiency and guide marketing strategy for their entire platform, the organization determined that they should partner with a single agency that could handle all their digital marketing.
During ongoing expansion, Cardinal stepped in as a growth partner to Peak Dental, centralizing their marketing operations and guiding strategy to drive new patient acquisition. As a result of our holistic, hands-on approach, Peak Dental has seen a dramatic increase in lead volume, conversion rate, and click-through rate, as well as a significant boost in organic performance across their various domains.
Frequently Asked Questions
No. If you have an existing dental website on WordPress that functions well, we can work on it. Alternatively, if your website isn’t on WordPress, we can help you migrate it to WordPress from any platform.
On the other hand, Cardinal can also lend you a hand if you’re unhappy with your current website because of poor usability, design, or performance. Your dental website is one of your primary marketing tools, and robust web design inspires confidence and trust.
Cardinal specializes in building professional-looking websites with responsive design, an effective brand presence, and a strong SEO foundation. In addition, we also offer a Full-funnel Content Strategy to ensure that the content on your site delivers the right message and is optimized for every phase of the patient’s journey – converting potential patients into paying customers.
The only correct answer is: it depends.
Digital marketing is not an overnight process; the planning and strategizing phases alone could take weeks, if not months. With that said, Cardinal sets measurable goals and objectives for our clients every three months, and the actual time frame depends on the services you require. For instance, paid search campaigns can deliver tangible results within 90 days, while a full-scale SEO plan may take 3-6 months to a year for you to see meaningful results.
Furthermore, several influencing factors may affect how long before you see your dental marketing results. These include your current search rankings, content library, the competition, etc. The bottom line is that marketing takes time, so patience is key.
Cardinal is a full-service digital marketing agency trusted by the nation’s top DSOs. From SEO to web design and patient growth strategy to conversion rate optimization, our wide range of digital marketing services will help you turn your practice into patient-generating machines and achieve scalable growth. However, the only services we don’t offer are email marketing, social media posts, and traditional marketing (we’re a digital agency, after all).
With that said, Cardinal is your one-stop shop for dentist digital marketing. For example, our SEO services stand out because we help dental and DSO clients scale their strategies for new markets and locations. Plus, we recognize the power of local SEO when it comes to dental clinics for increased visibility within your area and attracting new patients.
Cardinal will create a digital marketing plan tailored to your business from scratch, regardless of which services you require. We believe there’s no such thing as a “one size fits all” approach in digital marketing. However, as the top dentist digital marketing agency, we will leverage proven, bespoke strategies and previous successful campaigns to grow your practice.
Yes, we can. At Cardinal, we always try to focus on the client’s service lines that are most critical to the business and go from there. However, we do recognize the importance of attracting high-value patients seeking specific treatments (e.g., dentures and implants) and how they can help the growth and success of your practice.
Therefore, if you want higher ticket patients for your higher-end services, we can start marketing them first, then work our way down to more general services like cleaning. One of the best ways to achieve this is to optimize your DSO’s PPC campaigns by refining keyword strategy, optimizing campaign structure, and tailoring ad creatives for your high-end services.
Then, we will create custom landing pages for your high-dollar services like implants and dentures, where we will link your PPC ads. On your landing pages, potential patients will learn critical information like your practice and location, details about specific services, insurance information, and more.
Yes. Our PPC campaigns are flexible when it comes to ad spending, and we can tweak them based on which locations need more patients. However, when scaling your campaigns based on locations, we will make sure that it will positively impact your ROI instead of simply increasing bids or creating a load of new campaigns.
DSO Resource Hub
Deep Dive: Dental Marketing Best Practices
The broader team is feeling very confident in our performance to date and our strategy and excited about all of the upside and opportunities we have in front of us.
Let’s Get Started
You Fill The Cavities. We’ll Fill The Gaps In Your Marketing Strategy.
We thought root canals were scary, but scaling a business is arguably just as daunting. That’s why we’re here to help you scale your DSO with performance marketing services that really work. We’ll start with your business goals and budget, then help you find the right digital marketing strategy to ignite real results.
Fill out this form to get started!
"*" indicates required fields