Ignite Digital Marketing Podcast

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.

Listen and Subscribe

Podcasts are available on the following platforms:

Recent Episodes of the Ignite Digital Marketing Podcast

Hear From The Nation's Top Healthcare Marketing Experts

Your First 90 Days: What Healthcare Marketing Leaders Need to Know

The first 90 days are pivotal to all new healthcare chief marketing officers (CMOs). How can you ensure that you’re in alignment with your executive team and meeting expectations?

17 mins
Listen Now
Improving Lead Quality in Healthcare Organizations

The Marriage Between AI and Digital Advertising

Machine learning and algorithms continuously improve to help digital advertisers reach and engage the right audience. The key is finding the perfect balance between artificial intelligence and marketers’ ingenuity. They each have their unique strengths and role in developing effective digital advertising campaigns.

Listen Now

How to Create Ads That Don’t Suck

If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices. But great ad creative doesn’t start there. It starts by understanding the patient journey, their motivations and challenges, and providing real value through your offering.

18 mins
Listen Now

5 Keys to Effective Paid Search Strategies That Generate More Patients

Healthcare organizations need to move their paid search campaigns from an efficiency-based optimization strategy to an effectiveness-based optimization strategy.

43 mins
Listen Now

HIPAA Compliant Marketing with First Party Data

First party data is information collected directly from the healthcare consumer. With care and an eye on HIPAA compliance, healthcare marketers can use this data to better understand their consumers’ behavior, demographics, interests, interactions, and more.

22 mins
Listen Now

6 SEO Principles That Make It Easy for Healthcare Consumers to Find You

It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO). Here are the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance.

12 mins
Listen Now

How to Get Patients To Your Door: Developing Your Healthcare Offer

What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s).

16 mins
Listen Now

Top Challenges Healthcare Marketers Faced in 2021

Marketing for healthcare organizations and medical practices presents a set of challenges unlike any other industry. A thorough understanding of how to overcome these hurdles is required for success in healthcare marketing. Here's how the iOS14 update affected healthcare marketers and Facebook Ads; the hiccups high-growth healthcare organizations face while factoring in local-level needs; and why you should use healthcare marketing best practices to scale your business to new heights in 2022.

13 mins
Listen Now

Healthcare Marketing Trends Continuing in 2022

The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022, what marketing practices should they adopt, and what should they leave in 2021?

11 mins
Listen Now

Healthcare Marketing Trends Continuing in 2022 – Part 2

Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. Your competitors certainly are. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on.

16 mins
Listen Now
Get Started

Ready to Grow?

Great partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.

Fill out the form to get started!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
[class^="wpforms-"]
[class^="wpforms-"]