5-Step Paid Media Strategy to Attract Your Ideal Patients
Advanced tactics and tips to improve paid media performance and drive qualified lead volume in healthcare.
Read More
Creative That Doesn’t Just Look Good—It Performs.
The healthcare market is crowded. Digital journeys? Fatigued. Break through to your target audiences with data-backed, cross-channel content and campaigns—with performance creative that converts up and down your full-funnel playbook.
Better Creative. Better Outcomes.
Performance creative that powers scalable, patient-generating media strategies.
Outpace Your Competitors
Connect with niche audience segments using powerful messaging and creative that grows both brand awareness and affinity.
Engage Across the Funnel
Pair HIPAA-compliant audience targeting with patient-centric creative to guide patients through the funnel and drive action.
Cut Acquisition Costs
Reduce wasted ad spend across your channels and investments, thanks to our continuous testing and optimization.
Backed by Data, Driven by Results.
Ad Creative That Never Quits
Test. Optimize. Win.
Performance creative isn’t guesswork—it’s a science. Guided by testing roadmaps, we relentlessly test ad variations, messaging, and visuals to find what engages patients and drives conversions. Each test builds on the last, ensuring continuous improvement.
Test, learn, optimize, repeat. That’s our approach to delivering media strategies that drive real results.
Deeper Insights. Creative That Connects.
Understanding your patients is the first step to better ad creative. We go beyond guesswork, using surveys, voice-of-the-client interviews, and patient journey mapping to uncover what truly drives their decisions.
By identifying motivations, barriers, and key touchpoints, we help you craft creative that resonates at every stage of the journey. The result? Stronger engagement, greater brand trust, and ads that drive action.
Core Creative Services
Tap Into Our Creative Toolkit
Static & Animated Visual Assets
High-impact static and animated ads for Google PMAX, social, and programmatic.
Conversion-Optimized Landing Pages
Mobile-friendly landers built by UX experts, for users, and optimized for maximum conversions.
Impactful Short-Form Video Content
Video ads that tell a story, stir emotion, and drive patient action.
Performance Creative That Drive Real Results
Questions About Performance Creative?
Take a look at our performance creative FAQ.
Performance creative refers to a data-driven approach to how we develop, deploy, and optimize creative content for digital marketing campaigns. This content includes static and dynamic visual assets (e.g., programmatic display ads), conversion-optimized landing pages, video content, and overall creative strategy.
At the core of our integrated, cross-channel approach to performance creative is a relentless commitment to continuous improvement: our channel experts use a rigorous testing framework to iteratively improve content and campaigns across your channel investments, up and down your marketing funnel.
Our research process centers around the patient audiences you need to reach, as well as your brand’s unique selling proposition(s). We help you identify your ideal patients and unique selling proposition by conducting thorough audience research, surveys, and voice-of-the-client interviews. We also bring clarity to the patient journey, because any misstep can lead a prospect away from your brand. Our team maps different patient journeys to uncover intrinsic motivations, preferences, and influences. Finally, our research-based approach gives you a clear framework to create persuasive messaging that communicates your brand’s unique selling proposition. From your website to ads, your message will resonate with patients and motivate them to seek care.
Performance creative is never one-and-done. We use data-driven hypotheses and base tests on insights from previous campaigns, audience behavior, or competitive analysis. Our team works hard to isolate variables, track downstream impact, and compare against benchmarks. This framework gives us the winning insights we need to refine future campaigns and continue improving results.
We’ll show you. Here are select results from some of our clients:
- Senta: 217% increase in conversion rate (CVR); 63% decrease in cost per acquisition (CPA)
- Peak Dental Services: 116% increase in lead volume; 77% increase in CVR; 187% increase in CTR
- CityVet: 82% increase in total conversions; 37% decrease in cost per click (CPC); 33% increase in CVR
From the outset, our team will work with you to establish the right performance indicators for your creative campaigns, then relentlessly test and optimize against them.
Healthcare Marketing Resources
