Meet the High-flying Marketing Pros

From Cardinal intern to full-time Flocker, Abby has climbed the SEO ranks! She works with a variety of small and mid-market businesses (like Parker Pediatrics, Thrive, and Atlanta Mobile Aesthetics), helping to ensure their mission is appearing in search engine results. 

With a deep understanding of the patient journey, Abby develops SEO strategies for clients so they’re found at every step. Extremely passionate about getting our clients to page 1, she develops campaigns that convert leads into loyal patients.

She loves exploring the city for vintage treasures and grabbing coffee with friends in her free time. Abby also enjoys drawing, painting, and hiking!

Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Paid Search. Talk about a success story! 

Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey (Home Care Assistance), Mid-Atlantic Dental Partners, and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. 

As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.

Outside of work, Alex harnesses the power of Tiger Woods, as you’ll find him participating in anything golf-related! He also enjoys spending time at the park with his two dogs and most importantly, watching trashy Netflix tv shows.

Some say Alex Membrillo was born to be the CEO of a digital marketing agency focused on growing multi-location companies. Others say the Flock chose him. Together with his outstanding team of high-flyers, Alex has led Cardinal to the promised land. Awards proudly include A Best Place to Work designation and a  spot on the Inc. 5000 list of fastest-growing privately-held US companies for three years running. 

And yes, a closet-sized office just past the foosball table by the restrooms.  

Having once tasted the bright lights and stardom that comes with being named a Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex is no stranger to the spotlight. He’s a Forbes Agency Council writer with placements in leading national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, SMASH Senior Care Marketing & Sales Summit,  Vistage Executive Leaders,  SHSMD, and HCIC. 

More importantly—and beyond all the credentials and cool accolades—Cardinal has experienced exponential growth under Membrillo’s leadership. His innovative approach to digital marketing has transformed the industry, especially the world of healthcare and private equity. His team is also growing in lockstep with his client portfolio, the two groups of people he lives to serve (alongside his loving family, of course).   

Amber is a Florida girl with a passion for SEO! At Cardinal, she develops cutting-edge content strategies for a variety of healthcare clients (like Empower Behavioral Health, Peak Dental, and Williamsville Wellness). 

She uses keyword research and URL restructuring to ensure their mission is appearing in search engine results. With a deep understanding of the patient journey, Amber develops SEO strategies for clients, so they’re found at every step. She is extremely passionate about getting our clients to page 1 and continues to develop campaigns that convert leads into loyal patients! 

Outside of work, she enjoys spending time with her husband and dog! You can find her binge-watching the latest Netflix series, singing and going to various local events.

Ashley brings to the Flock more than a decade of marketing experience in a variety of industries, including manufacturing, technical consulting services, and finance. She excels at helping B2B companies tell their stories, educate their customers, and drive demand.

At Cardinal, Ashley leads our brand marketing program; she’s on a mission to share Cardinal’s performance marketing expertise with the healthcare industry. She collaborates with our team to create content that helps multi-location healthcare groups build patient-acquisition machines. 

As an empathetic marketer, Ashley has an innate ability to understand buyer audiences and a ferocious curiosity to learn everything about them. She uses these insights to develop innovative content strategies that motivate and inspire people to take action. Much like her love of gardening, Ashley’s initiatives are the seeds that help Cardinal grow our client base exponentially!

When she’s not implementing growth marketing tactics, you can find Ashley outside, either hiking or kayaking around her home state of Maine. She also loves taking photographs and working on her small flower farm!

Carlton graduated from the University of Georgia (GO DAWGS) with a degree in Advertising and New Media. With a passion for digital marketing, she joined the Flock as an intern, and is now flying high as a Paid Media Specialist!

At Cardinal, Carlton develops, executes, and optimizes cutting-edge digital campaigns for our multi-location healthcare groups like Northeast Digestive Health and Boston IVF. With a deep understanding of the patient journey, she uses her expertise to fully maximize the result of each PPC campaign.

In her free time, Carlton enjoys rewatching The Office, listening to (true crime) podcasts, and whipping up something in the kitchen. When she’s not at home, she likes exploring Atlanta, going on long walks, or traveling to see her friends, family, and four-legged friends

Carly graduated from Auburn University with a degree in Public Relations, a minor in Marketing, and a passion for project management. She joined the Flock as a Brand Marketing intern and is now soaring as Marketing Operations Specialist.

At Cardinal, Carly ensures that our marketing initiatives run smoothly and that integrations and workflows are maintained. She is involved with strategy development, campaign planning, and content creation, with an emphasized role in the production of Cardinal’s virtual events, podcast and email marketing program.

Outside of work, Carly enjoys traveling and spending time with her friends and family. You can find her every Tuesday night cheering on her Dad in the neighborhood bowling league. 

Carolina (Caro, as we call her)  joined the Flock with a solid background of 4 years in digital marketing and 6 years in marketing overall. She is detail and goal-oriented with a flair for digital strategy, problem-solving, and making data-driven decisions.

Caro is well-versed in navigating multiple platforms, including TikTok, Pinterest, Facebook, Instagram, LinkedIn, and more. She has extensive experience in healthcare marketing, having worked both on the agency side and with reputable healthcare brands. This exposure has equipped her with valuable insights into crafting effective messaging and targeted designs tailored to the specific needs of the healthcare industry. What motivates Caro to continually improve performance and achieve better results is her fascination with understanding user behavior. Instead of seeking a one-size-fits-all solution, she focuses on providing personalized experiences based on individual preferences and interactions. 

When she isn’t working, Caro enjoys spending time with her dogs by the pool and indulges in her passion for dancing. Exploring the world is also close to her heart, as she frequently embarks on short weekend trips, ensuring she makes the most of her time and cherishes life’s adventures.

Caroline joined the Flock as a Creative Intern, and is now flying high as a Creative Specialist! With experience in graphic design and creative strategy, she excels in producing show-stopping visual content for all our healthcare clients. 

Caroline implements design solutions that not only match their overall vision, but also help drive patients to their door. She’s passionate about using her creativity to provide clients with websites, social ads, and landing pages that fit their brand identity. Excited by the challenge of catering to each client’s individual business goals, she enjoys the opportunity to make new products each day.

When she’s not creating eye-catching ads, Caroline still gets her creative juices flowing! She is often trying her hand at pottery/ceramics, developing screen prints, or tending to her house plants. As a friend to buzzing pollinators, she can be found beekeeping in her spare time. Caroline really is the bees knees!

Cindy is the Head of Talent and Human Resources at Cardinal, bringing her passion for people and her extensive expertise to drive the company’s success. With a career spanning 15 years, she has cultivated a deep understanding of recruiting, HR, and advertising/marketing, making her a true asset to the Cardinal team.

What fuels Cindy’s enthusiasm for her role at Cardinal is her profound appreciation for people and the value they bring to the organization. She thrives in an environment that recognizes and celebrates the contributions of every employee, understanding that their collective efforts are the key to the company’s success. Her motivation is deeply rooted in the satisfaction of working with happy, kind individuals who recognize and value her contributions. It’s this mutual appreciation that propels her to excel in her role, fostering a positive and harmonious work environment for the entire Flock!

Beyond her professional life, Cindy possesses a passion for carpentry. If it can be crafted from wood, she is more than willing to take on the challenge. Her creative spirit shines through in her carpentry projects, showcasing her ability to transform raw materials into functional and beautiful creations. Additionally, she finds solace and joy in beach vacations, reveling in the tranquility of the sun-drenched shores and the soothing sound of waves crashing nearby. 

Before starting a career in education, Dani worked as a recruiter while she was in graduate school. After 6 years, she was ultimately drawn back to talent acquisition and joined the Cardinal Flock! 

With a huge passion for making connections and helping both Cardinal and the candidate grow in success, it’s Dani’s job to source and find the highest level of talent for Cardinal. Networking and seeing connections develop into company-wide growth motivates her to work hard and ensure that our clients work with the MOST qualified people to grow their business and generate more patients! 

When she isn’t recruiting top talent for Cardinal, you can find Dani awake at 4 AM almost​ every morning lifting heavy things. She is also often occupied by her two boys, which is almost another full-time job!

Emilee graduated from Kennesaw State University with a degree in Media and Entertainment and a minor in ‘watching a bunch of movies and calling it education.

With experience in various fashion marketing roles, she joined the Flock as an intern and is now flying high as a Marketing Creative Specialist.

With a passion for all things creative, Emilee develops, executes, and monitors brand marketing projects, with an emphasis on copywriting and video production. She uses her expertise to develop new marketing initiatives that increase brand awareness and drive new clients. 

She loves being able to showcase Cardinal’s qualities and expertise in an exciting way, while also having ANY excuse to come into the office dressed like her style icon Fran Fine (The Nanny). 

Outside of her regularly scheduled work, Emilee has a passion for fashion, thrift shopping and film. She loves to collect vintage home decor and designer clothing! Her life goal, you ask? To master the perfect Jerry Seinfeld impression. She is a tea connoisseur, so you will find her at home making a delicious chai or crafting the perfect matcha latte. Tea-riffic. 

After graduating from the University of Georgia with a degree in Marketing (and an emphasis in Digital Marketing), Emma joined the Flock as an intern. She has climbed the PPC ranks and is now thriving as a Junior Paid Media Specialist!

Emma’s dedication to her work allows her to successfully create, execute and optimize digital campaigns. Being able to increase client bookings drives her work at Cardinal and ensures end-users find the care they are looking for. She is also passionate about client satisfaction and providing tangible results that will benefit their business and the consumers they serve.  

Outside of work, Emma enjoys traveling and rewatching New Girl and Schitt’s Creek. When she’s not at home, you can find her spending time with her family and dogs.

With over a decade of experience in marketing and account management, Erin brings a wealth of expertise to her role at Cardinal. Her career began at a specialized healthcare SEO agency and she is excited to return to the industry where it all started. 

What sets Erin apart is her passion for strategic thinking. She revels in the art of partnering with clients, diving deep into their unique stories, and identifying solutions that not only address immediate challenges but also propel their businesses forward. At Cardinal, Erin channels her boundless curiosity and unwavering determination into fueling positive performance through strategic partnerships and innovative approaches. Her desire to learn, adapt, and never settle drives her to consistently seek better results, mirroring the dynamic and ever-evolving nature of the healthcare and marketing landscape.

In her free time, Erin can be found wrangling her two toddlers, enjoying outdoor adventures (when the Florida weather permits), and trying to keep up with her favorite podcasts. She also enjoys scoring awesome sales on home decor (that she may or may not need).

Evan has a wealth of paid media experience across a variety of industries, from small local businesses to publicly-traded national chains. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.  

Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.

Finn’s SEO experience includes devising content strategy for several nationally recognized businesses, and even ghost writing for famous fruitcake companies. Finn joined the Flock to focus on, and learn more about, his main interest: Technical SEO. 

He works with a variety of Cardinal’s healthcare clients (like Mission Home Health and BestMind), ensuring their mission appears in search engine results. 

With a deep understanding of the patient journey, Finn develops SEO strategies for clients, so they’re found at every step.  He has succeeded in helping some of our small business clients reach page 1, and continues to develop cutting edge campaigns that convert leads into loyal patients.

When he’s not on his work computer, Finn tries in vain to go through life without acquiring yet another interest or hobby. You can find him flipping through every long box at a comic convention, attempting to play the banjo, hand sewing a half-decent puppet, or sitting at his other computer.

Meet Florencia Arguello Osuna, a dedicated SEO Specialist with an ever-evolving spirit and a passion for making digital landscapes thrive. With around three years of experience under her belt, keywords research and on-page content optimization are her forte.

What sets Florencia apart is her unwavering enthusiasm for every client’s journey. Every project is a puzzle waiting to be solved, and she approaches each challenge with a “game on” mindset. Watching her clients flourish and achieve their goals is what keeps her driven. For her, it’s all about being part of a team that shares a singular objective. Beyond her technical prowess, she possesses a unique fascination with understanding user behavior and deciphering the intricacies of human thought.

Outside of the office Flor enjoys traveling with her son, Francesco. She loves to find new places where Francesco can run around and play while she relaxes and savors some treats.  

Florencia brings a unique blend of analytical prowess and a deep passion for translating data into meaningful insights to the Flock. With four years of dedicated experience in the field, she has honed her skills in a manner that enables her to bridge the gap between data and decision-making.

Florencia’s enthusiasm is fueled by her innate ability to connect data with people. She derives immense satisfaction from assisting individuals in making informed, data-driven decisions, fostering a culture of data consciousness within organizations. Always striving for improvement, Florencia relentlessly seeks innovative solutions that amplify the impact of data. She sees marketing as a means of creating connections between companies and people, and she believes that healthcare marketing is particularly rewarding because it directly contributes to enhancing people’s lives.

Outside of work, Florencia is a devoted mother to a three-year-old and she finds joy in witnessing his growth and happiness as he learns new things. She also enjoys the tranquility of swimming and recently started singing lessons. As a true family person, Florencia spends her Sundays at her father’s house enjoying traditional Argentine asado.

Though Gina joined the Flock with an extensive background in marketing for large global software companies, a change of heart led her to a career in recruitment. It’s at Cardinal that she’s discovered her knack for making connections. 

With a passion for leading, relationship building, and connecting with others, she can recruit the most talented people to join our Flock! Gina has sourced and placed nearly half of our team, contributing to our exponential growth. She makes sure that our clients work with the MOST qualified people to grow their business and generate more patients! 

When she’s not at The Nest, you can find Gina working out with her husband or snacking on a meat and cheese platter. As the CEO of her family, she is often occupied by her two boys, which is almost another full-time job!

Hillary joined the Flock with a strong background in paid media, having worked with notable clients like Carhartt and CenturyLink. In her current role, she uses her passion for cultivating meaningful client relationships to help manage the complete customer journey. 

Here at Cardinal, she has spearheaded huge healthcare accounts like Dental One, IVX and Andala, just to name a few! She understands the importance of “big picture” goals and is there to advise, every step of the way! Hillary finds that working with clients is rewarding because she loves seeing their goals come to fruition.

Hillary absolutely loves spending time near/on the water! You can find her competing as a coxswain for the Atlanta Rowing Club as well as decorating her new home.

Ian is an experienced web developer who thrives in an ever-changing environment, fueled by the excitement of working on diverse projects and witnessing the tangible results of his efforts. With over 15 years of industry expertise, he has mastered a wide range of web technologies, including ASP.net, React, WordPress, and PHP, where he developed a groundbreaking testing 

platform for sleep apnea patients.

Ian’s curiosity is the driving force behind his continuous pursuit of improvement. He firmly believes that trying new things and breaking free from inefficient patterns is essential to reaching new heights of excellence. He approaches each project with a fresh perspective, always seeking innovative solutions to deliver optimal results. While Ian’s work primarily revolves around web development, he finds great satisfaction in contributing to the healthcare landscape. His role is just a small piece of the puzzle and he takes pride in the impact he makes on improving the lives of others. By leveraging his expertise in web development, Ian feels empowered to make a meaningful difference in the healthcare sector.

When Ian is not immersing himself in web development, he enjoys mountain biking and exploring personal audio. While he may not actively participate in playing soccer, he is an avid spectator, finding joy in watching the beautiful game. And, of course, Ian’s love for coffee remains a constant presence, always seeking the perfect cup to enhance his day.

Upon graduating from the University of Georgia, Jacqueline spent several years working in the healthcare marketing world. As her love for digital marketing grew, she found a place here at Cardinal!

Passionate about driving results and improving online presence, Jacqueline helps many of Cardinal’s clients, like Cardiothoracic & Vascular Surgeons (CTVSA), Savida Health, CityVet, and Bridging the Gaps, reach more patients. She thrives on robust project management and uses her experience in paid search and SEO to help implement innovative strategies that maximize performance and ignite growth.

Now residing in Orlando, Florida, Jacqueline spends her free time reading, cuddling with her dog, doing pilates, and listening to true crime podcasts! You can find her exploring her local bookshops with a matcha latte in hand.

Jordan joined the Flock with over 8 years of experience in the digital marketing arena. While healthcare marketing is a new venture for her, she is excited to contribute her digital marketing expertise to the impactful efforts at Cardinal. 

For Jordan, being involved in marketing efforts that directly impact people’s health and well-being is incredibly fulfilling.She believes that it’s not just about numbers; it’s about making a positive difference in people’s lives. Knowing that her efforts contribute, even in a small way, to the improvement of people’s physical and mental health is what keeps her pushing for better results. Transitioning from eCommerce to healthcare marketing allows Jordan to bring her knowledge of retention and user experience to a field that continues to inspire and motivate her.

When she is not immersed in marketing strategies, you can find Jordan strumming melodies on her guitar, perfecting her acting skills, or trying her hand at voiceovers. Standup comedy is another passion that keeps Jordan’s  life interesting. And of course, there’s always quality time spent with her pup, adding an extra dose of joy to every day.

After graduating from the University of Georgia with a degree in Advertising, Josie joined the Flock as an intern and is now soaring as Associate Account Manager. 

Josie has a knack for understanding people and their needs. At Cardinal, she is on a mission to transform those needs into real, data-driven solutions. Whether it’s optimizing campaigns or finding new ways to connect with clients, she is all in. Josie believes that there’s always room for growth,  and she is constantly on the lookout for ways to enhance processes, ensuring that clients receive the most qualified leads.

Outside of work, Josie enjoys an active lifestyle, indulging in activities such as going to the gym, exploring new hiking trails, and seeking out unique spots for coffee, food, and drinks. She also has a penchant for unearthing treasures in thrift stores and exploring local farmer’s markets with friends.

Kimberlee Bochek brings a wealth of experience and a deep passion for healthcare marketing. With nine years of dedicated work in this field, her expertise spans both agency and in-house settings, allowing her to bring a unique perspective to her role.

Kimberlee’s journey in healthcare marketing began as a medical content writer and link builder at a digital marketing agency. It was during this time that she discovered the profound impact marketing can have in connecting patients with the right medical providers who can positively transform their lives. This realization became the driving force behind her work. As a Senior Account Director, Kimberlee understands the intricacies of healthcare marketing from the client’s perspective. With a firsthand understanding of the distinction between good and great agencies, Kimberlee is committed to forging long-term client relationships built on trust and exceptional results.

Beyond her professional achievements, Kimberlee is known for her vibrant personality and sense of humor. Outside of work, she indulges in her newfound passion for interior design, channeling her creativity into transforming her new home. Additionally, she enjoys spending weekends at the pool, taking leisurely walks with her beloved pup, showering affection on her two cats, and exploring the vibrant culinary scene of the Tampa Bay area.

Lauren is Cardinal’s partnership expert! As Chief Growth Officer, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental. She’s helped scale multi-location healthcare groups from 16 to 200+ locations via acquisitions and de novo strategies.

Exceptionally skilled in graphic design and photography, Lexie graduated from the University of North Georgia with a Bachelors of Fine Arts. 

From Cardinal intern to Junior Creative Specialist, she develops creative strategy and produces successful web designs for our multi-location healthcare clients. Lexie loves being able to bring our client’s ideas to life in a way that represents their company’s brand identity. She implements design solutions that not only match their overall vision, but also help drive patients to their door! 

In her free time, Lexie enjoys discovering creative hobbies like sewing and crocheting, cooking and baking new recipes, and hanging out with her dog Sadie!

Loren joined the Flock with 11 years of experience in account and project management and is skilled in building strong client relationships and implementing strategic marketing/ad solutions. She also recently completed the Georgia State Executive MBA program! 

With a passion for all things marketing and for creating the most effective and efficient media-related solutions, Loren loves the sense of accomplishment that comes with identifying a problem or obstacle and working hard to overcome it. She wholeheartedly believes in the power of being a trusted advisor for our clients and you can always count on her to give 110%!

Outside of work, Loren enjoys staying active by playing tennis and pickleball or training for a half marathon. She also spends her time playing with her Great Pyrenees, Luna or trying to find the PERFECT dirty martini.

Lucía (or Lu) is a passionate Paid Search Manager at Cardinal with a strong affinity for the healthcare industry. With over 2 years of experience in digital marketing, Lucía brings her expertise and creativity to achieve remarkable results in her role. 

What fuels Lu’s drive for continuous improvement and better performance is the perfect blend of data science and creativity that she gets to explore in her work. This unique combination allows her to devise innovative strategies and deliver outstanding outcomes for Cardinal’s clients. Healthcare marketing holds a special place in Lu’s heart due to the rewarding feeling she gets from contributing to the industry’s growth. Working with healthcare brands allows her to play a vital role in making the user experience  smooth and effortless, which is of utmost importance when it comes to healthcare services. She finds it truly fulfilling to contribute to a sector that impacts people’s lives positively.

Outside of work, Lu is a music enthusiast and is always on the lookout for new tunes to enjoy. She also cherishes her time with friends and loves to explore different places. Family holds a significant place in her heart, and spending quality time with her parents and brother, especially during Sunday barbecues, brings immense joy to her life

Mercedes (or Mechi) joined the Flock with 3 years of paid search experience under her belt. She is deeply passionate about her role and cherishes the opportunity to continuously learn and grow in the dynamic world of paid media. Her work at Cardinal is driven by her desire to build strong, caring relationships with clients.

Mechi strives to achieve better results because she understands the profound impact her efforts have on clients and, ultimately, the people in need of their services. The satisfaction of making clients happy and contributing to the well-being of others is a key motivator for her.. Being able to play a part in improving health and overall well-being by effectively promoting her clients’ offerings at the right time and place fills her with excitement and a sense of purpose.

Outside of the office, Mechi enjoys attending concerts, binge-watching the heartwarming series “This Is Us” (which she has watched twice already!). Most importantly, she values spending quality time with friends and family eating Argentinian asado.

Michelle brings a unique perspective to her role as Account Manager as she was a client of Cardinal before joining the Flock! Her passion for digital marketing was ignited during her previous work in the dental industry, managing marketing for over 220 dental offices.

Having experienced marketing from the client’s perspective, Michelle gained invaluable insights into the type of Account Manager that clients desire. With this knowledge, she is committed to being the best possible advocate for her clients, leveraging her firsthand understanding to provide top-notch service. Healthcare marketing holds a special place in Michelle’s heart because she understands the profound impact it can have. Knowing that the work she and her team do at Cardinal makes it easier for individuals to find and access the healthcare they need is incredibly rewarding.

Beyond her professional life, Michelle enjoys exploring dog-friendly places with her Bernedoodle puppy, Tyde. She loves the guilty pleasure of reality TV, finding entertainment in the drama and intrigue of unscripted shows. As a dedicated Boston sports fan, she often faces the unique challenge of attending rivalry games with her New York-loving boyfriend. Michelle is also an avid cook and is always on the lookout for the best meals at Trader Joe’s, combining her love for culinary adventures with the convenience of ready-made options. 

Mike Lamar is an accomplished Paid Media Supervisor at Cardinal, bringing over two decades of extensive experience in digital marketing across diverse industries such as Finance, Technology, Pharmaceuticals, and Higher Education. His role involves overseeing media strategies and operations to ensure clients receive exceptional service and attain tangible business results.

Passionate about building client trust and achieving measurable outcomes, Mike thrives on delivering results that exceed expectations. His dedication to fostering client relationships and his ability to drive teams towards meeting and surpassing business goals underline his commitment to excellence in the field of digital marketing. Driven by a desire to continuously improve performance and achieve better outcomes, Mike finds motivation in the tangible success that comes with meeting and surpassing set objectives. His belief in the power of teamwork and the motivation derived from reaching and surpassing business goals fuel his relentless pursuit of excellence.

Outside of the office, Mike finds joy in supporting his kids’ athletic endeavors, whether on the field or in e-sports competitions. He also enjoys staying active by frequenting the gym, aligning his personal interests with a commitment to wellness and family engagement.

Natasha is a dedicated SEO Strategist at Cardinal, where her passion for crafting successful strategies and creative thinking converges to drive organic growth for clients. Her journey in the world of digital marketing extends beyond SEO, encompassing skills in writing and social media

Healthcare marketing holds a special place in Natasha’s heart. She finds immense reward in the dynamic nature of the healthcare industry, which constantly pushes her to stay up-to-date with the latest trends and developments. Specializing in healthcare SEO demands a deep understanding of user experience (UX) and tailoring SEO practices to align with the unique pathways taken by patients and professionals on websites. For Natasha, healthcare marketing represents the perfect fusion of her SEO expertise and her passion for enhancing user journeys.

Outside of work, Natasha enjoys the simple pleasures of life. She loves leisurely walks and savoring a cup of coffee. She also enjoys indulging in the guilty pleasure of ordering unconventional dishes at ordinary restaurants, adding a touch of adventure to her culinary experiences. 

With a strong background in SEO and PPC, she facilitates Cardinal’s agency-client relationships and guides strategic digital marketing plans. Being a skilled campaign strategist, Rachel helps multi-location healthcare groups like Center of Advanced Wellness and Mission Home Health grow their brand and reach more patients.

Having experience on both the client and agency side of marketing allows her to fully understand our client’s needs and become an extension of their team! Passionate about managing digital platforms, she develops strategies that drive conversions and increase ROI.

In her free time, Rachel enjoys walking the Atlanta Beltline, making elaborate charcuterie board creations, and unapologetically watching reality television (Kardashians and Bachelorette/Bachelor)! She also loves spending time with her family and friends, as well as cheering on her alma mater (DAWGS) on Saturday nights.

Harking from the land of Big Ben and Gordon Ramsey, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax! Specializing in holistic SEM strategy, paid search optimization, mobile optimization, conversion, and analytics, Rich is always looking to develop innovative approaches to improve client performance. 

As an integral part of Cardinal’s leadership team, he oversees ALL client strategies. Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.

Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance. 

None of this would be possible if Rich weren’t data-obsessed. He builds integrated closed-loop reporting solutions that allow for deep performance analysis, giving Cardinal’s clients real insight into the impact of their marketing investment.

Rob is a long time digital marketing professional who has spent his career dedicated to the science of marketing and impact a true marriage of art and science can have for a brand. With over 10 years of leadership in the agency and healthcare space Rob leads a cross departmental team of creatives, developers, SEO pros and retention experts as the VP of Earned and Owned Media.

With a Business degree from the North East (Merrimack College), a Masters in Statisitcal Analytics from the MidWest (University of Chicago), Rob now is firmly planted in the South East with Cardinal and looking to help the Healthcare industry innovate, grow and deliver for their patients. The Healthcare space has an incredible opportunity to take a step forward in the digital realm and both deliver customer experiences we have not seen before while pioneering privacy driven and compliant technologies the larger marketing universe will likely soon adopt – Rob is a patient and customer centric leader and passionate about moving the digital world forward for the Healthcare vertical.

Outside of work, Rob is a huge sports fan and athlete, from hockey, basketball to the College football rivalries of the South East, Rob is never too far from competition. However, his favorite people to cheer for are his wife, kids and continually growing family. Rob and his family spend as much time at the beach as time will allow and love nothing more than traveling and adventuring outdoors with the dog in tow!

Ruchi joined the Flock with some solid paid search experience under her belt, particularly in the travel and ecommerce vertical. At Cardinal, her meticulous nature allows her to successfully manage paid media campaigns (which include paid search and display advertising) from planning to execution. It also helps that she LOVES well-formatted worksheets! 

She works with multi-location healthcare groups like PCLI (15+ facilities) to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!

When she isn’t working, you’ll find her enjoying a little bit of everything, from hiking on a nice sunny day, to re-organizing her space for the 50th time! Ruchi loves watching reruns of her favorite drama-filled shows (Gray’s Anatomy, Suits, This is Us), and experimenting with new dishes. 

Ryan joined the Flock with 11 years of paid media and digital marketing experience under his belt. Throughout his career, he has worked across a wide range of industries, including e-commerce, lifestyle brands, and healthcare. 

Ryan oversees our paid media campaigns from planning to execution. As a true people-person, he loves building relationships with clients and collaborating with teammates to achieve visible results. Ryan believes that better performance and better results keep everyone (employees, clients and the people they serve) happy and enables more opportunities for growth. His work at Cardinal is driven by his desire to help clients, help people. 

In his free time, Ryan loves to hang out with his family (and chase around his two sons). He also enjoys watching sports, listening to music, running and eating good food.

After graduating from the University of North Georgia with a degree in Public Relations, Ryan discovered her passion for digital marketing. She joined the Flock as an intern and is now thriving as a Paid Media Specialist!

Ryan’s dedication to her work allows her to successfully create, execute and optimize digital campaigns for our multi-location healthcare groups, such as PCLI and Center for Derm. Being able to increase client bookings drives her work at Cardinal and ensures end-users find the care they are looking for.

When she isn’t working, you can find Ryan at the lake with a Michelob Ultra in hand. She also enjoys hanging out with her friends and family as well as spending money on things she does not need. 

Born and raised in the peach state, Sarah is a Georgia girl! She has spearheaded accounts in numerous industries but is most excited about the world of healthcare digital marketing, especially paid social and search. 

Sarah has extensive account management experience and uses her personability to deepen client relationships, allowing Cardinal to become an extension of our client’s team. She’s not afraid of challenges and works with some of Cardinal’s biggest clients, like LifeStance Health and TheKey. Her attention to detail is near fanatical and ensures that nothing slips through the cracks—which isn’t easy when you’re talking about 500+ locations across the country. 

Sarah excels in helping huge brands cut their patient acquisition costs in half, exceeding conversion goals each month, and helping them navigate digital marketing through M&A and new brand identities and websites.

Tara joined the Flock with an already strong background in digital marketing! Upon earning her Bachelors in Mass Communications from the University of Delaware, she entered the wide world of advertising at an agency in Charleston.

Tara’s passion for digital marketing has allowed her to build great client relationships. In addition, it has helped her work with cross-functional teams at Cardinal to create innovative strategies that maximize performance. With business owners running in her family, she is incredibly passionate about driving client success.

The most rewarding part of her work at Cardinal is seeing our healthcare groups thrive due to our efforts!

Outside the office, Tara enjoys cooking, trying new restaurants, and hanging out with her furry pals, Toast and Butter. It’s safe to say, she’s got food on the brain. Did we mention, she runs a successful foodstagram account (@charleston_foodie) with 26k followers? Taco ‘bout dedication!

Hailing from the land of Busch Gardens, Hulk Hogan (and the world’s largest continuous sidewalk), Taylor has a passion for all things digital marketing! With a strong background in SEO, she’s led B2B and B2C strategies across education, technology and healthcare industries. Much like her love for rock climbing, Taylor has taken her marketing career to new heights with Cardinal. She’s driven to learn new (rock solid) ways to improve the online presence of small business clients, like Northeast Digestive, Center for Dermatology & Laser, and New England Neurological, just to name a few! Taylor collaborates with clients, to drive the ABSOLUTE best results. 

At Cardinal, she helps businesses double their organic website traffic, improve their overall ratings, and grow domain authority to consistently reach patient volume goals. 

When she’s not killin’ it at Cardinal, she is spending time with Ollie, her 100 pound Labradoodle. Taylor is a big fan of her name twin T-Swizzle and LOVES enjoying a nice craft beer while watching grown men in tights give each other concussions. Go Tampa Bay Buccaneers! 

Taylor is an accomplished Account Director with a career spanning over six years in the marketing landscape. Having begun her career in healthcare, she brings a unique perspective to her role at Cardinal. Taylor understands that healthcare marketing goes beyond business; it’s about connecting people to vital care. 

As an Account Director, Taylor thrives on helping clients achieve their goals. She is driven by the dual excitement of assisting clients in reaching their objectives and exploring innovative strategies in the dynamic realm of digital marketing. What sets her apart is her genuine enthusiasm for reporting and strategy. She finds immense satisfaction in presenting clients with insights into their digital marketing efforts and witnessing their excitement as they see tangible results. 

Outside of the office, Taylor leads an active life  and she can often be found at the gym with friends. She also enjoys the great outdoors, embarking on walks and hikes with her boxer mix, Beasley, and her husband, Josh. And when it’s time to unwind, she indulges in the guilty pleasure of watching hilariously terrible horror movies from the comfort of her couch.

Tomás is a seasoned professional who thrives in the dynamic field of digital marketing. Having worked in the digital marketing industry for two years, specifically within the Health & Life Insurance sector, Tomás possesses a deep understanding of the unique challenges and opportunities that come with promoting healthcare brands. This experience has allowed him to develop a keen understanding of patient psychology and behavior, enabling him to optimize marketing strategies to enhance the patient journey and drive results.

Tomás’s commitment to continuous improvement is unwavering. He recognizes that there is always room for growth and that staying ahead of the curve is essential in a rapidly evolving digital landscape. By consistently learning and implementing new methodologies, Tomás ensures that his clients benefit from cutting-edge strategies and achieve their performance goals. Working in healthcare provides  him with the opportunity to make a meaningful impact on patients’ lives by facilitating their access to quality care. By refining marketing approaches and optimizing patient appointment processes, Tomás plays a vital role in improving healthcare outcomes and ensuring a positive patient experience.

Outside of work, Tomás enjoys playing tennis and finding inspiration in the skill and dedication of athletes like Lionel Messi. He also enjoys a game of chess, even if he occasionally loses on Chess.com.

Joining the Flock with more than five years of experience, Turner knows how to connect the dots between disparate healthcare marketing technologies and derive meaningful insight to inform marketing strategy.

As the leader of Cardinal’s analytics team, Turner develops integrated reporting capabilities that give healthcare brands visibility into the performance and impact of their marketing investment. The work he does researching emerging markets and provider density is critical in ensuring organizations are making informed decisions regarding acquisitions or opening new practices. 

When he isn’t analyzing data, Turner spends his time painting miniatures for board games and playing bass guitar. He also enjoys wings, hot lemonyaki (a hot lemon pepper/teriyaki combination) wings in particular. Fun fact: Turner used to be a chicken wing delivery driver and got his first agency job by networking after making a delivery to their office!

Don’t be fooled. Aside from sharing a name with the goddess of love and beauty, Venus has got brains too! Having tackled the creative side of social media marketing and paid search, she has come to realize her passion lies in analytics and account management.

From Paid Media intern to Junior Account Manager, Venus’s work at Cardinal has allowed her to dig into performance marketing strategy, as well as focus on ‘big picture’ management techniques. She uses her exceptional people skills to assist healthcare clients like Mission Home Health, Center of Advanced Wellness, and Jaybird. If that’s not goddess energy, we don’t know what is!

Outside of work, Venus loves the great outdoors! She enjoys attending concerts, watching movies, and experiencing food from different cultures.

Víctor is a dedicated Conversion Rate Optimization Specialist who is passionate about leveraging data and user experience to drive business growth. With 4 years of experience in CRO, he has honed his analytical skills and developed a keen eye for identifying opportunities to optimize conversions and enhance customer experience.

Víctor’s enthusiasm for problem-solving and his drive to achieve better results fuel his commitment to continuous improvement. He approaches each project as a complex puzzle waiting to be solved, thriving on the challenge of finding innovative solutions. Víctor firmly believes that there is always room for improvement, and he constantly seeks out new ways to optimize and innovate. By enhancing the marketing strategies of healthcare organizations, Víctor aims to contribute to better patient experiences and improved outcomes.

Outside of work, Víctor cherishes his time spent with friends, indulging in good movies, and embarking on long walks in the forest. He finds solace and peace in watching the sunset while savoring a cup of hot chocolate, allowing him to recharge and maintain a balanced lifestyle.