Senior Care Marketing Strategies: Tips & Ideas to Boost Patient Acquisition
As the U.S. population continues to age, the demand for senior care solutions is increasing dramatically. As a result, seniors...
Read MoreSustainable Growth For Senior Care
Expand your lead pipeline & boost lead volume with robust performance marketing services.
Senior Care Case Studies
Check Out Our Recent Senior Care Wins
Holistic Growth Strategies
Why Senior Care Centers Trust Cardinal
We’re Senior Care Marketing Experts
The senior care space is saturated. Our broad and deep-rooted expertise in the senior care realm—including in senior living home care, hospice, assisted living, and long-term care—means we know exactly how to make your brand stand out and keep your lead pipelines full.
We Make Your Growth Our Ultimate Priority
We help senior care providers increase brand awareness, attract new patients, and engage their communities with growth strategies tailored exclusively to their goals.
Cardinal Is Performance-Obsessed
Put simply, the nation’s top senior care providers trust Cardinal because we get results. We’re performance-driven to the max and don’t let growth stop at “good enough”—we aim to exceed growth targets for our senior care clients, every time.
We’re A Lead-Generating Machine
Millions of families search for senior care facilities every year. We’ll make sure they find yours first by expanding your facility’s web presence and leading new clientele to your front doors.
Strategic Growth for Diverse Senior Care Providers
Providers across the complete senior care spectrum benefit from our strategic growth services.
Drive qualified leads at a lower cost to your home care brand with a full-funnel digital marketing strategy.
We’ve helped over 350 hospice groups increase their patient volume with proven growth tactics.
Increase resident volume with cutting-edge, patient-centric performance marketing services.
Generate a robust resident pipeline that maximizes occupancy and funnels new business to your senior living facility.
We’ll help you build a steady pipeline of qualified leads and boost occupancy at your long-term senior care facility.
How It’s Done
Our Senior Care Growth Services:
PPC Advertising
PPC Advertising
We leverage targeted PPC advertising campaigns driven by machine learning algorithms to maximize performance, ignite efficiency, and improve lead quality—so you can hit your patient volume and CPA goals quickly and effectively.
SEO
SEO
Despite the availability of more than one million licensed beds for seniors living in the United States, occupancy is low. The senior care facility market is highly saturated, but a solid SEO strategy will ensure you rank highly and bring high-quality leads right to your front door. Thanks to our expert understanding of the patient journey, we know how to help the right people find your site at the time it counts the most and ensure your website is properly structured, coded, and integrated.
Facebook Ads
Facebook Ads
Social media is an excellent platform to engage and influence your patients. Why not meet them where they are? We’ll set up and manage entire Facebook campaigns for you, optimizing each towards specific locations, times, and audiences for maximum ROI.
CRO
CRO
Your website should do more than just attract fleeting eyes; it should be converting prospects to loyal patients. That’s where our CRO services come in. We’ll optimize your website copy, CTAs, site structure, and more to drive conversions skyward and fuel sustainable growth for your senior healthcare facility.
Analytics
Analytics
Leveraging the leading AI-powered analytics software, we’ll help you turn raw data into actionable insights so you can get more leads with less spend. We’ll also continuously monitor and report your marketing performance and impact at each of your locations. Our reports are integrated, meaning we pull disparate data from various channels into a comprehensive dashboard that provides visibility into the bigger picture.
Web Design
Web Design
The first place your prospective patients or their families go to look for a new senior care provider is online. Once they find your website, you have less than 15 seconds to capture their attention and convince them to keep reading. That’s why we’ll develop a fast, well-designed, and responsive website for your senior healthcare facility that invites patients in and clearly communicates your value. We also make sure it’s easily discovered, crawled, and indexed by search engines, so you always appear at the top of the search results.
Featured Client Case Study
Greater Good Health
Established in 2023, Greater Good Health, a private equity-backed primary care brand that tailors its services to the senior population of healthcare consumers, needed an overhaul of their digital presence to better align its visuals with their newly established brand and ensure a smooth roll-out for new clinics.
Cardinal worked with the brand to create not only a scalable, functional website with a great UX and strong SEO foundation but also new brand guidelines and additional brand assets for Greater Good.
Senior Care Marketing Matters
Overcoming Obstacles in Senior Care Marketing
Meeting Capacity Goals
We specialize in ensuring all of your senior care locations meet capacity goals. Underperforming communities get the support needed to attract new residents, while you avoid wasting your budget on locations that are already full.
Proving Marketing Impact
Measuring ROI in senior care marketing is challenging, with complex decision-making journeys and fragmented data across multiple locations. We simplify the process by connecting metrics across touchpoints to provide clear insights into what’s driving move-ins and occupancy growth.
Ensuring HIPAA Compliance
In senior care, privacy isn’t just a requirement—it’s a promise to the families you serve. We help you implement HIPAA-compliant technology and craft privacy-first marketing strategies so your facility can focus on providing phenomenal care.
Reaching the Right Patients
No more unqualified leads. Senior care marketing requires connecting with two key audiences: potential residents and their adult children. We help you craft strategies that speak to both—building trust with families and inspiring action from those ready to move in.
Stay In The Know
Read The Latest In Senior Care Marketing News
Up until now, I’ve hated agencies. Cardinal has changed my mind—there is at least ONE incredible one out there. Their multi-site design is genius and connects the right audience to the right content at the right time. The work Cardinal has done has been thoughtful, creative, and compelling. It's some of the best I’ve seen in my career.
Let’s Get Started
Accelerate Impact For Your Senior Care Facility
Cardinal is the proud trusted growth partner of senior care facilities nationwide. No matter if you’re a homecare, hospice, assisted living, senior living, or long-term care provider, you can count on Cardinal to boost your brand recognition, generate a robust patient pipeline, and help you expand into new markets. Ready to get started? Simply fill out the form to get in touch!
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