Increase resident volume with cutting edge SEO, paid search & Facebook advertising campaigns.
Our services are trusted by some of the biggest names in the assisted living field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped assisted living facilities soar to new heights with proven patient generation tactics.
Each year, we take an in-depth look at the most important digital marketing trends for the senior care industry. How is senior care marketing changing? What digital marketing strategies are most effective at reaching the senior population and their families? To engage prospects and keep pace with your competitors, read this blog post.
Read the full article to learn how to engage prospects and keep pace with your competitors — as well as what you need to do to scale your assisted living facility.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the assisted living services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your assisted living facility’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatment you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your assisted living facility’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
If you’re not tracking your assisted living facility’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find an assisted living facility is online. Whether they find you through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
Centers Health Care approached Cardinal Digital Marketing to help achieve the group’s top business objective: rebound from the COVID-19 pandemic by replacing their physician-referral pipeline with a direct-to-consumer digital marketing strategy.
Read the full case to learn how Cardinal helped this renowned senior care organization dramatically increase conversions and lead volume with pay-per-click (PPC) advertising.
No. If your existing website is on WordPress and works well, we can work on it. If your assisted living website isn’t on WordPress, we’ll be more than happy to facilitate the migration from any platform. WordPress is the ideal content management system (CMS) for digital marketing because it’s easy to use, completely customizable, and SEO-friendly.
What if your assisted living website has plenty of room for improvements or an overhaul? Fortunately, Cardinal has an incredible web design team that will not only create a visually striking website but has solid SEO foundations as well. This means a website with fast-loading pages, high-quality content, well-formatted URLs, and a search engine-friendly structure. Furthermore, we can ensure your site works flawlessly for both mobile and desktop.
Whether you require a minor site update or a complete overhaul, our web design team can work with you, even if you have a current in-house team.
The only correct answer is: it depends!
Digital marketing is not a one-time thing and not just an overnight process. It involves long-term planning of strategies and execution, which means your organization must be ready to invest time and resources. Any digital marketing agency that promises quick fixes and faster results is more likely to use black hat techniques that will get your website penalized by search engines.
With that said, Cardinal always sets performance-based goals for all clients in three months. Therefore, even if there is no significant development in your campaign, you’ll know exactly what we’re doing, why we’re doing it, and the expected results. As the client, you’ll always have access to roadmaps, reports, and KPIs, so you always stay on top of your marketing campaign.
The actual time frames will depend on the services you need. For instance, PPC management will likely yield results within 90 days. Meanwhile, a comprehensive SEO plan will take six months to a year before you start to see meaningful results.
Sure, we can.
Cardinal is a full-service digital marketing agency composed of numerous expert teams that can handle all facets of your marketing campaign. We’re the top assisted senior living marketing agency for senior care and have helped many of the biggest names in the assisted living arena. We have the tools, expertise, and experience to help grow your assisted living facility beyond your growth targets. However, we don’t do email marketing, organic social media posts, and traditional advertising (e.g., TV, print, radio, etc.).
Think of Cardinal as your one-stop shop for digital marketing services. From SEO to paid search management to conversion rate optimization, our performance-driven campaigns will increase your facility’s patient base and help more senior individuals and their families. Even if you already have an in-house marketing team, we can make it work by being your partner consultant.
Nothing weighs down your marketing budget more than inefficient PPC campaigns. Cardinal will restructure your PPC account at a high level, building a foundation that takes advantage of the Google Smart Bidding features.
Since most assisted senior living facilities serve their local communities, we will employ a PPC geographic strategy that targets the local regions while taking on national brands that also bid in the space. This way, we can drive more high-quality leads to your website and reclaim prospective admits that are being lost to national competitors.
Not only will Cardinal help your PPC campaign drive more relevant leads, but it will cut down the cost per acquisition (CPA). Learn more about our Google advertising budget optimization best practices.
Absolutely. We want to focus on the service lines that matter most to your business. If you want to highlight your facility’s specific services, such as memory care or skilled nursing, we can focus on them first so you can get more patients seeking such services.
The best way to accomplish this is to optimize your paid search campaign by optimizing account structure, refining keyword strategies, and tailoring ad copy/creatives to those services. Then, we will develop conversion-focused landing pages for your skilled nursing and memory care services.
With more than one million people in the U.S. residing in some type of assisted living facility, there are large numbers of prospective clients and their families searching for options every day. Cardinal’s medical marketing solutions can help these people find your assisted living facility. Digital marketing is an essential tool for growing your patient base in the assisted living industry. Patients will be able to find your facility through your excellent marketing and eye-catching website. Cardinal will develop strategies that enable you to successfully highlight your facility’s features, quality of service, and reputation so that clients can find the right fit for their situation.
Assisted living communities offer a better quality of life for aging adults needing extra help with daily activities including dressing, bathing, eating, and managing their medications. Families want to make sure that their loved ones are safe and well cared for. Cardinal can use SEO to help expand your web presence and drive new clientele to your residential center. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your facility.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Cardinal’s assisted living marketing experts can develop the right digital marketing strategy to expand your assisted living clientele. Our focus on website optimization, brand awareness, reputation management, and targeted advertising is a winning combination for your business.
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