Fuel Expansion With Patient-Centric PPC

Scalable Healthcare PPC Management for Multi-location Groups

Generate more high-quality leads through efficient paid search strategies that can scale as you grow.

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Boost Your Patient Pipeline

Paid Search Strategies That Bring High-Quality Leads Directly To Your Doorstep.

We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our data-driven PPC campaigns capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.

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Scalable Paid Search Strategies

Fuel Growth With Patient-Centric PPC Strategies

Scalable Multi-Location PPC Strategies

Masters of multi-location growth, we’re able to scale paid search campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.

More High-Quality Leads Ready to Book

As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients.

Performance-Driven for Maximum Efficiency

We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.

Integrated Reports for Complete Transparency

We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like branded versus unbranded, locations, and acquisitions.

Build A Dependable Patient Pipeline

We’ll help you run effective paid search campaigns that accelerate your patient generation capabilities and scale your business to new heights.

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The Pathway to PPC Success

What To Expect From Our Paid Search Services

Masters Of The Machine

Our PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.

Multi-Location Account Structure Optimization

Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location organizations that result in better efficiency and better lead quality. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize for the highest quality conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.

HIPAA-Compliant Lead Tracking

At Cardinal, we’re able to track more than just form fills and calls. Leveraging HIPAA-compliant technology, we empower better decision-making by helping you tie downstream activity—like kept appointments and other patient outcomes—to specific marketing exposures. Our closed-loop system also integrates with custom CRMs and patient management systems, providing various attribution models for reporting that help us understand whether upper and mid-funnel media drives pre-conversion exposures. 

Patient-Centric Keyword Strategies

Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.

Value-Based Tracking

We don’t just generate leads for kicks. We generate leads with strategy and intention, garnering only those most likely to convert and bring with them the most revenue. (Again, we’re results-obsessed here, not just results-oriented.)

Post-Click Optimization

Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.

Funnel-Based Messaging Strategies

We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.

HIPAA Compliant Remarketing

Your typical prospect could take weeks— if not months—to compare multiple providers online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.

Robust Copy Testing

The best copy out there is tested, tested some more, and then tested again. That’s exactly what we do to ensure your ads are getting the results you’re after. Testing our creative via RSAs allows us to do so at a granular level and at a much higher velocity, maximizing your campaign ROI by putting laser-precise copy in front of each of your audience segments.

How We Do It

Our Proven PPC Services & Tactics

  • Google Ads
  • Bing Ads
  • YouTube Ads
  • Keyword Research
  • Patient Journey Mapping
  • Account Restructuring
  • Campaign Management
  • Copywriting and Testing
  • Multi-brand PPC Strategy
  • Competitor Research
  • Multi-location PPC Reporting
  • Landing Page Optimizations

We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.

Ashley Anderson SVP Marketing
Let’s Answer Your Questions About Healthcare PPC

PPC Frequently Asked Questions

Pay-per-click (PPC) is an advertising strategy that places ad content at the top of search results pages for certain keywords. Usually, these are high-volume keywords your target audience is searching for. Each time someone clicks that PPC ad, the company pays Google for the click. PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword. The more competition there is to rank for that keyword, the higher the CPC. Getting this right and not blowing your budget on paid search is definitely a science — and luckily, it just so happens to be our specialty.

Yes, this is a common tactic. Savvy competitors will not only bid for their own branded keywords but will pay to rank for the branded keywords of their competitors. That means that potential and existing customers looking for you on Google could see an ad from your competitor first. While this is perfectly legal—albeit in a bit of a gray area—there are several solutions to overcome this tactic. (Psst: our Google Adwords services can help!)

At Cardinal, we don’t make lofty or unattainable promises. Our approach is to optimize your PPC campaigns based on existing data, industry expertise, and proven best practices — all while adhering to your budgetary guidelines. From there, our team of PPC experts measure, monitor, and optimize your PPC strategy, so you get the most bang for your PPC buck.

It’s our goal to drive valuable clicks and qualified leads to your website without getting too spendy. We do that by excluding negative keywords from your campaigns (keywords that are likely to attract unqualified clicks and website traffic). Employed correctly, PPC can deliver faster results than SEO, which is a much longer (but still very necessary) SEM strategy. What’s more, PPC offers a distinct opportunity to directly engage prospects where they are — Google — with targeted ad copy that speaks directly to their pain points.

To be frank, most people who click on PPC ads don’t actually know they’re clicking on an ad. That’s because PPC ads always appear in “position zero” above regular search results. Our PPC experts know how to craft eye-catching messaging for these ads that drive qualified clicks, because at the end of the day, it’s strong messaging that drives clicks. Your customers have problems that only you can solve, and our ad copy lets them know that!

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The PPC Specialists Will See You Now.

Ready to learn how you can leverage PPC for supercharged growth? Give us a shout and we’ll answer any questions you have! Simply fill out this form to get started.

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