Healthcare Marketing Blog

7 Healthcare Marketing Trends for 2023

7 Healthcare Marketing Trends for 2023

The new year is fast approaching, and yet again, uncertainty is the new norm. What does this mean for the healthcare industry, and how should you pivot your marketing strategy? Explore our top healthcare marketing trends for 2023 and get recommendations to ensure continual growth.

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Explore Our Latest Articles

3 Ways to Improve Google Ads Lead Quality for Healthcare
Medical PPC Strategy HERO

3 Ways to Improve Google Ads Lead Quality for Healthcare

While more and more healthcare organizations turn to AI- and machine-powered systems to run their ad campaigns, doing so can sacrifice lead quality for more conversions. Human oversight is critical if such systems are to drive the results you need. With the tried and tested Google Ads strategies outlined here, you can improve lead quality while continuing to enjoy the benefits of running automated AI and algorithmic ad campaigns.

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SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

If your goal is to increase organic traffic, you need to understand the ranking criteria used to determine where your pages rank on the SERP. Based on current Google guidelines, one of the most effective strategies for improving search rankings for those in the healthcare space is to expand thin website content.

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Top Dental & DSO Marketing Trends for 2023

Top Dental & DSO Marketing Trends for 2023

As 2023 approaches, here’s a look at the dental and DSO marketing to stay aware of. What patient acquisition strategies are working right now? Where are DSOs investing? More importantly, how do you need to evolve your DSO marketing strategy to stay competitive in 2023? Let’s dive in.

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How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology

How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology

The smart application of proven technology and automation solutions in the dental industry can help DSOs treat more patients, streamline their processes, and overcome operational issues that stem from labor shortages, employee turnover, and complex, time-consuming scheduling and information gathering. Here we talk about these solutions and how and where DSOs and marketers in the dental industry can apply them.

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Healthcare PPC & Google Ads Marketing Trends in 2023

Healthcare PPC & Google Ads Marketing Trends in 2023

Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.

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How to Build A Scalable MSO Marketing Strategy

How to Build A Scalable MSO Marketing Strategy

For a buy-and-build strategy to be effective and achieve maximum efficiencies, you need the right foundational infrastructure—and that includes your marketing strategy. Here’s our proven playbook for building a scalable digital marketing foundation for your new platform.

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Advanced Urgent Care Marketing Strategies for Patient Growth

Advanced Urgent Care Marketing Strategies for Patient Growth

Online visibility and accessibility is everything for multi-location urgent care provider groups. Capture patients the moment they search for a solution with this urgent care marketing strategy guide.

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7 Healthcare Marketing Trends for 2023

7 Healthcare Marketing Trends for 2023

The new year is fast approaching, and yet again, uncertainty is the new norm. What does this mean for the healthcare industry, and how should you pivot your marketing strategy? Explore our top healthcare marketing trends for 2023 and get recommendations to ensure continual growth.

Read More
Top Healthcare SEO Trends for 2023
SEO Computer

Top Healthcare SEO Trends for 2023

As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Here’s our look at the top SEO trends impacting the healthcare industry in 2023.

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Google Ads Goal Planning – Get Ready for 2023

Google Ads Goal Planning – Get Ready for 2023

As we approach the end of the year, now is the time to evaluate your media performance and develop tangible, well-defined goals to guide your digital marketing strategy.

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