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7 Healthcare Marketing Trends for 2023

7 Healthcare Marketing Trends for 2023

The new year is fast approaching, and yet again, uncertainty is the new norm. What does this mean for the healthcare industry, and how should you pivot your marketing strategy? Explore our top healthcare marketing trends for 2023 and get recommendations to ensure continual growth.

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Explore Our Latest Articles

ABA Therapy Marketing Guide: Digital Best Practices & Tips

ABA Therapy Marketing Guide: Digital Best Practices & Tips

Applied behavior analysis (ABA) therapy is a relatively new treatment with growing popularity, thanks to the increasing insurance coverage for autism care. As more treatment centers emerge, ABA therapy service providers must leverage comprehensive digital marketing strategies to stay ahead of the competition.

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Veterinarian Marketing Strategy Guide

Veterinarian Marketing Strategy Guide

Here’s how to develop a scalable digital marketing strategy for your veterinarians and pet clinics/hospitals. A fully-realized veterinarian digital marketing campaign will increase patient acquisition, help with brand management, and strengthen local presence.

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7 SEO Tactics to Improve Rankings

7 SEO Tactics to Improve Rankings

Ranking at the top of the SERP isn’t easy for competitive healthcare search terms. Learn the top tactics that’ll help you improve search rankings and drive more organic traffic.

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5 Senior Care Marketing Trends in 2023

5 Senior Care Marketing Trends in 2023

As 2023 approaches, here’s a look at the senior care marketing trends you should be aware of. What patient acquisition strategies are working right now? More importantly, how do you need to evolve your senior care marketing strategy to stay competitive in 2023? Let’s dive in.

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Healthcare Marketing Strategies During A Recession

Healthcare Marketing Strategies During A Recession

During times of economic uncertainty, adjusting your patient acquisition strategies is vital to ensure you remain profitable and can continue growing. Here are some of the top marketing recommendations from our experts.

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Top Behavioral & Mental Health Marketing Trends for 2023

Top Behavioral & Mental Health Marketing Trends for 2023

As 2023 approaches, here’s a look at the behavioral & mental health marketing trends you should be aware of. What patient acquisition strategies are working right now? More importantly, how do you need to evolve your behavioral health marketing strategy to stay competitive in 2023? Let’s dive in.

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3 Ways to Improve Google Ads Lead Quality for Healthcare
Medical PPC Strategy HERO

3 Ways to Improve Google Ads Lead Quality for Healthcare

While more and more healthcare organizations turn to AI- and machine-powered systems to run their ad campaigns, doing so can sacrifice lead quality for more conversions. Human oversight is critical if such systems are to drive the results you need. With the tried and tested Google Ads strategies outlined here, you can improve lead quality while continuing to enjoy the benefits of running automated AI and algorithmic ad campaigns.

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SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

If your goal is to increase organic traffic, you need to understand the ranking criteria used to determine where your pages rank on the SERP. Based on current Google guidelines, one of the most effective strategies for improving search rankings for those in the healthcare space is to expand thin website content.

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Healthcare PPC & Google Ads Marketing Trends in 2023

Healthcare PPC & Google Ads Marketing Trends in 2023

Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.

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How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology

How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology

The smart application of proven technology and automation solutions in the dental industry can help DSOs treat more patients, streamline their processes, and overcome operational issues that stem from labor shortages, employee turnover, and complex, time-consuming scheduling and information gathering. Here we talk about these solutions and how and where DSOs and marketers in the dental industry can apply them.

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