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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

5 Video Marketing Trends for Healthcare in 2024
Doctor on video
Marketing Insights & Trends

5 Video Marketing Trends for Healthcare in 2024

Video is an essential element of a successful healthcare marketing strategy. Learn the top 5 video marketing trends for 2024 and how you can embrace them.

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2024 Healthcare SEO Insights: 7 Trends to Watch
Marketing Insights & Trends

2024 Healthcare SEO Insights: 7 Trends to Watch

AI is shifting SEO in healthcare; are you ready? These are the top trends and recommendations to implement in 2024 to optimize your healthcare SEO strategy and ensure patients find you—and trust you.

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Healthcare Recruitment Marketing: 3 Strategies to Attract Talent
Marketing Insights & Trends

Healthcare Recruitment Marketing: 3 Strategies to Attract Talent

Labor shortages continue to plague the healthcare industry, stifling growth and damaging the patient experience. We’ve put together tips for how your marketing team can support your healthcare provider recruitment efforts.

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Healthcare Local Services Ads: Everything You Need to Know About LSAs
Patient Acquisition

Healthcare Local Services Ads: Everything You Need to Know About LSAs

Google local services ads (LSAs) are now available in healthcare, providing yet another powerful tool for generating local leads. Cardinal has summarized how to get started with LSAs and get the most out of these local ads.

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ROI Tracking Demystified: How to Measure Performance in a HIPAA World
Measuring Marketing

ROI Tracking Demystified: How to Measure Performance in a HIPAA World

Pressure is increasing in healthcare to understand marketing ROI and campaign performance in the face of ongoing economic uncertainty. While challenging to do, we’ve compiled a list of recommendations, preferred vendors, and tips to get you there.

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5 M&A Marketing Best Practices That Drive Value Creation
Private Equity

5 M&A Marketing Best Practices That Drive Value Creation

Marketing matters, post-merger. Five marketing best practices PE firms should consider after M&A to ensure value creation doesn’t flounder.

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Why It’s So Hard To Get High-Quality Leads in a HIPAA World
Marketing Insights & Trends

Why It’s So Hard To Get High-Quality Leads in a HIPAA World

Here we want to take you through what exactly is standing in your way in terms of marketing-as-normal in a healthcare setting, and what you can do to succeed with marketing in a HIPAA world.

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