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7 Healthcare Marketing Trends for 2023

7 Healthcare Marketing Trends for 2023

The new year is fast approaching, and yet again, uncertainty is the new norm. What does this mean for the healthcare industry, and how should you pivot your marketing strategy? Explore our top healthcare marketing trends for 2023 and get recommendations to ensure continual growth.

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Explore Our Latest Articles

How 6 Healthcare Marketing Leaders Are Navigating 2023
2023 marketing leader insights
Healthcare Marketing Insights

How 6 Healthcare Marketing Leaders Are Navigating 2023

We’ve brought together six healthcare marketing experts to share their 2023 marketing predictions on how they’ll navigate the year ahead. Read on to get new ideas and strategies to drive patient acquisition, increase loyalty, and build a brand that patients love.

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AI in Action: How ChatGPT and Bard are Changing Healthcare SEO
SEO

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?

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GA4 Migration: What Healthcare Needs to Know
Data & Analytics

GA4 Migration: What Healthcare Needs to Know

With the announcement of the sunsetting of the Universal Analytics product in favor of Google Analytics 4, healthcare organizations are encouraged to migrate to the newer platform as soon as possible. In this article, we'll discuss the benefits of Google Analytics 4, the migration process, what the healthcare industry can expect from reporting after the migration, and how Cardinal can help provider groups efficiently navigate this transition.

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How to Uncover Patient Insights for Better Campaigns
Healthcare Marketing Insights

How to Uncover Patient Insights for Better Campaigns

What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.

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6 Strategies to Improve Patient Retention
Patient Retention
Healthcare Marketing Insights

6 Strategies to Improve Patient Retention

How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates and improve the patient experience. What follows is six actionable patient retention strategies you can put into practice immediately.

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What is Healthcare Marketing?
Healthcare Marketing Insights

What is Healthcare Marketing?

Healthcare marketing is a critical aspect of the healthcare industry, aimed at improving patient engagement and experiences. In this blog post, we'll explore healthcare marketing, and the impact that a robust marketing strategy has on increasing growth.

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Top Hospice Marketing Trends for 2023
Senior Care

Top Hospice Marketing Trends for 2023

Going into 2023, hospice care facilities must stay on top of the top marketing trends for 2023. Which trends and strategies will impact hospice care the most this year? What digital marketing steps will enable your facility to get more admits and stay competitive in 2023? Let’s take a look.

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Benefits of Healthcare Marketing That Will Help You Grow
Healthcare Marketing Insights

Benefits of Healthcare Marketing That Will Help You Grow

Discover the benefits of healthcare marketing for your organization, from building a strong patient pipeline to maximizing conversions.

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