Healthcare Marketing Blog

5 Marketing Best Practices for DSO Acquisitions DSO Acquisition

5 Marketing Best Practices for DSO Acquisitions

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.

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Explore Our Latest Articles

Dermatology Marketing Guide: Strategies to Help You Grow

Dermatology Marketing Guide: Strategies to Help You Grow

Here’s how to build a scalable digital marketing strategy for your dermatology group. Start with your website and local SEO, layer on paid ads to capture BOF patients ready to convert. However, don’t neglect the rest of the funnel! Instead, use social media and well-optimized content to educate patients about different skin and hair conditions and establish yourself as an expert in the field.

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Guide to OB/GYN Marketing: Strategies to Attract Patients

Guide to OB/GYN Marketing: Strategies to Attract Patients

Take your patient acquisition to the next level with a smart, efficient, and scalable OB/GYN digital marketing strategy. Put yourself in front of your local audience searching for a solution with an optimized website, local SEO, and Google PPC campaign while building a strong positive online reputation.

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How to Get a LegitScript Certification for Your Addiction Treatment Center

How to Get a LegitScript Certification for Your Addiction Treatment Center

When you’re in an industry as sensitive as addiction treatment and rehab, presenting your business as a trustworthy and understanding source of knowledge and solutions is a must. In this post we will be discussing Legitscript and how getting certified by LegitScript will open doors for your business.

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5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors

5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors

The key to running a successful dental support organization (DSO) is to build and maintain strong relationships with all the practices and doctors you acquire and manage. Learn more about how to make your affiliates feel valued and improve your overall business operations.

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Top Marketing Strategies & Guide for Mental Health Services

Top Marketing Strategies & Guide for Mental Health Services

The population is burnt out, but the stigma remains around receiving mental health services, which makes mental health services more difficult to market online. However, with the right approach, therapists, psychiatrists, and other mental health professionals can put themselves in front of an audience desperately looking for a solution in the digital world.

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Senior Care Reputation Management Best Practices

Senior Care Reputation Management Best Practices

In the senior care industry, reputation is everything. Without a strong digital reputation, your other marketing campaigns will fail. Here are a few best practices to ensure your organization’s digital reputation stands out.

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MSO Brand Management: One House vs. House of Brands?

MSO Brand Management: One House vs. House of Brands?

Private equity (PE) firms have a few options for structuring their portfolio companies when growing through a buy-and-build strategy. They can either centralize all acquired brands under one name, keep them as separate identities, or use a mix of both strategies. Here’s a look at the pros and cons of each and how that impacts the marketing strategy.

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Marketing Guide & Strategies for Addiction Treatment Centers
addiction-treatment-group-therapy

Marketing Guide & Strategies for Addiction Treatment Centers

What makes an effective rehab and addiction treatment marketing strategy in 2022? Learn ways to present yourself in front of patients in need with a robust website, effective local SEO, a trustworthy reputation, and Google Ads.

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How to Nurture an Adult Daughter Through the Senior Care Journey

How to Nurture an Adult Daughter Through the Senior Care Journey

Adult children have become key decision-makers when it comes to choosing a senior care option and decisions regarding senior care do not happen overnight. In this blog, we discuss how to nurture the adult daughter throughout every step of the process by developing a full-funnel marketing strategy.

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