In our growth journey, we’ve learned that nothing stays the same for long —and that’s a good thing. For years, we’ve helped multi-site healthcare organizations refine their patient acquisition strategies, highlight their unique strengths, and seize new opportunities.
Growth demands change, and now it’s our turn to adapt.
Cardinal has grown in every way. In the past two years, we have:
- Increased our revenue by 30% each year
- Welcomed larger healthcare clients like ATI Physical Therapy, North American Dental Group, and Southern Veterinary Partners
- Doubled our headcount from 40 to 100 to support our rapid growth
- Developed a media mix modeling solution, RevRx™, to provide clients with clarity on marketing investments
So it’s time for Cardinal to spread our wings with a rebranding effort that acknowledges our deep healthcare experience, our powerful business intelligence tech, and our drive for performance to devise unparalleled patient acquisition strategies for our clients.
This is more than just a facelift; it’s a reflection of how far we’ve come and where we’re going. It’s bold, modern, and built for the future of patient acquisition to meet the modern consumer. Cardinal today is more than just digital marketing. We are Patient Acquisition, Reimagined.
Patient Acquisition, Reimagined
Our previous brand served us very well at a certain point in our journey, but we’ve evolved. We’ve moved beyond the bottom of the funnel to reach consumers at each stage of their journey with a full-funnel creative strategy. We launched RevRx™ to help CMOs move beyond last-touch attribution and build a smarter channel mix that drives growth. We’re delivering unmatched patient acquisition strategies that go far beyond basic digital marketing.
“Patient acquisition isn’t just about leads or clicks; it’s about making a real impact. With this rebrand, we’re doubling down on our mission to connect patients to care while giving our partners the confidence to grow.”
– Lauren Leone, Chief Growth Officer, Cardinal Digital Marketing
That’s why we’re dreaming big and positioning Cardinal as the healthcare agency that high-growth healthcare organizations need by their side. What sets us apart is that we don’t just talk about outcomes—we deliver them. The new brand is a promise to our clients that they’ll have confidence in their investments, their growth, and the impact they’re making. We’re ready for the new era of patient acquisition.
But we didn’t get there overnight.
Cardinal: A Brief History
Fifteen years ago, Cardinal started as a small SEO and website shop, working across industries like hospitality, legal, and retail. Then we took on our first healthcare clients—and everything changed. Helping brands like CareSpot Urgent Care and LifeStance Health connect patients to care was not just rewarding; it sparked a passion.
As our healthcare portfolio grew, we learned the complexities of multi-site healthcare marketing require more than traditional tactics–and adapted. Five years ago, we doubled down on healthcare and decided to go all-in.
This shift meant significant investments in HIPAA compliance, advanced media tactics, and analytical martech, and a highly skilled team. We also invest 1.2MM a year to create resources like this blog, the Ignite Healthcare Marketing podcast, and events such as Scaling Up to support healthcare marketers.
The journey wasn’t without challenges. We turned away 95% of new leads, choosing to stay laser-focused on our vision. That vision has come to life. Today, Cardinal partners with some of the nation’s largest providers and health systems, connecting patients to the care they need.
Inside the Rebrand
We’ve proudly launched our new website to show the world that Cardinal truly embodies Patient Acquisition, Reimagined. To convey this visually, we’ve relied on three main pillars:
1) New Color Palette
We’ve shifted from the light blue and teal colors to a more bold and vibrant palette with high contrast to show how far we’ve come as a company and brand.
2) Halo Motif
Our new “Cardinal Halos” serves as a visual reinforcement of our knowledge and mastery of the modern consumer’s digital media journey.
3) Authentically Human Photos
Because our mission is connecting people with vital care, we wanted our brand to feature consumer imagery of the real people we’re connecting with care, not just boilerplate photos of doctors and nurses.
We also wanted to showcase the humans who work at Cardinal—our company culture involves fun and irreverence, and showing clients vivid and energetic photos gives them a better sense of who they’ll be working with: Real people interested in helping real people.
What to Expect in 2025
The digital landscape is rapidly evolving, and with it, the patient journey to find care has become more complex. Patients now take healthcare decisions into their own hands, navigating an overwhelming array of options, reviews, and resources. Compounding the challenge, stricter privacy regulations and data restrictions mean traditional tactics no longer suffice.
This non-linear journey demands a more adaptive and strategic approach from healthcare marketers. To stay ahead, marketers must embrace new strategies that align with this changing environment. You can expect more educational content and livestreams from us to help marketers navigate these changes.
For us, this evolution also meant investing in a new website—a reflection of our commitment to staying at the forefront of patient acquisition strategies.
This new website and identity mark a turning point for Cardinal. They embody the innovative, performance-obsessed agency we’ve become—and we’re just getting started.
We invite you to explore our new website and experience the fresh look and feel of Cardinal Digital Marketing. From our new blog articles to revamped podcast branding, this transformation is everywhere you engage with us—and we can’t wait to hear your thoughts.
Together, let’s reimagine what’s possible in patient acquisition.
