Get Read to Grow

Performance Marketing For Long-Term Care Facilities

Boost occupancy by building a steady pipeline of qualified leads through an integrated SEO, paid search, and Facebook advertising strategy.

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Holistic Growth Strategies

Why The Nation’s Top Long-Term Care Facilities Trust Cardinal

We’re Experts In the Long-Term Care Arena

Our services are trusted by some of the biggest names in the long-term care field, and our results speak for themselves.

Your Growth Is Our Goal

We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.

We’re Performance Marketing Experts

And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.

We’re A Patient-Generating Machine

We’ve helped long-term care facilities soar to new heights with proven patient generation tactics.


Top Senior Care Marketing Trends for 2023

Each year, we take an in-depth look at the most important digital marketing trends for the senior care industry. How is senior care marketing changing? What digital marketing strategies are most effective at reaching the senior population and their families? To engage prospects and keep pace with your competitors, read this blog post.

Read the full article to learn how to engage prospects and keep pace with your competitors — as well as what you need to do to scale your long-term care facility.

Ready To Ignite Your Growth?

As a long-term care marketing agency, we’ll enhance your web presence, build brand awareness and trust, and help you show up when and where people look for long-term care services online.

Request a Free Proposal
The Blueprint To Success

Long-Term Care Digital Marketing Success From Every Angle


If you’re not tracking your long-term care facility’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.

Long-Term Care Marketing Matters

Help Seniors Get The Care They Deserve

Find And Engage New Patients For Your Long-term Care Facilities

The COVID-19 pandemic has disrupted senior care operations, and more families are taking the search to find a long-term care facility into their own hands. That means that instead of relying on referrals, long-term care facilities need a direct-to-consumer digital marketing strategy if they want to build a consistent, reliable resident pipeline. When you want to let prospective patients know about your long-term care facility, you need to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive long-term care industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.

Custom Digital Marketing Strategies for Long-term Care Facilities

Long-term care is a highly localized space, and the journey to find a nearby nursing home starts with online research. Members of the decision-making unit, such as spouses, children, or other family members, go to Google to research potential options and find answers to challenging questions. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.

Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.

Haley Jepson Marketing Manager
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Ready To Ignite Your Growth?

As a long-term care marketing agency, we’ll enhance your web presence, build brand awareness and trust, and help you show up when and where people look for long-term care services online.

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