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Performance Marketing For Home Care Providers

Drive more qualified leads at a lower cost when you use a full-funnel digital marketing strategy comprised of SEO, PPC, and Facebook advertising.

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Holistic Growth Strategies

Why The Nation’s Top Home Care Providers Trust Cardinal

We’re Experts In the Home Care Arena

Our services are trusted by some of the biggest names in the home care field, and our results speak for themselves.

Your Growth Is Our Goal

We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.

We’re Performance Marketing Experts

And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.

We’re A Patient-Generating Machine

We’ve helped home care groups soar to new heights with proven patient generation tactics.

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Top Senior Care Marketing Trends for 2023

Each year, we take an in-depth look at the most important digital marketing trends for the senior care industry. How is senior care marketing changing? What digital marketing strategies are most effective at reaching the senior population and their families? To engage prospects and keep pace with your competitors, read this blog post.

Read the full article to learn how to engage prospects and keep pace with your competitors — as well as what you need to do to scale your senior home care practice.

Ready To Ignite Your Growth?

As a home care marketing agency, Cardinal has experience helping high-growth multi-location home care organizations expand their web presence so they can build a reliable pipeline to fuel their growth.

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The Blueprint To Success

Home Care Digital Marketing Success From Every Angle

Home Care Marketing Matters

Help Home Care Patients Get The Care They Deserve

Find New Patients for Your Home Care Facility

Home care is growing in popularity among senior citizens who want to maintain the freedom of living in their own homes for as long as possible. In the post-pandemic era, home care provides a viable alternative to entering a senior care facility, such as assisted living or a nursing home. We understand your marketing needs and objectives are unique. When you want to let prospective patients know about your home care facility, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the home care industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.

Custom Digital Marketing Strategies for Home Care Providers

As a home care marketing agency, we have experience helping high-growth multi-location home care organizations expand their web presence so they can build a reliable pipeline to fuel their growth. Cardinal’s comprehensive marketing strategy can connect those prospective home care patients to your practice. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.

Frequently Asked Questions

No. We can support your brand’s marketing if you have a functional WordPress website. WordPress is our preferred content management system (CMS) due to its ease of customization, SEO capabilities, and how it focuses on the user experience. 

If for some reason, you’re not satisfied with the current state of your website, Cardinal can also help design a new website and migrate you to WordPress. More than 90% of first impressions are based on a website’s visuals and design. If your home care company’s website is well-designed and intuitive, potential patients and their families are more likely to trust your brand.

Our web design team is some of the best in the healthcare marketing space. Your home care company’s website will not only look professional but it’s appropriately optimized for SEO as well.

Digital marketing that’s actually worth your time and effort takes time, and it’s not an overnight process. If you’re expecting meaningful results within a few days or weeks, Cardinal is not the agency for you. On the contrary, if you prefer comprehensive, data-driven results via in-depth planning, Cardinal is more than happy to be your marketing partner.

Having said that, we always set performance-oriented goals for all our clients every three months. While there are no immediate results in your campaign, you’ll see exactly what’s happening behind the scenes. Our detailed roadmaps, reports, and KPIs are always available for your account, so you know the actions we’ve been doing, why we’re doing it, and the expected impact.

Overall, the estimated time frame for tangible results will depend on your marketing maturity and the services requested. For example, we always tell clients to wait for about 90 days before they can see their PPC campaigns take off. In contrast, SEO requires more time between planning, execution, and optimization, so you’ll see noticeable results in 3-6 months up to a year.

Sure, if you want us to.

As a full-service digital marketing agency, Cardinal provides best-in-class services for healthcare companies, including home care support services. From SEO to web design and PPC management to reputation, we can provide the marketing that will propel your brand to new growth heights and increase your patient volume. However, remember that we don’t cover email marketing, organic social media posts, or traditional “offline” marketing (we’re a digital agency).

We’ll leverage our intimate knowledge of the home care arena and proven lead generation tactics so that you can find more clients to care for. Even if you have an in-house team, we can help as a consulting agency that will work alongside your team to reach your marketing goals.

Yes, we can. Ideally, we want to focus on the services that matter most for your home care brand and go from there. However, we can undoubtedly market certain home care services like occupational therapy and short-term nursing so that you can get higher ticket patients from said services.

There are more ways than one that will help us achieve this goal. For example, we can build strong branding that highlights these specific services. This includes creating relevant creatives and messaging that center around your brand’s excellent occupational therapy services. In addition, our PPC experts will create patient personas, which are fictional representations of your ideal clients (i.e., people who require short-term nursing and occupational therapy services).

Of course, it’s what we do best. We’ve seen way too many home care PPC campaigns with poor keyword targeting, improper bidding strategies, and generic ad copy/creatives.

Cardinal can take the reins of your PPC campaign to scale and make it more efficient. We will run strategies like adjusting your account structure, segmenting campaigns by location, developing responsive search ads (RSAs), and reviewing underperforming, high-cost keywords. We are also masters at multi-location growth, so we can help scale your paid search campaign to new locations and markets. 

Read our article on 6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget to learn more about budget optimization best practices.

Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.

Haley Jepson Marketing Manager
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Ready To Ignite Your Growth?

As a home care marketing agency, we have experience helping high-growth multi-location home care organizations expand their web presence so they can build a reliable pipeline to fuel their growth.

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