Digital Marketing That Converts

Boost Conversion Rates & Supercharge Growth

Don’t just lead prospects to your site—inspire them to take meaningful action with strategic conversion rate optimization tactics.

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CRO To Help You Grow

Transform Your Leads Into Loyal Patients

Multi-location healthcare organizations leverage CRO to increase the percentage of users who take meaningful action on their websites, making it a next-level step for mature media programs. Increase conversion volume, lower CPAs, and increase your lead-to-customer ratio—and watch your ROI skyrocket.

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Make The Most Of Your Website Hits

Here’s How Our CRO Tactics Will Help You Scale

Engage Patients with User-centric Creative

Your patients should be at the heart of your CRO strategy. That’s why we engage them with targeted messaging and creative that speaks directly to their pain points, attracting high-quality leads to your website and increasing conversion rates.



Get More From Your Marketing Budget

Nobody likes watching money go down the drain. Strategic CRO helps multi-location healthcare groups achieve higher conversion rates and maximize ad spend, keeping those well-earned dollars in their pockets where they belong.

Optimize The Patient Journey at Every Step

We make it easy for prospects to navigate your website, removing unnecessary steps to conversion. Truly, this is a win-win for both you and your patients: you get higher conversion rates, and they can easily access the information they need to get care.

Leverage Thorough Data-Driven Testing

Data is what guides CRO strategy. We dig deep and conduct robust, in-depth audits to develop an optimization strategy and testing roadmap. Our persistent focus on iterative improvements and results enhances the user experience and ultimately boosts conversion rates.

We Shorten The Journey From Click To Conversion

Want to give patients the best experience possible and increase conversion rates, but are not sure how? Request a free CRO strategy consultation, and we’ll show you!

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Cardinal’s CRO Capabilities

Here’s What Our CRO Services Look Like

Deep Heuristic Walkthroughs

The heuristic walkthrough is an in-depth, systematic evaluation of your website through the lens of your users and their goals. We navigate your website to identify points of friction related to its functionality, layout, organization, content, messaging, and conversion experience.

Robust Testing Roadmaps

Your CRO engagement starts with a roadmap that’s backed by quantitative and qualitative research from Google Analytics, user recordings, heatmaps, and our heuristic walkthrough. Then, we develop hypotheses and a testing plan that’s aligned with your goals and budget.

Landing Pages That Convert

Your landing page is the first opportunity to grab your viewer’s attention and convince them to take action. Leveraging optimized copy and design, a great landing page will enhance your marketing and lead generation efforts. It will also yield insights such as demographic information about your prospective patients, which prospects are most engaged, and provide a deeper understanding of your marketing’s effectiveness.

Web Copy That Resonates

A well-designed website might attract fleeting eyes, but great copy captures them—and keeps them there. We hook your visitors with writing that resonates and ultimately converts. Great copy will attract qualified leads to your website, keep visitors engaged until they’ve read your sales message, and encourage them to perform an action. Poor website copy will kill your chances for conversion.

Extensive Testing Strategies

Testing multiple versions of your website allows you to see which has the potential to bring in the highest possible conversion rate. We’ll help you carry out several types of tests, including:

  • A/B Tests: comparing the performance of two separate versions of the same site 
  • Multivariate Tests: determining the combination of elements that convert your customers best
  • Personalizations: evaluating the effect of dynamic content based on parameters such as location, keyword, ad messaging, etc
  • Redirect Tests (Split URL): testing two variations of a page hosted on the same domain with different URLs

Thorough Website Testing Capabilities

There are many elements to a website that could potentially help or hinder its performance. We’ll test them all to ensure we’re covering all the bases. That includes:

  • Structure/Layout
  • Copy/Messaging
  • Imagery
  • Dynamic content 
  • CTA buttons
  • Adding sections
  • Colors
  • Forms
  • Navigation
  • Conversion actions

Our Testing Technology

Our testing suite includes Convert, Mouseflow, and BrowserStack. Convert integrates with Google Analytics for measurement and can be reported through Google Data Studio. “Wrap up” insights are delivered at the end of the testing period to provide an analysis of performance segmented by relevant dimensions.

What You Can Expect

Our Conversion Rate Optimization Process

CRO Frequently Asked Questions

New To CRO? Get Answers To Your Top Questions

You invest a lot just to get your website up and running. You’ve probably spent much of your budget on SEO planning, content creation, search engine ads, social media marketing, and other growth tactics. But all of that investment is meaningless if those site visits and ad clicks don’t turn into leads or customers. Most companies spend less than 5% of their marketing budgets on CRO—but companies who run sustained CRO programs can see between 200-500% improvement in conversion rates over time.

CRO is the final piece of the digital marketing puzzle, ensuring that the investment you’ve thrown into all of your digital brand assets is paying off at the highest possible rates. So yes, conversion rate optimization services are a phenomenal investment in long-term revenue growth!

Clients with low conversion rates and sub-optimal user experience (including on mobile) are prime candidates for CRO services. Websites with more than 10,000 sessions per month on landing pages will usually see a higher ROI for CRO.

CRO is also best for organizations with high-spending mature media programs. Usually, these programs have some non-converting spend that can be diverted to fund CRO. High-spending media programs tend to employ some tactics that have inefficient CPAs compared to their blended acquisition cost and will benefit from quality score improvements if landing page relevance improves. Plus, these kinds of media programs tend to get more traffic to begin with, so CRO is definitely worth it.

A CRO agency ensures that your digital marketing assets transform traffic into real revenue. They apply user experience best practices and proven tactics to increase form fills, purchases, click-throughs, and sign-ups across all your web and app properties. That includes your website, app store listings, PPC ads, mobile ads, and other forms of digital marketing like gated content and landing pages.

At Cardinal Digital Marketing, our CRO team begins by conducting a comprehensive study of your business goals, target audience, and digital properties. Quantitative and qualitative research informs each step of strategy development, and our in-depth audits help us develop a testing roadmap that’s aligned with your goals. Data from our experiments will help us expand on what’s working and stop what isn’t working. We never stop watching conversion rate performance; once we’ve nailed that your advertising and marketing content is converting successfully and on budget, we keep on working.

Our minimum contract length is six months. That’s about as much time as we’ll need to set a plan in motion and for you to start seeing results. After we’ve established a reliable, successful CRO strategy, we can work out the terms of our agreement month to month or annually. Clients are usually so pleased with our results that they are happy to sign a much longer agreement, but we can work with your confidence level.

If your website is not mobile-ready, SEO-optimized, or otherwise not ready for CRO fine-tuning, we’ll help you get moving with those important transformations first. Then we’ll work with you to develop additional tests for improving your conversion rates. Sometimes that’s as simple as removing excess fields from a lead form; other times, it’s changing the CTA design. Most of these edits are accomplished with basic CSS and Javascript or API integrations. Our team can work with your developers to ensure that there are no conflicts or major interruptions to the visitor experience.

We’ll help you set an ideal volume and cost-per-conversion number that match your business goals and predicted performance increases. To start, we’ll work on developing tests that may include design modifications, content hierarchy changes, new messaging, etc. Then your Cardinal CRO partners will keep improving the conversion funnel until they achieve the numbers you agreed on. Reports will become available each day through custom dashboards. You’ll also receive personal updates from your Cardinal agent, and you’ll know exactly when your conversion rate optimization work starts to pay dividends.

Yes! CRO can be highly effective for SEO clients. You spend a lot of time improving rankings and generating organic traffic, don’t let those users bounce when they experience friction. SEO traffic is more difficult to acquire, so converting it at the highest possible rate is crucial to optimal website performance. Before we make any major changes, we collaborate with the SEO team to ensure that CRO changes will not adversely impact rankings.

With Cardinal, Peak has not only experienced unprecedented new patient growth, but we have also seen our business grow exponentially.

Lori Mixon VP of Marketing
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More Conversions Are Just A Form Fill Away.

Hitting your growth goals has never been easier. We’ll guide you toward growth with a strategic CRO plan that drives meaningful traffic to your site and transforms leads into loyal patients. Simply fill out the form to get in touch with us.

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