Generate a steady pipeline of residents and maximize occupancy with cutting-edge SEO, paid search & Facebook advertising strategies.
Our services are trusted by some of the biggest names in the independent living field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped independent living facilities soar to new heights with proven patient generation tactics.
Each year, we take an in-depth look at the most important digital marketing trends for the senior care industry. How is senior care marketing changing? What digital marketing strategies are most effective at reaching the senior population and their families? To engage prospects and keep pace with your competitors, read this blog post.
Read the full article to learn how to engage prospects and keep pace with your competitors — as well as what you need to do to scale your senior living community.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the independent senior living services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your senior living community’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your independent living community’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
If you’re not tracking your independent living community’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find an senior living community is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
People spend weeks or even months evaluating senior living communities, reading reviews, and touring facilities. It’s not a decision that happens overnight. So, how do you keep them engaged? As an senior living marketing agency, we specialize in reaching and nurturing that target audience as they research facilities nearby, compare pricing and amenities, and move toward selecting the community that’s right for them. Digital marketing is an essential tool for growing your patient base in the competitive senior living industry. Those who need services will be able to find your facility through your excellent marketing and eye-catching website.
To grow organic website traffic to your senior living community’s website, you need content that appeals to what this target audience wants. We’ll help you build website content that highlights your accommodations, transportation options, and all the amenities that might attract 55+ retirees. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
No. We can move on to the marketing phase if you have a functioning WordPress-based website. Otherwise, if your website isn’t built on WordPress, we can help you move it to WordPress from any platform. In our experience, WordPress is our preferred content management system (CMS) because it’s simple to use, easy to customize, and has a well-designed backend.
On the flip side, Cardinal will be more than happy to lend a hand if your website could use some improvements in user experience and design. Website design is a huge trust signal for potential senior residents and their families. If you have a poorly designed website that doesn’t load properly or is too slow, you’re turning away visitors that are potential residents.
Whether you’re operating a hospice, assisted living, or long-term care facility, our excellent Web Design team will design a beautiful, responsive, and well-designed website for your senior healthcare brand.
Digital marketing takes time, even more so for quality digital marketing. Digital marketing is not an overnight process, and it can take months before you’ll see your campaign take off.
With that said, we always set performance-based goals for all of our clients. Don’t worry because we’re big fans of transparency, so you’ll know exactly what we’re doing, why we’re doing it, and the results you can expect. As a Cardinal client, you’ll always have access to your strategy roadmaps, dashboard and reports, and KPIs to ensure that you’re always on top of your marketing campaign.
The actual time frame for tangible results will depend on the type of services you want. For example, PPC Management typically yields results within 90 days. In contrast, full-scale services like SEO require more time commitment from planning to execution, so results usually show up in 3-6 months or even up to a year.
Sure, we can. Cardinal is a full-service digital marketing agency specializing in providing a wide range of services catering to healthcare-related industries. When it comes to marketing senior living facilities, we’re your one-stop shop for digital marketing services such as SEO, PPC Management, Facebook Ads, Web Design, Programmatic Display, Reputation Management, Conversion Rate Optimization, and more. Just about everything a senior care facility needs to achieve scalable growth and increase patient volume. However, we don’t offer traditional marketing (being a digital agency and all).
Our intimate knowledge of the senior care industry makes Cardinal stand out from other agencies. In such a competitive and saturated industry, you need an agency that knows exactly how to make your senior care group stand out, achieve top search rankings, and keep your lead pipeline full.
Yes! One of the many challenges senior care groups deal with is the lack of high-quality leads and conversions, despite a steady traffic source. Our expert marketing team is highly proficient in developing campaigns that generate qualified leads that actually turn into residents and admits.
Too many agencies deliver “leads” that never go anywhere.
If you’re struggling with lead quality, we can help. We’ll audit existing campaign performance and your website to uncover the root of the issue. Often times, keyword strategies are too broad or target the wrong people. Our deep experience in the senior living space enables us to devise patient acquisition strategies that truly resonate with your target audience and deliver real results.
Yes, it’s what we excel at! If you want to appear on search for specific services, we can get you on page one.
One of the best ways to optimize your senior care facility website so it attracts qualified patients is with a comprehensive SEO strategy. From adding structured data for telling search engines what each page is about to optimizing the content of your service pages, we have the knowledge and tools to ensure your website attracts the right audience. If you work with us for your SEO efforts, we’ll conduct a full audit of your website to determine which areas of your search strategy can be fixed or improved.
Absolutely! When a fast turnaround of leads is needed, there’s no better option than PPC. Cardinal’s PPC experts are well-versed in optimizing paid search campaigns for efficiency. We can reduce your senior care facility’s cost per lead in many ways, including strategic bids on the highest converting keywords, pausing low-performing and expensive ads, and regularly adding negative keywords. Cardinal will launch, test, and manage your Google paid search campaigns as your partner, always seeking the best performance.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
As an independent living marketing agency, we specialize in reaching and nurturing your target audience as they research facilities nearby, compare pricing and amenities, and move toward selecting the community that’s right for them.
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