7 Senior Care Marketing Trends in 2025
Here's a look at the top senior care marketing trends you should be aware of. What patient acquisition strategies are...
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SEO For High-Growth Senior Living Organizations
Supercharge growth with powerful SEO services that expand your visibility online.
Healthcare Groups We Help Grow
SEO To Ignite Growth
The Strategic Growth Partner Helping Multi-location Organizations Rank
As the #1 SEO agency in healthcare, we’ve helped hundreds of senior living providers, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
Growth-Oriented SEO
Cardinal’s SEO Services Stand Out From The Crowd
Scalable SEO Strategies
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
Future-Forward Search
At Cardinal, we don’t react to trends; we predict them. We strategically position our independent living clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
Strategic Keyword Targeting
We know independent living like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Roadmaps & Ranking Forecasts
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for independent living organizations. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Senior Living Organizations Need a Solid Web Presence
With more than one million people in the U.S. residing in some type of senior living facility, there are large numbers of prospective clients and their families searching for options every day. Many prospective residents and their families will search online for suitable independent living providers. They’ll gather information about your facility before ever making an onsite visit.
Having a solid presence on the web is now the differentiator between how trustworthy your independent living facility is compared to your competitors. However, if you don’t know where to start or don’t have a strategic digital marketing plan, then it’s easy to waste a lot of time, money, and resources trying to figure out SEO on your own.
Fortunately, our comprehensive independent living SEO strategies at Cardinal make sure patients get the care they need, and in turn, you get more revenue and the satisfaction of making it a win-win all around. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
SEO for Senior Living
Local SEO Strategies so Patients Find Your Brand First
Get to the Top of the SERPs to Attract New Patients
It’s been proven that using the internet to promote your independent living facility is a cheaper and more efficient way to reach those in need over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency. A SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for an independent living facility to help their loved ones. Let us use our expertise to help you find those people and increase patient numbers while bringing in some revenue for you.
Digital Marketing and SEO for Independent Living Facilities
People who make an effort to research independent living facilities, only want to go to the best place that’s within their budget and has proven results. That means that as a local independent living facility, you have a responsibility to helping people live their best life. And since everyone goes to the internet these days for advice on everything under the sun, it’s worth it to at least try digital marketing and dabble in SEO…and be pleased when more patients start showing up. With Cardinal’s home care SEO experts, we’re committed to creating a solid SEO strategy that helps drive business to your independent living facility and boost your brand awareness.
Senior Living SEO Case Studies
We Drive Real Value For Multi-Location Senior Living Clients
Senior Living SEO Tools
Our Search Engine Optimization Tactics
Organic Landscape & Competitor Assessment
Think of this as your preliminary SEO wellness check-up. We start by analyzing your independent living SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
Local SEO at Scale
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Multi-location Citation Management
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
Future Thinking SEO Strategies / Entity Optimization
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Strategic Link Building
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
Full-funnel Content Strategy
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Site Architecture Optimizations
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Scalable Technical SEO
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
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Up until now, I’ve hated agencies. Cardinal has changed my mind—there is at least ONE incredible one out there. Their multi-site design is genius and connects the right audience to the right content at the right time. The work Cardinal has done has been thoughtful, creative, and compelling. It's some of the best I’ve seen in my career.
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