Build A Website That Wows Patients

Website Design & Development for Primary Care and Family Practices

Win new clients with beautifully-designed, fully-optimized websites built to expand with you.

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The Patient Experience Starts Online

Scalable Web Design For High-Growth Primary Care and Family Practices

Your brand deserves a website that doesn’t just look great, but functions flawlessly. We specialize in building fast, responsive websites that are optimized for search engines, so your brand comes first in your patients’ search results. What’s more, our nimble, scalable design and development capabilities mean we’ll build you a website that grows along with you.

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Boost Traffic With Conversion-Driven Web Design

Why Primary Care and Family Practices Come To Cardinal For Their New Websites

Beautiful Design Built on a Strong SEO Foundation

When it comes to building a new website, design is just one piece of the puzzle. You also need a partner who can ensure your structure, site architecture, and URL hierarchy support your SEO strategy. A scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate and helps you spur growth faster.

Scalable Frameworks That Grow With You

We build our websites with a nimble, flexible modular framework, meaning they’ll expand with you as your brand experiences rapid growth. Whether you’re expanding from 5 to 10 locations or from 100 to 500, we provide the functionality and flexibility that makes it easy to manage growth at any scale.

Streamlined Patient Journeys

Your patients won’t have a problem navigating your new website. We make sure it’s easy to use and improves your patient’s digital experience, leading to more conversions and patient bookings. We also integrate your websites with online appointment scheduling to reduce the number of steps patients need to take to book an appointment.

Optimized Patient Experiences

Healthcare consumers demand convenient digital experiences from their mobile devices. Every website we create is designed to be responsive, meaning it will fluidly adapt to different screen sizes and to users’ needs. Not only are our websites responsive, but they’re also fast and load quickly, which makes both users and Google happy.

Craft A Winning Website That Ignites Strategic Growth

A well-designed, scalable website can be the key to unlocking your brand’s growth potential. Get in touch to learn how we can help you create one.

Request a Strategy Consultation
The Cardinal Process

Website Design & Development: How We Do It

Collaborative Design

We collaborate with your team to produce a beautiful website that clearly communicates your brand’s unique selling points. Once we’ve squared away the creative details, we create wireframes to determine the information hierarchy, user functionality requirements, and the patient’s path to purchase. 

Then we mock up homepage design concepts (for both desktop and mobile versions) for your review. From there, we craft an entire design system—patterns of elements that interact consistently to communicate your brand ethos—with design templates for additional pages. The result is a fully-functioning, flawless website that offers users an unbeatable digital experience.

Front-end Development

Cardinal creates responsive templates programmed per W3C standards, using the latest front-end technologies, including HTML5 and CSS3. Equipped with the latest stable release of the JQuery JavaScript framework, we make your page more interactive, simple, and user-friendly. JavaScript utilities and frameworks may be chosen to aid in the development of specific visual or data-driven features.

WordPress CMS Implementation

When it comes to website design, development, and SEO management, Cardinal works almost exclusively with WordPress. 

We architect the CMS experience to create a system that allows content editors to create and modify page content easily—even those without much WordPress experience. Our development team will marry your design system and WordPress custom theme elements to build your final site structure. 

What’s Included:

  • WordPress installation and configuration
  • Custom theme development and integration
  • Development and plugin configuration
  • Script/tracking integration 
  • Content migration and visual optimization of content
  • Technical performance optimization for SEO, speed, and accessibility
  • Quality assurance, including browser, device, and responsive testing
  • Basic ADA Compliance Testing

Full-funnel Content Strategy

Should we take on the revision or creation of new content for your website, we’ll provide a detailed content plan for the pages that will be revised or added to the site. We make sure the content strategy is optimized for search and is crafted specifically for each stage of the patient journey. Content creation will occur in tandem with design and development for maximum efficiency.

Analytics Strategy and Tagging

We’ll help you migrate any existing tracking pixels to your new website and keep it consistent with your current tracking system. That means we’re able to continue providing key insights into page performance even as changes are underway.

Website Hosting

Cardinal offers and recommends FlyWheel as the optimal hosting solution for ongoing SEO management. FlyWheel is a WordPress-only CMS with daily backups, automated plugin updates, and enterprise solutions for multi-site projects. We consider it top tier regarding uptime, performance, and overall reliability.

Landing Pages

Don’t need an entire website? We’ll develop custom landing pages optimized for conversions that enhance your patients’ post-click experience. Landing pages play a critical role in your patient acquisition strategy, speaking to user motivations and addressing barriers to clear the path to your conversion goal.

Featured Client Case Study

AllCare Primary and Immediate Care

AllCare, a trusted provider of comprehensive healthcare services with over 30 locations across Virginia, Maryland, Washington D.C., and Georgia, needed a digital transformation and creative overhaul to elevate their image and clearly define their service offerings.

Cardinal created a scalable website tailored to the patient journeys for immediate and primary services. A refined UX and strong SEO foundation allow users to find the information and care they need quickly. Overall, the initiative aimed to create a cohesive and modern experience across all touchpoints, setting the brand up for continued expansion.

Up until now, I’ve hated agencies. Cardinal has changed my mind—there is at least ONE incredible one out there. Their multi-site design is genius and connects the right audience to the right content at the right time. The work Cardinal has done has been thoughtful, creative, and compelling. It's some of the best I’ve seen in my career.

Alexandra Piersiak Vice President, Marketing & Member Acquisition
Website Development Frequently Asked Questions

Let’s Answer Your Primary Care and Family Practice Website Design Questions

The short answer is that it really depends. Some clients just need a quick landing page refresh, which can be finished much faster. Others need an entirely new website that supports dozens of locations. This can take several months. Your dedicated project manager will assess your goals and needs, then set expectations about how long it will take to deliver on your requests.

Not to worry, we’ve got you covered! We’ll help with every aspect of your marketing goals, from planning to web design and development to advertising. Our clients come from all phases of the marketing journey, and we can work with you whether you’re an established business or you’re just getting the hang of this marketing thing. We start where you are and help you get where you need to be.

The difference between working with a website design agency like Cardinal and working with freelancers is a lot like the difference between being a CEO and being a project manager. 

An agency puts you in the role of the CEO. You set the direction, and we do the heavy lifting for you. We will assess your needs, advise you of what’s possible, outline plans and options to accomplish your goals, see the design and development through to completion, and follow up frequently to ensure everything is performing at optimum levels. You get to play the role of the savvy CEO who invests in a smart solution and reaps a satisfying ROI.

On the other hand, hiring freelancers is more akin to acting as a scrappy, hard-working project manager. You evaluate the needs, do all the research, and decide what needs to be done all by yourself. Then you search for one or two freelancers, hire them, and manage all progress, communications, and problems while they work to get it done. In short, it’s a full-time job for you.

Hiring freelancers is probably cheaper in the beginning, but ultimately the time and frustration it will cost will eat those savings for lunch. Worst of all, in many cases, you won’t get the website you were hoping for. Working with Cardinal–a reputable healthcare website design agency–is the most efficient way to get results.

Let’s Get Started

Give Your Primary Care and Family Practice The Website It Deserves

Reach out today and learn how we can help you take your brand to new heights with a scalable, well-designed website optimized for growth. Simply fill out the form to get started!

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