Performance Marketing For Plastic & Cosmetic Surgery Practices

Yes. A new website isn’t a requirement for media management. If your existing site is hosted on WordPress and functions well, we can work with it! 

However, if you’re using another website content management system (CMS), you may have trouble making optimizations to increase conversions or search visibility. We recommend WordPress to our healthcare partners due to its flexible functionality, SEO-friendliness, easy customization, and well-designed backend.

If you’re not satisfied with the current state of your plastic surgery website, Cardinal can help. Our top-tier web development team can migrate your existing design to WordPress or design and develop an entirely new site from scratch.  

Not only will we help you create a beautiful-looking website, but we’ll also make sure it has strong SEO foundations. A well-designed website with excellent usability and responsive design is a huge trust signal for potential surgery patients. In fact, people’s first impressions of websites are 94% related to design.

The only correct answer to this question is: it depends.

Digital marketing takes time, and it’s not an overnight process. On the contrary, digital marketing is a multi-pronged approach consisting of numerous long-term strategies. If an agency tells you that they can deliver quick results, they’re either lying or using black-hat techniques that will get your website penalized by search engines and ad platforms.

Having said that, Cardinal always sets performance-oriented goals for all our clients every three months. We constantly are analyzing campaign performance and identifying improvement opportunities; you can trust that we’re working behind the scenes to influence the results. As the client, you’ll have access to detailed reports, strategy road maps, and live dashboards and KPIs, so you know exactly what’s going on with your campaigns.

The actual result timeframes depend on the services you’ll hire us for. For example, a full-scale SEO campaign can take three months to a year before you’ll see positive results in your search rankings. In contrast, your PPC strategy can be delivering a strong pipeline of new patients just 90 days after optimization. Plus, other factors that will affect the timeframe of the results include the current state of your website, what strategies you’re using, your competition and budget, etc.

Sure, we can. Cardinal is a full-service digital marketing agency that provides a wide range of services, including SEO, PPC Management, Web Design, Conversion Rate Optimization (CRO), Facebook Advertising, and more. The only services we don’t cover are traditional advertising (e.g., TV, print, radio, etc.).

When you work with a full-service agency like Cardinal, you’ll have everything you need to scale your plastic surgery practice and increase your patient base. In comparison, if you work with agencies that specialize in one or two niches, you’ll end up collaborating with numerous companies. We will create an integrated and cohesive marketing campaign where each of the services you invested in will support one another.

Even if you have an in-house team, Cardinal will be more than happy to act as their trusted advisor to achieve your practice’s marketing and growth goals.

The plastic/cosmetic surgery industry is highly competitive, with brutal competition even on a local level. Lucky for you, optimizing PPC campaigns is precisely what we do best. One of the first steps toward cost-efficient conversions is restructuring your practice’s paid search account. We will conduct a full audit, keyword and audience research, and add, subtract, or merge campaigns for the best results.

In addition, we will create conversion-focused landing pages to link with your PPC ads. Your landing pages will have high-quality and compelling creatives, clear CTAs that will guide users toward your desired actions, and critical information about your practice (e.g., location, insurance information, etc.).

Of course. In general, we will initially start with service lines that are most critical to the growth of your practice and start from there. However, we understand that even if your cosmetic surgery group offers 360-degree care, you may have areas of focus where you want to get more patients from. In that case, we start with marketing your non-surgical procedures like Botox and injectables and work toward your clinic’s bread-and-butter over time.

As your growth partner, we ensure that our marketing strategies support your top business goals and that we’re in total alignment.