Performance Ophthalmology & Optometry Digital Marketing

No. We can proceed with planning your digital marketing strategy if you have a working ophthalmology website. However, we do prefer working on websites hosted on the WordPress platform. With its endless customization options, ease of use, and built-in SEO tools, WordPress is our go-to in terms of content management platforms. Otherwise, we’ll likely have optimization challenges while running your campaign.

In case you’re unhappy with the current state of your ophthalmology website, our web design team can facilitate the migration to WordPress from any platform or even make a new website from scratch. We will help you build a beautiful, fast, and responsive healthcare website with a strong SEO foundation. Once we’re done, you’ll have an agile and scalable website that grows with your practice.

While we’re at it, your web design team will also optimize the website to streamline patient journeys. Thus, visitors will be gently guided toward your funnels and become loyal patients.

It depends. One thing you’ll need to know about digital marketing is that it takes time to develop and execute. Suppose an agency promises quick results in a matter of a few weeks. In that case, they’re likely misleading you or using black-hat tactics and link manipulation–the latter will result in severe penalties from Google. Cardinal is not your agency if you want overnight results.

The time frame for results primarily depends on the services you hire us for and your marketing maturity. For example, an optimized PPC campaign may show positive development within 90 days. On the other hand, a full-scale SEO plan may take six months to a year for results to manifest.

We’re passionate about monitoring performance and communicating results. At Cardinal, we always set performance-oriented goals for all our clients every three months. To help you stay on top of your campaign, we provide in-depth reports, KPIs, and strategic road maps.

Absolutely. Cardinal is a full-service digital marketing agency that offers a wide range of services, including SEO, PPC management, web design, Facebook Ads, conversion rate optimization, and reputation management. The only services we don’t cover are social media posts, email marketing, and traditional “offline” advertising (Cardinal is a digital agency only). 

What sets Cardinal apart from other agencies is that we specialize in growing healthcare brands nationwide. Our data- and performance-driven strategies are designed to exceed growth targets every time, and we never settle for “good enough.” Just ask some of the biggest names in optometry & ophthalmology, like PCLi.

Even if you have an in-house marketing team, we’re more than happy to come in as consultants and collaborate with your team.

Yes. When you hire us as your marketing partner, our primary goal is to support your top priorities. During the planning phase, we’ll discuss your goals and priority services (e.g., cataract treatment, eye exams, glasses, contacts, etc.). Therefore, if you want to prioritize your eye exams and glaucoma service lines because they matter most to your bottom line, we can help you target patients who are looking for those services.

One of the best approaches is to develop a comprehensive paid search campaign. We’ll refine your keyword strategies by nurturing high-performing keywords, making a negative list, and pausing underperforming keywords. Then, we’ll work on improving your ad creatives and copy and tighten your PPC account structure.

Next, we leverage the power of Facebook Ads marketing to increase brand awareness and build early demand among the local community. Thanks to Facebook’s advanced targeting options, we can easily target users who are looking for optometry services.

We need a two-pronged approach to establish your optometry brand as the authority in the industry. First, we create a solid on-site SEO strategy by developing a comprehensive keyword strategy. We’ll focus on terms and phrases that will give us the best possible ROI. Then, we can use those keywords to strengthen your online presence.

Then, another part of your SEO team will implement white-hat off-site SEO tactics to cover all your bases. For instance, we’ll launch a comprehensive link-building campaign to improve your search engine rankings, boosting your authority.