Performance Marketing For LASIK Practices

No. If your LASIK website is on WordPress and is structured well with good web design, we can proceed with planning your digital marketing strategy. If it’s not, we can help move your website to WordPress. It’s not just the most popular content management system (CMS) out there; it’s also easy to use, scale, SEO-friendly, and has a well-designed back end.

On the other hand, if your website could use some improvements in design and structure, Cardinal is ready to lend a hand. Our expert web design and development team specializes in building beautiful, fast, optimized websites for search engines. In addition, our websites are scalable, so you can have a LASIK treatment website that grows with your practice.

The most reasonable answer to this question is: it depends.

Digital marketing is not a one-time thing that you can do overnight and be done with it. It takes time (a lot) and expertise, and best practices involve long-term strategies and execution. If an agency promises quick and easy results, it’s either they’re not being truthful or they use black-hat techniques–the latter can get your website penalized by search engines and ad platforms.

That said, Cardinal always sets performance-oriented goals for all clients every three months. We’re in constant communication to ensure that you’re meeting your KPIs. The actual time frames for noticeable results depend on the services you need. For example, you’ll likely see your PPC campaign take off within 90 days. On the other hand, a full-scale SEO campaign may take 3-6 months up to a year before you can see changes in your search rankings.

The time frame also depends on numerous factors, like where you’re starting marketing-wise, your industry and competitors, and your budget.

Sure, but with some exceptions. Cardinal is a full-service digital marketing agency that specializes in helping healthcare businesses achieve their growth targets with scalable strategies. Please think of us as your one-stop shop for online marketing solutions like SEO, PPC Management, Conversion Rate Optimization, Web Design, Facebook Advertising, and more. However, we don’t handle traditional “offline” marketing (we’re a digital-only agency).

When you work with Cardinal, know that you’re working with the nation’s top healthcare performance marketing agency. Aside from having intimate knowledge of the ins and outs of the LASIK and cataract surgery arena, we know what it takes to grow multi-location healthcare groups. Thanks to our excellent 60+ person team and proven patient-generation strategies.

If you have an in-house team, we’re happy to collaborate as partners and work towards achieving your business and marketing goals.

Sure, we can shift our focus to the services you wish to highlight. When onboarding new clients, we conduct a strategy session to ensure that we understand your business priorities and goals. The service lines, brands, and locations most critical to your eye care clinic are our top priority.

If you want to market your practice’s other services other than LASIK procedures, we can start with marketing your special services (e.g., cataract surgeries, eyelid procedures, etc.), then move on to your bread-and-butter procedures like LASIK. One of the best methods to grow specific service lines is by personalizing your PPC campaigns to target potential patients that are specifically looking for a clinic that can provide cataract surgeries.

Cardinal will optimize your PPC campaign by refining keyword strategies, optimizing account structure, and polishing ad copy/creatives. This way, we’re putting the services your clinic offers in front of the right people (i.e., people searching for “cataract surgery near me”).

In our experience, LASIK surgery is one of the most competitive verticals, which generally means high CPAs. Lucky for you, Cardinal has an incredible team of PPC experts that can optimize your campaign to drive more qualified leads at an efficient cost.

In one of our previous wins in the LASIK marketing arena, we managed to increase leads and conversion rates while delivering consistently low CPAs. It all boiled down to developing a well-structured account focused on driving high-quality leads, creating strong landing page experiences focused on conversions, and rigorous testing and optimization to improve performance.