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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

Marketing Value-based Care and Improving Patient Health Outcomes
Marketing Insights & Trends

Marketing Value-based Care and Improving Patient Health Outcomes

The pressure is increasing for healthcare to shift towards a value-based care model. Healthcare organizations looking to keep pace should consider a range of technologies, including marketing solutions, to improve patient outcomes and quality of care.

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5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth
how healthcare companies can manage data and drive growth
Measuring Marketing

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

Healthcare groups are drowning in data and often miss opportunities to serve patients better, improve efficiency, and maximize their returns. Here’s a look at five strategies to help you leverage your data to fuel growth.

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Leveraging MarTech to Improve Operational Efficiency
Private Equity

Leveraging MarTech to Improve Operational Efficiency

Private equity firms in healthcare need marketing technologies that can help groups scale and improve operational efficiency. This article looks at the emerging tech that can do just that.

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How CMOs and CIOs Can Work Together to Improve the Patient Experience
How CMOs and CIOs Can Work Together to Improve the Patient Experience
Measuring Marketing

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat. And in such a fiercely competitive vertical, the providers that differentiate themselves are those that find new and innovative ways to meet this increasing demand for elevated healthcare experiences.

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Healthcare Marketing & HIPAA: What’s Changing?
Marketing Insights & Trends

Healthcare Marketing & HIPAA: What’s Changing?

Healthcare marketers, take note: The government is refining guidelines around what data you can and cannot use. Good news is you can still engage patients in effective, HIPAA-compliant marketing if you take the right steps.

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Local SEO Ranking Factors for Healthcare
Local SEO Ranking Factors for 2021
Patient Acquisition

Local SEO Ranking Factors for Healthcare

A local SEO strategy is a must for any healthcare organization. Learn the top local ranking signals and how to optimize for your practice.

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5 Patient Acquisition Marketing Strategies for 2023
Marketing Insights & Trends

5 Patient Acquisition Marketing Strategies for 2023

What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.

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