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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

How Brands Can Use Google Trends for Market Research
Marketing Insights & Trends

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.

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Online Reputation Management 101
Patient Acquisition

Online Reputation Management 101

A great reputation makes all the difference. Learn how to utilize testimonials, online profiles and reviews to stand out from the crowd.

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What Facebook Taught Me by Flagging My Account
Target Referral Traffic with Facebook Ads
Paid Social

What Facebook Taught Me by Flagging My Account

Having trouble with your Facebook account? Learn the best way to get in touch with them and resolve any issues without panicking and wasting precious time.

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Reinforce Your Brand through Content Marketing
https://lh5.googleusercontent.com/RM2H-34Vxp3yUn5MLpwN8m8lYL-JkosrGN1yXkQ-1S5nP-2a-m6yLsJ0GU8mhVBDBLBb9XmZ9ZzEFASRee6pMTkxNl7WJqAoaGcEswbzEKmXlmr25a7Z75x_RfPo0thKqubeNEsd
Content Marketing

Reinforce Your Brand through Content Marketing

The Internet gives you a proverbial layup every day just by being there. If you're not taking advantage of its omnipotence, that’s on you.

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Google Shopping: What are Product Listing Ads?
Patient Acquisition

Google Shopping: What are Product Listing Ads?

A Brief History Lesson Does anyone remember a Google service named Froogle? Some of you may have an idea, while most will have absolutely no clue what I’m talking about. Froogle, launched back in 2002, was Google’s original attempt to create an online e-commerce search comparison tool. By 2007 the name changed to Google Product […]

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Social Media Marketing for Private Practices
Paid Social

Social Media Marketing for Private Practices

A solid social media marketing strategy is a great way to grow your dental or clinical practice and is something you should be implementing.

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How to Properly Test your Website for Mobile and Tablet Users
Digital Transformation

How to Properly Test your Website for Mobile and Tablet Users

Find out how to properly test your website to ensure an optimal experience for mobile and tablet users, including appearance, functionality and performance.

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Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?
Google Ads Trends
Patient Acquisition

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google began running banner ads for a select group of advertisers. These ads are currently only showing for fewer than 5% of all search queries, but […]

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Marketing 101: Tips from Steve Jobs
Marketing Insights & Trends

Marketing 101: Tips from Steve Jobs

Discover some great marketing tips from Steve Jobs at Cardinal Digital Marketing, a team of data-driven marketers & creative strategists.

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