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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

SEO and Your Practice: A Guide for Orthopedic Surgeons
Orthopedic

SEO and Your Practice: A Guide for Orthopedic Surgeons

In a recent study, Conductor determined that organic search is responsible for 64% of all web traffic. Compare that to the paltry 2% from social, 6% from paid search, 12% direct and 15% from other referral sources and you can see why SEO is still a VERY. BIG. DEAL.

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How Hospitals Can Use Geotargeting to Increase Patient Acquisition
Patient Acquisition

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

With most folks all but surgically attached to their smartphones, finding ways to use these devices – and a consumers’ mobility – to your advantage is something retailers have been doing for years.

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5 Social Media Tips for Orthopedic Surgeons
Orthopedic

5 Social Media Tips for Orthopedic Surgeons

Great tips on how Orthopedic surgeons can use social media to enhance their healthcare marketing, gain new patients, & become thought-leaders & influencers

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8 Reputation Management Strategies for Multi-Location Brands
Plastic & Cosmetic Surgery

8 Reputation Management Strategies for Multi-Location Brands

Online anything that a potential customer wants to see about your brand is just a few clicks away. It takes vigilance to ensure that your reputation on the web is a good one. By putting the effort into these eight strategies, you can ensure that your brand is represented in a positive light.

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Why Healthcare Patient Personas Matter for Digital Marketing
Marketing Insights & Trends

Why Healthcare Patient Personas Matter for Digital Marketing

Are you marketing your healthcare practice or services to the wrong patients? If you don’t know your patient personas, all those blogs, social media posts, and PPC ads could be for naught!

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How to Measure Healthcare Digital Marketing Success with SMART Goal Creation
Measuring Marketing

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

Setting easily achievable, insignificant goals (five more Twitter followers! One new blog post every month!) won’t motivate your team to go above and beyond, and your practice will miss out on potential growth opportunities.

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3 Simple Ways to Use Paid Search in Healthcare Marketing
Consumerization Healthcare
Patient Acquisition

3 Simple Ways to Use Paid Search in Healthcare Marketing

If you are a Pay-Per-Click company, like us, or a business owner in the medical industry, use these free tips and their specific applications for paid search in pain management marketing or healthcare advertising.

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Social Media’s Growing Role in Healthcare Marketing
Paid Social

Social Media’s Growing Role in Healthcare Marketing

Social media is a vital component in today's healthcare marketing strategy. 72% of patients searched for health-related information online before and after.

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