Blog | Cardinal Digital Marketing

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance

How to Build A Scalable MSO Marketing Strategy

3 Ways to Improve Google Ads Lead Quality for Healthcare

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

Patient Acquisition

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

Search engine optimization – or SEO – is extremely important for the growth and longevity of your medical practice. Without a solid SEO strategy in place, your prospective patients simply won’t find your practice online when they conduct their day-to-day health-related searches.

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

Patient Acquisition

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click (PPC) ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice–be it an entire city or just a few blocks within that city.

Medical Practice Marketing: Using broad, phrase & exact match keywords

Patient Acquisition

Medical Practice Marketing: Using broad, phrase & exact match keywords

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches.

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

Patient Acquisition

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website.

How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

Patient Acquisition

How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions.

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Patient Acquisition

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website.

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

Paid Social

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge.

Types of patient testimonials to use for your marketing

Marketing Insights & Trends

Types of patient testimonials to use for your marketing

Anyone with a gift for the written word can put lipstick on a pig and take it out on the town. In the patient-driven economy we’re currently in, your prospects are well aware of that, which is why they consume the content you produce (like your web pages) with a hint of skepticism.

How to Develop a Healthcare Social Media Calendar for Your Practice

Paid Social

How to Develop a Healthcare Social Media Calendar for Your Practice

Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice.

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Paid Social

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Roughly half of all visitors to the online community RealSelf1 say that social media has influenced their decision to pursue or research a cosmetic procedure. In fact, nearly 34% of the 572 people surveyed says that they knew they wanted a change and that photos on social media made them more aware of their options.

Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance

How to Build A Scalable MSO Marketing Strategy

3 Ways to Improve Google Ads Lead Quality for Healthcare

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Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

Medical Practice Marketing: Using broad, phrase & exact match keywords

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

Types of patient testimonials to use for your marketing

How to Develop a Healthcare Social Media Calendar for Your Practice

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

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