Insights to Ignite Your Growth

Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

Read More

Explore Our Latest Articles

How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions.

Read More
How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website.

Read More
Types of patient testimonials to use for your marketing

Types of patient testimonials to use for your marketing

Anyone with a gift for the written word can put lipstick on a pig and take it out on the town. In the patient-driven economy we’re currently in, your prospects are well aware of that, which is why they consume the content you produce (like your web pages) with a hint of skepticism.

Read More
How to Develop a Healthcare Social Media Calendar for Your Practice

How to Develop a Healthcare Social Media Calendar for Your Practice

Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice.

Read More
Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Roughly half of all visitors to the online community RealSelf1 say that social media has influenced their decision to pursue or research a cosmetic procedure. In fact, nearly 34% of the 572 people surveyed says that they knew they wanted a change and that photos on social media made them more aware of their options.

Read More
SEO and Your Practice: A Guide for Orthopedic Surgeons

SEO and Your Practice: A Guide for Orthopedic Surgeons

In a recent study, Conductor determined that organic search is responsible for 64% of all web traffic. Compare that to the paltry 2% from social, 6% from paid search, 12% direct and 15% from other referral sources and you can see why SEO is still a VERY. BIG. DEAL.

Read More
How Hospitals Can Use Geotargeting to Increase Patient Acquisition

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

With most folks all but surgically attached to their smartphones, finding ways to use these devices – and a consumers’ mobility – to your advantage is something retailers have been doing for years.

Read More
5 Social Media Tips for Orthopedic Surgeons

5 Social Media Tips for Orthopedic Surgeons

Great tips on how Orthopedic surgeons can use social media to enhance their healthcare marketing, gain new patients, & become thought-leaders & influencers

Read More
Get Started

Ready to Grow?

Great partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.

Fill out the form to get started!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
This field is for validation purposes and should be left unchanged.