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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

Using Twitter to Protect Your Reputation and Respond to Complaints
smartphone
Paid Social

Using Twitter to Protect Your Reputation and Respond to Complaints

Protecting your reputation in the digital age is a very tricky challenge if you're in the healthcare space or any other industry. And, as social media continues to drive the business-consumer relationship, Twitter has become the go-to forum to manage these customer relationships.

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3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice
group-doctors
Patient Acquisition

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

At the heart of any successful PPC AdWords campaigns are your keywords. The keywords you choose to build your campaigns around are what will dictate who sees your ads, as well as when and where they’ll see them.

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3 Tips to Grow Your Medical Practice with Digital Marketing
doctors-group
Marketing Insights & Trends

3 Tips to Grow Your Medical Practice with Digital Marketing

There are a lot of ways to market your medical practice. TV commercials; flyers; word-of-mouth. But in the digital age that we all live in, one of the most effective ways to reach your audiences and build a loyal following is through digital marketing.

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Yelp’s Role in Reputation Management for Medical Professionals
Patient Acquisition

Yelp’s Role in Reputation Management for Medical Professionals

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make - and seek out - reviews from the trenches.

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Use Google My Business to Boost Your Medical Practice’s Local Patient Volume
group-doctors
Patient Acquisition

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

Search engine optimization – or SEO – is extremely important for the growth and longevity of your medical practice. Without a solid SEO strategy in place, your prospective patients simply won’t find your practice online when they conduct their day-to-day health-related searches.

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How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices
Patient Acquisition

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click (PPC) ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice–be it an entire city or just a few blocks within that city.

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Medical Practice Marketing: Using broad, phrase & exact match keywords
Patient Acquisition

Medical Practice Marketing: Using broad, phrase & exact match keywords

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches.

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