Healthcare Marketing Blog

Advanced Paid Search (PPC) Strategies for Drug & Rehabilitation Centers

Addiction & Behavioral Treatment

Advanced Paid Search (PPC) Strategies for Drug & Rehabilitation Centers

There’s a lot of competition these days in the drug and alcohol rehabilitation space. How can you drive people who are in need of help to your center?

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SEO Tips to Help Drug and Alcohol Rehabilitation Centers Generate More Leads

Addiction & Behavioral Treatment

SEO Tips to Help Drug and Alcohol Rehabilitation Centers Generate More Leads

Search engines are often the first place people go to find help for their addiction. These SEO tips will help your rehab facility be found when they go searching.

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Yelp’s Role in Reputation Management for Medical Professionals

Patient Acquisition

Yelp’s Role in Reputation Management for Medical Professionals

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make - and seek out - reviews from the trenches.

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Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

Patient Acquisition

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

Search engine optimization – or SEO – is extremely important for the growth and longevity of your medical practice. Without a solid SEO strategy in place, your prospective patients simply won’t find your practice online when they conduct their day-to-day health-related searches.

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How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

Patient Acquisition

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click (PPC) ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice–be it an entire city or just a few blocks within that city.

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Medical Practice Marketing: Using broad, phrase & exact match keywords

Patient Acquisition

Medical Practice Marketing: Using broad, phrase & exact match keywords

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches.

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Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

Patient Acquisition

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website.

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How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

Patient Acquisition

How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions.

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How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Patient Acquisition

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website.

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Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

Paid Social

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge.

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