10 Healthcare Marketing Trends for 2023
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.
Read More
Insights to Ignite Your Growth
Healthcare Marketing Blog
How to Build A Scalable MSO Marketing Strategy
Read More3 Ways to Improve Google Ads Lead Quality for Healthcare
Read MoreHealthcare Marketing Strategies During A Recession
Read MoreSubscribe to Receive Blog Updates
Join 7,532 other marketers and get the latest digital marketing strategies, best practices, and tips delivered straight to your inbox.
Explore Our Latest Articles
PPC
3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice
At the heart of any successful PPC AdWords campaigns are your keywords. The keywords you choose to build your campaigns around are what will dictate who sees your ads, as well as when and where they’ll see them.
Read More
Healthcare Marketing Insights
3 Tips to Grow Your Medical Practice with Digital Marketing
There are a lot of ways to market your medical practice. TV commercials; flyers; word-of-mouth. But in the digital age that we all live in, one of the most effective ways to reach your audiences and build a loyal following is through digital marketing.
Read More
Addiction Treatment & Behavioral Health
Advanced Paid Search (PPC) Strategies for Drug & Rehabilitation Centers
There’s a lot of competition these days in the drug and alcohol rehabilitation space. How can you drive people who are in need of help to your center?
Read More
Addiction Treatment & Behavioral Health
SEO Tips to Help Drug and Alcohol Rehabilitation Centers Generate More Leads
Search engines are often the first place people go to find help for their addiction. These SEO tips will help your rehab facility be found when they go searching.
Read More
Healthcare Marketing Insights
Yelp’s Role in Reputation Management for Medical Professionals
Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make - and seek out - reviews from the trenches.
Read More
SEO
Use Google My Business to Boost Your Medical Practice’s Local Patient Volume
Search engine optimization – or SEO – is extremely important for the growth and longevity of your medical practice. Without a solid SEO strategy in place, your prospective patients simply won’t find your practice online when they conduct their day-to-day health-related searches.
Read More
PPC
How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices
One of the biggest concerns with using pay-per-click (PPC) ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice–be it an entire city or just a few blocks within that city.
Read More
PPC
Medical Practice Marketing: Using broad, phrase & exact match keywords
When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches.
Read More
PPC
Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice
If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website.
Read More
PPC
How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs
Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions.
Read More