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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly
Data & Analytics

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what's working and what isn't?

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13 Google AdWords Hacks to Increase Click-Through Rate and ROI
google-adwords
Patient Acquisition

13 Google AdWords Hacks to Increase Click-Through Rate and ROI

Google AdWords is not just the biggest ad network but it’s clearly a market leader. Google had 75.8% US search ad revenue in 2016 which is expected to jump to 77.8% by the end of 2017 and by 2019, it’s expected to jump all the way up to 80.2%.

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Using Social Proof to Boost Your Medical Practice’s Marketing Efforts
medical-doctor
Digital Transformation

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online.

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Social Media Marketing Tips for Rehab and Addiction Centers
social media tips for addiction treatment centers
Addiction & Behavioral Treatment

Social Media Marketing Tips for Rehab and Addiction Centers

No matter how far social media marketing has come in recent years, it’s still hard for the Facebooks and Twitters of the world to shake that reputation of being “just for kids.

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How to Write Killer PPC Text Ads to Boost Your Medical Practice
group-doctors
Patient Acquisition

How to Write Killer PPC Text Ads to Boost Your Medical Practice

Paid search has gone through countless iterations since its inception, but the fundamentals of ad copywriting have remained constant for generations. Despite that, search ads are a different type of animal, one where you have to consider components such as devices, formatting, ad extensions and audience types.

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Using Twitter to Protect Your Reputation and Respond to Complaints
smartphone
Paid Social

Using Twitter to Protect Your Reputation and Respond to Complaints

Protecting your reputation in the digital age is a very tricky challenge if you're in the healthcare space or any other industry. And, as social media continues to drive the business-consumer relationship, Twitter has become the go-to forum to manage these customer relationships.

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3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice
group-doctors
Patient Acquisition

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

At the heart of any successful PPC AdWords campaigns are your keywords. The keywords you choose to build your campaigns around are what will dictate who sees your ads, as well as when and where they’ll see them.

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3 Tips to Grow Your Medical Practice with Digital Marketing
doctors-group
Marketing Insights & Trends

3 Tips to Grow Your Medical Practice with Digital Marketing

There are a lot of ways to market your medical practice. TV commercials; flyers; word-of-mouth. But in the digital age that we all live in, one of the most effective ways to reach your audiences and build a loyal following is through digital marketing.

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