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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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The Definitive Guide to Facebook Custom Audience Targeting
Paid Social

The Definitive Guide to Facebook Custom Audience Targeting

Facebook Custom Audience Targeting allows you to retarget your website visitors, blog readers, prospects... Reach them with your remarketing campaign.

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How to Succeed with CPA Bidding and Maximize ROI on Google AdWords
CPA Bidding Strategies Explained
Patient Acquisition

How to Succeed with CPA Bidding and Maximize ROI on Google AdWords

Google AdWords has a lot of tools that you can use to improve your campaign and get awesome results. You need to take advantage of these tools, especially when bidding for keywords.

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The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising
AMP Landing Page Optimization
Patient Acquisition

The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising

As an integral part of your advertising campaigns, any potential change to your landing pages should be taken seriously. Google’s release of fast-loading AMP landing pages is an exciting time for mobile advertisers. But it also complicates things (namely, learning how to get started with AMP).

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Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly
Data & Analytics

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what's working and what isn't?

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13 Google AdWords Hacks to Increase Click-Through Rate and ROI
google-adwords
Patient Acquisition

13 Google AdWords Hacks to Increase Click-Through Rate and ROI

Google AdWords is not just the biggest ad network but it’s clearly a market leader. Google had 75.8% US search ad revenue in 2016 which is expected to jump to 77.8% by the end of 2017 and by 2019, it’s expected to jump all the way up to 80.2%.

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Using Social Proof to Boost Your Medical Practice’s Marketing Efforts
medical-doctor
Digital Transformation

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online.

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Social Media Marketing Tips for Rehab and Addiction Centers
social media tips for addiction treatment centers
Addiction & Behavioral Treatment

Social Media Marketing Tips for Rehab and Addiction Centers

No matter how far social media marketing has come in recent years, it’s still hard for the Facebooks and Twitters of the world to shake that reputation of being “just for kids.

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How to Write Killer PPC Text Ads to Boost Your Medical Practice
group-doctors
Patient Acquisition

How to Write Killer PPC Text Ads to Boost Your Medical Practice

Paid search has gone through countless iterations since its inception, but the fundamentals of ad copywriting have remained constant for generations. Despite that, search ads are a different type of animal, one where you have to consider components such as devices, formatting, ad extensions and audience types.

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