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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

7 Steps to Quickly Drive More Clicks with Google Map Packs
Patient Acquisition

7 Steps to Quickly Drive More Clicks with Google Map Packs

Most businesses are busy trying to please the whole world and they have neglected the group that may be more important than others: customers in their local area. With the Google Map Packs, there is an opportunity to gain more exposure to people close to your business.

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Top 7 Factors When Choosing Atlanta SEO Services on a Budget
Patient Acquisition

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are sveral things to consider, however, 7 of them are key.

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How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation
Kate Cole Header
Marketing Insights & Trends

How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.

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How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way
Matt Gove
Marketing Insights & Trends

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots.

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8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions
Google AdWords Boost Conversion
Patient Acquisition

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business’ revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. In this article, you’ll learn 8 ways you can use the new AdWords promotion extensions and even the most recent custom audience to boost your conversions

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Creating Your First Facebook Ad Campaign
Facebook Ad Campaign
Paid Social

Creating Your First Facebook Ad Campaign

Our beginner's guide to Facebook advertising walks you through all the steps of creating your first Facebook Ad campaign, including targeting, budgeting, and creative.

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7 Reasons Why User Experience (UX) is The New SEO Success Formula
User Experience - how to make successful SEO strategy
Digital Transformation

7 Reasons Why User Experience (UX) is The New SEO Success Formula

Google is getting much smarter each day. Its not enough to have just a content or to have it optimized for search engines only, its the visitors that counts nowadays and their interaction with your content. This is why User Experience is so important.

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Dentists Face an Increase in Aging Patients – Here’s How to Market to Them
Dental care for elderly patients
Dental & DSO

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

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