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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

13 PPC Trends to Increase Your CTR and Sales
PPC Trends to increase CTR

13 PPC Trends to Increase Your CTR and Sales

Pay-per-click (PPC) advertising is one medium that marketers have used over the years to bring in more sales for their business and achieve their targets. With this advertising method, businesses gain targeted traffic that is more likely to buy their products and services.

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How to Build Effective Landing Pages for Facebook Advertising

How to Build Effective Landing Pages for Facebook Advertising

A landing page is one of the most effective ways of gaining leads for your business in social media marketing campaigns. Learn how to build a landing page that convinces visitors from Facebook to submit their information to you.

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13 Ways To Promote a Local Business With Google Adwords

13 Ways To Promote a Local Business With Google Adwords

The marketing landscape has dramatically evolved in recent times and Google AdWords is one of the numerous platforms pioneering this change.

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7 Steps to Quickly Drive More Clicks with Google Map Packs

7 Steps to Quickly Drive More Clicks with Google Map Packs

Most businesses are busy trying to please the whole world and they have neglected the group that may be more important than others: customers in their local area. With the Google Map Packs, there is an opportunity to gain more exposure to people close to your business.

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Top 7 Factors When Choosing Atlanta SEO Services on a Budget

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are sveral things to consider, however, 7 of them are key.

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How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation
Kate Cole Header

How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.

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How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way
Matt Gove

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots.

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8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions
Google AdWords Boost Conversion

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business’ revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. In this article, you’ll learn 8 ways you can use the new AdWords promotion extensions and even the most recent custom audience to boost your conversions

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Creating Your First Facebook Ad Campaign
Facebook Ad Campaign

Creating Your First Facebook Ad Campaign

Our beginner's guide to Facebook advertising walks you through all the steps of creating your first Facebook Ad campaign, including targeting, budgeting, and creative.

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