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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

7 Effective Tactics to Increase Local Conversions with Google Ads
Increase Local Conversion with Google AdWords
Patient Acquisition

7 Effective Tactics to Increase Local Conversions with Google Ads

Have you ever wondered how you can increase your local conversions with Google Ads? It’s simple once you know how to do it. The first step is to look at local conversion tracking- a great tool provided by Google AdWords to the users to accurately measure the exact returns or ROI of ad spend.

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6 Steps to Creating High-Converting Google Ads to Attract New Customers
Creating high converting google ads
Patient Acquisition

6 Steps to Creating High-Converting Google Ads to Attract New Customers

Knowing how to create and implement high-converting Google AdWords to attract customers is very important to grow your business, otherwise how are people going to know that you exist?

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How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI
Huston Methodist Hospital
Marketing Insights & Trends

How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI

Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI.

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13 PPC Trends to Increase Your CTR and Sales
PPC Trends to increase CTR
Patient Acquisition

13 PPC Trends to Increase Your CTR and Sales

Pay-per-click (PPC) advertising is one medium that marketers have used over the years to bring in more sales for their business and achieve their targets. With this advertising method, businesses gain targeted traffic that is more likely to buy their products and services.

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How to Build Effective Landing Pages for Facebook Advertising
Paid Social

How to Build Effective Landing Pages for Facebook Advertising

A landing page is one of the most effective ways of gaining leads for your business in social media marketing campaigns. Learn how to build a landing page that convinces visitors from Facebook to submit their information to you.

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13 Ways To Promote a Local Business With Google Adwords
Patient Acquisition

13 Ways To Promote a Local Business With Google Adwords

The marketing landscape has dramatically evolved in recent times and Google AdWords is one of the numerous platforms pioneering this change.

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7 Steps to Quickly Drive More Clicks with Google Map Packs
Patient Acquisition

7 Steps to Quickly Drive More Clicks with Google Map Packs

Most businesses are busy trying to please the whole world and they have neglected the group that may be more important than others: customers in their local area. With the Google Map Packs, there is an opportunity to gain more exposure to people close to your business.

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Top 7 Factors When Choosing Atlanta SEO Services on a Budget
Patient Acquisition

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are sveral things to consider, however, 7 of them are key.

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How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation
Kate Cole Header
Marketing Insights & Trends

How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.

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How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way
Matt Gove
Marketing Insights & Trends

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots.

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