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7 Healthcare Marketing Trends for 2023

7 Healthcare Marketing Trends for 2023

The new year is fast approaching, and yet again, uncertainty is the new norm. What does this mean for the healthcare industry, and how should you pivot your marketing strategy? Explore our top healthcare marketing trends for 2023 and get recommendations to ensure continual growth.

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Explore Our Latest Articles

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts
medical-doctor

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online.

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Social Media Marketing Tips for Rehab and Addiction Centers
social media tips for addiction treatment centers

Social Media Marketing Tips for Rehab and Addiction Centers

No matter how far social media marketing has come in recent years, it’s still hard for the Facebooks and Twitters of the world to shake that reputation of being “just for kids.

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How to Write Killer PPC Text Ads to Boost Your Medical Practice
group-doctors

How to Write Killer PPC Text Ads to Boost Your Medical Practice

Paid search has gone through countless iterations since its inception, but the fundamentals of ad copywriting have remained constant for generations. Despite that, search ads are a different type of animal, one where you have to consider components such as devices, formatting, ad extensions and audience types.

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Using Twitter to Protect Your Reputation and Respond to Complaints
smartphone

Using Twitter to Protect Your Reputation and Respond to Complaints

Protecting your reputation in the digital age is a very tricky challenge if you're in the healthcare space or any other industry. And, as social media continues to drive the business-consumer relationship, Twitter has become the go-to forum to manage these customer relationships.

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3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice
group-doctors

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

At the heart of any successful PPC AdWords campaigns are your keywords. The keywords you choose to build your campaigns around are what will dictate who sees your ads, as well as when and where they’ll see them.

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3 Tips to Grow Your Medical Practice with Digital Marketing
doctors-group

3 Tips to Grow Your Medical Practice with Digital Marketing

There are a lot of ways to market your medical practice. TV commercials; flyers; word-of-mouth. But in the digital age that we all live in, one of the most effective ways to reach your audiences and build a loyal following is through digital marketing.

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Yelp’s Role in Reputation Management for Medical Professionals

Yelp’s Role in Reputation Management for Medical Professionals

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make - and seek out - reviews from the trenches.

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Use Google My Business to Boost Your Medical Practice’s Local Patient Volume
group-doctors

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

Search engine optimization – or SEO – is extremely important for the growth and longevity of your medical practice. Without a solid SEO strategy in place, your prospective patients simply won’t find your practice online when they conduct their day-to-day health-related searches.

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