10 Healthcare Marketing Trends for 2023
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.
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Insights to Ignite Your Growth
Healthcare Marketing Blog
How to Build A Scalable MSO Marketing Strategy
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Healthcare Marketing Insights
Healthcare Marketing & HIPAA: What’s Changing?
Healthcare marketers, take note: The government is refining guidelines around what data you can and cannot use. Good news is you can still engage patients in effective, HIPAA-compliant marketing if you take the right steps.
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SEO
Local SEO Ranking Factors for Healthcare
A local SEO strategy is a must for any healthcare organization. Learn the top local ranking signals and how to optimize for your practice.
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Healthcare Marketing Insights
5 Patient Acquisition Marketing Strategies for 2023
What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.
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Paid Social
How Healthcare Marketers Should Use TikTok
You’ve looped social into your healthcare marketing strategy, but have you considered TikTok? This popular platform is already a hotbed of activity for patients seeking care, making it a big opportunity for healthcare marketers.
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Healthcare Marketing Insights
Solving Healthcare Staffing Shortages: How Marketing Technology Can Help
Healthcare organizations facing staffing shortages can leverage marketing technology to smooth out staff, patient, and workflow pain points to reduce employee burnout and improve retention.
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Healthcare Marketing Insights
How 6 Healthcare Marketing Leaders Are Navigating 2023
We’ve brought together six healthcare marketing experts to share their 2023 marketing predictions on how they’ll navigate the year ahead. Read on to get new ideas and strategies to drive patient acquisition, increase loyalty, and build a brand that patients love.
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SEO
AI in Action: How ChatGPT and Bard are Changing Healthcare SEO
AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?
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Data & Analytics
GA4 Migration: What Healthcare Needs to Know
With the announcement of the sunsetting of the Universal Analytics product in favor of Google Analytics 4, healthcare organizations are encouraged to migrate to the newer platform as soon as possible. In this article, we'll discuss the benefits of Google Analytics 4, the migration process, what the healthcare industry can expect from reporting after the migration, and how Cardinal can help provider groups efficiently navigate this transition.
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Healthcare Marketing Insights
How to Uncover Patient Insights for Better Campaigns
What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.
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Healthcare Marketing Insights
6 Strategies to Improve Patient Retention
How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates and improve the patient experience. What follows is six actionable patient retention strategies you can put into practice immediately.
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