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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

Mental & Behavioral Health Keywords: What Consumers Search For
Addiction & Behavioral Treatment

Mental & Behavioral Health Keywords: What Consumers Search For

Having a strong keyword strategy for your behavioral health organization is more important than ever before. Since there is a lot of nuance and complexity to marketing mental and behavioral health groups, getting the most out of your SEO and PPC keyword strategies means having a deep understanding of several drivers.

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What is a Patient Journey? Examples to Grow Your Practice
Patient Acquisition

What is a Patient Journey? Examples to Grow Your Practice

For many years in the past, healthcare was highly physician-focused, where providers could grow their practice by simply being able to provide care–patients simply came. Today, healthcare is currently under immense and unprecedented pressure. Healthcare is now consumer-driven, and patients have shifted their expectations when it comes to service and experience. They’re empowered to take control of their healthcare journey. This is why healthcare providers need to understand, map, and manage the patient journey.

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Marketing for Doctors | Top Growth Strategies
Marketing Insights & Trends

Marketing for Doctors | Top Growth Strategies

In the past, medical doctors could maintain a profitable patient volume in a physician-focused market. Plus, you can get away with a one-size-fits-all approach to marketing because as long as you provide healthcare, people will come to you. That’s not the case anymore, especially with the current consumer-driven market. Physicians must invest in a robust digital marketing campaign to grow their practice with the healthcare industry growing more competitive. Below are several growth strategies regarding marketing for doctors.

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SEO for Doctors
Patient Acquisition

SEO for Doctors

People used to rely on traditional marketing channels for finding doctors and healthcare providers. However, that’s not the case anymore in the digital age. Healthcare consumers are now more tech-savvy and keen on taking their healthcare journeys by their own hands by researching doctors using search engines like Google. Learn the most effective SEO strategies to boost your search engine rankings and bring more patients to your medical practice.

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Top Ways To Personalize Your Website For Patient Satisfaction
Digital Transformation

Top Ways To Personalize Your Website For Patient Satisfaction

With rapid technological advances and growing reliance on the internet, consumers are taking control of their healthcare journey. The one-size-fits-all and physician-voice-driven model has run its course and is undergoing a massive paradigm shift. With healthcare consumerism in full swing, healthcare marketers should prioritize website personalization based on patient-centered participation.

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Top Healthcare Marketing Strategies & Guide
Marketing Insights & Trends

Top Healthcare Marketing Strategies & Guide

Healthcare groups and medical practitioners who wish to bolster their digital presence and increase their patient base must have a highly-optimized healthcare marketing campaign. Below are some of the best healthcare marketing strategies to give your practice a considerable competitive advantage.

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Why is Healthcare Marketing Important?
Marketing Insights & Trends

Why is Healthcare Marketing Important?

The healthcare industry is rapidly evolving. Healthcare used to be a volume-based market centered around physicians but has now transformed into a quality-based sector revolving around consumers. Healthcare organizations looking for sustainable growth and increasing patient volume should ensure they have a fully-realized healthcare marketing strategy in place.

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10 Healthcare Marketing Trends for 2023
Marketing Insights & Trends

10 Healthcare Marketing Trends for 2023

Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.

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Marketing Value-based Care and Improving Patient Health Outcomes
Marketing Insights & Trends

Marketing Value-based Care and Improving Patient Health Outcomes

The pressure is increasing for healthcare to shift towards a value-based care model. Healthcare organizations looking to keep pace should consider a range of technologies, including marketing solutions, to improve patient outcomes and quality of care.

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