Healthcare Marketing Blog

5 Marketing Best Practices for DSO Acquisitions DSO Acquisition

5 Marketing Best Practices for DSO Acquisitions

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.

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Explore Our Latest Articles

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website.

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Types of patient testimonials to use for your marketing

Types of patient testimonials to use for your marketing

Anyone with a gift for the written word can put lipstick on a pig and take it out on the town. In the patient-driven economy we’re currently in, your prospects are well aware of that, which is why they consume the content you produce (like your web pages) with a hint of skepticism.

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How to Develop a Healthcare Social Media Calendar for Your Practice

How to Develop a Healthcare Social Media Calendar for Your Practice

Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice.

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Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Roughly half of all visitors to the online community RealSelf1 say that social media has influenced their decision to pursue or research a cosmetic procedure. In fact, nearly 34% of the 572 people surveyed says that they knew they wanted a change and that photos on social media made them more aware of their options.

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SEO and Your Practice: A Guide for Orthopedic Surgeons

SEO and Your Practice: A Guide for Orthopedic Surgeons

In a recent study, Conductor determined that organic search is responsible for 64% of all web traffic. Compare that to the paltry 2% from social, 6% from paid search, 12% direct and 15% from other referral sources and you can see why SEO is still a VERY. BIG. DEAL.

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How Hospitals Can Use Geotargeting to Increase Patient Acquisition

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

With most folks all but surgically attached to their smartphones, finding ways to use these devices – and a consumers’ mobility – to your advantage is something retailers have been doing for years.

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The 5 Cardinal Rules to Growing an Orthopedic Surgery Practice

The 5 Cardinal Rules to Growing an Orthopedic Surgery Practice

Few things look the same in the 21st century as they did just 30 years ago, but one thing holds true: word of mouth is a huge part of the success of your practice.

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5 Social Media Tips for Orthopedic Surgeons

5 Social Media Tips for Orthopedic Surgeons

Great tips on how Orthopedic surgeons can use social media to enhance their healthcare marketing, gain new patients, & become thought-leaders & influencers

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8 Reputation Management Strategies for Multi-Location Brands

8 Reputation Management Strategies for Multi-Location Brands

Online anything that a potential customer wants to see about your brand is just a few clicks away. It takes vigilance to ensure that your reputation on the web is a good one. By putting the effort into these eight strategies, you can ensure that your brand is represented in a positive light.

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