Insights to Ignite Your Growth

Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

ROI Tracking Demystified: How to Measure Performance in a HIPAA World
Measuring Marketing

ROI Tracking Demystified: How to Measure Performance in a HIPAA World

Pressure is increasing in healthcare to understand marketing ROI and campaign performance in the face of ongoing economic uncertainty. While challenging to do, we’ve compiled a list of recommendations, preferred vendors, and tips to get you there.

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5 M&A Marketing Best Practices That Drive Value Creation
Private Equity

5 M&A Marketing Best Practices That Drive Value Creation

Marketing matters, post-merger. Five marketing best practices PE firms should consider after M&A to ensure value creation doesn’t flounder.

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Why It’s So Hard To Get High-Quality Leads in a HIPAA World
Marketing Insights & Trends

Why It’s So Hard To Get High-Quality Leads in a HIPAA World

Here we want to take you through what exactly is standing in your way in terms of marketing-as-normal in a healthcare setting, and what you can do to succeed with marketing in a HIPAA world.

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Healthcare SEO Guide + Fundamentals for Growth
Patient Acquisition

Healthcare SEO Guide + Fundamentals for Growth

SEO is an invaluable tool for healthcare providers that want to increase their patient pipeline and grow their practice. With the pivotal shift to consumerization and the ever-changing digital landscape, healthcare marketers must stay up-to-the-minute on the latest SEO trends and best practices to reinforce their organic search presence and attract new patients. Below are some steps to leverage SEO to grow your medical practice.

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How Can Marketing Be Patient-Centric?
Marketing Insights & Trends

How Can Marketing Be Patient-Centric?

In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.

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Health Advertising | Tactics that Grow Healthcare Practices
Marketing Insights & Trends

Health Advertising | Tactics that Grow Healthcare Practices

With healthcare’s pivotal shift towards consumerization, many physicians and practitioners have struggled to attract new patients and grow their practices. The days of a physician-focused market are slowly fading as patients become empowered to take control of their healthcare journey. Healthcare providers need a comprehensive marketing plan to stay competitive in this ever-changing industry. Below are several proven health advertising tactics to help grow your practice.

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Mental & Behavioral Health Keywords: What Consumers Search For
Addiction & Behavioral Treatment

Mental & Behavioral Health Keywords: What Consumers Search For

Having a strong keyword strategy for your behavioral health organization is more important than ever before. Since there is a lot of nuance and complexity to marketing mental and behavioral health groups, getting the most out of your SEO and PPC keyword strategies means having a deep understanding of several drivers.

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What is a Patient Journey? Examples to Grow Your Practice
Patient Acquisition

What is a Patient Journey? Examples to Grow Your Practice

For many years in the past, healthcare was highly physician-focused, where providers could grow their practice by simply being able to provide care–patients simply came. Today, healthcare is currently under immense and unprecedented pressure. Healthcare is now consumer-driven, and patients have shifted their expectations when it comes to service and experience. They’re empowered to take control of their healthcare journey. This is why healthcare providers need to understand, map, and manage the patient journey.

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Marketing for Doctors | Top Growth Strategies
Marketing Insights & Trends

Marketing for Doctors | Top Growth Strategies

In the past, medical doctors could maintain a profitable patient volume in a physician-focused market. Plus, you can get away with a one-size-fits-all approach to marketing because as long as you provide healthcare, people will come to you. That’s not the case anymore, especially with the current consumer-driven market. Physicians must invest in a robust digital marketing campaign to grow their practice with the healthcare industry growing more competitive. Below are several growth strategies regarding marketing for doctors.

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SEO for Doctors
Patient Acquisition

SEO for Doctors

People used to rely on traditional marketing channels for finding doctors and healthcare providers. However, that’s not the case anymore in the digital age. Healthcare consumers are now more tech-savvy and keen on taking their healthcare journeys by their own hands by researching doctors using search engines like Google. Learn the most effective SEO strategies to boost your search engine rankings and bring more patients to your medical practice.

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