Healthcare Marketing Blog

5 Marketing Best Practices for DSO Acquisitions DSO Acquisition

5 Marketing Best Practices for DSO Acquisitions

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.

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5 Marketing Best Practices for DSO Acquisitions
DSO Acquisition

5 Marketing Best Practices for DSO Acquisitions

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.

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3 Ways to Boost Patient Volume in 2022

3 Ways to Boost Patient Volume in 2022

What will be the most effective ways to attract new patients this year? What follows is a closer look at three essential components to incorporate in your patient acquisition strategy.

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3 Digital Marketing Risks Private Equity Groups Should Watch

3 Digital Marketing Risks Private Equity Groups Should Watch

Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.

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How the Digital Dental Transformation Can Grow Your Patient Pipeline

How the Digital Dental Transformation Can Grow Your Patient Pipeline

The wave of digital transformation has yet to reach the crest. It’s more than just a trend—it’s fundamentally changing the dental industry in profound ways. In this blog post, we explore the different ways that dental practices can leverage digital investments to attract more patients.

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How to Develop the Right Healthcare Paid Media Mix
Healthcare Paid Media Mix

How to Develop the Right Healthcare Paid Media Mix

In this blog post, I provide insights that will help you determine the paid media channels that will reach patients across the funnel and help move them towards conversion.

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5 Core Pillars of PPC Strategies that Win New Patients

5 Core Pillars of PPC Strategies that Win New Patients

As media algorithms evolve and become more sophisticated, so must your advertising strategies. Here are our top five best practices for building a paid search strategy that efficiently increases patient volume.

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If You Want to Grow, You Need a Full-Funnel Marketing Strategy

If You Want to Grow, You Need a Full-Funnel Marketing Strategy

Healthcare marketers are an adaptable group. They have to be, given how rapidly the landscape seems to change. From technological breakthroughs to global health crises, the way we reach patients across channels is evolving. And that evolution is reshaping the marketing funnel as we know it.

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How 3 Senior Care Organizations Grow with Digital Marketing

How 3 Senior Care Organizations Grow with Digital Marketing

The senior care space is poised for a massive resurgence. See exactly how we helped three leading senior care groups build growth-oriented digital marketing strategies.

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Top Google Ads & PPC Trends for 2022

Top Google Ads & PPC Trends for 2022

How will new data privacy guidelines, machine learning advancements, and other important trends affect Google Ads in 2022? In this blog post, we detail eight trends to keep an eye on as you plan your paid search strategies for the coming year.

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