You’ve looped social into your healthcare marketing strategy, but have you considered TikTok? This popular platform is already a hotbed of activity for patients seeking care, making it a big opportunity for healthcare marketers.
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Each year around this time, we take an in-depth look at how Facebook advertising is changing. What do marketers across industries need to prepare for? What can they do to maintain their competitive edge? Perhaps most importantly, how can organizations make sure their Facebook ad spend is worth it in the face of increasing data restrictions?
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If you use Facebook every day, you join more than a billion people who do the same. You’ve probably come across Facebook Ads, which many businesses deploy with great success. But should your healthcare organization consider Facebook Advertising? The answer might surprise you.
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In a digital space as crowded as plastic surgery, many practices turn to Facebook Ads to build brand awareness and generate leads. Here are six tips to help you get more return on your ad spend.
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Learn how structuring your Facebook ad campaigns around patient intent and awareness can dramatically decrease cost per acquisition.
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For dental practices looking to get more out of their Facebook Ads, here are seven tips for engaging, optimized, high-converting campaigns.
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If you’re a rehab center looking to break into Facebook Ads or breathe life into existing campaigns, these 7 tips should help you reach more people and increase conversions.
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Social media channels can bring thousands—even tens of thousands and millions—of eyes to important updates, educational content, and marketing campaigns. As such, social media can be a strong driver of patient acquisition, too—beyond simple brand awareness.
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As Apple's iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads. Find out how this is going to play out after the dust settles, and the story behind the story.
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Increase your advertising ROI when you use these 5 Facebook advertising tips that boost engagement and increase conversion rates.
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