SEO

Explore the latest search engine optimization strategies, advice, and tips.
7 SEO Tactics to Improve Rankings

7 SEO Tactics to Improve Rankings

Ranking at the top of the SERP isn’t easy for competitive healthcare search terms. Learn the top tactics that’ll help you improve search rankings and drive more organic traffic.

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SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

If your goal is to increase organic traffic, you need to understand the ranking criteria used to determine where your pages rank on the SERP. Based on current Google guidelines, one of the most effective strategies for improving search rankings for those in the healthcare space is to expand thin website content.

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Top Healthcare SEO Trends for 2023
SEO Computer

Top Healthcare SEO Trends for 2023

As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Here’s our look at the top SEO trends impacting the healthcare industry in 2023.

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Google’s Helpful Content Update & Impact on Healthcare

Google’s Helpful Content Update & Impact on Healthcare

Healthcare organizations must adjust quickly as Google continues to pursue user-centric content over articles written for the search engine’s algorithm. Here’s how you should tailor your content strategy to answer patient questions while continuing to implement SEO best practices.

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Why You Should Insist on an SEO Roadmap [+Template]
SEO Roadmap

Why You Should Insist on an SEO Roadmap [+Template]

By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark about the progress of your strategy. That’s the idea behind our SEO roadmap, which SEO Specialist Monica Martinez details in this blog post.

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Your Blueprint for Measuring SEO Performance Across Multiple Locations

Your Blueprint for Measuring SEO Performance Across Multiple Locations

When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore these challenges, while laying out a three-step approach to bring disparate data sources together across different brands and regions.

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How to Align SEO and CRO for Healthcare Marketing

How to Align SEO and CRO for Healthcare Marketing

It’s not uncommon for the interests of search engine optimization (SEO) and conversion rate optimization (CRO) professionals to clash. In this post, we explore some opportunities for better alignment, including input and examples from our very own team.

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7 Essential Principles for Optimizing Your Website for Search

7 Essential Principles for Optimizing Your Website for Search

If you’re a healthcare provider looking for concrete ways to improve your website and rank at the top of Google, this article is for you. Explore our seven principles for building a fast, findable, high-ranking site in line with the latest SEO best practices.

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Top SEO Trends to Watch in 2022

Top SEO Trends to Watch in 2022

It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing as our industry experts read the cards and analyze where search is now and where it's headed to stay a leap ahead of the competition.

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