SEO

Explore the latest search engine optimization strategies, advice, and tips.
Why You Should Insist on an SEO Roadmap [+Template]
SEO Roadmap

Why You Should Insist on an SEO Roadmap [+Template]

By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark about the progress of your strategy. That’s the idea behind our SEO roadmap, which SEO Specialist Monica Martinez details in this blog post.

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Your Blueprint for Measuring SEO Performance Across Multiple Locations

Your Blueprint for Measuring SEO Performance Across Multiple Locations

When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore these challenges, while laying out a three-step approach to bring disparate data sources together across different brands and regions.

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How to Align SEO and CRO for Healthcare Marketing

How to Align SEO and CRO for Healthcare Marketing

It’s not uncommon for the interests of search engine optimization (SEO) and conversion rate optimization (CRO) professionals to clash. In this post, we explore some opportunities for better alignment, including input and examples from our very own team.

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7 Essential Principles for Optimizing Your Website for Search

7 Essential Principles for Optimizing Your Website for Search

If you’re a healthcare provider looking for concrete ways to improve your website and rank at the top of Google, this article is for you. Explore our seven principles for building a fast, findable, high-ranking site in line with the latest SEO best practices.

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Top SEO Trends to Watch in 2022

Top SEO Trends to Watch in 2022

It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing as our industry experts read the cards and analyze where search is now and where it's headed to stay a leap ahead of the competition.

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How Consumer Behavior is Shaping SEO for Healthcare
SEO for Healthcare Hero

How Consumer Behavior is Shaping SEO for Healthcare

What’s the future of search engine optimization (SEO)? How can healthcare companies adapt their SEO strategies to account for the arrival of semantic and conversational search? Here’s our look at the evolution of healthcare SEO.

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How To Build Backlink SEO With Guest Posting

How To Build Backlink SEO With Guest Posting

Your business website needs all the “Google juice” it can get, and that’s why SEO experts all recommend guest posting to get backlinks. This is easier said than done, and nobody tells you how to actually go about it. We’re going to show you how to master this fine and delicate art.

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Understanding the New World of Semantic Search

Understanding the New World of Semantic Search

Modern search technology has evolved into a new paradigm, which focuses less on raw keyword percentages and more on context and intent. As Google gradually trains searchers to find "what they mean," your website SEO needs to adapt to more sophisticated methods of attracting search hits.

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