Private Equity

Innovative marketing strategies and ideas that accelerate growth and produce outsized returns.
Two Marketing Strategies that Set the Stage for Long-Term Value Creation
Marketing Strategy

Two Marketing Strategies that Set the Stage for Long-Term Value Creation

The debate around so-called short-termism rages on. In this blog post, we explore some pros and cons of short-term value-creation, while exploring two key marketing tactics that private equity terms should focus on to drive long-term value creation.

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Lift Portfolio Value with the Right Digital Marketing Structure & Team
Right Digital Marketing Structure & Team

Lift Portfolio Value with the Right Digital Marketing Structure & Team

There’s much to consider when building an effective marketing function for your portfolio companies. Do you build the in-house team or engage an agency? What are the pros and cons of each? More importantly, how do you prioritize resources to maximize marketing spend and value creation?

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Top Data Decisioning Tools for Healthcare Private Equity

Top Data Decisioning Tools for Healthcare Private Equity

One of the most effective ways to create value in portfolio companies is to put in place the right tools and technologies. By finding and syncing the right data solutions for the following high-level categories (SEO, call tracking, etc.), healthcare private equity firms can better assess and create value.

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Is Your Digital Due Diligence Deep Enough?
digital due diligence

Is Your Digital Due Diligence Deep Enough?

The way a private equity firm goes about digital due diligence can make or break an investment. These days, cutting corners or “automating” digital due diligence or, worse, just exporting a few basic reports won’t cut it. You need to go deeper, and we’ll show you how.

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How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value
Private Equity Marketing

How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value

All of a sudden, private equity advisory boards and in-house marketing teams find themselves needing to work together. In this blog post, I explore the trends in healthcare private equity creating this unlikely alliance. And I’ll show you some of the important ways that private equity and in-house marketing teams can work together to create value fast.

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3 Ways a Digital Marketing Agency Can Get You to Value Faster

3 Ways a Digital Marketing Agency Can Get You to Value Faster

For private-equity-backed businesses, fast and scalable growth is the name of the game. While digital marketing plays a crucial role in these growth-oriented environments, which model—in-house marketing vs. hiring an agency—gets private-equity-backed businesses to value most efficiently?

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Digital Marketing’s Role in Value Creation

Digital Marketing’s Role in Value Creation

To distinguish your private equity (PE) firm as a leader in value creation, you need to be consistent in three core areas: risk mitigation, revenue growth, and cost control. The question is, what can you do from a strategic marketing perspective to support these pillars of value creation? That’s the topic of our latest blog post.

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How to Build Data-Driven Marketing that Creates Portfolio Value

How to Build Data-Driven Marketing that Creates Portfolio Value

When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.

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5 Best Practices for Centralizing Marketing Post-Merger
Best Practices for Centralizing Marketing After A Merger

5 Best Practices for Centralizing Marketing Post-Merger

One of the most overlooked parts of post-merger integration (PMI) is marketing. This article discusses why marketing centralization is so essential and five areas to focus on when centralizing marketing activities across very different organizations.

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