Private Equity

Innovative marketing strategies and ideas that accelerate growth and produce outsized returns.
How to Build A Scalable MSO Marketing Strategy

How to Build A Scalable MSO Marketing Strategy

For a buy-and-build strategy to be effective and achieve maximum efficiencies, you need the right foundational infrastructure—and that includes your marketing strategy. Here’s our proven playbook for building a scalable digital marketing foundation for your new platform.

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How to Distinguish Your PE Firm as a Healthcare Leader

How to Distinguish Your PE Firm as a Healthcare Leader

The most successful healthcare practice groups will be selective in who they partner with. If your private equity firm wants to improve its deal acceptance rate, here are some key ways to develop a unique selling proposition (USP) that makes you more appealing to healthcare groups.

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MSO Brand Management: One House vs. House of Brands?

MSO Brand Management: One House vs. House of Brands?

Private equity (PE) firms have a few options for structuring their portfolio companies when growing through a buy-and-build strategy. They can either centralize all acquired brands under one name, keep them as separate identities, or use a mix of both strategies. Here’s a look at the pros and cons of each and how that impacts the marketing strategy.

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The Post-Funding Marketing Roadmap

The Post-Funding Marketing Roadmap

The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.

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3 Digital Marketing Risks Private Equity Groups Should Watch

3 Digital Marketing Risks Private Equity Groups Should Watch

Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.

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Two Marketing Strategies that Set the Stage for Long-Term Value Creation
Marketing Strategy

Two Marketing Strategies that Set the Stage for Long-Term Value Creation

The debate around so-called short-termism rages on. In this blog post, we explore some pros and cons of short-term value-creation, while exploring two key marketing tactics that private equity terms should focus on to drive long-term value creation.

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Lift Portfolio Value with the Right Digital Marketing Structure & Team
Right Digital Marketing Structure & Team

Lift Portfolio Value with the Right Digital Marketing Structure & Team

There’s much to consider when building an effective marketing function for your portfolio companies. Do you build the in-house team or engage an agency? What are the pros and cons of each? More importantly, how do you prioritize resources to maximize marketing spend and value creation?

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Top Data Decisioning Tools for Healthcare Private Equity

Top Data Decisioning Tools for Healthcare Private Equity

One of the most effective ways to create value in portfolio companies is to put in place the right tools and technologies. By finding and syncing the right data solutions for the following high-level categories (SEO, call tracking, etc.), healthcare private equity firms can better assess and create value.

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