Private Equity
5 M&A Marketing Best Practices That Drive Value Creation
Marketing matters, post-merger. Five marketing best practices PE firms should consider after M&A to ensure value creation doesn’t flounder.
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Innovative marketing strategies and ideas that accelerate growth and produce outsized returns.
Private Equity
Getting Post-deal Integrations Right: How a Strong Marketing Partner Increases Value Creation
Integrating brands post-deal is complex but essential to success. A strong marketing integrator partner can serve as a mission-critical guide during M&A, helping to build a solid brand foundation.
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Private Equity
Leveraging MarTech to Improve Operational Efficiency
Private equity firms in healthcare need marketing technologies that can help groups scale and improve operational efficiency. This article looks at the emerging tech that can do just that.
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Private Equity
The Secret Ingredient for a Great Healthcare Business Transaction: A Strong Digital Foundation
When planning a sale or merger of a healthcare practice, optimizing its digital foundation is an essential part of preparing for the transaction.
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Private Equity
How to Build A Scalable MSO Marketing Strategy
For a buy-and-build strategy to be effective and achieve maximum efficiencies, you need the right foundational infrastructure—and that includes your marketing strategy. Here’s our proven playbook for building a scalable digital marketing foundation for your new platform.
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Private Equity
How to Distinguish Your PE Firm as a Healthcare Leader
The most successful healthcare practice groups will be selective in who they partner with. If your private equity firm wants to improve its deal acceptance rate, here are some key ways to develop a unique selling proposition (USP) that makes you more appealing to healthcare groups.
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Private Equity
MSO Brand Management: One House vs. House of Brands?
Private equity (PE) firms have a few options for structuring their portfolio companies when growing through a buy-and-build strategy. They can either centralize all acquired brands under one name, keep them as separate identities, or use a mix of both strategies. Here’s a look at the pros and cons of each and how that impacts the marketing strategy.
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Healthcare Marketing Insights
The Post-Funding Marketing Roadmap
The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.
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Private Equity
3 Digital Marketing Risks Private Equity Groups Should Watch
Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.
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Private Equity
What the Consumerization of Healthcare Means for Private Equity
Learn more about the rapid consumerization of healthcare and how private equity groups can focus investments to adapt.
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