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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

Marketing + Operations: Why Total Alignment is Vital to Growth

Marketing + Operations: Why Total Alignment is Vital to Growth

Because healthcare organizations are selling a provider relationship rather than just a simple product, alignment between marketing and operations is essential. Strong marketing alignment is not just critical for marketing success, but for the success of the business as well. Here are four main types of marketing alignment and how to achieve them.

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How to Build a Full-Funnel Healthcare Marketing Strategy in 2024

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024

A full-funnel strategy is essential for connecting with patients at every stage of their journey. Learn how to adapt to changing consumer control, navigate evolving marketing funnels, and leverage a diverse channel mix for impactful patient engagement.

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Healthcare Social Media Advertising Trends in 2024

Healthcare Social Media Advertising Trends in 2024

Healthcare social media marketing is going through a season of change in 2024 thanks to increasing regulation and the preeminence of AI. Here are the top healthcare social media trends for 2024 that you need to maintain your edge in the new year.

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5 Video Marketing Trends for Healthcare in 2024
Doctor on video

5 Video Marketing Trends for Healthcare in 2024

Video is an essential element of a successful healthcare marketing strategy. Learn the top 5 video marketing trends for 2024 and how you can embrace them.

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2024 Healthcare SEO Insights: 7 Trends to Watch

2024 Healthcare SEO Insights: 7 Trends to Watch

AI is shifting SEO in healthcare; are you ready? These are the top trends and recommendations to implement in 2024 to optimize your healthcare SEO strategy and ensure patients find you—and trust you.

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Healthcare Recruitment Marketing: 3 Strategies to Attract Talent

Healthcare Recruitment Marketing: 3 Strategies to Attract Talent

Labor shortages continue to plague the healthcare industry, stifling growth and damaging the patient experience. We’ve put together tips for how your marketing team can support your healthcare provider recruitment efforts.

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