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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

DSO Guide To Increasing Clear Aligner Leads

DSO Guide To Increasing Clear Aligner Leads

Orthodontic leads are some of the most valuable for any dental practice, but are increasingly difficult to come by. Here are our top tips for how you can build smarter advertising that understands your patients and targets appropriately.

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DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Insights From Melanie Basile

DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Insights From Melanie Basile

Chief Growth Officer at the Smilist, Melanie Basile sits down Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams.

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Harnessing the Power of AI Marketing for Healthcare

Harnessing the Power of AI Marketing for Healthcare

Discover how AI is revolutionizing healthcare marketing with data-driven insights and innovative applications. This article explores the real value of AI beyond popular generative models like ChatGPT, showcasing its prowess in handling large datasets and providing crucial analysis. From improving efficiency in content creation to enhancing user research and predictive analysis, AI is becoming an indispensable tool for healthcare marketers. Learn how to leverage AI effectively while navigating potential pitfalls, ensuring compliance, and maximizing efficiency. Dive in to uncover how AI can transform your healthcare marketing strategies and deliver superior results.

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Key Takeaways from HPE Miami 2024 + 3 Essential Pillars for Building Value
HPE Miami 2024 Panel Sessions

Key Takeaways from HPE Miami 2024 + 3 Essential Pillars for Building Value

Discover healthcare investing insights from HPE Miami 2024 and hear how the experts address labor shortages, streamline integration, and maximize operational efficiencies through strategic hiring, mission alignment, and leveraging marketing technology.

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2024 Hospital & Health System Marketing Trends

2024 Hospital & Health System Marketing Trends

Explore the healthcare marketing trends that are redefining how hospitals should reach and engage patients in 2024.

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Marketing + Operations: Why Total Alignment is Vital to Growth

Marketing + Operations: Why Total Alignment is Vital to Growth

Because healthcare organizations are selling a provider relationship rather than just a simple product, alignment between marketing and operations is essential. Strong marketing alignment is not just critical for marketing success, but for the success of the business as well. Here are four main types of marketing alignment and how to achieve them.

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Enhancing Lead Quality in Healthcare: A 5-Step Process
Improving Lead Quality in Healthcare Organizations

Enhancing Lead Quality in Healthcare: A 5-Step Process

Every lead is not a good lead, especially in the healthcare vertical. If you’re looking to fill your patient pipeline with higher-quality patient leads—leads that bring the most value and are easier to convert—here’s our guide to evaluating and improving lead quality.

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How to Build a Full-Funnel Healthcare Marketing Strategy in 2024
engage patients with a full-funnel marketing strategy

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024

A full-funnel strategy is essential for connecting with patients at every stage of their journey. Learn how to adapt to changing consumer control, navigate evolving marketing funnels, and leverage a diverse channel mix for impactful patient engagement.

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Healthcare Social Media Advertising Trends in 2024

Healthcare Social Media Advertising Trends in 2024

Healthcare social media marketing is going through a season of change in 2024 thanks to increasing regulation and the preeminence of AI. Here are the top healthcare social media trends for 2024 that you need to maintain your edge in the new year.

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