Data & Analytics

Get our strategies, best practices, and tips for measuring marketing performance.
Reporting Digital Marketing Performance to the C-Suite
Digital Marketing Performance Report

Reporting Digital Marketing Performance to the C-Suite

In the private equity (PE) world especially, marketers are regularly asked to prove their worth. In this blog post, I explore some of the ways that CMOs, Marketing VPs, and other marketing professionals can improve how they report on marketing performance to their CEO or board of directors.

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How to Make Closed-Loop Reporting Work in Healthcare Marketing
Closed-Loop Reporting

How to Make Closed-Loop Reporting Work in Healthcare Marketing

Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s impact? Closed-loop reporting.

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Healthcare Marketing in the Era of Cookieless Browsing

Healthcare Marketing in the Era of Cookieless Browsing

If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.

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DSO Marketing: Reporting Results Across Multiple Brands & Locations

DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how).

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How to Measure Healthcare Marketing Performance
Marketing Measurement: How to Use Analytics to Improve Results

How to Measure Healthcare Marketing Performance

If you find yourself asking what your healthcare marketing team should be measuring, start here. Our team has developed a knack for shaping data-driven strategies, including how to integrate various marketing technologies. Read on for our top recommendations for taking your marketing analytics to the next level.

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How to Build Data-Driven Marketing that Creates Portfolio Value

How to Build Data-Driven Marketing that Creates Portfolio Value

When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.

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Building a Foundation for Better ROI Measurement

Building a Foundation for Better ROI Measurement

How do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan.

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How to Respect Data Privacy in Digital Marketing

How to Respect Data Privacy in Digital Marketing

Digital marketing revolves around data. Learn the best practices in handling user data and what digital marketing would look like without it.

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How to Use Marketing Personalization While Protecting Patient Privacy
Data Decisioning Tools

How to Use Marketing Personalization While Protecting Patient Privacy

Personalization is all the rage. As more and more healthcare marketers look for viable ways to personalize patient experiences, we explore the pros and cons, as well as three tactics that personalize marketing content without compromising patient privacy.

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