In the private equity (PE) world especially, marketers are regularly asked to prove their worth. In this blog post, I explore some of the ways that CMOs, Marketing VPs, and other marketing professionals can improve how they report on marketing performance to their CEO or board of directors.
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Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s impact? Closed-loop reporting.
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If you find yourself asking what your healthcare marketing team should be measuring, start here. Our team has developed a knack for shaping data-driven strategies, including how to integrate various marketing technologies. Read on for our top recommendations for taking your marketing analytics to the next level.
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How do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan.
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Digital marketing revolves around data. Learn the best practices in handling user data and what digital marketing would look like without it.
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Learn how artificial intelligence works within the digital marketing realm and how it can be used to your advantage.
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By using marketing metrics, you can identify the marketing campaigns that are driving growth at your healthcare practice.
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You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what's working and what isn't?
Read MoreGreat partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.
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