Healthcare Marketing Insights

Scale your healthcare group with the latest marketing insights and strategies.
Guide to Orthopedic Marketing: 5 Strategies to Attract Patients

Guide to Orthopedic Marketing: 5 Strategies to Attract Patients

Build a scalable digital marketing strategy for your orthopedic surgery practice. Learn to attract new patients and hit growth goals with this comprehensive guide.

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Why Healthcare Patient Personas Matter for Digital Marketing

Why Healthcare Patient Personas Matter for Digital Marketing

Are you marketing your healthcare practice or services to the wrong patients? If you don’t know your patient personas, all those blogs, social media posts, and PPC ads could be for naught!

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How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

Setting easily achievable, insignificant goals (five more Twitter followers! One new blog post every month!) won’t motivate your team to go above and beyond, and your practice will miss out on potential growth opportunities.

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How Brands Can Use Google Trends for Market Research

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.

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Marketing 101: Tips from Steve Jobs

Marketing 101: Tips from Steve Jobs

Discover some great marketing tips from Steve Jobs at Cardinal Digital Marketing, a team of data-driven marketers & creative strategists.

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