Healthcare Marketing Insights

Scale your healthcare group with the latest marketing insights and strategies.
Promoting Telehealth During COVID-19
promoting telehealth during covid-19

Promoting Telehealth During COVID-19

The COVID-19 pandemic has accelerated telemedicine’s adoption. Learn how to promote it effectively and make it a long-term solution for your business.

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How to Pivot Your Marketing Strategy During the COVID-19 Crisis
how to pivot marketing in response to covid-19

How to Pivot Your Marketing Strategy During the COVID-19 Crisis

Not sure how to pivot your marketing strategy during the COVID-19 pandemic? Learn how to hone your SEO and paid media strategies to adapt to this uncertain time.

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Marketing’s Role at Each Step of the Patient Experience
marketings role in each step of the patient experience

Marketing’s Role at Each Step of the Patient Experience

The better a patient’s experience, The more successful a healthcare provider will be, and marketers have a key role in shaping a seamless brand experience.

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20 Top Digital Marketing Terms and Definitions
20 Top Digital Marketing Terms and Definitions

20 Top Digital Marketing Terms and Definitions

If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, I'll define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.

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What to Expect During Agency Onboarding

What to Expect During Agency Onboarding

Wondering what you should expect when you hire a new digital marketing agency? Our step-by-step overview walks you through the entire onboarding process.

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In-House Marketing vs. Agency – What You Need to Know

In-House Marketing vs. Agency – What You Need to Know

Not sure if you should build an in-house marketing team or hire an agency? We share objective information, including all the pros and cons in this article.

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How to Select Your First Digital Marketing Agency
how to select your first digital marketing agency

How to Select Your First Digital Marketing Agency

When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?

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