Healthcare Marketing Insights

Scale your healthcare group with the latest marketing insights and strategies.
Top ENT Marketing Strategies for Increasing Patient Volume

Top ENT Marketing Strategies for Increasing Patient Volume

ENT doctors need to leverage digital marketing to reach more people in need. By combining SEO, Google PPC campaigns, and a full-funnel social media advertising strategy while maintaining a positive online reputation, you can quickly capture the attention of purchase-ready patients.

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Top LASIK Marketing Strategies for High Patient Growth

Top LASIK Marketing Strategies for High Patient Growth

To dominate the competition, LASIK surgery providers must have a robust digital marketing strategy. Here are our recommendations for building an optimized website, strong SEO foundation, and multi-channel media strategy to increase your digital visibility and increase patient acquisition.

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Top Plastic Surgery Marketing Strategies for Patient Acquisition

Top Plastic Surgery Marketing Strategies for Patient Acquisition

Consumers are becoming more eloquent in online research—and pickier with their providers. Therefore, cosmetic and plastic surgery providers need a comprehensive digital marketing strategy focusing on SEO, web design, reputation management, and paid social to fill their patient pipelines.

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Dermatology Marketing Guide: Strategies to Help You Grow

Dermatology Marketing Guide: Strategies to Help You Grow

Here’s how to build a scalable digital marketing strategy for your dermatology group. Start with your website and local SEO, layer on paid ads to capture BOF patients ready to convert. However, don’t neglect the rest of the funnel! Instead, use social media and well-optimized content to educate patients about different skin and hair conditions and establish yourself as an expert in the field.

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Guide to OB/GYN Marketing: Strategies to Attract Patients

Guide to OB/GYN Marketing: Strategies to Attract Patients

Take your patient acquisition to the next level with a smart, efficient, and scalable OB/GYN digital marketing strategy. Put yourself in front of your local audience searching for a solution with an optimized website, local SEO, and Google PPC campaign while building a strong positive online reputation.

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HIPAA Marketing 101: Your Guide to Protecting Patient Privacy

HIPAA Marketing 101: Your Guide to Protecting Patient Privacy

In the healthcare industry, it can be difficult to create great advertising efforts while also complying with HIPAA regulations. In this blog post, we will discuss advertising best practices to ensure your marketing efforts are HIPAA compliant.

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The Post-Funding Marketing Roadmap

The Post-Funding Marketing Roadmap

The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.

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The State of Healthcare Marketing 2022
healthcare marketing survey trends

The State of Healthcare Marketing 2022

Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.

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If You Want to Grow, You Need a Full-Funnel Marketing Strategy

If You Want to Grow, You Need a Full-Funnel Marketing Strategy

Healthcare marketers are an adaptable group. They have to be, given how rapidly the landscape seems to change. From technological breakthroughs to global health crises, the way we reach patients across channels is evolving. And that evolution is reshaping the marketing funnel as we know it.

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