Healthcare Marketing Insights

Scale your healthcare group with the latest marketing insights and strategies.
5 Patient Acquisition Marketing Strategies for 2023

5 Patient Acquisition Marketing Strategies for 2023

What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.

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Solving Healthcare Staffing Shortages: How Marketing Technology Can Help

Solving Healthcare Staffing Shortages: How Marketing Technology Can Help

Healthcare organizations facing staffing shortages can leverage marketing technology to smooth out staff, patient, and workflow pain points to reduce employee burnout and improve retention.

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How 6 Healthcare Marketing Leaders Are Navigating 2023

How 6 Healthcare Marketing Leaders Are Navigating 2023

We’ve brought together six healthcare marketing experts to share their 2023 marketing predictions on how they’ll navigate the year ahead. Read on to get new ideas and strategies to drive patient acquisition, increase loyalty, and build a brand that patients love.

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How to Uncover Patient Insights for Better Campaigns

How to Uncover Patient Insights for Better Campaigns

What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.

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6 Strategies to Improve Patient Retention
Patient Retention

6 Strategies to Improve Patient Retention

How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates and improve the patient experience. What follows is six actionable patient retention strategies you can put into practice immediately.

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What is Healthcare Marketing?

What is Healthcare Marketing?

Healthcare marketing is a critical aspect of the healthcare industry, aimed at improving patient engagement and experiences. In this blog post, we'll explore healthcare marketing, and the impact that a robust marketing strategy has on increasing growth.

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Top Physical Therapy Marketing Trends for 2023

Top Physical Therapy Marketing Trends for 2023

As we start the year, rehab facilities and outpatient clinics should be aware of the top marketing trends for 2023. What are the top digital marketing strategies that will help physical therapy clinics to be more competitive in 2023? What potential roadblocks can PT practices expect in what appears to be another challenging year in healthcare? Let’s get to it.

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Top Optometry Marketing Trends for 2023

Top Optometry Marketing Trends for 2023

With 2023 ahead of us, here’s a look at the top optometry marketing trends for 2023. What will be the best marketing strategies to increase your patient base? How do you position your optometry practice marketing-wise to be more competitive in 2023? Let’s take a look.

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Benefits of Healthcare Marketing That Will Help You Grow

Benefits of Healthcare Marketing That Will Help You Grow

Discover the benefits of healthcare marketing for your organization, from building a strong patient pipeline to maximizing conversions.

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