Healthcare Marketing Insights

Scale your healthcare group with the latest marketing insights and strategies.
The Post-Funding Marketing Roadmap

The Post-Funding Marketing Roadmap

The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.

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The State of Healthcare Marketing 2022
healthcare marketing survey trends

The State of Healthcare Marketing 2022

Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.

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If You Want to Grow, You Need a Full-Funnel Marketing Strategy

If You Want to Grow, You Need a Full-Funnel Marketing Strategy

Healthcare marketers are an adaptable group. They have to be, given how rapidly the landscape seems to change. From technological breakthroughs to global health crises, the way we reach patients across channels is evolving. And that evolution is reshaping the marketing funnel as we know it.

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Why Digital Marketing Takes Time
Digital Marketing Strategy

Why Digital Marketing Takes Time

It’s only natural to want fast results from your marketing spend. The reality is that it takes time to see consistent results from most digital marketing strategies. Here are a few excellent reasons why from the people who conduct performance reporting each and every day.

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Top Digital Marketing Trends for 2022
Marketing Trends

Top Digital Marketing Trends for 2022

Each year, our team of marketing geeks puts their heads together to identify the top digital marketing trends for the coming year. The theme this year is data, machines, and the prevailing power of human ingenuity. As you plan for 2022, here’s what these trends might mean for you.

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Is Your Digital Marketing Agency Underperforming? 5 Things to Look At

Is Your Digital Marketing Agency Underperforming? 5 Things to Look At

Whether your team already uses a digital marketing agency or you’re thinking about bringing one in to help shoulder the load, there are a few questions you need to ask to measure effectiveness and evaluate performance (ahem, ROI) objectively.

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How to Make Closed-Loop Reporting Work in Healthcare Marketing
Closed-Loop Reporting

How to Make Closed-Loop Reporting Work in Healthcare Marketing

Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s impact? Closed-loop reporting.

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3 Strategies to Improve Patient Retention
Patient Retention

3 Strategies to Improve Patient Retention

How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates. What follows is a strong case for ramping up your data collection and marketing automation, including three actionable patient retention strategies you can put into practice immediately.

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