PPC
7 Ways to Optimize Your Healthcare PPC Ad Copy
Quality ad copy is at the core of any healthcare PPC ad. By employing these tips, you’ll develop messaging that resonates with your audience and drives conversions.
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Explore the latest pay-per-click advertising strategies, advice, and tips.
PPC
3 Ways to Improve Google Ads Lead Quality for Healthcare
While more and more healthcare organizations turn to AI- and machine-powered systems to run their ad campaigns, doing so can sacrifice lead quality for more conversions. Human oversight is critical if such systems are to drive the results you need. With the tried and tested Google Ads strategies outlined here, you can improve lead quality while continuing to enjoy the benefits of running automated AI and algorithmic ad campaigns.
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PPC
Healthcare PPC & Google Ads Marketing Trends in 2023
Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.
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PPC
Google Ads Goal Planning – Get Ready for 2023
As we approach the end of the year, now is the time to evaluate your media performance and develop tangible, well-defined goals to guide your digital marketing strategy.
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PPC
6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget
Maximize your PPC budget and improve campaign performance by tackling six low-hanging fruits that bring immediate results.
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PPC
How to Build Landing Pages that Improve Google Ads Performance
Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.
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PPC
How to Develop the Right Healthcare Paid Media Mix
In this blog post, I provide insights that will help you determine the paid media channels that will reach patients across the funnel and help move them towards conversion.
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PPC
5 Core Pillars of PPC Strategies that Win New Patients
As media algorithms evolve and become more sophisticated, so must your advertising strategies. Here are our top five best practices for building a paid search strategy that efficiently increases patient volume.
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PPC
Top Google Ads & PPC Trends for 2022
How will new data privacy guidelines, machine learning advancements, and other important trends affect Google Ads in 2022? In this blog post, we detail eight trends to keep an eye on as you plan your paid search strategies for the coming year.
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Healthcare Marketing Insights
Guide to PPC Best Practices for Senior Care
In this blog post, I explore the viability of pay-per-click (PPC) advertising for senior care providers, as well as some PPC best practices that can help providers connect with more people in need.
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