Google local services ads (LSAs) are now available in healthcare, providing yet another powerful tool for generating local leads. Cardinal has summarized how to get started with LSAs and get the most out of these local ads.
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Learn how five healthcare companies are generating leads with Google Ads and how you can use the same best practices to meet your growth goals.
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Quality ad copy is at the core of any healthcare PPC ad. By employing these tips, you’ll develop messaging that resonates with your audience and drives conversions.
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While more and more healthcare organizations turn to AI- and machine-powered systems to run their ad campaigns, doing so can sacrifice lead quality for more conversions. Human oversight is critical if such systems are to drive the results you need. With the tried and tested Google Ads strategies outlined here, you can improve lead quality while continuing to enjoy the benefits of running automated AI and algorithmic ad campaigns.
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Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.
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As we approach the end of the year, now is the time to evaluate your media performance and develop tangible, well-defined goals to guide your digital marketing strategy.
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Maximize your PPC budget and improve campaign performance by tackling six low-hanging fruits that bring immediate results.
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In this blog post, I provide insights that will help you determine the paid media channels that will reach patients across the funnel and help move them towards conversion.
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As media algorithms evolve and become more sophisticated, so must your advertising strategies. Here are our top five best practices for building a paid search strategy that efficiently increases patient volume.
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How will new data privacy guidelines, machine learning advancements, and other important trends affect Google Ads in 2022? In this blog post, we detail eight trends to keep an eye on as you plan your paid search strategies for the coming year.
Read MoreGreat partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.
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