PPC

Explore the latest pay-per-click advertising strategies, advice, and tips.
3 Ways to Improve Google Ads Lead Quality for Healthcare
Medical PPC Strategy HERO

3 Ways to Improve Google Ads Lead Quality for Healthcare

While more and more healthcare organizations turn to AI- and machine-powered systems to run their ad campaigns, doing so can sacrifice lead quality for more conversions. Human oversight is critical if such systems are to drive the results you need. With the tried and tested Google Ads strategies outlined here, you can improve lead quality while continuing to enjoy the benefits of running automated AI and algorithmic ad campaigns.

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Healthcare PPC & Google Ads Marketing Trends in 2023

Healthcare PPC & Google Ads Marketing Trends in 2023

Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.

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Google Ads Goal Planning – Get Ready for 2023

Google Ads Goal Planning – Get Ready for 2023

As we approach the end of the year, now is the time to evaluate your media performance and develop tangible, well-defined goals to guide your digital marketing strategy.

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How to Build Landing Pages that Improve Google Ads Performance
Improve Google Ad Performance

How to Build Landing Pages that Improve Google Ads Performance

Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.

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How to Develop the Right Healthcare Paid Media Mix
Healthcare Paid Media Mix

How to Develop the Right Healthcare Paid Media Mix

In this blog post, I provide insights that will help you determine the paid media channels that will reach patients across the funnel and help move them towards conversion.

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5 Core Pillars of PPC Strategies that Win New Patients

5 Core Pillars of PPC Strategies that Win New Patients

As media algorithms evolve and become more sophisticated, so must your advertising strategies. Here are our top five best practices for building a paid search strategy that efficiently increases patient volume.

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Top Google Ads & PPC Trends for 2022

Top Google Ads & PPC Trends for 2022

How will new data privacy guidelines, machine learning advancements, and other important trends affect Google Ads in 2022? In this blog post, we detail eight trends to keep an eye on as you plan your paid search strategies for the coming year.

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How to Improve Lead Quality for Healthcare Organizations
Improving Lead Quality in Healthcare Organizations

How to Improve Lead Quality for Healthcare Organizations

Every lead is not a good lead, especially in the healthcare vertical. If you’re looking to fill your patient pipeline with higher-quality patient leads—leads that bring the most value and are easier to convert—here’s our guide to evaluating and improving lead quality.

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Guide to PPC Best Practices for Senior Care
Senior Living Marketing Agency

Guide to PPC Best Practices for Senior Care

In this blog post, I explore the viability of pay-per-click (PPC) advertising for senior care providers, as well as some PPC best practices that can help providers connect with more people in need.

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