Dental & DSOs

Scale your DSO with the latest dental marketing insights and strategies.
DSO Marketing: Branded House vs. House of Brands

DSO Marketing: Branded House vs. House of Brands

When operating a dental support organization (DSO), it’s crucial to have a solid multi-brand strategy that works for you and all the dental groups you are acquiring. DSOs can structure themselves as one unified brand or they can serve as an overarching umbrella with many brands beneath. In this blog post, we discuss and compare the different structures to help you choose the best approach for your DSO.

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Why Marketing Ops Should be a Top Priority for DSOs
Dental Digital Marketing Ops

Why Marketing Ops Should be a Top Priority for DSOs

In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog post, we look at the role of marketing operations in helping DSOs scale efficiently.

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How Digital Due Diligence Helps DSOs Reduce Risk
DSO Digital Due Diligence

How Digital Due Diligence Helps DSOs Reduce Risk

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.

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5 Marketing Best Practices for DSO Acquisitions
DSO Acquisition

5 Marketing Best Practices for DSO Acquisitions

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.

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How the Digital Dental Transformation Can Grow Your Patient Pipeline

How the Digital Dental Transformation Can Grow Your Patient Pipeline

The wave of digital transformation has yet to reach the crest. It’s more than just a trend—it’s fundamentally changing the dental industry in profound ways. In this blog post, we explore the different ways that dental practices can leverage digital investments to attract more patients.

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The Future of Teledentistry and How to Make Sure You’re Ready
Teledentistry Best Practices

The Future of Teledentistry and How to Make Sure You’re Ready

Dentists are busy people. Their schedules must be tightly managed to balance current patients versus new ones. Today those schedules are filled with people who have more choice than ever—both in which dental practices they patronize and how they receive care.

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The 4-Step De Novo Marketing Strategy for DSOs
Dentist Marketing Trends and Tips

The 4-Step De Novo Marketing Strategy for DSOs

So you’ve got a de novo office you have to quickly ramp up. What are the initial steps needed to stand up your marketing strategy? Here’s our proven four-step framework for generating appointments before the new office even opens.

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Is Your DSO Making These Digital Marketing Mistakes?
DSO Digital Marketing Mistakes

Is Your DSO Making These Digital Marketing Mistakes?

If you’re wondering why your DSO digital marketing strategy isn’t delivering results, you might be making some avoidable mistakes. Here are the three most common digital marketing mistakes we see DSOs make, sourced from our direct experience working with DSOs

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DSO Marketing Strategies for Patients & Affiliates

DSO Marketing Strategies for Patients & Affiliates

There’s a lot that goes into reaching, engaging, and converting new patients and affiliates. The trick is finding the value your DSO brings to each audience and using it to design your start-to-finish marketing funnel. Read on for marketing strategies that will help you manage both programs efficiently.

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DSO Annual Planning: Is it Time for a Digital Makeover?
dso yearly planning

DSO Annual Planning: Is it Time for a Digital Makeover?

The new year is just around the corner, and it’s time for DSOs to think about their marketing strategies. In 2022, your areas of weakness might cost you. So consider this your roadmap for strengthening your digital marketing strategy by making the right investments, optimizations, and hard decisions.

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