Healthcare Marketing Blog

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8 Effective SEO Tips Medical Practices Can Use to Acquire More Patients

In this article, we’ll share tips on how SEO can help you attract new patients to your practice. We’ll explain how to use these simple strategies, which don’t require much technical knowledge, and help you attract new patients and retain existing ones.

12 Healthcare Marketing Trends for 2020

Now more than ever, people have a renewed focus on health and wellness, and as a result, many options for care have appeared. Patients are demanding better services to improve the quality of their lives. Competition is fierce in many healthcare markets and if you continue to use traditional marketing techniques, the chances of growth [...]

Digital Marketing Strategies to Drive New Patients to Your Medical Practice

At your medical practice, it’s likely that your ultimate goal is to help as many people as possible to live healthy lives. This can be difficult if potential patients don't know that you exist. Implementing a solid marketing strategy is vital if you’re looking to grow your practice. One of the most common problems that [...]

Medical PPC Strategy: How to Generate Medical Leads Using Google Ads

When people have health-related problems, they urgently seek answers and help from reputable experts. The first step in getting this information is often a visit to a search engine. Research has shown that “77 percent of patients conduct an online search before making an appointment with a physician.” If you want to reach potential patients, [...]

Healthcare Digital Marketing Trends to Expect in 2019

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

How Healthcare Marketers Can Create Engaging Content For Their Medical Practice

For many people, understanding medical information can be challenging. Even though healthcare practitioners are enthusiastic and willing to help, people can get lost amid the technical jargon. Medical content that is too technical can fail to connect and engage with potential patients. Think about it, as a healthcare practitioner what's the point of producing content [...]

5 Data-Driven Marketing Insights to Promote Your Medical Practice

As a medical practitioner, you want to help as many people as you can live healthy lives. But how can you reach more people if you’re attracting zero patients already? Our Healthcare Marketing Agency offers SEO solution or paid search service that can help you to generate high-quality leads/new patients to your medical practice. Think [...]

7 Effective Tips for Medical Firms Using Google Ads to Drive Customers

Have you dabbled in digital advertising and Google Ads, but haven’t gotten the results you were looking for? Did you feel like you were spending a lot of money, but not getting many new patients? If so, you may want to consider revamping your Google Ad campaigns. According to the Google Economic Impact Report, businesses [...]

7 SEO Strategies to Drive Leads to Your Medical Practice Website

For your medical practice, driving leads to your website translates to driving more customers into your business. And one of the best ways to generate qualified leads is to use search engines. Check out our SEO services or ask us any question here. Many of your potential customers use search engines to find medical professionals [...]

Create a Medical Resource Center That Caters to You Patients and Prospects

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

How to Make More People Realize that Oral Health Means Overall Health

Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath. But not too many people know that poor dental hygiene can lead to a host of other more serious illnesses.

Get Parents to Realize the Importance of Early Oral Care through Marketing

A child’s first visit to the dentist is like a rite of passage. But it’s also a necessity. The American Academy of Pediatric Dentistry (AAPD) recommends that a child go to the dentist by age 1 or within six months after the first tooth erupts.

Women Care More About Oral Health than Men: Here’s How to Change That

Women are far more likely to be proactive about maintaining their oral health, according to a 2011 article published in the Journal of Periodontology.

How to use digital marketing to grow your practice with Telemedicine

But there are an incredible number of benefits to doctors and practitioners as well. Unnecessary visits can be reduced, or altogether eliminated. Doctors can get more involved with their patients. And, of course, they can reach a wider patient base.

How can we turn the deluge of medical data available into positive patient outcomes?

We live in the world of data. No place is that more evident than in the medical field. In fact, in 2012, Forbes predicted that Technology will replace 80% of what doctors will do. They’re not entirely wrong. "Most doctors couldn’t possibly read and digest all of the latest 5,000 research articles on heart disease,” [...]

Millennials are reshaping the medical industry. How and why this matters

There was a time when Baby Boomers were the largest segment of the U.S. population, but that time has passed. There are now some 83.1 million Millennials in the U.S. today (people born between 1982 and 2000) according to the U.S. Census Bureau.

Creating the First PPC Campaign for Your Medical Practice

While organic marketing strategies (SEO) can be effective in growing the reach of your practice, most medical professionals still prefer to invest their dollars in PPC campaigns, and for good reason. Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin.

The Impact of Amazon Breaking into Telemedicine – the 1492 Effect

Amazon, the e-commerce company widely known for selling virtually everything under the sun, has reportedly created a secret lab (called 1492), aimed at bringing the massive company into the healthcare technology space.

Can Marketing Automation Help Doctors Improve their Patient Relationships?

Physician Dr. Sonia Henry recently published an article, on http://kevinmd.com, titled Doctors: Don’t lose your humanity, in which she discusses how important it is for professionals in the medical field to retain their humanity.

Strategies to Connect with Mobile Patients Using Digital Marketing

77% of Adults Own a Smartphone. How Do You Connect to Mobile Patients? If common sense hasn’t helped you realize just how prevalent mobile devices are in today’s search society, maybe a recent Pew Research Center report will: “Today just over one-in-ten American adults are “smartphone-only” internet users – meaning they own a smartphone, but [...]

Does Fox Sports and MTV Move from Written Content to 100% Video Signal a Shift in Medical Marketing?

Over the last month or so, two rather significant media outfits (MTV News and FOX Sports) announced they were ditching written content entirely, and instead focusing their efforts on video.

This shift even has a fancy term: “pivoting to video.” And aside from meaning layoffs for content creators with a writing background, the recent pivots by folks like FOX and MTV may actually impact how you market your medical practice.

This shift toward video isn’t exactly new. It started a few years ago, right about the time that Facebook changed its News Feed ranking system. During that algorithmic update, FB began to weigh videos more heavily than links to external articles.

Get Your Medical Practice to Rank at the True Top of Search Pages with Featured Snippets

Have you ever noticed that some web pages show up above the first search result? Not only do these pages appear above the other organic results, but they are also displayed in a far more attractive, eye-catching manner. How do pages achieve what we like to call “position zero”? They do it through a featured snippet.

Using the Current Healthcare Debate to Provide Value to Potential Patients

Over the last few months, politicians in Washington have openly discussed completely repealing the Affordable Care Act (known as Obamacare) and replacing it with something deemed as more sustainable. This article isn’t designed to fan the flames of politics. Its purpose isn’t to set one side against another. What it is intended to do is to help medical practices – be them small solo operations or multi-location clinics and hospitals – identify a very specific need shared by their patients and prospective patients alike.

Data: The Foundation of Your Medical Practice’s Marketing Strategy

The medical industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey. And it’s paying off. A 2015 Aberdeen study shows nearly 8x year-on-year-traffic for content marketing leaders versus followers. Content marketing adopters can also expect to see 6x greater conversion rates than non-adopters.

Tips to Grow Website Conversions for Your Medical Practice

But those actions, alone, aren’t enough to boost your website conversions. While changing your call-to-action button color to red, green, or polka dots might help, if you really want to grow your website conversions and get more prospective patients for your practice, you need to focus on the types of offers you’re promoting. Folks who […]

Medical Related Voice Search is on the Rise – Here’s How to Adapt

A recent report publicized by Search Engine Land suggests that more than 60% of searches are now performed on a mobile device. With more mobile devices in use, your potential patients find it easier to use their voice to conduct a search rather than type on a tiny screen. That means you, as a medical […]

Call Tracking – The Perfect RX for Your Medical Marketing Strategy

How can you tell which of your marketing strategies are working effectively? That’s where we recommend call tracking to most of your medical professional clients. Call tracking analyzes individual phone calls based on how the callers accessed the phone numbers they’re dialing. That little piece of added tracking data is enough to clear the fog […]

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online. One of the most effective marketing tactics to use – that’s built on the foundation of customer psychology, is social proof.

Medical Marketing: Make Long-Form Content Work for Both Google and Your Web Visitors

There was a period of time when digital marketers and SEOs swore by the shorter-is-sweeter approach to content. Articles and blogs that hovered between 300-600 words seemed to be long enough for search engines to find them, but short enough for people to appreciate them.

Social Media Marketing Tips for Rehab and Addiction Centers

Of course, nothing could be further from the truth. And even if that were true, these “kids” are among the people in the country who are in need of the services you offer at your rehab center. The reality is social media networks like Facebook are where your target audiences spend a considerable amount of […]

How to Write Killer PPC Text Ads to Boost Your Medical Practice

Still, an ad’s headline remains its most important feature. Within your text ad, your description line, display URL, and ad extensions only exist to complement the headlines. Where are your eyes drawn to in the ad above? Chances are, the headline demands your attention. In fact, many online searchers all but ignore the other text […]

Tips to Help Medical Professionals Convert Their Organic Website Visitors

Organic website traffic is pure gold if you know how to use it to your advantage. The important thing to remember is that unlike paid or direct traffic, organic visitors came to your website by clicking on one of your pages or posts that Google ranked high. As a result, there’s a very good chance these visitors have never heard of you or your practice. And that, right there, is why so many medical professionals out there don’t understand how they can get a lot of web traffic, but fail to make conversions. They’re not speaking the right language to these organic visitors!

The Drug & Alcohol Rehab Center Guide to Reputation Management

Without proper management, your center’s reputation could be scaring off future prospects who are in need of your services. Take, for example, what popped up when we did a simple search for “drug and alcohol treatment”: The image above shows Google’s famed 3-pack – a prominent feature on the results pages that shows three local […]

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

And while you might be able to come up with your own AdWords keywords, it’s worth your while to check out the free Keyword Planner built into your AdWords account. But to even access your keyword planner, you need to first officially create your AdWords account: Setting up your account means essentially creating your first […]

3 Tips to Grow Your Medical Practice with Digital Marketing

Of course, that umbrella phrase – digital marketing – can be a bit vague. One man’s idea of digital marketing might not reflect another’s. So, when we talk about growing your medical practice through digital marketing, what exactly do we mean? Here at Cardinal, we invest a lot of time, energy, and passion into working […]

SEO Tips to help Drug and Alcohol Rehabilitation Centers Generate More Leads

Marketing services are a necessity for any business; but it’s a particularly delicate matter for drug and alcohol addiction treatment centers. On one hand, you don’t want to come across as intrusive to your potential clientele. But at the same time, you know how important it is to reach and connect with local individuals who […]

Social Media Marketing and the 21st Century Dentist

That’s right. Facebook, Twitter, Instagram, Pinterest, LinkedIn and other platforms can add true value to your marketing efforts. But first thing’s first. You have to have a presence on these platforms if you ever want to make any headway. But before you go out and create a handful of profiles for your dental practice, ask […]

Yelp’s Role in Reputation Management for Medical Professionals

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make – and seek out – reviews from the trenches. Now, Yelp is synonymous with internet reviews. Can’t decide which restaurant to go to for brunch? Check out Yelp! Wondering if that hair salon downtown is worth visiting? Use Yelp!

Mastering Reputation Management for Dentists

According to BrightLocal: 80% of consumers trust online reviews as much as personal recommendations 60% of consumers need to read four or more reviews to perform an opinion Nearly half of all prospective patients say a doctor’s reputation matters But if you happen to have negative content posted online associated with your practice – regardless […]

Google AdWords Paid Search Tips That Help Dental Practices Grow

But you’re likely asking yourself: how can I possibly find the time to blog and post on social media regularly when I have a practice to run? Fortunately, there is a way for you to make a tremendous impact with your marketing efforts, without investing an incredible amount of time or energy. That solution is […]

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

And while there are many components to an SEO strategy for medical practices, one of the most important – yet interestingly easy – steps to take is to set up your Google My Business. Google My Business is a free service that gives your medical practice a solid presence on Google. The information you provide […]

SEO for the 21st Century Dentist: A Guide Toward Organic Search Domination

But as important as these channels are, they don’t paint the full picture of your marketing strategy. If you really want to make the most of your marketing efforts, you have to incorporate organic search as well. Organic search is responsible for 64% of all web traffic, according to a 2014 Conductor study. Look at […]

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice – be it an entire city or just a few blocks within that city. That’s where geotargeting comes into play. Geotargeting – also known as local PPC – is a feature built into AdWords that lets you target your ads to prospective patients in a certain location, or set of locations, that you specify.

Medical Practice Marketing: Using broad, phrase & exact match keywords

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches. When advertising in Google AdWords, you have four keyword match types to choose from – broad match, modified broad match, phrase match, and exact match. But how do you know which match type is right for your campaign? Let’s break it down for you.

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website. While AdWords boasts a few types of ad extensions, the most versatile of these extensions are sitelinks, which show links to specific pages of your website under your ad text. Thanks to sitelinks, you can consume more real estate on the search engine results pages and share more relevant information with your audience.

How healthcare practices can build a negative keyword list to save on pay-per-click costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions. But how much thought have you given to building a negative keyword list?

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website. Perhaps they stumbled onto your site from an optimized blog you published. They got the information they needed and decide to close out of your site. That’s a lost lead, right? Wrong. Thanks to remarketing you now can connect with past visitors to your website (through targeted ads) as they browse elsewhere around the web.

How to Pick the Right Paid Search Keywords to Target for Healthcare Practices

As you look to grow your healthcare practice, you typically turn to two types of digital strategies: Organic/SEO strategies and Paid Advertising (PPC). While organic/SEO strategies can be very effective, they tend to take a long time to make an impact and can be challenging to scale with predictable results, which is why most healthcare practices rely on paid advertising to drive exponential growth.

How to get into and manage directories like Healthgrades, Vitals, & ZocDoc

We’ll be the first to admit that local business and healthcare directories aren’t the prettiest things to look at on the web. But despite their visual shortcomings, healthcare directories are, without question, a fantastic way for you to get your practice on the radar of local prospects.

Healthcare Marketing Tips: How to Build Links Through Digital PR

Long before there was even the Internet, public relations professionals worked hard to build relationships and find press opportunities for their clients. Fast-forward to today, and PR pros still subscribe to the same mission; only, their approach has become digitized. These days, one of the most effective ways to “build relationships” on the web is through high-quality links that direct back to your site. How can you build your database of high-quality links that not only broadens your audience reach but can also improve your rankings in search engine results pages?

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge. This guide covers the three most important types of paid digital advertising to help you decide which is right for your marketing needs

How Healthcare Practices Can Use On-site Technical SEO to Build Search Engine Rankings

You might have heard the phrase content is king. While it’s true that developing quality, unique content (like articles, podcasts, graphics, and videos) is key to getting found online, content alone isn’t enough to get you ranking high on search engines like Google. Much to the dismay of many, there are some technical SEO aspects to factor in. But before you roll your eyes or open your wallets to pay for a pricey SEO expert to do the work, check out our handy guide, designed to help you manage and optimize the 6 technical website modifications that can build your rankings.

How Healthcare Practices Can Increase Their Presence in Google’s Local Maps

Ranking high on Google’s results pages is good but for healthcare practices- ranking high for Local Searches is far more important. In general, Google places a tremendous emphasis on local searches, and for good reason. Take, for example, folks searching for a doctor or hospital. What good is it for Google to come back with results in a city 5 hours away? Rather, they do what they can to emphasize and promote the top tier of local searches, which is what the Local 3-Pack (or map pack) is all about.

Seven Ways to Win at Healthcare Marketing

People tend to go to the web before anywhere else when looking for health answers or looking for a new healthcare provider. By making the most of your presence online, you can significantly increase your visibility and the level of trust you build before a patient ever walks in your door.

Google to display conditions related to symptoms described in searches. Its impact on you

Some 350 million daily searches on Google are related to medical symptoms. That is a lot of people turning to the web to find out what’s ailing them! As a result, Google’s announced it’ll start displaying a list of conditions related to symptoms that are described in users’ searches.

Types of patient testimonials to use for your marketing

Instead, they turn to the words of others to help them come to a decision for their healthcare needs, in the form of: Reviews Testimonials We’ve talked at length about reputation management and how best to protect the online personas of your doctors and organization. But while you can’t entirely control the climate of online […]

How Orthopedic Surgeons Can Use Social Videos to Capture an Audience

That’s why so many orthopedic surgeons invest thousands of dollars on TV ads. But there may be a more effective way to spend your money: social videos. Aside from being far less costly to produce and market, social videos have the advantage of being able to focus on smaller – yet more appropriate – demographics, […]

How to Develop a Healthcare Social Media Calendar for Your Practice

Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice. The basic tenet of marketing is: “Go where your customers are.” It doesn’t take an expert to know that your prospective patients spend an overwhelming amount of time online, specifically on social media.

How Orthopedic Surgeons Can Capitalize on the Popularity of Pinterest

Most physicians today seldom give Pinterest a second glance as a viable source for attracting and converting prospective patients. But late 2016 has been very good for the photo-heavy social media platform. Pinterest has grown from 100 million users last year to 150 this year (with 70 million users hailing from the US).

3 ways a hospital can use SEO to increase service line growth

Take, for example, the aging population of baby boomers. As baby boomers are beginning to hit the Medicare age, hospitals would do well to focus energy on specific service lines like: Geriatrics Orthopedics Cardiology Oncology Neurosciences But, based on changes in healthcare (and the general view of healthcare), it’s worth considering tying in these service […]

What Plastic Surgeons Need to Know About the Latest Google’s Penguin Update

The latest Penguin algorithm update, however, is set to have a much larger impact on the internet as a whole, and is certain to affect the digital marketing strategies of plastic surgeons and their practices. What’s new with the Penguin update? Enter Real Time First, you should know what the Penguin update is in general. […]

4 Reasons Every Orthopedic Surgery Practice Needs Paid Search Call Tracking

Through PPC, you can determine: who clicked on your ad what web pages they visited prior to clicking what actions they took once they landed on your site From this, you can make changes and improvements to your campaigns to help broaden your reach and get the best return on your investment. But here’s the […]

5 Quick and Easy Ways to Get More Positive Reviews for Your Orthopedic Practice

But many of these same physicians – orthopedics included – overlook perhaps the most important aspect of reputation management: implementing a strategy that encourages more positive reviews. This type of proactive approach to your reputation management is directly related to how effective you can be at addressing your negative online comments. It’s a lot like […]

4 Ways Hospitals Can Unleash The Power Of Paid Search Advertising

A recent study states that 72% of internet users said they looked online for health information within the past year. That was a few years ago – imagine how many more people rely on the web for their health answers today? Many marketers will rightfully tell you that content marketing is the key to attracting […]

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Social media has forever made its mark on cosmetic surgery. People openly share news about their upcoming Botox treatments. Men and women alike post before and after shots on Instagram. More and more people are willing to talk about plastic surgery on social media, making these networks the ideal place for a plastic surgeon to […]

Grow Your Plastic Surgery Practice TODAY With These 5 Paid Search Tips

One in every 20 searches on Google is health-related, according to a study conducted by the search engine giant. That statistic proves just how competitive a field healthcare is, particularly in terms of paid search. So how can you use paid search legally and effectively to grow your plastic surgery practice? Try implementing these five strategies today.

How to Use Social Media to Grow Your Hospital’s Oncology Practice

Ruben Mesa, M.D., is the director of the Acute and Chronic Leukemia Program in the Division of Hematology-Oncology at the Mayo Clinic in Arizona. His YouTube videos on hematology and oncology topics1 – ranging from myelofibrosis to polycythemia – have been viewed tens of thousands of times. These views have resulted in referrals and patient […]

How to Use SEO to Grow Your Plastic Surgery Practice

Once online, these prospects type in a few key search terms (Plastic Surgeons in LOCATION), (Do I need a nose job?) (What to expect following a brow lift) to kick off their buyer’s journey. The higher you rank for these (and other) key terms, the more likely you’ll attract these prospects to your practice. But […]

SEO and Your Practice: A Guide for Orthopedic Surgeons

Of all organic traffic, Google makes up more than 90% of the market, meaning if you want to grow your practice online with digital marketing solutions, you need to set your sights on Google’s SERPs (search engine results pages). More specifically, your goal should be to rank in the top 5 results, as these results […]

Branding for Orthopedics: How to Develop a Voice that Speaks to Your Patients and Prospects

But these days, a different acronym is often tossed into the mix as well: H2H, or human to human. This H2H movement is built upon the premise that the humans that make up your target market respond to – and connect with – other humans. In other words, if you want to connect with your […]

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

The retail industry has used geotargeting to push deals and notifications to consumers based on where these consumers are on any given day. If timed properly, and delivered in a message that speaks to the current mindset of the consumer, these push notifications help retailers lure motivated customers into their stores. There is absolutely no […]

The 5 Cardinal Rules to Growing an Orthopedic Surgery Practice

Few things look the same in the 21st century as they did just 30 years ago, but one thing holds true: word of mouth is a huge part of the success of your practice. But how you generate that word of mouth, well, that’s a different story. While happy patients continue to be your best [...]

5 social media tips for orthopedic surgeons

He’s also highly active on Facebook and YouTube. His video on meniscal tears (and whether surgery is always necessary) has been viewed nearly 175,000 times. And it’s not like he spent thousands of dollars producing some flashy video with every bell and whistle Hollywood has in its toy chest. It’s just him and a camera. […]

How to Use Social Wellness Month to Connect with Current and Prospective Patients

Authorities including the Archives of Internal Medicine have observed a link between a patient’s social connectedness and their health. Many articles have been published about the significance of loneliness in an individual’s health, raising public awareness of this issue. By addressing concerns and opening conversation in your digital marketing during July, you can increase online […]

Why Healthcare Patient Personas Matter for Digital Marketing

Offer the best value propositions by understanding your patient’s personas and decision making process.

Market Analysis for Healthcare Digital Marketing

Find the “Next Big Thing” in healthcare digital marketing by conducting an effective market analysis.

Competitor Analysis for Healthcare Digital Marketing

See how an accurate competitor analysis can provide invaluable insight into new opportunities and help prepare for longterm digital marketing success.

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

What are smart goals, and why are they so important for digital marketing success in healthcare?

Top 3 SEO Healthcare Trends for 2016

A successful SEO strategy is a hugely important part of healthcare digital marketing success. Get to know the most important factors in 2016.

Online Reputation Management for Healthcare Practices & Physicians

Online reviews are part of a new client’s decision making process. Find out what you can do to most effectively manage your reputation online.

How to Build Healthcare Brand Awareness with Social Media Marketing

Jumpstart brand awareness through harnessing the power of social media with these simple but powerful tips.

Healthcare Content Marketing: Top 3 Best Practices for 2016

Find out why content marketing is such a powerful way to build and nurture relationships with prospective clients in the healthcare industry.

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