Paid Search Marketing 101: A Guide to PPC for Your University

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How to Write Killer PPC Text Ads to Boost Your Medical Practice

Still, an ad’s headline remains its most important feature. Within your text ad, your description line, display URL, and ad extensions only exist to complement the headlines. Where are your…

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3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

And while you might be able to come up with your own AdWords keywords, it’s worth your while to check out the free Keyword Planner built into your AdWords account.…

How to lower the costs of your PPC campaigns with your landing pages

And that’s just the tip of the iceberg. In fact, it can get a bit overwhelming figuring out where to start in order to maximize your ad spend. But more…

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Advanced Paid Search (PPC) Strategies for Drug & Rehabilitation Centers

Drug rehabilitation digital marketing encompasses a wide variety of tactics worth pursuing (SEO, Social Media, Healthcare Reputation Management), but the quickest way to drive online clients to your rehab facility…

Law Firm Marketing 101: 3 Tips to Lower Your PPC Costs

And that’s just Bing, which is typically less expensive than AdWords. On AdWords, it’s not uncommon to find law firms spending upwards of $50,000 per month on PPC. Paid advertising…

The Power of Programmatic: Finding the Right Audience at the Right Price

A lot has changed since online display advertising first started in 1996. Back then, much like print before it, companies purchased ad placements on online news sites such as the…

The One That Didn’t Get Away: Re-Engage Your Leads With Remarketing

What is Remarketing? Even if you’ve never heard the term “remarketing”, you’ve seen it in action by now. We’ve all been caught off guard by the continuous stream of web…

How to better your SEO in 2014

Search Engine Optimization (SEO) as defined by Wikipedia “is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” Visibility is often seen…

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